The US Smart TV Market Report is Segmented by Screen Size (Up To 45", 45-54", 55-64", 65-74", 75" & Above), Resolution Type (HDTV, Full HD, 4K UHD, 8K UHD), Panel Technology (LCD/LED, QLED, OLED, Mini-LED), Price Band (less Than USD 500, USD 500-999, and More), Operating System (Roku OS, Google/Android TV, and More), and Geography. The Market Forecasts are Provided in Terms of Volume (Units).

In 2020, Samsung remained the most popular smart TV brand among U.S. households, with a steady share of ** percent. Alcatel/TCL and Vizio rounded out the top of the list, with ** and ** percent market share, respectively. TV market Despite the growing popularity of alternative consumer electronic devices, such as smartphones and tablets, the television market has continued to grow. The total number of TV households worldwide is forecast to reach the *** billion mark by 2025, despite a slump in 2012, and there are over *** million TV homes in the United States for the 2021-2022 TV season. Smart TVs Apart from providing users the viewing experience a more traditional TV set can offer, smart TVs also enable access to the internet and connection with other devices. Smart TV technology is becoming an increasingly popular feature of modern television sets: in 2021, over 70 percent of individuals in the U.S. household had a smart TV.

Smart TV Market size is expected to be worth around USD 363.5 Bn by 2033, from USD 186.5 Bn in 2023, growing at a CAGR of 6.9%

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Smart TV Market Size 2025-2029

The smart TV market size is valued to increase USD 149.5 billion, at a CAGR of 16.8% from 2024 to 2029. Technological advancements in TV resolution will drive the smart TV market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 59% growth during the forecast period.
By Distribution Channel - Offline segment was valued at USD 61.50 billion in 2023
By Application - Below 32 inches segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 248.80 billion
Market Future Opportunities: USD 149.50 billion
CAGR from 2024 to 2029 : 16.8%

Market Summary

The market represents a dynamic and continually evolving sector, driven by advancements in core technologies and applications. With the increasing popularity of high-definition and 4K resolution, technological innovations have become a primary market driver. According to recent reports, 4K TVs accounted for over 30% of global TV sales in 2020. The growing influence of digital media on smart TV advertising and marketing further fuels market growth. However, concerns regarding security and privacy, as smart TVs collect and analyze user data, pose significant challenges.
The service types or product categories within the market include streaming services, smart TV apps, and voice control features. Regions like North America and Europe are major contributors to the market's growth due to their advanced digital infrastructure and high consumer adoption rates.

What will be the Size of the Smart TV Market during the forecast period?

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How is the Smart TV Market Segmented ?

The smart tv industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Application

  Below 32 inches
  32 to 45 inches
  46 to 55 inches
  56 to 65 inches
  Above 65 inches


Type

  4K
  Full HD
  HD
  8K


Display Type

  LED
  OLED
  QLED


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    UK


  APAC

    Australia
    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The market is experiencing significant growth, with high-end smart TVs gaining increasing popularity due to the proliferation of OTT streaming services in key regions like the US, India, and China. According to recent reports, the market for smart TVs has seen a notable increase in adoption, with approximately 55% of all TV sales in 2021 being smart TVs. Furthermore, industry experts predict that this trend will continue, with smart TV sales expected to reach around 65% of all TV sales by 2025. Advancements in technology, such as OLED screen technology, firmware version control, and Dolby Vision support, have contributed to the improved picture quality and enhanced user experience of smart TVs.

These features, along with the expanding app store ecosystem and streaming app compatibility, have made smart TVs an essential device for modern homes. Moreover, the market is witnessing continuous innovation, with developments in color accuracy testing, software update mechanisms, panel response time, screen size variations, input lag measurement, energy efficiency ratings, wireless connectivity options, voice control integration, HDR display technology, smart home integration, sound quality assessment, and QLED screen technology. The offline segment, consisting of consumer electronics stores, hypermarkets, and supermarkets, remains the primary distribution channel for smart TVs.

Despite the rise of e-commerce platforms, offline sales continue to dominate the market due to the tangibility and hands-on experience they offer. However, the gap between online and offline prices has narrowed significantly, with companies increasingly focusing on competitive online pricing to attract customers.

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The Offline segment was valued at USD 61.50 billion in 2019 and showed a gradual increase during the forecast period.

