The United States Sports Drinks Market is segmented by Soft Drink Type (Electrolyte-Enhanced Water, Hypertonic, Hypotonic, Isotonic, Protein-based Sport Drinks), by Packaging Type (Aseptic packages, Metal Can, PET Bottles) and by Sub Distribution Channel (Convenience Stores, Online Retail, Specialty Stores, Supermarket/Hypermarket, Others). Market Value in USD and Volume in Liters are both presented. Key data points observed include market segmental split by soft drink category, packaging type, distribution channel, and region

The USA sports drink market size is expected to be valued at US$ 7.6 billion in 2023. By 2033, it is set to reach a massive valuation of US$ 10.9 billion. Total sports drink sales across the USA are slated to increase at a CAGR of 3.7% between 2023 and 2033.

Attribute	Key Insights
USA Sports Drink Market Estimated Value (2023E)	US$ 7.6 billion
Projected Market Value (2033F)	US$ 10.9 billion
Value-based CAGR (2023 to 2033)	3.7%

Scope of the Report

Attribute	Details
Estimated Market Size (2023)	US$ 7.6 billion
Projected Market Size (2033)	US$ 10.9 billion
Anticipated Growth Rate (2023 to 2033)	3.7% CAGR
Forecast Period	2023 to 2033
Historical Data Available for	2018 to 2022
Market Analysis	US$ billion for Value and MT for Volume
Key Segments Covered	Product Type, Distribution Channel, Flavor, Form, and Packaging Material
Key Companies Profiled	Gatorade Powerade Body Armor Monster Hydro Aquarius Melaleuca Bulletproof FAT water Honest Sport Muscle Milk Staminade Hammer Nutrition HEED
Report Coverage	Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

The North America Sports Drinks Market is segmented by Soft Drink Type (Electrolyte-Enhanced Water, Hypertonic, Hypotonic, Isotonic, Protein-based Sport Drinks), by Packaging Type (Aseptic packages, Metal Can, PET Bottles), by Sub Distribution Channel (Convenience Stores, Online Retail, Specialty Stores, Supermarket/Hypermarket, Others) and by Country (Canada, Mexico, United States). Market Value in USD and Volume in Liters are both presented. Key data points observed include market segmental split by soft drink category, packaging type, distribution channel, and region

The sports drink market is set to reach USD 34.1 billion in 2025 to USD 60 billion by 2035, at a CAGR of 5.8%-forecast period. The growth is primarily due to the growing trend toward fitness, which is also the factor driving the end-user demand for both developed and developing regions. The shift from health-centric sugary beverages to low-calorie, clean-label formula sports drinks is because of the rising consciousness of hydration science, electrolyte balance & functional ingredients.

Attributes	Description
Estimated Global Industry Size (2025E)	USD 34.1 billion
Projected Global Industry Value (2035F)	USD 60 billion
Value-based CAGR (2025 to 2035)	5.8%

Country-Wise Analysis

Country	CAGR (2025 to 2035)
USA	3.1%
China	5.3%
Australia	4.1%

The United States sports and energy drinks market size reached USD 7.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 10.0 Billion by 2033, exhibiting a growth rate (CAGR) of 3.6% during 2025-2033.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 7.3 Billion
Market Forecast in 2033	USD 10.0 Billion
Market Growth Rate (2025-2033)	3.6%

IMARC Group provides an analysis of the key trends in each segment of the United States sports and energy drinks market report, along with forecasts at the country and regional levels from 2025-2033. Our report has categorized the market based on product type, packaging type, distribution channel, type and target consumer.

This statistic depicts the annual growth rate of the sports drink market in the United States from 2011 to 2016. Between 2015 and 2016 the U.S. sports drink market increased by 3.9 percent.

This graph shows the market share of the leading non-aseptic sport drink brands in the United States in 2022, based on dollar sales. For the 52 weeks ending May 15, 2022, Gatorade was the first ranked non-aseptic sports drink brand in the United States with a market share of just over 65 percent.

