By 2031, the value of the U.S. dietary supplement market is expected to reach exceed ** billion U.S. dollars. This would be a significant increase compared to 2022 when the market was valued at around ** billion U.S. dollars. Dietary supplements in the U.S. It is estimated that the growth in the dietary supplement market is due, in part, to awareness of nutrition, lifestyle, a more geriatric population and an increase in chronic illnesses. A significant proportion of the U.S. adult population uses dietary supplements. Dietary supplements are marketed as a healthy option for many adults to reduce chronic disease and live a longer and healthier life. Many consumers are already participating in healthy lifestyle choices as well. Types of dietary supplements used There are many types of supplements available to U.S. consumers. Among all supplements, vitamins and minerals are used by a vast majority of all dietary supplement users, followed by specialty supplements and botanicals. Among vitamin and mineral consumers, a majority took a multivitamin or vitamin D supplement. Sports and weight loss supplements are also popular among U.S. adults. Among those that took sports or weight loss supplements a majority used a protein supplement.

The North America Dietary Supplement Market is Segmented by Product Type (Vitamins, Minerals, and More), Form (Tablets, Capsules & Softgels, and More), Source (Plant-Based, and More), Consumer Group (Men, and More), Health Application (General Health & Wellness, and More), Distribution Channel (Supermarkets/Hypermarkets, and More), Geography (United States and More). The Market Forecasts are Provided in Terms of Value (USD).

Market Size statistics on the Vitamin & Supplement Manufacturing industry in the US

This statistic shows the estimated and projected size of the total dietary supplements market in the United States from 2016 to 2024, by ingredient. By 2024, the dietary supplements market is projected to generate around ** billion U.S. dollars, of which around ** billion will be generated by vitamins.

The global dietary supplements market is projected to grow from $93.46 billion in 2024 to $182.52 billion by 2032 at a CAGR of 8.73% over the forecast period

US consumers have been buying vitamins and supplements for decades, but the growing popularity of health and wellness trends has pushed interest in dietary supplements to a record level. Now, more people are turning to supplements to improve things like their mental health, physical appearance and stamina. The pandemic initially invigorated the dietary supplement category, as concerned consumers sought vitamins to boost their and their family's immunities. A combination of easing pandemic anxieties and inflation has slowed spending since vitamin and supplement manufacturers are still benefiting from the heightened interest in a wider variety of health products for broader market groups. In all, revenue has been expanding at a CAGR of 0.8% to an estimated $34.1 billion over the past five years, including expected growth of 2.0% in 2025. A booming health and wellness market has widened the scale and scope of vitamin and supplement production in the US. Big-box retailers like Target and Walmart are introducing more varieties of vitamins and nutritional aids to shelves, with newer markets like beauty stores also offering larger assortments of vitamins than ever before. Social media is partially responsible for driving this interest by exposing new customers to trending health fads or exciting ingredients, although longer-term trends in longevity and overall well-being are also supporting the industry's growth. The rising interest in vitamins and supplements in recent years won't settle moving forward, but some shifts in the industry's landscape are expected. Consumers will continue becoming more critical of what they buy and put in their bodies, supporting manufacturers that connect with their buyers or offer personalized options. More standard offerings, like those from major brands such as Nature's Bounty, will remain a mainstay, especially for a growing number of adults aged 65 and over looking to maintain their health and wellness as they age. Industry-wide revenue is forecast to expand at a CAGR of 1.4% over the next five years to total $36.6 billion.

The global dietary supplement market is forecast to reach a market value of ***** billion U.S. dollars in 2025. In 2021, it was estimated to be worth around *** billion U.S. dollars. The market has been growing since 2018 and is expected to continue to grow until 2028.

Increasing health awareness is expected to drive the growth of vitamin supplement market from 2025 to 2035 Vitamin supplements help maintain immune health, bone strength, metabolism, and overall well-being, which is why these vitamin supplements are a staple in the daily nutrition of various consumer demographics. In addition, the market is poised to generate approximately USD 68,219.1 million in revenue by the year 2025, and will be around USD 152,826.7 million by 2035, at a 8.4% CAGR.

