The statistic shows the sports market size in North America from 2009 to 2018, with forecasts from 2019 to 2023. In 2018, the North American sports market had a value of about 71.06 billion U.S. dollars. This figure is expected to rise to 83.1 billion by 2023. The market is composed of the segments gate revenues, media rights, sponsorships and merchandising.

Sports market in the United States - additional information

Today’s sports market size is experiencing strong growth, having developed into a full-blown worldwide industry in the past decades, with unprecedented levels of revenue and more industry players than ever. The market is divided into four main segments: gate receipts (ticket sales for live sporting events), sponsorship, media rights and merchandising.

With more than 71 billion U.S. dollars in revenue in 2018, the North American sports market is one of the largest in the world. On the global level and in the U.S. as well, gate receipts represent one of the largest revenue segments in the sports market. For 2018, some 19.2 billion U.S. dollars in revenue were generated through ticket sales alone in North America. The largest revenue stream in the US sports market is the media rights market, where revenue is generated from fees paid by radio, television or internet broadcasters to distribute sporting events. Due to the wide availability of media devices, this sector has increased tremendously in size in the past ten years, from 8.5 billion U.S. dollars in revenue in 2006 to 20.14 billion U.S. dollars in 2018.

The sponsorship sector, which includes revenues generated by payments from companies to have their products associated with an event, a team or a league, has also been expanding in the past years. In 2018, an estimated 17.17 billion U.S. dollars of revenues were generated through this channel, with projections as high as 20.65 billion by 2023. The merchandising sector, which includes everything from team jerseys to branded sports equipment, has registered slow but steady growth, with projected revenues reaching over 15.4 billion U.S. dollars in 2023.

The global sports industry revenue was forecast to grow in the coming years. In 2022, the industry’s revenue amounted to over 403 billion U.S. dollars and was expected to grow at a compound annual growth rate of 9.13 percent between 2022 and 2028. By 2028, the global sports market was expected to be worth over 680 billion U.S. dollars. This massive industry includes the people, activities, and organizations that are involved with producing, facilitating, or organizing sports activities.

How big is the global sports betting and lottery market?

In 2022, the market size of the sports betting and lottery sector worldwide was valued at around 235.46 billion U.S. dollars. This figure showed a decrease from the previous year's total of 242.82 billion and by 2023, the market was forecast to reach 242 billion. Sports betting is a type of gambling that refers to the activity of placing a wager on the outcome of a sporting event. Events on which wagers are made could be anything from more traditional activities like horse or dog racing, to sports such as soccer and American football.

How big is the global youth sports market?

The youth sports market is a big industry, ranging from organized sports leagues to recreational activities. In 2022, the global market for youth sports was estimated at 37.5 billion U.S. dollars. The market was forecast to increase at a compound annual growth rate of 9.2 percent and reach 69.4 billion U.S. dollars in 2030. Youth sports do not necessarily take place within the education system; however, many competitors involved with youth sports are generally at a primary or secondary level of education and participate in school-organized sport programs.

The United States of America spectator sports market is segmented by type of sport (soccer, football, table tennis, badminton, and other sports) and by revenue source (media rights, merchandise, tickets, sponsorship). The report offers market size and forecasts for the USA spectator sports market in value (USD) for all the above segments.

The revenue in the 'Sports Equipment' segment of the toys & hobby market in the United States was forecast to continuously increase between 2025 and 2029 by in total 3.5 billion U.S. dollars (+17.2 percent). After the ninth consecutive increasing year, the revenue is estimated to reach 23.86 billion U.S. dollars and therefore a new peak in 2029. Find further information regarding revenue in Mexico and average revenue per user (ARPU) in Mexico. The Statista Market Insights cover a broad range of additional markets.

The North American Sports Team and Clubs Market is segmented by Type (Football, Basketball, Baseball, Hockey, and Others), by Revenue Source (Media rights, Merchandising, Tickets, and Sponsorship), and by Country (United States, Canada, and Rest of North America). The report offers Market size and forecasts for the North American sports Team and clubs Market in value (USD) for all the above segments.

North America's Spectator Sports Market is segmented by Sports (Baseball, Basketball, Football, Hockey, Others), by Revenue Source (Tickets, Media Rights, Sponsorships, Merchandising), and by Country (United States, Canada, and Rest of North America). The report offers Market size and forecasts for the Global Spectator Sports Market in value (USD) for all the above segments.

