The United States Spirits Market Report Segments the Industry Into Product Type (Brandy and Cognac, Liqueur, Whiskies, Rum, White Spirits, Tequilla and Mezcel, and Other Spirit Types; by End User (Men and Women); by End User (Men and Women); Distribution Channel (On-Trade, and Off-Trade), and Region (Northeast, Midwest, South, West). The Market Forecasts are Provided in Terms of Value (USD).

In 2024, the vodka sales volume in the United States amounted to ***** million 9 liter cases. Vodka accounted for about ********* of the entire spirits industry volume that year. U.S. whiskey sales volume has grown by more than ** million cases in the past decade. The most popular vodka in the U.S. Tito's Handmade Vodka, made by Fifth Generation, was the leading brand of vodka in the United States in 2023. Tito's Handmade is a relative newcomer to the vodka market, founded in 1997. In comparison, the second most popular brand, Smirnoff, was established in the 19th century. Over the last decade, Sales of Tito's Handmade have grown by over *** percent. Vodka suppliers Although Tito's Handmade is the most popular brand of vodka, it's supplier Fifth Generation, ranks second in vodka volume market share. In that regard, Diageo, makers of Smirnoff, as well as other well known brands Ketel One and Ciroc was the leader. Vodka accounted for approximately * percent of Diageo's total net sales in 2024.

The Spirits Market Report is Segmented by Product Type (Brandy and Cognac, Rum, Tequilla and Mezcel, White Spirits, Whiskies, and More), by End User (Male and Female), by Distribution Channel (On-Trade and Off-Trade) and by Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

The North America Alcoholic Beverage Market is Segmented by Product Type (Beer, Wine, Spirits, and Others), by End-User (Male, and Female), by Packaging Type (Bottles, Cans, and Others), by Distribution Channel (On Trade and Off Trade), and Geography (United States, Canada, Mexico, and the Rest of North America). The Market Forecasts are Provided in Terms of Value (USD).

Snapshot img

Spirits Market Size 2025-2029

The spirits market size is forecast to increase by USD 158.1 billion at a CAGR of 4.3% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing demand for high-quality, premium spirits. Consumers are willing to pay a premium for authentic and superior tasting spirits, leading to a shift in market dynamics towards niche and super-premium offerings. Additionally, the rise in popularity of low-alcohol or alcohol-free spirits, caters to health-conscious consumers, expanding the market's reach. However, this burgeoning market faces challenges, including the increase in the availability of counterfeit spirit products. These counterfeits not only affect the brand reputation of market companies but also pose a threat to consumer safety. Companies seeking to capitalize on market opportunities must focus on product innovation, quality assurance, and brand protection strategies.
Effective supply chain management and collaboration with regulatory bodies can help mitigate the risks associated with counterfeit products and maintain consumer trust. In summary, the market presents both challenges and opportunities, with increasing demand for premium and low-alcohol spirits driving growth, while the proliferation of counterfeit products necessitates a focus on brand protection and quality assurance. Companies that navigate these challenges effectively will be well-positioned to capitalize on the market's potential.

What will be the Size of the Spirits Market during the forecast period?

Request Free Sample

The market encompasses the production and sale of distilled beverages, including hard liquor and flavored spirits, within the broader alcoholic drinks industry. This market exhibits growth, driven by consumer preferences for premiumization and innovation. Alcoholic fermentation and distillation processes are used to create a wide range of alcoholic beverages, with varying alcohol contents and flavors. The Distilled Spirits Council reports that spirits account for a significant portion of global alcohol consumption. Key trends include the rise of premium spirits and the introduction of new, unique flavors to cater to evolving consumer tastes.
Beverage firms continue to invest in research and development to meet these demands and expand their offerings. The market's size and direction reflect the industry's ongoing evolution and adaptability to consumer preferences.

How is this Spirits Industry segmented?

