The North America bath soap market size reached USD 5.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 7.8 Billion by 2033, exhibiting a growth rate (CAGR) of 4.64% during 2025-2033.

IMARC Group provides an analysis of the key trends in each sub-segment of the North America bath soap market report, along with forecasts at the regional and country levels from 2025-2033. Our report has categorized the market based on product type, form and distribution channel.

United States (US) Soap Market is positioned for continued growth, and driven by evolving consumer preferences and an emphasis on hygiene and wellness.

The North America Liquid Hand Soap Market is Segmented by Packaging Type (Pump Dispensers, Bottles/Containers Refill, Pouches Refill, Wall-Mount Cartridges, and Others), End-User (Residential, Commercial), Category (Regular/Conventional, Natural/Organic), Product Type (Foaming, Gel-Based, Others), and Geography (United States, Canada, Mexico, Rest of North America). The Market Forecasts are Provided in Terms of Value (USD).

According to Cognitive Market Research, the global Soap market size was USD 43151.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 6.00% from 2024 to 2031.

North America Soap Market held 40% of the global revenue with a market size of USD 17260.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.2% from 2024 to 2031.
Europe Soap is projected to expand at a compound annual growth rate (CAGR) of 8.20% from 2024 to 2031. Europe accounted for a share of over 30% of the global market size of USD 12945.36 million.
Asia Pacific Soap Market held 23% of the global revenue with a market size of USD 9924.78 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.0% from 2024 to 2031.
Latin America's Soap Market held 5% of the global revenue with a market size of USD 2157.56 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.4% from 2024 to 2031.
Middle East and Africa Soap Market held 2% of the global revenue with a market size of USD 863.02 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.7% from 2024 to 2031.
The bath & body soap segment is set to diverse cleansing products designed for personal hygiene and skincare, with formulations catering to different skin types and preferences. Bath & body soaps contribute significantly to the overall soap market, meeting various consumer needs.
Increased hygiene awareness, changing consumer lifestyles, and a rising focus on natural and organic ingredients. Additionally, the COVID-19 pandemic has further accentuated the importance of hand hygiene, fueling the demand for various soap products across the globe.

Key Dynamics of

Soap Market

Key Drivers of

Soap Market

Heightened awareness of hygiene and disease prevention: The increased focus on handwashing and cleanliness—particularly in the aftermath of the pandemic—has resulted in a steady rise in the demand for bar, liquid, and antibacterial soaps in households, institutions, and public facilities worldwide.

Growth in personal care and grooming sectors: Consumers now perceive soap not merely as a hygiene product but as an integral component of their daily skincare routine. There is a growing demand for soaps that offer additional benefits such as moisturizing, exfoliating, anti-aging properties, and natural ingredients.

Increased consumption in developing economies due to urbanization: Population growth, better access to modern retail, and rising disposable incomes in nations like India, Indonesia, and Nigeria are broadening the market for both mass and premium soap categories.

Key Restraints for

Soap Market

Escalating raw material costs affecting manufacturing margins: The costs of natural oils, fragrances, and specialty ingredients are on the rise. When combined with the expenses associated with packaging and logistics, this creates pricing pressures for soap manufacturers, particularly in markets sensitive to price fluctuations.

Intensifying competition from body washes and synthetic cleansers: Liquid body washes and shower gels are becoming increasingly popular among younger consumers due to their convenience, lasting fragrance, and premium experience—posing a challenge to traditional soap bars.

Environmental issues regarding synthetic additives and plastic packaging: Consumers are becoming more concerned about sulfates, parabens, and non-biodegradable packaging. Brands that do not provide eco-friendly alternatives risk alienating environmentally conscious customers.

Key Trends in

Soap Market

The increasing popularity of organic, handmade, and artisanal soaps: Consumers are transitioning towards soaps that are handcrafted and free from chemicals, utilizing essential oils, herbs, and botanicals. These products attract eco-conscious individuals and those with sensitive skin who are in search of natural alternatives to mass-produced items.

Innovations in packaging and zero-waste solutions: Brands are now offering refillable dispensers, biodegradable wrappers, and minimalistic packaging to lessen their environmental footprint—appealing to buyers who prioritize sustainability and the zero-waste movement.

Growth in men’s grooming and specialty skincare soaps: The male grooming market is on the rise, with an incre...

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Bar Soap Market Size 2025-2029

The bar soap market size is valued to increase USD 9.57 billion, at a CAGR of 4.6% from 2024 to 2029. Growing adoption of multi-functional bar soaps will drive the bar soap market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 61% growth during the forecast period.
By Material - Synthetic segment was valued at USD 25.87 billion in 2023
By Distribution Channel - Offline segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 41.92 billion
Market Future Opportunities: USD USD 9.57 billion 
CAGR : 4.6%
APAC: Largest market in 2023

Market Summary

The market represents a significant segment of the personal care industry, characterized by continuous evolution and innovation. Core technologies, such as the use of natural and organic ingredients, drive growth in this market. For instance, the growing adoption of multi-functional bar soaps, which offer benefits beyond basic cleansing, is a notable trend. However, the market faces challenges, including increasing preference for liquid soaps and stringent government regulations and standards related to BPC (Body Personal Care) products. According to recent reports, organic bar soaps are projected to capture a substantial market share in the coming years, with a 15% adoption rate among consumers. As we look forward, the forecast period presents opportunities for market expansion, particularly in emerging regions like Asia Pacific and Africa. Related markets such as the liquid soap and shampoo markets also offer intriguing insights and potential synergies.