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Regional Analysis

APAC is estimated to contribute 59% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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In the Asia Pacific (APAC) region, India and China emerged as significant consumers in the market by 2024. The surge in consumer preference for smart TVs, particularly in emerging economies

Samsung is the leader in the global television (TV) set market with a share of **** percent in terms of sales volume in 2024. LG and TCL take second place with ** and ** percent in the same year, respectively. Overall, all companies saw increased market shares in 2024. TV market The global television market has developed remarkably over recent decades, notably with the introduction of new and advanced TV technologies. As a result of these innovations, the global TV market generated revenues of ** billion U.S. dollars in 2024, with *** television units shipped in the same year. The latest technologies include smart, OLED (organic light-emitting diode), AMOLED (active-matrix organic light-emitting diode), and QLED (quantum dot display) TVs, as well as higher resolutions such as 4K and 8K. For instance, smart TVs are traditional television sets with integrated internet features, allowing users to browse the internet and stream music and videos. Samsung and LG Electronics – the leading TV vendors The two Korean giants Samsung and LG Electronics are competitors in the consumer electronics markets. Both companies provide a variety of consumer electronics devices and household appliances, like washing machines and refrigerators. Both manufacturers stayed in step with the times regarding the development of TV technology, being active in the market since the ‘90s. Particularly, over the years, the two leaders produced TVs featuring the above-mentioned displays and resolutions, as well as smart and connected TVs. Samsung’s latest development involves the new technology NEO QLED, i.e. TVs with QLED screens and mini LED backlight.

Introduction

The Global Smart TV market is projected to reach a valuation of approximately USD 363.5 billion by 2033, up from an estimated USD 186.5 billion in 2023. This growth reflects a compound annual growth rate (CAGR) of 6.9% over the forecast period spanning 2024 to 2033.

A Smart TV is an advanced television system that integrates internet connectivity and an operating system to offer a wide range of features beyond traditional broadcasting. Unlike conventional televisions, Smart TVs enable users to stream content directly from platforms such as Netflix, YouTube, and Amazon Prime, access apps, browse the internet, and even connect to other smart home devices. With features like voice control, AI-driven content recommendations, and compatibility with IoT ecosystems, Smart TVs have evolved into multifunctional entertainment hubs, offering seamless digital experiences within the home.

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The Smart TV market refers to the global ecosystem of manufacturing, distribution, and sales of internet-enabled televisions designed for enhanced interactivity, personalization, and multimedia experiences. This market includes various types of Smart TVs, differentiated by screen sizes, resolutions (e.g., 4K, 8K), and advanced features such as AI-powered interfaces, integration with virtual assistants, and compatibility with streaming services. It encompasses both hardware and software advancements, shaping how consumers access and interact with content in an increasingly connected world.

The Smart TV market is being driven by multiple converging factors. Firstly, the rising penetration of high-speed internet globally has created a strong foundation for connected devices. Secondly, evolving consumer preferences for on-demand streaming services, replacing traditional cable subscriptions, are accelerating Smart TV adoption. Thirdly, continuous advancements in display technologies, such as OLED and QLED, paired with competitive pricing strategies, are making Smart TVs more accessible to a broader audience. Lastly, increasing integration with smart home ecosystems and virtual assistants like Amazon Alexa or Google Assistant is further enhancing their utility, making them a central component of modern living spaces.

The demand for Smart TVs continues to grow, fueled by shifts in consumer behavior and content consumption patterns. The surge in subscription-based streaming services has elevated the need for connected devices capable of delivering immersive entertainment experiences. Moreover, a generational preference for digital-first lifestyles has positioned Smart TVs as essential household devices. Markets in emerging economies are also experiencing significant growth in demand, driven by expanding urbanization, increasing disposable incomes, and greater access to affordable internet. Enterprises in the content creation and distribution sectors are also relying on the widespread adoption of Smart TVs to maximize their reach and engage more effectively with audiences.

The Smart TV market presents significant opportunities for innovation and market expansion. As AI and machine learning technologies advance, there is potential to offer highly personalized viewing experiences, unlocking new revenue streams through targeted advertising and subscription models. Growth in emerging markets, particularly in Asia-Pacific and Africa, presents untapped potential, where rising middle-class populations are driving demand for affordable yet feature-rich devices.

Additionally, partnerships between Smart TV manufacturers and content providers, as well as the integration of gaming platforms and augmented reality (AR) features, could open new frontiers for differentiation and market share growth. Eco-friend...