The spirits industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Whisky
  Brandy
  Rum
  Gin
  Others


Distribution Channel

  Off-trade
  On-trade


Product Type

  Mass
  Premium
  Super premium
  Luxury


Geography

  Europe

    France
    Germany
    Spain
    UK


  APAC

    China
    India
    Japan


  North America

    US
    Canada


  South America

    Brazil


  Middle East and Africa

By Type Insights

The whisky segment is estimated to witness significant growth during the forecast period. Whisky, a category of distilled beverages, showcases a diverse range of types, each with unique flavors and characteristics. Notably, Scotch whisky, originating from Scotland, is celebrated for its tradition and craftsmanship. This spirit can be classified as single malt, produced from malted barley in a single distillery, or blended, combining malt and grain whiskies from various distilleries. Flavors vary from smoky and peaty in Islay malts to the more delicate and fruity notes in Highland and Speyside whiskies. Glenfiddich, a subsidiary of William Grant and Sons Ltd, is a prominent player in the global spirits industry. They offer a wide range of expressions, highlighting the rich heritage and craftsmanship of the Scottish tradition.

The alcoholic beverages sector encompasses various categories, including spirits, beer, and probiotic drinks. Premium spirits, such as whisky, are gaining popularity due to the premiumization trend in the beverage industry. Alcoholic drinks are produced through alcoholic fermentation, with an alcohol content ranging from 14% to 60%. Hard liquors, like whisky, are distinct from beer and probiotic drinks, which undergo different production processes. Alcohol retailers play a crucial role in the distribution of these beverages, while alcohol advertising influences consumer preferences.

Craft Whiskey, Craft Vodka, Premium Spirits, and Specialty Spirits are popular segments in the market. Craft Distilleries, Artisanal Blends, and Handcrafted Spirits are also gaining traction, offering consumers unique and authentic experiences. Flavored Spirits, such as flavored whiskies, add to the diversity of the market. The market is a dynamic and divers

The United States was the biggest spirits importer in the world in 2024. All told, the United States imported 792 million liters in that year. Japan was the next largest importer, with around 152 million liters of imports.

The US spirits industry, a significant segment of the global alcoholic beverage market, is experiencing robust growth, projected to reach a substantial market size based on a Compound Annual Growth Rate (CAGR) of 5.27%. This expansion is fueled by several key factors. Premiumization, the increasing consumer demand for higher-quality and more sophisticated spirits, is a major driver. This trend is evident across various spirit categories, including whiskey, where craft distilleries and limited-edition releases are gaining popularity, and vodka, where innovative flavor profiles and premium brands are attracting discerning consumers. Furthermore, the burgeoning cocktail culture, with its emphasis on mixology and unique spirit-based drinks, is significantly boosting sales. The on-trade sector, encompassing bars and restaurants, plays a pivotal role in this growth, acting as a showcase for new products and driving experiential consumption. Changing consumer preferences, particularly among millennials and Gen Z, towards sophisticated and experience-driven consumption are further contributing factors. The off-trade channel, comprising supermarkets, specialist retailers and increasingly, online retail, also experiences considerable growth, reflecting the convenience and accessibility offered by these platforms. Competitive pricing strategies, targeted marketing campaigns, and strategic acquisitions within the industry also play their part in shaping the market's trajectory. While the market demonstrates strong growth potential, challenges remain. Fluctuations in raw material costs and potential increases in excise duties could impact profitability. Moreover, maintaining a balance between premiumization and accessibility to cater to a diverse consumer base is crucial for long-term success. Stringent regulations regarding alcohol advertising and consumption, varying across states and regions, pose another challenge. Successfully navigating these factors while capitalizing on prevailing market trends will be key for industry players to continue their growth trajectory in the coming years. The competitive landscape, dominated by large multinational players like Diageo, Bacardi, and Pernod Ricard alongside smaller craft distilleries, requires adaptability and innovation to maintain market share. Recent developments include: March 2023: Constellation Brands, partnered with Tastemade, a modern media company, to launch a first-of-its-kind content studio that will create and distribute social and streaming content to drive consumer engagement globally for Constellation Brands Wine & Spirits.​, November 2022: Pernod Ricard USA announced plans to invest USD 22 million in creating its first-ever ready-to-drink (RTD) canning line located at its Fort Smith plant in Arkansas, boosting its ability to bring RTDs to market swiftly., October 2022: Smirnoff Vodka partnered with Gorillaz, the Diago Plc brand, and released new cocktails along with a limited-edition bottle designed by band members for Gorillaz. The limited-edition bottle is a reimagining of Smirnoff's no. 21 classic vodka.​. Key drivers for this market are: Increasing Demand for Flavored Spirits, Growing Consumption of Premium Alcoholic Beverages. Potential restraints include: Increasing Demand for Flavored Spirits, Growing Consumption of Premium Alcoholic Beverages. Notable trends are: Growing Demand for Premium Alcoholic Beverages.