Metric	Value
Market Size (2025E)	USD 68,219.1 million
Market Value (2035F)	USD 152,826.7 million
CAGR (2025 to 2035)	8.4%

Country-Wise Outlook

Country	CAGR (2025 to 2035)
USA	8.7%

Country	CAGR (2025 to 2035)
UK	8.1%

Region	CAGR (2025 to 2035)
European Union	8.4%

Country	CAGR (2025 to 2035)
Japan	7.9%

Country	CAGR (2025 to 2035)
South Korea	8.6%

Segmentation Outlook - Vitamin Supplement Market

Supplement Type	Market Share (2025)
Vitamin D	32.7%

Supplement Form	Market Share (2025)
Gummies	41.2%

Competitive Outlook

Company Name	Estimated Market Share (%)
Pfizer Inc. (Centrum)	20-24%
Amway Corporation	15-19%
Bayer AG (One A Day)	12-16%
GSK plc ( Emergen -C)	8-12%
The Nature’s Bounty Co.	5-9%
Other Companies (combined)	30-40%

According to Cognitive Market Research, The global dietary supplements market size is USD 166.5 billion in 2023 and will expand at a compound annual growth rate (CAGR) of 9.50% from 2023 to 2030.

The demand for Dietary Supplements is rising due totherising disposable income and increasing awareness of health and well-being.
Demand for concentrated remains higher in the Dietary Supplements market.
The online sales category held the highest Dietary Supplements market revenue share in 2023.
Asia Pacific dietary supplements will continue to lead, whereas the North America Dietary Supplements market will experience the most substantial growth until 2030.

Growing Health Awareness and Preventive Healthcare to Provide Viable Market Output

The increasing awareness about the importance of health and preventive healthcare measures acts as a significant driver for the Dietary Supplements market. With rising health concerns, consumers are proactively seeking supplements to bridge nutritional gaps in their diets. Factors such as sedentary lifestyles, unhealthy eating habits, and stress contribute to the demand for supplements containing essential vitamins, minerals, and antioxidants. Additionally, an aging population is more inclined towards dietary supplements to maintain overall health and combat age-related health issues.

In November 2022, the company formed a collaboration with TerraCycle, a recycling firm, to redirect its flexible packaging away from landfills through its NOW Recycling Program. Customers have the opportunity to earn $1 for every pound of waste they send to TerraCycle, which can then be contributed to a charitable organization or school.

(Source:www.terracycle.com/en-US/pages/nrp-press)

Innovation and Diversification of Products to Propel Market Growth

Innovation and diversification play a pivotal role in driving the Dietary Supplements market. Continuous research and development efforts lead to the introduction of new and advanced supplements catering to specific health needs. Formulations catering to diverse demographics, such as children, athletes, and the elderly, are gaining traction.

In September 2022, Abbott introduced a fresh iteration of Ensure enriched with HMB. This scientifically formulated dietary supplement, known as the new Ensure, is packed with 32 vital nutrients including protein, calcium, and vitamin D, which work together to enhance muscle and bone robustness.

(Source:www.abbott.in/media-center/press-releases/abbott-launches-new-ensure-with-HMB-to-help-protect-and-strengthen-indian-adults-muscles.html)

Market Dynamics of Dietary Supplements

Regulatory Challenges and Quality Concerns to Restrict Market Growth

The dietary supplements market revolves around regulatory complexities and quality concerns. Varying regulations across different countries make it challenging for manufacturers to ensure compliance with diverse standards. Stricter regulations regarding labeling, safety, and efficacy of supplements impact market accessibility. Quality control becomes a paramount concern as the market is flooded with a multitude of products, making it difficult for consumers to distinguish between genuine and substandard supplements. Instances of adulteration or mislabeling raise skepticism among consumers, affecting their trust in dietary supplements.

Impact of COVID–19 on the Dietary Supplements Market

The COVID-19 pandemic significantly impacted the dietary supplements market, leading to both challenges and opportunities. As the pandemic spread globally, there was a surge in demand for dietary supplements, especially those believed to boost immunity, such as vitamins C and D, zinc, and herbal supplements. Health-conscious consumers, aiming to strengthen their immune systems, turned to these supplements, leading to a spike in sales. However, disruptions in the supply chain, manufacturing delays, and restrictions on movement impacted the industry. Introduction of Dietary Supplements

Dietary supplements consist of minerals, vitamins, amino acids, enzymes, and herbs. These supplements are available in various forms, including capsules, tablets, gel caps, soft gels, liquids, and powders. Unlike medications, dietary supplements cannot be advertised to diagnose, treat, cure, or prevent diseases. The demand for these products is driven by rising disposable income and increasing awareness of health and well-being.

For in...