The global smart TV market size is expected to reach USD 623.62 billion in 2032, growing at a CAGR of 11.97% over the forecast period (2024-32)
Report Scope:

Report Metric	Details
Market Size in 2023	USD 225.43 Billion
Market Size in 2024	USD 252.41 Billion
Market Size in 2032	USD 623.62 Billion
CAGR	11.97% (2024-2032)
Base Year for Estimation	2023
Historical Data	2020-2022
Forecast Period	2024-2032
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends
Segments Covered	By Resolution,By Screen Size,By Screen Type,By Distribution Channel,By Operating System,By Region.
Geographies Covered	North America, Europe, APAC, Middle East and Africa, LATAM,
Countries Covered	U.S., Canada, U.K., Germany, France, Spain, Italy, Russia, Nordic, Benelux, China, Korea, Japan, India, Australia, Taiwan, South East Asia, UAE, Turkey, Saudi Arabia, South Africa, Egypt, Nigeria, Brazil, Mexico, Argentina, Chile, Colombia,

USD 54.55 Billion in 2024; projected USD 144.72 Billion by 2033; CAGR 11.35%.

According to Cognitive Market Research, the global smart TV market size was USD 229614.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 17.00% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 91845.80 million in 2024 and will grow at a compound annual growth rate (CAGR) of 15.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 68884.35 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 52811.34 million in 2024 and will grow at a compound annual growth rate (CAGR) of 19.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 11480.73 million in 2024 and will grow at a compound annual growth rate (CAGR) of 16.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 4592.29 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.3% from 2024 to 2031.
The OLED category is the fastest-growing segment of the smart TV industry.

Market Dynamics of Smart TV Market

Key Drivers for Smart TV Market

The rise of streaming services and on-demand entertainment is driving the market

A significant driver of growth in the smart tv market is growing popularity of on-demand entertainment. Consumers are moving away from traditional cable and towards streaming services/platforms that offer a wider variety of content and personalized viewing experiences. The ability to integrate internet connectivity allows smart TVs to access apps and streaming platforms, making them a central hub for entertainment. Consumers are increasingly shifting towards smart TVs to access such services on larger screens with more features as compared to traditional TVs.

For instance, in India, traditional TV has experienced a decline in viewership as audiences migrate to digital platform. The surge in OTT platforms and the incorporation of smart TV functionalities have prompted consumers to gravitate towards televisions equipped with sophisticated features, reflecting a shift in their preferences towards enhanced viewing experiences.

(Source:https://www.ibef.org/blogs/the-rise-of-streaming-services-transforming-the-indian-entertainment-landscape#:~:text=Television%20viewership:%20Traditional%20TV%20has,in%20a%20seamless%20streaming%20experience. )

Technological Advancements to Drive Market Growth

The expansion of the smart TV industry is mostly being driven by technological advancements. Consumers looking for high-definition entertainment are drawn to innovations in display technologies like 4K, OLED, and QLED because they provide immersive viewing experiences and better picture quality. By combining voice control and artificial intelligence, user interaction is improved, and navigation becomes more personalized and intuitive. Furthermore, better connectivity choices allow for smooth interaction with other gadgets and smart home systems. The functionality of smart TVs is also continuously improved by improvements in processing power and software capabilities, which enable smoother performance, frequent upgrades, and new features, which encourages market expansion in the coming years.

Restraint Factor for the Smart TV Market

High Initial Cost Will Limit Market Growth

One major obstacle to the expansion of the smart TV market is its high initial cost.

Rising costs of latest technology will limit market growth

The smart TV market faces several restraints that restrict market growth. The high costs of latest smart TVs with the latest, advanced features and higher resolutions can make them inaccessible to a significant portion of the population. Owning a smart TV comes with extra expenses beyond the original purchase, such as possible internet connectivity fees and streaming service subscriptions. remium models with cutting-edge features like 4K resolution, OLED screens, and integrated smart capabilities are frequently out of reach for users on a tight budget. Additionally, growth is hampered by this cost barrier, particularly in marketplaces where prices are sensitive and among households with lower incomes. In markets with low-income households or price-sensitive consumers, the high initial cost of smart TV may...

The United States smart television market reached approximately 32.51 Million Units in 2024. The market is projected to grow at a 1.90% CAGR between 2025 and 2034, reaching a value of around 39.24 Million Units by 2034.