The US Sports Drink Market size was valued at USD 6.50 USD Billion in 2023 and is projected to reach USD 9.50 USD Billion by 2032, exhibiting a CAGR of 5.57 % during the forecast period. The growing prevalence of sports and fitness activities, coupled with rising awareness of health and nutrition, is driving the market's growth. Sports drinks are beverages designed to help athletes rehydrate, replenish electrolytes, and provide energy during or after intense physical activity. They normally consist of water, carbohydrates, electrolytes and may infuse vitamin and mineral products. In the case of the United States, the following factors play a central role in the market for sports drinks. Rising awareness of healthy living and diet, along with changing lifestyle preferences, have acted as major growth drivers. It has been further fueled by the increasing trends in the organized sports, marathon and recreational activities. Inequalities also apply to the degree of marketing for leading brands, new product developments and the influence of endorsements by world-class athletes. Increasing consumer awareness regarding the necessity of having fluids and intake of nutrients during exercise also bolsters the growth of the market. However, the market has its pulls back such as issues to do with higher sugar content and competition from other products such as coconut water and energy drinks. Key drivers for this market are: Rising Growth of Urbanization to Aid Market Development. Potential restraints include: The presence of High Levels of Sugar in Sports Drink along with High Prices Limits the Market Growth.

The statistic illustrates the dollar sales growth of non-aseptic sports drinks in the United States from 2011 to 2022. The U.S. sports drink category generated approximately 9.6 billion U.S. dollars in sales in 2022, with a 15.9 percent increase in sales compared to the previous year.

The Sports Drinks Market is segmented by Soft Drink Type (Electrolyte-Enhanced Water, Hypertonic, Hypotonic, Isotonic, Protein-based Sport Drinks), by Packaging Type (Aseptic packages, Metal Can, PET Bottles), by Sub Distribution Channel (Convenience Stores, Online Retail, Specialty Stores, Supermarket/Hypermarket, Others) and by Region (Africa, Asia-Pacific, Europe, Middle East, North America, South America). Market Value in USD and Volume in Liters are both presented. Key data points observed include market segmental split by soft drink category, packaging type, distribution channel, and region

Isotonic: These drinks have an electrolyte composition similar to body fluids, aiding in rapid hydration during exercise.Hypotonic: With a lower electrolyte concentration than body fluids, these drinks promote quicker fluid absorption before or after exercise.Hypertonic: These drinks have a higher electrolyte concentration than body fluids, making them suitable for intense and prolonged exercise to replenish lost electrolytes and fluids.Powdered: These products are available in concentrated powder form, requiring mixing with water before consumption.Liquid: Ready-to-drink liquid sports drinks are convenient and popular among consumers.Metal Packaging: Metal cans are a durable and recyclable option for sports drinks, ensuring product integrity.PET/Plastic Packaging: PET bottles are lightweight, cost-effective, and transparent, making them a popular packaging choice.Glass Packaging: Glass bottles provide a premium and environmentally friendly option, but they are less durable than other packaging materials. Notable trends are: Notable transition towards natural and functional products is driving the market growth..

The report covers Latin America Sports & Energy Drinks Market and is segmented by packaging (PET Bottles, Cans, and Others), Distribution channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, and Other distribution channels) and Geography.

This graph shows the sales of the leading non-aseptic sport drink brands in the United States in 2024. For the 52 weeks ended May 19, 2024, Gatorade was the leading non-aseptic sports drink brand in the United States, with about 7.2 billion U.S. dollars worth of sales.

In 2024, Liquid I.V. was the leading sports drink mix brand in the United States, with sales of around 439 million U.S. dollars. Gatorade, ranked second that year. U.S. sports drink consumption About three percent of consumers in the United States drank sports drinks in 2022, making it a more popular beverage than wine during that year. The favorite kinds of beverages, however, were bottled water, carbonated soft drinks, and coffee. While it is not the most popular type of drink in the country, U.S. per capita consumption of sports drinks has increased slightly recently. Global volume sales of LRB Of the various liquid refreshment beverages (LRB) found on the global market, bottled water was by far the leading category in terms of volume sales. With just over 75 billion cases sold, bottled water made up almost half of all LRB volume sales in the world in 2019. Sports drinks accounted for nearly two percent of the total global volume sales.

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Sports Drink Market Size 2024-2028

The sports drink market size is forecast to increase by USD 14.2 billion at a CAGR of 6.16% between 2023 and 2028.

The market is experiencing significant growth due to various trends and factors. One key trend driving market growth is the increasing consumer focus on health and wellness. With more individuals prioritizing their fitness and overall well-being, sports drinks have gained popularity as a convenient and effective way to replenish fluids and essential nutrients after workouts or physical activity. Additionally, changing consumer demographics, particularly the millennial population, are contributing to the market's growth. However, the market also faces challenges from other health and wellness products, such as functional beverages and protein shakes, which offer similar benefits and may be perceived as more natural or healthier alternatives.To stay competitive, sports drink companies must continue to innovate and differentiate their products to meet the evolving needs and preferences of health-conscious consumers.