Revenue from vitamin and nutritional supplement production reached nearly ** billion dollars in the United States in 2018 and the industry is set to add over a billion more in revenue in 2019. With consumers’ interest in health and wellness growing, so too is the market for supplements that support this lifestyle. When asked why they used dietary supplements, most consumers answered that they did so for overall health and wellness benefits.

Health-conscious consumers

Growth of the supplement industry is no surprise when one considers the scale of its penetration into the lives of consumers. In a survey conducted in 2018, at least 70 percent of the population in every age group stated that they used dietary supplements, with usage increasing with age. Since 2007, household spending on nonprescription vitamins has almost doubled from an annual average of ** dollars to nearly ** dollars. Mineral supplements, such as calcium and magnesium, are the most in demand, accounting for over a quarter of sales.

The global dietary supplements market is expected to grow from USD 40 billion in 2025 to USD 60 billion by 2035, reflecting a CAGR of 9.5%. The market is experiencing substantial growth due to several key factors. Increasing health awareness among consumers has led to a surge in demand for products that support overall well-being.

Attributes	Description
Estimated Global Industry Size (2025E)	USD 40 Billion
Projected Global Industry Value (2035F)	USD 60 Billion
Value-based CAGR (2025 to 2035)	9.5%

Analyzing Dietary Supplement Market by Top Investment Segments

Ingredients	Share (2025)
Vitamins & Minerals	33%

Form	Share (2025)
Softgels	48%

Country wise Insights

Countries	CAGR 2025 to 2035
United States	7.8%
UK	7.9%
China	10.6%

Snapshot img

North America Dietary Supplements Market Size 2025-2029

The dietary supplements market in North America size is forecast to increase by USD 27.8 billion at a CAGR of 8.6% between 2024 and 2029.

The dietary supplements market is experiencing significant growth, driven by the increasing popularity of e-commerce channels and the rising demand for personalized nutrition solutions. With more consumers prioritizing health and wellness, the market is witnessing a rise in demand for customized supplements tailored to individual needs. However, this market expansion is not without challenges. Navigating this complex regulatory landscape requires a deep understanding of the evolving regulatory requirements and a commitment to maintaining the highest standards of quality and safety.


As the market continues to evolve, stakeholders must stay informed of the latest trends and challenges to capitalize on opportunities and mitigate risks. Regulatory hurdles continue to pose a significant barrier, with stringent regulations governing the production, labeling, and distribution of dietary supplements. Dietary supplements, including vitamins, minerals, amino acids, proteins, and nutraceuticals, are increasingly popular for their ability to enhance personal health online grocery, support weight management, and improve overall well-being.

What will be the Size of the market During the Forecast Period?

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The dietary supplement industry caters to the growing demand for personalized nutrition, particularly among the aging and elderly population. Vitamin dietary supplements remain popular, but prebiotic supplements and nutraceuticals, such as those offered by Hum Nutrition, are gaining traction due to their nutritional benefits. Dietary supplement companies innovate with new formulations, including premium liquid supplements, microencapsulation technologies, and nanoencapsulation for improved bioavailability.

Weight management and preventive healthcare continue to drive market growth, with fortification of food and self-directed care contributing to the trend. Internet resources enable consumers to research and compare various dietary supplements, including tablets, powders, amino acids, protein supplements, and sports nutritional supplements, to meet their unique well-being needs. The dietary supplements market is experiencing significant growth, driven by the increasing popularity of e-commerce channels and the rising demand for personalized nutrition solutions.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Vitamins
  Fatty acids
  Combination
  Probiotics
  Others


Source

  Plant-based
  Animal-based
  Synthetic-based
  Microbial-based
  Mineral-based


Form Factor

  Tablets
  Capsules
  Powders
  Gummies


Geography

  North America

    US
    Canada
    Mexico

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period. Dietary supplements are widely available through various offline distribution channels, including hypermarkets, supermarkets, drug stores, and discount stores. Supermarkets and hypermarkets have gained significant popularity in North America as the preferred distribution channels for dietary supplements. The expanding retail industry and the proliferation of retail outlets contribute to the market's growth. Consumers benefit from the convenience of having a diverse range of supplements under one roof, along with frequent discounts offered for promotional purposes. Prebiotic, premium, and customized dietary supplements, among others, are anticipated to see increased demand in the coming years. Doctor's recommendations, personalized nutrition, and preventive healthcare are driving the market for these supplements.