Smart TV Market Outlook

According to our latest research, the Global Smart TV market size was valued at $225.6 billion in 2024 and is projected to reach $498.3 billion by 2033, expanding at a robust CAGR of 9.2% during the forecast period of 2025–2033. A major factor propelling the growth of the Smart TV market globally is the rapid evolution of display technologies, particularly the widespread adoption of 4K and 8K Ultra HD panels, which are transforming viewing experiences and driving replacement cycles among consumers. The integration of advanced operating systems, AI-driven content recommendations, and seamless connectivity with smart home devices is also fueling consumer interest, making Smart TVs a central hub for entertainment and smart living.

Regional Outlook

North America currently holds the largest share of the global Smart TV market, contributing approximately 33% of the total market value in 2024. The region’s dominance can be attributed to its mature consumer electronics ecosystem, high household penetration of broadband internet, and a strong culture of early technology adoption. Favorable government policies supporting digital infrastructure, coupled with a high disposable income, have enabled rapid uptake of Smart TV devices. Additionally, the presence of leading Smart TV manufacturers and content providers in the United States and Canada has fostered a competitive environment that encourages continuous innovation and frequent product launches. As a result, North America remains a benchmark for Smart TV features, content integration, and user experience.

Asia Pacific is emerging as the fastest-growing region in the Smart TV market, with a projected CAGR of 12.6% from 2025 to 2033. This accelerated growth is driven by rising urbanization, expanding middle-class populations, and increasing internet penetration in countries such as China, India, and Southeast Asian nations. Aggressive investments from both local and global Smart TV brands, coupled with government initiatives to promote digital literacy and smart home adoption, are further catalyzing market expansion. The availability of affordable Smart TV models tailored for price-sensitive consumers and the growing popularity of OTT streaming platforms have significantly boosted demand. Asia Pacific is expected to overtake other regions in terms of unit sales by 2030, making it a focal point for future market strategies.

In contrast, emerging economies in Latin America, the Middle East, and Africa are experiencing a gradual but steady adoption of Smart TVs. While market penetration remains lower compared to developed regions, localized demand is growing due to the proliferation of digital broadcasting, increasing access to affordable internet, and the availability of low-cost Smart TV options. However, challenges such as inadequate digital infrastructure, fluctuating economic conditions, and varying regulatory standards continue to pose barriers to widespread adoption. Nevertheless, targeted policy reforms and public-private partnerships aimed at improving connectivity and digital access are expected to gradually unlock new opportunities in these regions, fostering long-term growth potential for the Smart TV market.

Report Scope

Attributes	Details
Report Title	Smart TV Market Research Report 2033
By Screen Size	Below 32 Inches, 32-45 Inches, 46-55 Inches, Above 55 Inches
By Resolution	HD, Full HD, 4K UHD, 8K UHD
By Technology	OLED, QLED, LED, Plasma, Others
By Operating System	Android, Tizen, WebOS, Roku, Others
By Distribution Channel	Online, Offline
By End-User

We asked U.S. consumers about "TV ownership by brand" and found that ********* takes the top spot, while ******* is at the other end of the ranking.These results are based on a representative online survey conducted in 2025 among 12,853 consumers in the United States. Looking to gain valuable insights about TV owners across the globe? Check out our reports about consumers of TV brands worldwide. These reports provide readers with a detailed understanding of TV owners: their identities, preferences, opinions, and how to effectively engage with them.

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Smart TV Sticks Market Size 2025-2029

The smart tv sticks market size is forecast to increase by USD 962.7 million at a CAGR of 9% between 2024 and 2029.

The market is experiencing significant growth, driven by the expanding smart home ecosystem and the increasing penetration of smart TVs worldwide. With the rise of IoT technology and the integration of voice assistants into daily life, the demand for convenient and affordable streaming solutions has d. The market is further fueled by the increasing use of mobile electronic devices, enabling seamless content streaming between devices. However, challenges such as privacy concerns, intense competition, and the need for continuous innovation to keep up with consumer demands persist.
Companies seeking to capitalize on this market opportunity must focus on developing user-friendly interfaces, ensuring compatibility with various devices and platforms, and addressing privacy concerns through security measures. By staying abreast of market trends and consumer preferences, players can effectively navigate challenges and establish a strong market presence.

What will be the Size of the Smart TV Sticks Market during the forecast period?

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The smart TV stick market in the US is experiencing significant growth as consumers seek cost-effective solutions to access online content on their standard televisions. These compact devices enable users to transform their regular TVs into smart televisions, granting access to multiple apps, online streaming channels, and web information. The market's expansion is driven by increasing consumer preferences for seamless streaming of media content, including live sporting events and voice control capabilities.
As leading brands continue to innovate and improve the user experience, the smart TV stick market is poised for continued growth in the US, offering viewers an affordable and convenient alternative to traditional smart TVs.

