This statistic shows the number of smartphone users in the U.S. from 2009 to 2040. For 2022, the number of smartphone users in the United States is estimated to reach 307 million. Smartphone users - additional information Advances in telecommunication technology have been significant in recent years. These advances have led to a level of connectivity never seen before. The number of smartphone users in the US has risen steadily over the last several years and forecasts estimate that smartphone penetration in North America will also continue to rise steadily into the future. The United States is one of the leading countries in the world with respect to the adoption of smartphone technology. In the U.S., the most popular smartphone brands are Samsung and Apple, while the most popular smartphone operating systems / platforms with respect to market share are none other than Google Android and Apple’s own operating system, iOS. Other operating systems, such as Symbian, BlackBerry OS, Bada, and Windows, have struggled to maintain a foothold in the market as iOS and Android clearly dominate the field. The first official smartphones came onto the market in the early 1990s. Initially a smartphone was classified by its ability to offer features like e-mail capability, internet access, QWERTY keyboards, personal digital assistant functions, and perhaps a built-in camera. As of today, smartphones have progressed even more, and we typically classify smartphones as having a high-definition touchscreen, various apps, navigation tools, and high-speed internet on the go. More recently, sales of smartphones have even exceeded those of traditional feature phones as smartphone usage has continued to rise.

The number of smartphone users in the United States was forecast to continuously increase between 2024 and 2029 by in total 17.4 million users (+5.61 percent). After the fifteenth consecutive increasing year, the smartphone user base is estimated to reach 327.54 million users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of smartphone users in countries like Mexico and Canada.

A line chart that shows % of U.S. adults who are smartphone dependent, by race and ethnicity

A line chart that shows % of U.S. adults who are smartphone dependent, by age

A line chart that shows % of U.S. adults who are smartphone dependent, by community type

We asked U.S. consumers about "Most popular smartphone brands" and found that "Apple" takes the top spot, while "Sony" is at the other end of the ranking.These results are based on a representative online survey conducted in 2025 among 14,253 consumers in the United States. Looking to gain valuable insights about smartphone customers across the globe? Check out our reports about consumers of smartphone brands worldwide. These reports offer the readers a comprehensive overview of smartphone users: who they are; what they like; what they think; and how to reach them.

A line chart that shows % of U.S. adults who are smartphone dependent, by annual household income

The percentage of U.S. adults who own a smartphone has more than doubled since 2011. Only ** percent of all U.S. adults owned a smartphone in 2011, compared to ** percent of adults who owned a smartphone as of June 2025. The share of U.S. adults owning a smartphone increased by ** percentage points during the highlighted period.  Higher smartphone usage with males and higher-income groups As smartphone penetration overall has increased over time in the United States, this trend can be observed in the split by gender as well. The penetration rate is not equally high though for both male and female users, as the usage among men is around five percent higher than among women in the United States. The smartphone penetration rate in the United States appears closely related to household income in the United States. In households with an annual income of more than 50,000 U.S. dollars, the smartphone penetration rate is ** percent or higher, while smartphone ownership in households with an annual income below this threshold is below ** percent. Apple as the leader in the U.S. smartphone market Apple is the leading vendor in the United States smartphone market, with almost ** percent of U.S. mobile phone subscribers using an Apple device. Although Apple is the leading vendor in the United States, the Apple iOS has a lower market share than its main competitor, Google Android. As the Android operating system is used by the vast majority of smartphone vendors other than Apple, it combines the share of popular brands such as Samsung, LG, and Lenovo/Motorola.

A line chart that shows % of U.S. adults who are smartphone dependent, by education level

As of September 2025, Apple’s iPhone 17 Pro Max was the most popular smartphone model sold in the United States, accounting for ** percent of total smartphone sales. The iPhone was the most popular smartphone in the United States at that time, occupying **** spots in the top five. Apple and Samsung: two leading competitors Apple and Samsung are the leading smartphone vendors in the United States, with a combined market share of over ** percent. In line with their successes in the United States, Apple and Samsung also lead the global smartphone market, albeit to a lesser degree. The two brands have a combined market share of less than ** percent. Smartphone penetration is the highest in the United States Smartphone sales value in the United States increased with fluctuations in the past decade, and the country remains of the major smartphone markets globally. In 2028, over *** million smartphones were forecast to be sold, with the number of U.S. smartphone users forecast to grow in the coming years.

A line chart that shows % of U.S. adults who say they do not use broadband at home but own a smartphone

Smartphone ownership in the United States was most common in the younger age groups. In 2025, ** percent of U.S. adults aged 18 to 29 owned a smartphone, while the penetration rate of smartphones among adults 65 years and older stood at ** percent.

