The statistic shows the sports market size in North America from 2009 to 2018, with forecasts from 2019 to 2023. In 2018, the North American sports market had a value of about 71.06 billion U.S. dollars. This figure is expected to rise to 83.1 billion by 2023. The market is composed of the segments gate revenues, media rights, sponsorships and merchandising.

Sports market in the United States - additional information

Today’s sports market size is experiencing strong growth, having developed into a full-blown worldwide industry in the past decades, with unprecedented levels of revenue and more industry players than ever. The market is divided into four main segments: gate receipts (ticket sales for live sporting events), sponsorship, media rights and merchandising.

With more than 71 billion U.S. dollars in revenue in 2018, the North American sports market is one of the largest in the world. On the global level and in the U.S. as well, gate receipts represent one of the largest revenue segments in the sports market. For 2018, some 19.2 billion U.S. dollars in revenue were generated through ticket sales alone in North America. The largest revenue stream in the US sports market is the media rights market, where revenue is generated from fees paid by radio, television or internet broadcasters to distribute sporting events. Due to the wide availability of media devices, this sector has increased tremendously in size in the past ten years, from 8.5 billion U.S. dollars in revenue in 2006 to 20.14 billion U.S. dollars in 2018.

The sponsorship sector, which includes revenues generated by payments from companies to have their products associated with an event, a team or a league, has also been expanding in the past years. In 2018, an estimated 17.17 billion U.S. dollars of revenues were generated through this channel, with projections as high as 20.65 billion by 2023. The merchandising sector, which includes everything from team jerseys to branded sports equipment, has registered slow but steady growth, with projected revenues reaching over 15.4 billion U.S. dollars in 2023.

The United States of America spectator sports market is segmented by type of sport (soccer, football, table tennis, badminton, and other sports) and by revenue source (media rights, merchandise, tickets, sponsorship). The report offers market size and forecasts for the USA spectator sports market in value (USD) for all the above segments.

The global sports industry revenue was forecast to grow in the coming years. In 2022, the industry’s revenue amounted to over 403 billion U.S. dollars and was expected to grow at a compound annual growth rate of 9.13 percent between 2022 and 2028. By 2028, the global sports market was expected to be worth over 680 billion U.S. dollars. This massive industry includes the people, activities, and organizations that are involved with producing, facilitating, or organizing sports activities.

How big is the global sports betting and lottery market?

In 2022, the market size of the sports betting and lottery sector worldwide was valued at around 235.46 billion U.S. dollars. This figure showed a decrease from the previous year's total of 242.82 billion and by 2023, the market was forecast to reach 242 billion. Sports betting is a type of gambling that refers to the activity of placing a wager on the outcome of a sporting event. Events on which wagers are made could be anything from more traditional activities like horse or dog racing, to sports such as soccer and American football.

How big is the global youth sports market?

The youth sports market is a big industry, ranging from organized sports leagues to recreational activities. In 2022, the global market for youth sports was estimated at 37.5 billion U.S. dollars. The market was forecast to increase at a compound annual growth rate of 9.2 percent and reach 69.4 billion U.S. dollars in 2030. Youth sports do not necessarily take place within the education system; however, many competitors involved with youth sports are generally at a primary or secondary level of education and participate in school-organized sport programs.

The North American Sports Team and Clubs Market is Segmented by Sport Type (American Football, Baseball, and More), by Revenue Source (Media Rights, Sponsorship & Advertising, and More), by Ownership Model (Private Family Ownership, Corporate Conglomerate Ownership, and More), and by Country (United States, Canada, and Mexico). The Market Forecasts are Provided in Terms of Value (USD).

The youth sports market is a big industry, ranging from organized sports leagues to recreational activities. The market for youth sports in the United States stood at **** billion U.S. dollars in 2017 and grew to **** billion U.S. dollars by 2019.