The global spirits market in 2025, a value of USD 61,784.2 million, with steady growth will increase to USD 87,152.7 million in the year 2035, that is CAGR (compound annual growth rate) of 3.5%

Metric	Value
Market Size (2025E)	USD 61,784.2 million
Market Value (2035F)	USD 87,152.7 million
CAGR (2025 to 2035)	3.5%

Country-wise Insights

Country	CAGR (2025 to 2035)
United States	3.6%

Country	CAGR (2025 to 2035)
United Kingdom	3.4%

Region	CAGR (2025 to 2035)
Europe	3.5%

Country	CAGR (2025 to 2035)
Japan	3.3%

Country	CAGR (2025 to 2035)
South Korea	3.2%

Segmentation Outlook - Spirits Market

By Product Type	Market Share (2025)
Whiskey	34.7%

By Category	Market Share (2025)
Premium	61.4%

Competitive Outlook

Company Name	Estimated Market Share (%)
Diageo plc	18 - 20%
Pernod Ricard SA	14 - 16%
Brown-Forman Corporation	12 - 14%
Bacardi Limited	10 - 12%
Constellation Brands, Inc.	8 - 10%
Other Companies (combined)	28 - 38%

The South America Alcoholic Beverages Market Report is Segmented by Product Type (Beer, Wine, Spirits, and Others), End User (Male, Female), Packaging (Bottles, Cans, and Others), Distribution Channel (On-Trade, Off-Trade), and Geography (Brazil, Argentina, Colombia, Chile, Peru, and Rest of South America). The Market Forecasts are Provided in Terms of Value and Volume.

The U.S. Spirits Industry Size - market report offers a thorough competitive analysis, mapping key players’ strategies, market share, and business models. It provides insights into competitor dynamics, helping companies align their strategies with the current market landscape and future trends.

The Alcoholic Beverages Market Report is Segmented by Product Type (Beer, Wine, Spirits, Others), End User (Male, Female), Packaging Type (Bottles, Cans, Others), Distribution Channel (On-Trade, Off-Trade), and Geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

United States Spirits Market size was valued at USD 78.79 Billion in 2024 and is projected to reach USD 90.81 Billion by 2032, growing at a CAGR of 5.27% from 2025 to 2032.

Key Market Drivers

Economic Resilience & Consumer Confidence: The U.S. spirits market has demonstrated remarkable economic resilience despite the challenges of inflation and interest rate hikes.

Evolving Consumer Preferences: One of the most significant drivers of growth in the U.S. spirits market is the shift in consumer preferences toward premium, craft, and artisanal products.

The size of the US Spirits Industry market was valued at USD 83.41 Million in 2023 and is projected to reach USD 119.50 Million by 2032, with an expected CAGR of 5.27% during the forecast period. Recent developments include: March 2023: Constellation Brands, partnered with Tastemade, a modern media company, to launch a first-of-its-kind content studio that will create and distribute social and streaming content to drive consumer engagement globally for Constellation Brands Wine & Spirits.​, November 2022: Pernod Ricard USA announced plans to invest USD 22 million in creating its first-ever ready-to-drink (RTD) canning line located at its Fort Smith plant in Arkansas, boosting its ability to bring RTDs to market swiftly., October 2022: Smirnoff Vodka partnered with Gorillaz, the Diago Plc brand, and released new cocktails along with a limited-edition bottle designed by band members for Gorillaz. The limited-edition bottle is a reimagining of Smirnoff's no. 21 classic vodka.​. Key drivers for this market are: Increasing Demand for Flavored Spirits, Growing Consumption of Premium Alcoholic Beverages. Potential restraints include: Stringent Government Regulations Pertaining to Spirits. Notable trends are: Growing Demand for Premium Alcoholic Beverages.

North America Alcoholic Drinks Market size is valued at around USD 415 billion in 2025 and is projected to reach USD 470 billion by 2032 at 2.18% CAGR during 2026-32.