This statistic illustrates the share of Americans owning a smartphone in the U.S.. As of **************, ** percent of 18 - 29 year old consumers do so in the U.S. This is according to exclusive results from the Consumer Insights Global survey which shows that ** percent of 30 - 49 year old customers also fall into this category.Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than ********* interviews.

Editor's Choice

• The Global Smartphone Market size is expected to be worth around USD 876.00 Billion by 2032 from USD 510.00 Billion in 2022. Growing at a CAGR of 5.70% during the forecast period from 2023 to 2032.
• In 2021, Android phones maintained a significant share of 83.32% of the mobile operating system market.
• The leading market player is Samsung, commanding a substantial market share of 35.3%.
• In 2022, the Android user base reached 3.1 billion, illustrating the global, enduring, and widespread demand for the Android operating system.
• Among Android versions, as of July 2022, Android 11 held a significant share at 29.63%. Closely followed by Android 12 with 20.68%.
• Nearly 60% of smartphone users in the United States possess an Android device.
• Android smartphones are typically sold at an average price of $254 (£169).
• With an impressive 672 million downloads, TikTok firmly establishes itself as one of the most widely downloaded apps.

A line chart that shows % of U.S. adults who say they own a …

The size of the US Smartphone Market was valued at USD 343.4 Million in 2024 and is projected to reach USD 381.12 Million by 2033, with an expected CAGR of 1.50% during the forecast period. Recent developments include: September 2022: In September 2022, Apple introduced the iPhone 14 and iPhone 14 Plus, available in two sizes: 6.1 and 6.7 inches. These models boast a sleek design, notable camera improvements, and innovative safety features. Equipped with a robust camera system, including main and front True Depth cameras, as well as an Ultra-Wide camera for capturing unique perspectives, the iPhone 14 series delivers exceptional image and video quality. Additionally, the inclusion of the Photonic engine and an upgraded picture pipeline further enhances the overall photography experience., October 2022: In October 2022, Huawei unveiled the release of its newest antenna solutions designed for the next stage of 5G antenna development, which encompassed the Maxwell platform and the X2 antenna series. These cutting-edge technologies were aimed at improving antenna integration and setup capabilities, thereby enabling carriers to expedite the deployment of 5G networks.. Notable trends are: Ever-growing Demand for 5G-Compatible Smartphones and Technological Advancements are Driving the Market Growth.

The forecast released in January 2022 anticipated a 1.7 billion U.S. dollar increase in the sales value of smartphones sold in the United States, for a total of 74.7 billion U.S. dollars in sales.

Apple and Samsung lead U.S. smartphone market    

Apple and Samsung are the leading smartphone vendors in the United States with a combined sales market share of close to 70 percent. Both companies have witnessed increasing market shares in recent years, although Samsung’s market share decreased in 2019. Together, the leading smartphone brands are used by around 75 percent of smartphone users in the United States.

Higher smartphone usage in urban areas and high-income groups    

Smartphone penetration in the United States varies according to location. Compared to rural areas, smartphone usage in urban and suburban areas is higher by over ten percent (195003). Smartphone penetration also correlates with income as higher income groups have larger smartphone penetration rates . Overall, the trend over the past years seems to be that the growth in penetration is somewhat the same over the different groups but that the adoption level of smartphones was initially higher with urban groups and higher income groups when smartphones first hit the market. This could be as a result of the high initial price of smartphones- only people with higher incomes could afford them, and the higher demand for network coverage in urban areas due to there being more smartphone users.

The US Refurbished and Used Mobile Phones Market Report is Segmented by Type (Refurbished, and Used), Distribution Channel (Offline and Online). The Market Sizes and Forecasts Regarding Value (USD) for all the Above Segments are Provided.

The global smartphone penetration rate was estimated at ** percent in 2024, up from 2023. This is based on an estimated *** billion smartphone subscriptions worldwide and a global population of around *** billion. Regional differences in smartphone penetration Throughout the world, the smartphone penetration rate in the general population varies greatly. For example, in North America and Europe, the smartphone adoption rate stands at roughly ** and ** percent, respectively. Whereas in Sub-Saharan Africa, the same rate only stands at ** percent as of late 2023, showing a roughly ** percent difference in adoption rates between the highest and lowest ranked regions. Global smartphone shipments The number of global smartphone shipments saw a drop in recent years. However, the number of shipments is expected to recover to previous levels in the upcoming years. Most recently, Samsung and Apple have been leading the share of smartphone shipments worldwide, with other competitors such as Xiaomi and Oppo are catching up. Most of the top contributors to the smartphone market are concentrated in the Asia-Pacific region, which is also the region is the one with the most smartphone sales to end users as a whole.

Forecast: Mobile Data Usage per Smartphone Subscriber in the US 2022 - 2026 Discover more data with ReportLinker!