Sports Technology Market size is expected to be worth around USD 105.6 Bn by 2033, from USD 18.7 Bn in 2023, growing at a CAGR of 18.9%

The North American sports team and clubs market, encompassing leagues and clubs across football, basketball, baseball, hockey, and other sports, exhibits robust growth potential. With a current market size estimated at $XX million in 2025 (assuming a logical extrapolation based on the provided 6.20% CAGR and a reasonable base year value, considering the size and prominence of major North American sports leagues), the market is projected to expand significantly by 2033. This growth is driven by several key factors: increasing media rights revenue, fueled by the escalating popularity of sports broadcasting and streaming; a rising demand for merchandising and licensed products driven by passionate fan bases; consistent growth in ticket sales, especially in high-profile events and playoff series; and strategic sponsorships secured by teams and leagues, reflecting brand engagement within the sports sector. The segmentation within the market highlights the dominance of major professional leagues, with football (NFL, MLS), basketball (NBA), baseball (MLB), and hockey (NHL) holding significant shares. However, the "Other Types" segment also represents a notable growth opportunity, incorporating rising interest in esports, women’s leagues, and smaller niche sports. The market's trajectory, however, is not without challenges. Competition for fan attention and spending remains fierce, demanding continuous innovation in fan engagement and revenue generation strategies. Economic downturns and fluctuations in consumer spending could potentially impact ticket sales and merchandising revenue. Furthermore, the need for sustainable practices and community engagement is becoming increasingly important for teams and leagues to maintain public favor and secure long-term partnerships. The geographic focus on North America (United States, Canada, Mexico) reflects the region's deep-rooted sports culture and the immense concentration of established leagues and franchises, although the expansion of international interest presents future opportunities. The presence of major players like ESPN, Fox Sports, and Coca-Cola underscores the significant role of media and corporate involvement in shaping the market's dynamics. Recent developments include: July 2023: U.S. Soccer and Coca-Cola North America entered into a long-term partnership, supporting the growth of the U.S. soccer ecosystem and leveraging Coca-Cola's iconic global reach to connect with fans around the world. The Coca-Cola Company exists as a beverage company with products sold in more than 200 countries and territories, and the U.S. Soccer Federation has been the official governing body of the sport in the United States for more than 100 years., June 2023: The PGA Tour and LIV Golf, a Saudi-funded upstart, partnered with each other to create a new entity that would combine their assets and make a major change in golf governance. The PGA Tour holds tournaments in North America, Europe, and Asia, with prize pools worth millions of dollars and LIV golf existing as a Saudi-backed golf tour.. Key drivers for this market are: OTT and online streaming platforms driving the market, Rising Leisure time driving the sports entertainment market. Potential restraints include: OTT and online streaming platforms driving the market, Rising Leisure time driving the sports entertainment market. Notable trends are: Rising Digital Platforms Driving The Market.

U.S. ATHLETIC & sporting goods market valued USD 35.5 Billion in 2024 and is projected to surpass USD 60.1 Billion through 2032

North America's Spectator Sports Market is segmented by Sports (Baseball, Basketball, Football, Hockey, Others), by Revenue Source (Tickets, Media Rights, Sponsorships, Merchandising), and by Country (United States, Canada, and Rest of North America). The report offers Market size and forecasts for the Global Spectator Sports Market in value (USD) for all the above segments.

Sports franchises have recently experienced dynamic shifts, driven by record-breaking viewership and burgeoning economic impacts. Super Bowl LVIII marked a significant milestone, amassing a staggering 123.4 million viewers and boosting Las Vegas's economy by approximately $1 billion. This surge underscores the magnetic allure of high-stakes sports events. However, alongside these successes, challenges have emerged, such as rising ticket prices and shifts in consumer engagement. As franchises navigate a landscape defined by evolving fan expectations, technological advancements, and expanded streaming capabilities, they must also grapple with regulatory challenges like the DOJ's antitrust lawsuit against Live Nation Entertainment. The coming years may require adaptability and strategic rethinking, as franchises strive to sustain profitability and fan loyalty. Revenue has expanded at a CAGR of 7.6% to a total of $46.7 billion in 2025, with a moderate growth of 0.9% that year. Over the past few years, US sports franchises have seen significant transformation, fueled by modernization efforts and strategic partnerships. Teams have invested heavily in new and refurbished stadiums, prioritizing state-of-the-art facilities that focus on premium experiences instead of simply maximizing capacity. This trend is reflected in projects like the Los Angeles Clippers' Intuit Dome and the upcoming Buffalo Bills stadium, which emphasize sustainability and luxury amenities. Streaming services have revolutionized sports broadcasting, broadening global access to events and fostering unprecedented fan engagement. Despite challenges, such as escalating ticket prices affecting attendance, strategic modernization and digital engagement have largely bolstered profits for sports franchises. Sports franchises will focus on elevating fan experiences through innovative stadium designs that blend luxury with sustainability initiatives. As streaming platforms continue to expand their sports content offerings, franchises should explore deeper collaborations to enhance global visibility and reach. Regulatory developments, such as the potential outcomes of the DOJ lawsuit against Live Nation, could reshape the ticketing landscape, necessitating agility and new strategies. The expansion of sports betting promises continued revenue growth, although ethical considerations around AI-enhanced gambling warrant careful monitoring. Maintaining a balance between exclusivity and accessibility will be crucial as franchises strive to capture diverse audiences and secure long-term success in a competitive and evolving environment. With these factors in play, revenue is projected to grow at a CAGR of 1.3% through 2030, reaching $49.8 billion.