Snapshot img

Craft Spirits Market Size 2024-2028

The craft spirits market is estimated to increase by USD 50.89 billion and grow at a CAGR of 20.65% between 2023 and 2028. The market is set for substantial expansion, fueled by growing favoritism among millennials and women. With millennials renowned for their adventurous spirit and creativity, craft spirits have gained traction due to their artisanal blends and inventive flavors. This demographic, known for its significant purchasing power, gravitates toward unique and exotic offerings that resonate with their individuality. Craft spirits appeal to their preference for handcrafted products and openness to experimenting with novel tastes, diverging from conventional choices. This trend is especially pronounced in the UK and the US, where smaller-scale brands like Tito's Handmade Vodka are favored over larger corporate manufacturers.

What will be the size of the Market During the Forecast Period?

To learn more about this report, Download Report Sample

Market Segmentation

By Product

The market share growth by the craft whiskey segment will be significant during the forecast period. Demand for craft whiskey is growing as consumers demand more premium products that are made with quality ingredients and taste better than traditional spirits. Market players are developing new products to meet increasing consumer demand, which will drive segment growth during the forecast period.

Get a glance at the market contribution of various segments Request a PDF Sample

The craft whiskey segment was valued at USD 8.95 billion in 2018 and continued to grow by 2022. Demand will remain high during the forecast period due to increasing demand from emerging economies such as India and South Africa. Demand for craft whiskey is growing in India, the US, and other markets, among others. The growing demand leads to investments, mergers, acquisitions or partnerships of major suppliers to open new distilleries in various countries. Thus, the continuous launch of new brands and collaboration between manufacturers will positively influence the market growth during the forecast period.

Key Region

For more insights on the market share of various regions Request PDF Sample now!

North America is estimated to contribute 41% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. North America accounted for the largest share of the global market in 2022. The presence of key vendors, the growing demand, the increasing number of breweries, and the rising disposable incomes of people in the region are expected to drive the growth of the market in the region. The US and Canada are the leading countries in the market in North America. The growing number of breweries in the country is boosting the growth of the market in the US. Thus, the rising number of breweries in the region will drive the growth of the market during the forecast period.

Market Dynamics and Customer Landscape

The market is experiencing significant growth, driven by the increasing popularity of craft distilleries and the desire for unique, high-quality liquors. The distillery sector is focusing on using natural ingredients, such as spring water and non-GMO grains, to create spirits with distinct tastes and novelty. The market encompasses various types of liquor, including whiskey, gin, and flavored whiskey. Craft distilleries are emphasizing the lifestyle aspect of their products, with many offering tours and tastings to attract consumers. The online boom has also played a role in the growth of the market, allowing consumers to purchase their favorite brands from the comfort of their own homes. Major producers in the alcohol and tobacco industry are taking notice of the market and are investing in licensed distilleries to capitalize on this trend. Beverage professionals are also incorporating craft spirits into cocktails, further increasing demand. Package designs are also becoming increasingly important in the market, with consumers drawn to unique and eye-catching labels. Off-trade sales are a significant revenue source, but on-trade sales, such as those made in bars and restaurants, are also growing in importance. Whiskey remains a major player in the market, but gin is also gaining popularity due to its versatility and distinct taste. Overall, the market is expected to continue growing as consumers seek out unique and high-quality liquors. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

The market is poised for significant growth, driven by the increasing popularity among millennials and women. Millennials, known for their adventurous and c

The U.S. Non-alcoholic Beverages Market size was valued at USD 298.4 billion in 2023 and is projected to reach USD 491.85 billion by 2032, exhibiting a CAGR of 7.4 % during the forecasts period. Recent developments include: In April 2023, Chamberlain Coffee, a pioneering coffee lifestyle brand, declared the unveiling of its novel range of ready-to-consume plant-based cold brew lattes. The novel product is offered as cinnamon bun latte, mocha latte, vanilla latte, and traditional cold brew latte flavors. The corporation partnered up with Walmart to provide its products across the U.S. , In January 2023, Coca-Cola introduced a range of juice beverages intended to be consumed with and without alcohol. The Simply Mixology drinks are accessible in three flavors such as Strawberry Guava Mojito, Lime Margarita, and Peach Sour. , In December 2022, Nestlé launched animal-free dairy drinks under the Cowabunga brand in six San Francisco grocery stores, in the U.S. The offerings, available in two flavors—plain milk and chocolate, feature animal-free protein created by the U.S. start-up Perfect Day. .