What will be the Size of the Sports Drink Market during the Forecast Period?

Request Free SampleThe market encompasses a diverse range of beverages designed to enhance athletic performance and hydration. These beverages come in various packaging formats, including bottles (PET/glass) and cans. The market caters to both athletes and casual consumers, offering a wide array of flavors such as cherry lime, citrus berry, and others. Ingredients like carbohydrates, citric acid, and electrolytes are common in sports drinks, contributing to their popularity among fitness enthusiasts. Functional beverages, including hypotonic, isotonic, and hypertonic sports drinks, continue to gain traction due to their ability to support optimal hydration and energy levels during physical activities. Innovations In the sector include the introduction of new flavors, improved formulations, and sustainable packaging solutions.Business information services suggest that investments in emerging nations are driving growth In the market, as consumers In these regions increasingly prioritize health and wellness. Overall, the market is expected to maintain a robust pace of expansion, driven by evolving consumer preferences and the expanding scope of fitness activities.

How is this Sports Drink Industry segmented and which is the largest segment?

The sports drink industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. Distribution ChannelOfflineOnlinePackagingPET bottlesCansGeographyAPACChinaIndiaNorth AmericaUSEuropeGermanyUKSouth AmericaMiddle East and Africa

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period. The market primarily relies on offline distribution channels, including hypermarkets, supermarkets, and convenience stores, for revenue generation. These retail formats offer a broad product range and promotional discounts, leading to significant sales of sports drinks. The penetration of organized retail outlets has significantly increased sales in this sector. Flavored sports drinks, such as Cherry Lime, Citrus Berry, Tangerine Orange, and Tropical Mango, cater to various consumer preferences. Ingredients like carbohydrates, electrolytes, minerals, vitamins, and sodium help maintain hydration, stamina, and electrolyte balance during physical activity. Consumer awareness regarding health issues and the availability of healthier alternatives, including hypotonic and organic sports drinks, have influenced market trends.Demographic changes, lifestyle users, and the millennial generation's rising interest in fitness activities have contributed to the popularity of sports drinks. Companies invest in R&D to release new product innovations, such as Gatorade Fit, Powerade, and Limca Sportz, to cater to diverse consumer needs. Business Information Services provide valuable insights into market trends, consumer demographics, and purchasing power in emerging nations.

Get a glance at the market report of various segments Request Free Sample

The Offline segment was valued at USD 24.64 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 38% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

For more insights on the market size of various regions, Request Free Sample

In the Asia Pacific (APAC) region, the market is experiencing growth due to the increasing awareness of health and wellness, particularly among those engaging in sport

Electrolyte-enhanced water is a type of sports drink that contains electrolytes, such as sodium, potassium, and chloride. These electrolytes help to replace the electrolytes that are lost through sweat during exercise.Hypertonic sports drinks are a type of sports drink that contains a higher concentration of electrolytes than electrolyte-enhanced water. These drinks are designed to help athletes to recover from intense exercise.Hypotonic sports drinks are a type of sports drink that contains a lower concentration of electrolytes than electrolyte-enhanced water. These drinks are designed to help athletes to stay hydrated during exercise.Isotonic sports drinks are a type of sports drink that contains the same concentration of electrolytes as sweat. These drinks are designed to help athletes to maintain their electrolyte balance during exercise.Protein-based sports drinks are a type of sports drink that contains protein. These drinks are designed to help athletes to build muscle and recover from exercise. Recent developments include: December 2023: Spar works with US distributor Congo Brands to bring Prime drinks to stores. The move makes Spar the first symbol group in the convenience channel to stock PrimeSeptember 2023: Gatorade announced that will be releasing an unflavored water product, set to be known as "Gatorade Water," in early 2024. Gatorade Water will be "purified with a seven-step, enhanced filtration process," and will "contain 65mg to 90mg of sodium (electrolytes) per bottle.September 2023: PepsiCo is launched Muscle Milk into the plant-based category. Each bottle has 30 grams of plant-based protein, all nine Essential Amino Acids found in most animal-based proteins, 3 to 4 grams of sugar, 170 to 180 calories and vitamin B12 and iron.. Key drivers for this market are: Increasing demand for meat alternatives. Potential restraints include: Presence of numerous alternatives in the plant proteins. Notable trends are: OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.