What will be the Size of the Bar Soap Market during the forecast period?

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How is the Bar Soap Market Segmented and what are the key trends of market segmentation?

The bar soap industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. MaterialSyntheticNaturalDistribution ChannelOfflineOnlineProductAntibacterial soapsDeodorant soapsMoisturizing soapsExfoliating soapsHypoallergenic soapsGeographyNorth AmericaUSCanadaMexicoEuropeGermanyUKAPACAustraliaChinaIndiaJapanSouth KoreaRest of World (ROW)

By Material Insights

The synthetic segment is estimated to witness significant growth during the forecast period.

The market is a dynamic and evolving industry, with various segments catering to diverse consumer preferences. In 2024, the synthetic segment held the largest market share, driven by the popularity of synthetic liquid hand soaps. These soaps, formulated with detergents like sodium laureth sulfate (SLS), offer efficient cleansing and bacterial elimination. However, concerns over potential irritants and allergens in synthetic soap formulations have emerged, leading some consumers to explore natural alternatives. Natural bar soaps, often based on vegetable oils, have gained traction due to their use of natural ingredients and milder textures. The soap texture and sensory evaluation play crucial roles in consumer choice, with many preferring soaps that provide a rich lather and moisturizing properties. Sodium hydroxide saponification is a common soap-making process used for both synthetic and natural soaps. Fragrance compounds and essential oil blends are added to enhance the sensory experience, while emulsifying waxes ensure a stable soap formulation. Quality control, cost optimization, and safety regulations are essential factors influencing market trends. Skin moisturization and ingredient sourcing are increasingly important to consumers, with many seeking soaps that cater to their specific skin types and sustainability concerns. Manufacturing processes, such as molding techniques and cutting methods, have evolved to improve production efficiency and reduce waste. Consumer preferences for natural ingredients and sustainable sourcing have led to the use of glycerin soapmaking and microbial testing to ensure product safety and quality. Surfactant properties, pH balance, and fatty acid content are essential factors in soap formulation and performance. The ongoing market activities reflect the continuous unfolding of industry trends and evolving consumer demands. According to recent studies, the natural segment is expected to grow by 18% in the next three years, driven by increasing consumer awareness and demand for eco-friendly and health-conscious products. Meanwhile, the synthetic segment is projected to expand by 12% during the same period, as advancements in formulation technology address consumer concerns over irritants and allergens. These trends underscore the dynamic nature of the market and its ongoing evolution to meet the evolving needs of

The North America Handmade Soap Market size was USD 3166.08 Million in 2023 and will expand at a compound annual growth rate (CAGR) of 3.4% from 2023 to 2030.

The report covers Liquid Soap Market Manufacturers in Latin America and is Segmented by Distribution Channel (Offline Retail and Online Retail) and Country.

The U.S. soap market totaled $X in 2022, surging by X% against the previous year. The market value increased at an average annual rate of X% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. As a result, consumption attained the peak level of $X. From 2021 to 2022, the growth of the market failed to regain momentum.

North America is the major market with more than 40% of the global revenue with a market size of USD 17260.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.2% from 2024 to 2031.

Discover the latest market trends and forecasts for the soap industry in the United States. With an expected increase in demand, the market is projected to see steady growth over the next decade.

Soap and cleaning compound producers face little volatility. Many of these products are staples for US households and necessities for businesses, so spending on these items doesn't fluctuate significantly based on macroeconomic conditions. Sales of other materials, like commercial detergents, tend to shift based on business demand – creating more volatility for manufacturers in this industry. Because of this, producers faced revenue losses between 2020 and 2022. During this time, demand from the lodging and food service sectors dropped as regulations and consumer preferences discouraged consumers from visiting these establishments. Revenue grew as economic conditions improved, although gains remained relatively muted. These trends caused revenue to contract at an estimated CAGR of 0.3% to $47.7 billion between 2020 and 2025, including an estimated 0.6% drop in 2025 alone. Soap producers face heightened internal and external competition. As more downstream retailers continue to offer private-label cleaning products at lower prices, other producers will have to lower their prices to remain competitive. Similarly, imported soap and other cleaning compounds have gained more traction among domestic consumers, with import penetration reaching an estimated 13.9% in 2025. Foreign producers can often offer more affordable prices because of lower operating costs overseas, further driving price-based competition. Similarly, brand loyalty and shifting consumer preferences support demand for imports from countries like France, Germany and South Korea. To remain competitive, producers have been investing more in research and development efforts, which largely focus on reducing the environmental impact and enhancing operating efficiencies. Strong new product development efforts require skilled workers, pushing wage expenditure upward and squeezing profit. Throughout the outlook period, soap and cleaning compound manufacturers will face relatively volatile demand from various sectors. Uncertainty surrounding trade conditions will continue to impact producers directly and indirectly by influencing demand for cleaning products and the price of major inputs. Still, innovations will continue to create growth opportunities and support merger and acquisition activity. As a result, revenue is set to grow at a CAGR of 1.1% to $50.5 billion through 2030.