The North American spectator sports market is projected to grow from XX million in 2025 to XX million by 2033, at a CAGR of 3.00%. The market is driven by the increasing popularity of sports, the rise of streaming services, and the growing number of sports-related events. Other key factors contributing to the market growth include the increasing disposable income of consumers, the growing popularity of fantasy sports, and the increasing number of women and children attending sports events. Key trends in the North American spectator sports market include the increasing use of technology, the growing popularity of eSports, and the increasing focus on fan engagement. Major companies operating in the market include ESPN, Viral Nation, Endeavor, Wasserman Media, BC Lions, Austin FC, CF Montreal, and US Sports Management. The market is segmented into baseball, basketball, football, hockey, other sports, media rights, merchandising, tickets, and sponsorship. The United States is the largest market for spectator sports in North America, followed by Canada and Mexico. Recent developments include: August 2023: Catena Media entered into a three-year content and commercial media partnership with The Sporting News, existing as a sports publisher brand in the United States. The agreement centers primarily on the United States, where The Sporting News has a national presence with a large audience across multiple sports. Under the agreement, Catena Media will create dedicated digital content for sports, casino gaming, and fantasy sports audiences for Sporting News., August 2023: Playmaker Capital Inc., the digital sports media company delivering authentic content experiences through its portfolio of sports media brands, acquired La Poche Bleue, a Quebec (Canada) based sports media and entertainment group. With the acquisition, Playmaker is expanding in Quebec by adding a robust portfolio of video-podcast series and other products.. Key drivers for this market are: Rising Sports Event In North America Driving The Market. Potential restraints include: A Large number of sports fan engagement is limited to a few sports. Notable trends are: Rising Sports Viewership Driving The Market.

According to Cognitive Market Research, the global Youth Sports market size will be USD 38125.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 9.70% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 15250.08 million in 2024 and will rise at a compound annual growth rate (CAGR) of 7.9% from the year 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 11437.56 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 8768.80 million in 2024 and will rise at the compound annual growth rate (CAGR) of 11.7% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 1906.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.1% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 762.50 million in 2024 and will rise at the compound annual growth rate (CAGR) of 9.4% from 2024 to 2031.
The camps & clinics category is the fastest growing segment of the Youth Sports industry

Market Dynamics of Youth Sport Market

Key Drivers for Youth Sport Market

Growing Awareness of Health and Fitness Among Youth to Boost Market Growth

Increasing awareness about the benefits of physical fitness and its impact on mental and physical health is a significant driver in the youth sports market. With more parents and educators understanding the role of physical activity in reducing stress, boosting cognitive abilities, and enhancing self-esteem, sports participation is being encouraged from a young age. Governments, schools, and organizations are creating programs that emphasize the importance of regular exercise, which has led to a rise in school sports activities, community leagues, and youth-focused fitness events. Additionally, the rise of online platforms promoting youth fitness, influenced by health-conscious social media trends, is motivating young individuals to participate in organized sports. This demand for active lifestyles is also fueled by the increasing prevalence of childhood obesity, prompting proactive health and fitness initiatives that support market growth by making youth sports more accessible and appealing.

Expansion of Sports Infrastructure and Accessible Programs to Drive Market Growth

Investment in sports infrastructure and development of accessible programs for youth is another primary driver in the youth sports market. Governments and private entities are funding the construction and improvement of sports facilities, ensuring that young athletes have safe, high-quality environments for training and competing. This includes building modern fields, courts, gymnasiums, and stadiums tailored for young sports enthusiasts. Moreover, many schools and community centers are expanding youth sports offerings to make them more affordable and inclusive, addressing barriers that once limited participation. Scholarships, free trials, and low-cost programs are making organized sports accessible to diverse socioeconomic groups, significantly expanding the market.