Explore the Sports Market trends! Covers key players, growth rate 5.8% CAGR, market size $635.42 Billion, and forecasts to 2034. Get insights now!

This statistic shows the revenue of the industry “spectator sports“ in the U.S. by segment from 2012 to 2017, with a forecast to 2024. It is projected that the revenue of spectator sports in the U.S. will amount to approximately 54,6 billion U.S. Dollars by 2024.

The USA Sports Team & Clubs Market is segmented by Type (Baseball, Basketball, Football, Hockey, Other Types) and by Revenue Source (Media rights, Merchandising, Tickets, Sponsorship). The report offers Market size and forecasts for the USA Sports Team and Clubs Market in value (USD) for all the above segments.

According to Cognitive Market Research, the global Sports Sponsorship market size will be USD 58641.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 8.00% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 23456.6 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 17592.4 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 13487.5 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 2932.0 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 1172.8 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.7% from 2024 to 2031.
The Club and Venue Activation Type held the highest Sports Sponsorship market revenue share in 2024.

Market Dynamics of Sports Sponsorship Market

Key Drivers for Sports Sponsorship Market

Rising Popularity of Sports to Increase the Demand Globally

Sports have a global appeal, with major events like the FIFA World Cup, the Olympics, and the Super Bowl drawing millions of viewers worldwide. According to the National Bureau of Statistics of China, the sports industry in China reached a total output of 3,300.8 billion yuan and an added value of 1,309.2 billion yuan in 2022. Compared to 2021, the industry's total output grew by 5.9 percent, while its added value increased by 6.9 percent. This growing viewership and engagement are driving brands to invest in sports sponsorships to connect with diverse audiences. As sports gain traction in emerging markets like Asia-Pacific and Africa, sponsors are seizing new opportunities to engage with previously untapped audiences. https://www.stats.gov.cn/english/PressRelease/202401/t20240115_1946566.html

Large Number of Sporting Events to Propel Market Growth

The sports sponsorship industry fuels the growing global popularity of sports and the increasing number of viewers for various sporting events. According to the latest report, The Ormax Sports Audience Report: 2024, India's sports audience is an impressive 678 million. Cricket, football, and kabaddi lead in popularity, with audience figures of 612 million, 305 million, and 280 million, respectively. This data comes from the largest sports research conducted in India between November 2023 and January 2024, involving 12,000 participants from both urban and rural areas. Sports are played globally across a range of disciplines, with numerous associations and governing bodies organizing major events where athletes and teams compete. Key annual events include the UEFA Champions League, the Super Bowl, tennis Grand Slam tournaments, Formula One racing, and the NBA. https://www.ormaxmedia.com/insights/stories/678-million-sports-audiences-in-india-game-on.html

Restraint Factor for the Sports Sponsorship Market

Expensive Sponsorship Deals to Limit the Sales

Major sports events and teams often command high sponsorship fees, which can be a significant financial burden, particularly for smaller brands or companies with limited budgets. These high costs can limit opportunities for potential sponsors. Economic downturns or recessions can lead to reduced marketing budgets and tighter financial constraints, causing companies to cut back on sponsorship investments. Accurately measuring the ROI of sports sponsorship can be challenging. Sponsors may struggle to quantify the direct impact on brand awareness, consumer behavior, or sales, making it difficult to justify large investments.

Impact of Covid-19 on the Sports Sponsorship Market

Many sports events were canceled or postponed due to the pandemic. Major events like the Tokyo 2020 Olympics and numerous leagues and tournaments faced delays or rescheduling, disrupting sponsorship timelines and diminishing the immediate value of sponsorship deals. Restrictions on live audiences and limited attendance at sporting events led to decreased visibility for sponsors. This reduction in live viewership impacted...

Over the last two observations, the revenue is forecast to significantly increase in all segments. Upon closer observation, the relatively weak increase of the segment Racket Sports Equipment stands out explicitly. the revenue in this segment experiences visibly smaller growth compared to the average, with a value of 0.12 billion U.S. dollars. Find other insights concerning similar markets and segments, such as a comparison of revenue in Russia and a comparison of revenue share by device type in Russia. The Statista Market Insights cover a broad range of additional markets.

The youth sports market is a big industry, ranging from organized sports leagues to recreational activities. The market for youth sports in the United States stood at 15.3 billion U.S. dollars in 2017 and grew to 19.2 billion U.S. dollars by 2019.