How is this Smart TV Sticks Industry segmented?

The smart tv sticks industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Non-4K
  4K and above
  1080p and below
  4K
  8K
  HDR Support


Distribution Channel

  Offline
  Online
  Direct-to-Consumer
  Subscription Bundles


Connectivity

  Wi-Fi
  Bluetooth


OS

  Android TV OS
  Roku OS
  Amazon fire TV OS
  Linux-based OS
  Google TV


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  South America

    Brazil


  Middle East and Africa

    UAE

By Type Insights

The non-4k segment is estimated to witness significant growth during the forecast period.

Non-4K smart TV sticks remain popular choices for American homes due to their cost-effectiveness and wide content reach. These devices offer high dynamic range (HDR) content, which enhances the viewing experience. The lower cost of non-4K TV sticks compared to their 4K counterparts drives demand. CloudWalker's HALFTICKET TV Smart Stick, for instance, offers 8GB internal storage, expandable up to 32GB, enabling users to search for online content on their TVs. Voice control is another attractive feature, allowing users to access online content hands-free. Improved performance, powerful speakers, and bundling options further add value. With the rise of connected homes, live streaming services, and high-definition content, smart TV sticks have become essential streaming gadgets for internet users.

Consumers prefer these CTV-focused devices for their versatility, seamless streaming, and user-friendly interfaces. Strategic alliances with leading brands, improved performance, and advanced features cater to consumer preferences. E-commerce platforms offer various bundle packages, making it convenient for users to purchase these devices. The entertainment industry's technological developments cater to the fast-paced lifestyle, providing viewers with enhanced viewing experiences and entertainment options on official websites, mobile devices, and even offline.

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The Non-4K segment was valued at USD 803.70 million in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 33% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The North American market for smart TV sticks is experiencing significant growth due to the region's high online content

USD 77.77 Billion in 2024; projected USD 209.04 Billion by 2033; CAGR 11.52%.

The USA connected TVs market will reach USD 5,377.9 million in 2025 and grow at a CAGR of 11.0%, reaching USD 15,270.3 million by 2035.

Attributes	Values
Estimated USA Market Size 2025	USD 5,377.9 million
Projected USA Market Size 2035	USD 15,270.3 million
Value-based CAGR from 2025 to 2035	11.0%

Semi-Annual Market Update for USA Connected TVs Market

Particular	Value CAGR
H1, 2024	10.5%
H2, 2024	10.7%
H1, 2025	10.8%
H2, 2025	11.3%

An Analysis of USA Connected TVs Market by Segment

Device Type	Market Share (2025)
Smart TVs	58.3%
Others	41.7%

Technology	Market Share (2025)
LED	45.2%
QLED	54.8%

Market Concentration and Competitive Landscape

Vendor	Market Share (2025)
Samsung	27.9%
LG	21.4%
Sony	16.8%
Roku	11.5%
Amazon (Fire TV)	9.2%
Others	13.2%

Discover the latest insights into the booming US smart TV market. This comprehensive analysis reveals key growth drivers, emerging trends, market segmentation, and competitive landscape, including leading brands like Samsung and LG. Learn about the projected CAGR, market size, and future opportunities in the smart TV industry. Recent developments include: April 2022 - Panasonic launched its flagship OLED TV, the LZ2000, in 55-inch, 65-inch, and, for the first time, 77-inch sizes. The LZ2000 is a gaming TV powerhouse with high-quality TV series, new Game Control Board settings, automatic NVIDIA GPU detection, improved 60Hz latency, and HDMI2.1 support., January 2022 - Samsung announced its 2022 smart TV lineup ahead of CES, including Micro LED, New QLED, and Lifestyle series, as well as a new soundbar lineup. The new smart TVs and soundbar support Dolby Atmos. In addition, the company unveiled a new Smart Hub for its 2022 smart TVs, claiming that it "enables smart content curation, cloud gaming, video calls, on-screen multitasking, NFTs management, and more." The Gaming Hub, one of the Smart Hub's main features, allows players to stream games from various cloud gaming services.. Key drivers for this market are: Growing Disposable Income across Emerging Economies, Rising Trend of Video-on-demand Service. Potential restraints include: Slower Rate of Penetration of Telematics in Developing Regions, Delayed Regulatory Sanctions. Notable trends are: Boosting Demand for 55 Inches and above Screen Size.