Key Restraint Factor for the Youth Sports Market

High Costs and Financial Constraints Will Limit Market Growth

The market for youth sports is significantly restrained by the high costs associated with participation. Expenses for equipment, training, transportation, and club fees can make youth sports unaffordable for many families. Financial constraints are particularly burdensome in competitive or specialized sports that require advanced gear, personal coaching, or travel for tournaments. These rising costs lead to disparities, with children from lower-income households having less access to organized sports, which not only limits market growth but also amplifies socioeconomic inequities. Consequently, this restraint affects participation rates, decreases the market size, and challenges organizations to find more affordable ways to operate while maintaining quality standards.

Key Trends for Youth Sports Market

Expanding accessibility due to digitalization and rapid technological advancements are presenting valuable growth opportunity for the youth sports market. 

The growth of the youth sports market has b...

As per Cognitive Market Research's latest published report, the Global Daily Fantasy Sports market size was USD 5,992.74 Million in 2017 and it is forecasted to reach USD 14,875.92 Million by 2029. Daily Fantasy Sports Industry's Compound Annual Growth Rate will be 8.95% from 2023 to 2030.

The North America Daily Fantasy Sports market size will be USD 5,022.11 Million by 2029.

Market Drivers For Daily Fantasy Sports

Growing adoption of smartphones coupled with rising internet connectivity

Over the last few years, there is a rapid increase in smart device adoption and internet penetration. Smart devices offer flexibility to customers on a smartphone, laptop, desktop, or tablet. With these devices, users are simply able to access several daily fantasy sports apps and websites.

According to a study, the number of unique mobile internet users in 2020 was 4.28 billion, and more than 90% of the worldwide internet population has access to the internet through a mobile device. Until March 2021, the internet penetration rate in Asia was at 62%, 88% in Europe, and 90% in North America.

Similarly, according to the study, the current global smartphone user population is 6.648 billion, which indicates that 83.72 percent of the world’s population possesses a smartphone. This statistic has increased significantly from 2016, when there were just 3.668 billion users, accounting for 49.40 percent of the world’s population at the time.

Furthermore, the usage of tablets, laptops, and desktops is also raising. According to the Australian Bureau of Statistics, desktop or laptop computers are used by 91% of connected households.

As technology advances, various organizations are releasing numerous daily fantasy games that can play online. This enables several people to entertain themselves as well as to earn money. In this app or website, users can play a wide range of fantasy games, including cricket, hockey, football, basketball, and kabaddi. This promotes market expansion.

According to data shared by Indian Super League (ISL) its fantasy football players hail from India, Nepal, Bangladesh, and the UK, with 86% of the traffic coming from mobile phones. As a result, the growing adoption of smart devices coupled with rising internet connectivity drives the growth of the daily fantasy sports market.

Rising number of daily fantasy sports players

As online gaming and associated activities gain traction, the online fantasy sports market is expected to see a considerable increase in income. The popularity of fantasy games has surged with the introduction of various applications and websites. Daily fantasy games, in particular, are gaining popularity, and many individuals are drawn to them. This increases the popularity of daily fantasy sports.

Daily fantasy games are a popular type of online fantasy gaming in which users pay an entrance fee to compete for cash rewards based on the performance of professional athletes whom users choose and then track in their respective professional sports events.

People are drawn to daily fantasy games for a variety of reasons. The primary reason for this is that players can win real money. According to data, one-third (34%) of urban Indians have played online fantasy sports for money in June 2021. There is real money on the line, and anybody has a chance to win. Some players even make a full-time career by joining competitions. It's difficult to say how much profit the top fantasy sports players make, but there's evidence that they might be earning at least $10,000 every week.

As a result, many players want to participate in daily fantasy games. According to the Fantasy Sports and Gaming Association, approximately 59 million individuals in the United States and Canada participate in fantasy sports. It also claims that 20 million individuals in India play fantasy games, with the amount expected to rise to 150 million by 2022. According to the Fantasy Sports Trade Association, the number of fantasy sports participants has increased from 500,000 in 1988 to 59.3 million in 2017, with the business being worth $7.22 billion (FSTA).

Similarly, key players are participating in a variety of measures to increase player numbers. For instance, to increase its appeal to women, Disney introduced a fantasy

league game for ABC's "Bachelorette" show in 2017. More than 700,000 individuals have playe...

Demand for sports tourism in the United States is expected to grow at a rapid 13.9% CAGR between 2023 and 2033. The amount of sports tourism in the United States is estimated to be USD 50.42 billion in 2023, with a projected increase to USD 185.317 billion by 2033.