The Market Research Report Covers Fantasy Sports Companies and is Segmented by Fantasy Sports Type (Traditional Fantasy Sports, Daily Fantasy Sports & Ancillaries), Sporting Type (Football, Baseball, Basketball, Others), and Country. The market size and forecasts are provided in terms of value (USD million) for all the above segments.

Spectator Sports Market Report is Segmented by Sports (badminton, Baseball, Basketball, Cricket, Cycling, Hockey, and Other Sports), by Revenue Source (tickets, Media Rights, Sponsorships, and Merchandising), and by Region (North America, Europe, Asia Pacific, South America, Middle East & Africa, and Rest of World). The Report Offers Market Size and Forecasts for the Spectator Sports Market in Value (USD) for all the Above Segments.

The North America Sports Promoter Market is segmented by Sport (Football, basketball, baseball, hockey, and others), by Revenue Source (Media Rights, Merchandising, Tickets, and Sponsorship), by End Users (Individuals, Companies), and by Country (United States, Mexico, Canada, and Rest of North America). The report offers market size and values in (USD) during the forecasted years for the above segments.

The United States Sports Promoter Market is Segmented by Sports (Baseball, Basketball, Football, Hockey, and Other Sports), by Revenue Source (Media Rights, Merchandising, Tickets, Sponsorship), and by End Users (Individuals, Teams, Leagues, Events). The report offers market size and forecasts for the United States Sports Promoter Market in value (USD) for all the above segments.

Demand for sports tourism in the United States is expected to grow at a rapid 13.9% CAGR between 2023 and 2033. The amount of sports tourism in the United States is estimated to be USD 50.42 billion in 2023, with a projected increase to USD 185.317 billion by 2033.

The United States Sports Tourism Market (From 2018 to 2022)

The United States Sports Tourism Market (From 2023 to 2033)

North America Sports Sponsorship market size will be USD 23456.6 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.2% from 2024 to 2031. North America has emerged as a prominent participant, and its sales revenue is estimated to reach USD 38793.5 Million by 2031. This growth is mainly attributed to the region's High Sports Popularity and Engagement.

U.S. sports analytics market size is projected to exhibit a growth rate (CAGR) of 21.40% during 2024-2032. The increasing demand for data-driven insights in sports organizations, advancements in technology, the rising popularity of fantasy sports, the surge in sports betting, digital media expansion, and global sports globalization represent some of the key factors driving the market.

The North America Sports Team and Clubs Market is projected to reach a value of XX million by 2033, growing at a CAGR of 6.20% from 2025 to 2033. Factors driving the growth of the market include the increasing popularity of sports, the rising disposable income of consumers, and the growing demand for live sports experiences. Major trends shaping the market include the rise of digital media, the increasing popularity of e-sports, and the growing focus on sustainability. Key players in the North America Sports Team and Clubs Market include Austin FC, Westwood Motorcycle Racing Club, Great Lake Canadians, Club America, Tennis Club Of Canada, ESPN, Fox Sports, Coca Cola, Dallas Cowboys, and Toronto FC. The market is segmented by type (football, basketball, baseball, hockey, other types), revenue source (media rights, merchandising, tickets, sponsorship), and region (United States, Canada, Mexico). The United States is the largest market for sports teams and clubs in North America, accounting for the majority of the market share. Recent developments include: July 2023: U.S. Soccer and Coca-Cola North America entered into a long-term partnership, supporting the growth of the U.S. soccer ecosystem and leveraging Coca-Cola's iconic global reach to connect with fans around the world. The Coca-Cola Company exists as a beverage company with products sold in more than 200 countries and territories, and the U.S. Soccer Federation has been the official governing body of the sport in the United States for more than 100 years., June 2023: The PGA Tour and LIV Golf, a Saudi-funded upstart, partnered with each other to create a new entity that would combine their assets and make a major change in golf governance. The PGA Tour holds tournaments in North America, Europe, and Asia, with prize pools worth millions of dollars and LIV golf existing as a Saudi-backed golf tour.. Key drivers for this market are: OTT and online streaming platforms driving the market, Rising Leisure time driving the sports entertainment market. Potential restraints include: OTT and online streaming platforms driving the market, Rising Leisure time driving the sports entertainment market. Notable trends are: Rising Digital Platforms Driving The Market.