US Smart TV Market size was valued at USD 41.65 Billion valued in 2024 and is projected to reach USD 50.32 Billion by 2032, growing at a CAGR of 2.3% from 2025 to 2032.

In the United States, a Smart TV is a sophisticated television that includes an internet connection, built-in apps, and interactive capabilities to improve the viewing experience. Unlike regular TVs, Smart TVs allow users to stream video from platforms such as Netflix, Hulu, and YouTube without the need for additional devices. They also provide voice control, gaming, web surfing, and home automation integration through virtual assistants such as Amazon Alexa and Google Assistant. Smart TVs are used for more than just entertainment by corporations and educational institutions. The US smart TV market is driven by AI advancements, 8K resolution, and IoT connectivity. The increased demand for personalized content recommendations, improved image quality, and seamless connectivity will drive market growth.

Discover the booming US Smart TV market! This analysis reveals key trends, growth drivers, and market segmentation, including screen size, resolution, panel type, and operating systems. Learn about leading brands and future forecasts for 2025-2033. Recent developments include: April 2022 - Panasonic launched its flagship OLED TV, the LZ2000, in 55-inch, 65-inch, and, for the first time, 77-inch sizes. The LZ2000 is a gaming TV powerhouse with high-quality TV series, new Game Control Board settings, automatic NVIDIA GPU detection, improved 60Hz latency, and HDMI2.1 support., January 2022 - Samsung announced its 2022 smart TV lineup ahead of CES, including Micro LED, New QLED, and Lifestyle series, as well as a new soundbar lineup. The new smart TVs and soundbar support Dolby Atmos. In addition, the company unveiled a new Smart Hub for its 2022 smart TVs, claiming that it "enables smart content curation, cloud gaming, video calls, on-screen multitasking, NFTs management, and more." The Gaming Hub, one of the Smart Hub's main features, allows players to stream games from various cloud gaming services.. Key drivers for this market are: Growing Disposable Income across Emerging Economies, Rising Trend of Video-on-demand Service. Potential restraints include: Growing Disposable Income across Emerging Economies, Rising Trend of Video-on-demand Service. Notable trends are: Boosting Demand for 55 Inches and above Screen Size.

Smart TV, one of the newer trends in both the television and smart home appliance industry, has been growing strong in the Indian market. Most television manufacturers have been focusing on broadening their product portfolios with smart TVs, and as a result, the price of entry level smart TVs has been brought down to less than 200 U.S. dollars. In the 2024, Samsung led the Indian smart TV market with ** percent market share based on shipments.
Smart TV market During the coronavirus pandemic, the demand for televisions was further boosted by an increased need for home entertainment and an overall growing popularity of OTT content. In India, the top five brands of smart TV captured nearly half of the market share and more than ** percent of the televisions sold in India were also manufactured locally. However, despite the rise of VU, other domestic brands haven’t performed well in this sector due to a combination of business strategies missing the mark, supply chain management issues, and fierce competition from foreign companies. Smart home devices Thanks to the fast expansion of cheap internet across the country and development of the internet of things technology, India was estimated to be the third-largest market for smart home devices in the world. Among various smart home devices, the most common in Indian households were smart speakers and smart TV. Amazon and Philips were the most poplar brands for these two categories respectively. Despite huge sales numbers, the penetration of these devices is still relatively low in comparison to India’s more developed Asian neighbors. It was estimated that in year 2024, the penetration of smart home devices would cross ** percent across the South Asian country.

Roku was the leading streaming TV platform in the United States in the first quarter of 2019. During the measured period, Roku media streamers and Roku-based smart TVS accounted for the lion's share of over 30 percent of all connected TV device sales in the U.S.

The rise of Roku
A Roku is a digital media player device that allows users to stream content from a number of original channels, cable networks, entertainment apps, and third-party providers like Netflix and Hulu. These devices deliver OTT (over-the-top) video content via the users’ internet connection – to great success: in the United States, Roku Inc. reported close to 30 million monthly active users in the first quarter of 2019 and an annual revenue of over 325 million U.S. dollars in 2018.

Connected TV devices in the United States
Connected TVs (CTVs) are television devices that either have a build-in internet connection or are paired with an external web-enabled device like a Roku. This technology is enjoying great popularity in the United States, where an estimated 203 million people used connected TV devices in 2019. This figure is expected to increase in the following years, with roughly 45 percent of U.S. CTV users projected to stream content via a Roku device.