The United States Sports Tourism Market (From 2018 to 2022)

The United States Sports Tourism Market (From 2023 to 2033)

The United States sports broadcasting media market was valued at USD 29.84 Billion in 2024. The industry is expected to grow at a CAGR of 1.30% during the forecast period of 2025-2034 to attain a valuation of USD 33.95 Billion by 2034.

The size of the sports sponsorship market in the United States was estimated to grow at an annual compound growth rate of *** percent between 2021 and 2030. By 2030, the market in the U.S. was forecast to be worth over *** billion U.S. dollars.

US Sports Nutrition Market size was valued at USD 15.7 Billion in 2024 And is projected to reach USD 28.9 Billion by 2032 growing at a CAGR of 7.9% from 2025 to 2032.

Key Market Drivers: Increasing Health And Fitness Awareness: According to the International Health, Racquet And Sportsclub Association (IHRSA), gym memberships in the United States increasing by 4.3% in 2022, indicating an increase in fitness-related activities And a need for sports nutrition supplements to complement training routines.

Rising Popularity of E-Commerce: According to Statista, e-commerce revenue in the health And wellness industry, which includes sports nutrition, will reach $12.7 billion in 2023 And is likely to grow further as online shopping gets more Populares-commerce is considerably boosted the sports nutrition business by making items more accessible.

Global Sports market size is expected to reach $635.42 billion by 2029 at 5.8%, segmented as by type, spectator sports, participatory sports

The USA sports team and club market is a dynamic and lucrative sector, projected to experience robust growth over the forecast period (2025-2033). Driven by factors such as increasing media consumption, rising disposable incomes fueling merchandise purchases and ticket sales, and the enduring popularity of major sporting leagues like the NFL, NBA, MLB, and NHL, this market is poised for significant expansion. The segment breakdown reveals the dominance of media rights as a revenue source, reflecting the substantial value of broadcasting agreements and digital streaming platforms. While merchandise sales and ticket revenue remain key contributors, sponsorship deals also play a significant role, highlighting the attractiveness of sports teams and clubs to major brands. Competition is fierce, with established players like Fox Sports, ESPN, and Nike alongside individual teams like the Dallas Cowboys and Los Angeles Football Club vying for market share. Geographic concentration is notable, with North America, particularly the United States, representing a significant portion of the overall market due to the intense fan base and established league structures. The market's expansion, however, is not without challenges. Competition for talent and escalating player salaries, alongside potential economic downturns impacting consumer spending, represent key restraints to growth. The forecast indicates a Compound Annual Growth Rate (CAGR) exceeding 6% for the market, implying substantial growth in overall market value. This growth trajectory will likely be influenced by several factors including technological advancements enhancing fan engagement (e.g., virtual reality experiences, enhanced streaming options), the evolution of social media marketing, and the expansion of e-sports and associated merchandising opportunities. Further market segmentation by sport type reveals the significant contribution of football (NFL and college football), basketball (NBA), and baseball (MLB), while other sports like hockey and cycling contribute to overall market size. The study period of 2019-2033 provides a comprehensive overview of market trends, allowing for informed strategic decision-making by investors and stakeholders in the sector. Understanding these dynamics is crucial for success in this competitive and rapidly evolving landscape. Recent developments include: July 2023: U.S. Soccer and Coca-Cola North America entered into a long-term partnership, supporting the U.S. soccer ecosystem and providing Coca-Cola with a global reach to connect with fans around the world. Coca-Cola exists as a total beverage company with products sold in more than 200 countries, and the U.S. Soccer Federation has existed as the official governing body of the sport in the United States for more than 100 years., September 2023: Liberty Media (Owner of Formula One group) acquired more than 90 percent of the business of ticketing, hospitality, and travel experiences company QuintEvents for USD 313 Million. Liberty Media is a US-based corporation operating in a high-quality portfolio of assets across the media, communications, and entertainment industries, with Quint Event having its business operation in providing cutting-edge event solutions.. Key drivers for this market are: E-sports and Digital Innovation Driving the market, Rising Sports Event In United States Driving The Market. Potential restraints include: E-sports and Digital Innovation Driving the market, Rising Sports Event In United States Driving The Market. Notable trends are: Increasing Sports Sponsorship Driving Sports Team And Club.

The youth sports market is a big industry, ranging from organized sports leagues to recreational activities. The global market for youth sports was estimated at **** billion U.S. dollars in 2022 and was forecast to increase at a compound annual growth rate of *** percent until 2030.