The North America Protein Based Sports Drinks Market is segmented by Packaging Type (Metal Can, PET Bottles), by Sub Distribution Channel (Convenience Stores, Online Retail, Specialty Stores, Supermarket/Hypermarket, Others) and by Country (Canada, Mexico, United States). Market Value in USD and Volume in Liters are both presented. Key data points observed include market segmental split by soft drink category, packaging type, distribution channel, and region

The global sports drink market is projected to reach a valuation of $28.065 billion by 2033, expanding at a CAGR of 3.58% from 2025 to 2033. Key market drivers include the increasing prevalence of obesity and lifestyle diseases, driving the demand for healthier beverage options. Moreover, the rising popularity of fitness and athletic activities is fueling the growth of the market. Major trends in the industry include the development of innovative and personalized hydration solutions, such as those tailored to specific sports or individual needs. The growing adoption of e-commerce platforms for the purchase of sports drinks is also a significant trend. Key market segments based on ingredient include citric acid, flavors, preservatives, salts, electrolytes, carbohydrates, vitamins, and others. Product types include hypotonic, isotonic, and hypertonic drinks, while end users are categorized as athletes, casual consumers, and lifestyle users. Leading companies in the market include Pepsico, Coca-Cola, Monster Beverage Co., Arizona Beverage Company, Abbott Nutrition Co., GlaxoSmithKline Plc, and Britvic Plc. Regions covered in the market analysis include North America, South America, Europe, the Middle East & Africa, and Asia Pacific. Recent developments include: , Though the drink has been compared to KSI and Logan Paul’s PRIME drink by observers, Mas+, the manufacturer, includes in its beverage a mix of electrolytes, vitamins, antioxidants, and natural flavors that it claims have no synthetic sweeteners or dyes. Additionally, the new brand allegedly contains just ten calories in every 16.9 oz bottle, such as “Miami Punch,” which is a tribute to the current team's World Cup winner. Regardless, some people have noticed similarities between this product and the popular PRIME drink and even got responses from KSI regarding these debates on social media., In September 2023, BODYARMOR Sports Nutrition announced that it would start for the first time ever to expand internationally and deliver its premium sports drinks around the world except North America. From January 2024, BODYARMOR sports nutrition will be available in Canada, including cities like Toronto, Montreal, Ottawa, Vancouver, Calgary and Edmonton, among others. In particular, starting next year in January, Canadian consumers will now be able to purchase this game-changing sports drink brand along with its original product, BODYARMOR Sports Drink, and a low-calorie version, BODYARMOR LYTE. Since its inception in 2011 by Mike Repole, BODYARMOR has challenged the traditional sports drink space by offering a high-end coconut water-based alternative that contains necessary levels of electrolytes as well as antioxidants. BODYARMOR Sports Drink contains no artificial colors, natural flavors, and sweeteners; it is also low in sodium and high in potassium., Xiaoyangren of China, famous for milk-based beverages, launched a range of sports drinks in July 2020. Aptar’s sports closures have such features as dynamic-shaped bottles. The closure with double wings at the top and clam-shell cap that flips open with one hand is another feature of the bottle. The firm revealed that this closure system will enable users to drink even when they are on the go; it is best suited for playing games or engaging in other activities like dancing. Furthermore, this sports drink bottle also incorporates Aptar’s Simplisqueeze flow control silicon valve that prevents any leakage while the closure is opened., February 2023: Ultimate Fighting Championship (UFC), the world's most prominent mixed martial arts organization, has signed a new multi-year worldwide marketing partnership with the sports drink brands developed by Logan Paul and KSI, PRIME. With this collaboration, one of the most well-known sports in the world and the hydration firm experiencing the fastest growth come together., November 2022: With the release of the Fruski Juice N Jelly drink under its subsidiary NourishCo, FMCG giant Tata Consumer Products (TCPL) has entered the market for fruit-based drinks. The product introduction is consistent with the business's goal of diversifying NourishCo's product line and establishing itself as a key force in the non-alcoholic beverages industry.. Notable trends are: Growing physical and fitness related activities is driving the market growth.

The United States sports drinks market reached approximately USD 12.21 Billion in 2024. The market is projected to grow at a CAGR of 4.20% between 2025 and 2034, reaching a value of around USD 18.42 Billion by 2034.

The global combined revenue in the 'Energy & Sports Drinks' segment of the non-alcoholic drinks market was forecast to continuously increase between 2024 and 2029 by in total 50.9 billion U.S. dollars (+24.05 percent). After the ninth consecutive increasing year, the combined revenue is estimated to reach 262.54 billion U.S. dollars and therefore a new peak in 2029. Find other key market indicators concerning the average consumption per capita and volume. The Statista Market Insights cover a broad range of additional markets.