Unlock expert insights on the USA Alcoholic Beverages Market, size at USD 37 billion in 2023, showcasing trends and industry demands driven by key players.

The Craft Spirits Industry is Segmented by Product Type (Whiskey, Gin, Vodka, Brandy, and Other Types), by Ingredient (Grain-Based, Fruit-Based, Agave-Based, and Others), by Distribution Channel (On-Trade and Off-Trade), and by Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

Snapshot img

Wine And Spirits Market Size 2025-2029

The wine and spirits market size is forecast to increase by USD 203.9 billion, at a CAGR of 3.3% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing trend towards craft drinks and the adoption of technology throughout the value chain. The artisanal production of wines and spirits has gained immense popularity among consumers, leading to a rise in demand for unique and authentic beverages. This shift in consumer preferences presents a lucrative opportunity for players in the market to innovate and cater to this growing segment. Sparkling wine, with its versatility and popularity, is a significant market segment. Wine festivals and competitions celebrate the richness and diversity of wine. However, the market faces challenges as well. The increasing number of campaigns against alcohol consumption poses a threat to the industry's growth.
Companies must navigate these challenges by promoting responsible drinking and focusing on the production of premium, high-quality products to maintain consumer loyalty. Additionally, technology integration is crucial for players to streamline their operations, improve supply chain efficiency, and enhance customer experience. Wine tourism offers unique experiences, allowing consumers to connect with the land and the people behind the labels. By staying abreast of these trends and challenges, companies can effectively capitalize on market opportunities and maintain a competitive edge in the evolving market.

What will be the Size of the Wine And Spirits Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free Sample

The market continues to evolve, with dynamic trends shaping various sectors. Wine preservation techniques, such as inert gas protection and vacuum pumps, ensure optimal product quality and prolong shelf life. Spirit marketing strategies focus on unique flavors and storytelling, as single malt Scotch and Irish whiskey gain popularity. Sustainable spirits production and packaging are increasingly important, with consumers seeking eco-friendly options. Wine pairing remains a key consideration, with wine acidity and body influencing flavor profiles. Aged spirits, such as barrel-aged whiskey and wine, add depth and complexity. Spirit blending and filtration methods impact taste and texture, while wine maturation in oak barrels contributes to rich aromas and flavors.

Wine certifications, including organic and sustainable labels, cater to health-conscious consumers. Spirits regulations vary across regions, influencing production and distribution. Japanese whisky and craft spirits continue to disrupt traditional markets, while wine imports and exports shape global trade dynamics. Wine storage solutions, including temperature-controlled wine cellars and decanters, preserve wine quality. Wine service and accessories, such as glasses and corkscrews, enhance the overall experience. Spirit cocktails and wine sweetness offer innovative twists on classic beverages. Market activities unfold continuously, with ongoing research and development shaping the future of the wine and spirits industry. Wine and spirit sales remain strong, driven by evolving consumer preferences and market trends.

How is this Wine And Spirits Industry segmented?

The wine and spirits industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Off-trade
  On-trade


Type

  Spirits
  Wine


Packaging

  Glass bottles
  Cans
  Tetra packs
  Miniatures
  Kegs


Geography

  North America

    US


  Europe

    France
    Germany
    Italy
    Spain
    UK


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Distribution Channel Insights

The Off-trade segment is estimated to witness significant growth during the forecast period. The market encompasses various aspects, including wine preservation, marketing, sales, pairing, reduction, grape varieties, sustainable spirits, acidity, maturation, blending, packaging, cellar management, corks, glasses, bottles, tasting, distribution, oxidation, production, certifications, decanters, service, accessories, sales, aging, imports, regions, regulations, and spirits from around the world. Wine and spirits are enjoyed for their unique aromas, flavors, and finishes. Supermarkets and hypermarkets, part of the off-trade channel, play a significant role in the market. These retailers offer dedicated sections for alcoholic beverages, maintaining vast inventories of various brands. Their convenience and extensive product offerings make them a

Forecast: Alcoholic Beverages Market Size Volume in the US 2024 - 2028 Discover more data with ReportLinker!