USD 15041.47 Million in 2024; projected USD 25526.57 Million by 2033; CAGR 6.05%.

Forecast: Soap (Except Solid Soap) Market Size Value Per Capita in the US 2024 - 2028 Discover more data with ReportLinker!

This statistic shows the estimated value of the bath soap market worldwide from 2010 to 2024. In 2019, the value of the bath soap market worldwide amounted to about **** billion U.S. dollars, from an estimated **** billion U.S. dollars in 2010.

The size of the U.S. Soap Dispenser Market was valued at USD 368.66 million in 2023 and is projected to reach USD 619.64 million by 2032, with an expected CAGR of 7.7 % during the forecast period.

United States (US) Herbal Soap Market is expected to grow during 2025-2031

USD 10101.83 Million in 2024; projected USD 14780.82 Million by 2033; CAGR 4.31%.

USD 19188 Million in 2024; projected USD 32722.19 Million by 2033; CAGR 6.07%.

Analysis of the US bar soap market, including consumption, production, import, and export trends from 2013-2024, with forecasts to 2035. Covers market size, key suppliers, and product segmentation.

According to Cognitive Market Research, the global handmade soap market size was USD 7915.2 million in 2023 and will expand at a compound annual growth rate (CAGR) of 5.20% from 2023 to 2030.

North America held the major market of more than 40% of the global revenue with a market size of USD 3166.08 million in 2023 and will grow at a compound annual growth rate (CAGR) of 3.4% from 2023 to 2030

Europe accounted for a share of over 30% of the global market size of USD 2374.56 million

Middle East and Africa held the major market of more than 2.00% of the global revenue with a market size of USD 158.30 million in 2023 and will grow at a compound annual growth rate (CAGR) of 4.9% from 2023 to 2030

The face washing category held the highest handmade soap market revenue share in 2023. Increasing Sales Volume of the Handmade Soap to Drive the Market Growth

High sales volume of handmade soaps as consumers are increasingly concerned about the skin health problems caused by chemically based skincare products is anticipated to boost the market growth during the forecast period. The demand for organic products is increasing as people grow more concerned with establishing a sustainable environment by reducing the use of chemicals. Furthermore, current technology promotes a large proportion of the global population to utilise chemical-free soaps. This has resulted in the development of unique solutions, particularly in the skincare sector.

For instance, in September 2023, according to Statista Research Department, the United Kingdom's sales volume for soap and organic surface-active goods in bars and cakes was 70.54 thousand kilogrammes. Over time, the sales volume of handmade soaps increased in the United Kingdom. This increase in sales volume may indicate an increasing desire for eco-friendly and sustainable personal care products, maybe as a result of heightened awareness of the environmental impact of traditional products.

Source-www.statista.com/statistics/349084/soap-and-organic-surface-active-products-in-bars-and-cakes-sales-volume-in-the-united-kingdom-uk/

Key Market Players Introducing Unique Soaps is Fuelling the Market Growth

Manufacturers in the industry are introducing exclusive soaps to meet consumer demand. Consumers are increasingly demanding vegan, natural, organic, clean, reef-friendly, GMO, gluten-free, soy-free, transparent, and recyclable items. Furthermore, the market is being driven by changing worldwide consumer behaviour trends in the beauty and personal care industries. Organic products are becoming increasingly popular due to the health benefits they bring, driving rising demand for organic and sustainable products.

For instance, in December 2023, according to Lard & Ashes, Natural, handmade soaps are better for sensitive skin. Homemade organic soaps are highly effective against filth and grime. These soaps contain natural components such as oatmeal milk, honey, eucalyptus spirit, dark coal, shea butter and essential oils. They help to cleanse your skin without removing its natural oils.

Source-lardandashes.com/blogs/news/why-natural-handmade-soaps-better-for-skin

Increasing awareness and use of chemical-free skincare and haircare products to propel market growth

Market Dynamics of Handmade Soap Market

Key Drivers for Handmade Soap Market

Growing Consumer Preference for Natural components: Handmade soaps created with organic, herbal, and plant-based components are becoming more popular as customers become more conscious of the dangerous chemicals included in commercial soaps.

Growth in Eco-conscious and Sustainable Living: Handmade soaps, which are frequently packaged in biodegradable or zero-waste packaging, are in line with consumers' growing preference for eco-friendly products.

Growth of Local and Artisan Brands: Small companies and regional craftspeople are using social media and e-commerce to market handcrafted soaps, producing customized, limited-edition products that appeal to specialized markets.

Growth in Skin Sensitivity and Wellness Trends: As more individuals adopt wellness-oriented lives or suffer from skin sensitivity, there is a growing need for handmade soaps that are devoid of chemicals and infused with essential oils for therapeutic purposes.

Key Restraints for Handmade Soap Market

Limited Shelf Life and Batch Consistency: Handmade soaps usuall...