The geriatric population, with its unique health requirements, presents a significant opportunity for dietary supplements. Cardiovascular health, joint health, immune system function, and bone strength are some of the key health concerns addressed by these supplements. The dietary supplement industry caters to various consumer needs, offering tablets, powders, liquids, soft gels, and capsules. Consumer skepticism regarding supplement safety and bioavailability has led to the adoption of advanced technologies like nanoencapsulation and microencapsulation. Malnourishment and micronutrient deficiencies are prevalent issues, particularly in the elderly population. Dietary supplements offer nutritional benefits, addressing these deficiencies and contributing to overall well-being.

Protein, minerals, vitamins, and amino ac

The global dietary supplements market size was estimated at USD 192.65 billion in 2024 and is projected to reach USD 414.52 billion by 2033, growing at a CAGR of 8.9% from 2025 to 2033

The global vitamin supplement market size is expected to increase from US$ 56 billion in 2024 to US$ 115.5 billion by the end of 2034. This updated study by Fact.MR places market expansion at a CAGR of 7.5% through 2034.

Report Attribute	Detail
Vitamin Supplement Market Size (2024E)	US$ 56 Billion
Forecasted Market Value (2034F)	US$ 115.5 Billion
Global Market Growth Rate (2024 to 2034)	7.5% CAGR
South Korea Market Value (2034F)	US$ 6.16 Billion
Vitamin Capsule Demand Growth (2024 to 2034)	26.7% CAGR
Key Companies Profiled	American Health Formulations (AHF); Amway Corp.; Nature's Bounty Co.; Vital Proteins LLC; Good Health New Zealand; Healthy Life Pharma (P) Limited; FullWell; Garden of Life LLC; NOW Foods; Nordic Naturals; Olly PBC; Klean Athlete; Llama Naturals; Pharmavite; RBK Nutraceuticals.

Country-wise Analysis

Attribute	United States
Market Value (2024E)	US$ 5.96 Billion
Growth Rate (2024 to 2034)	7.9% CAGR
Projected Value (2034F)	US$ 12.8 Billion

Attribute	Japan
Market Value (2024E)	US$ 3.63 Billion
Growth Rate (2024 to 2034)	8% CAGR
Projected Value (2034F)	US$ 7.85 Billion

Category-wise Analysis

Attribute	Tablets
Segment Value (2024E)	US$ 20.63 Billion
Growth Rate (2024 to 2034)	7.6% CAGR
Projected Value (2034F)	US$ 42.97 Billion

Attribute	Offline
Segment Value (2024E)	US$ 37.89 Billion
Growth Rate (2024 to 2034)	7.6% CAGR
Projected Value (2034F)	US$ 78.55 Billion

Snapshot img

US Supplements Market Size 2025-2029

The US supplements market size is forecast to increase by USD 21.13 billion at a CAGR of 7.1% between 2024 and 2029.

The global supplements market is experiencing significant growth, driven by rising consumer awareness and participation in health and wellness initiatives. Social media marketing has played a pivotal role in increasing the visibility of supplements, making them a popular choice among consumers seeking to improve their overall health and performance. This trend is particularly prominent in regions with a high focus on fitness and sports, such as North America and Europe. However, market growth is not without challenges. Stringent government regulations governing the production and marketing of supplements pose significant hurdles for companies seeking to enter or expand in this market. Product forms include tablets, capsules, gummy supplements, liquids, powders, and nutraceuticals in the form of branded vitamins, herbal supplements, probiotics, fish oils, glucosamine, and enzymes.
Compliance with these regulations requires substantial investment in research and development, as well as adherence to strict quality standards. Despite these challenges, the supplements market presents ample opportunities for companies that can navigate regulatory complexities and meet the evolving demands of health-conscious consumers. Companies that prioritize innovation, transparency, and sustainability are best positioned to capitalize on this growing market and establish a strong competitive advantage.

What will be the size of the US Supplements Market during the forecast period?

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The market in the US is experiencing significant growth, driven by health-conscious consumers seeking to optimize their athletic performance, cognitive function, and prevent chronic diseases. Safety standards, FDA regulations, and GMP certification are key considerations for companies in this industry. Subscription models and e-commerce platforms are transforming how consumers access supplements, from functional foods to vegan options. Label claims, dosage recommendations, and absorption rates are critical factors influencing purchasing decisions. Safety and quality are paramount, with manufacturing processes, ingredient sourcing, and third-party testing ensuring efficacy and consumer trust. The regulatory landscape continues to evolve, with ongoing discussions around dosage recommendations, ingredient labeling, and FDA regulations.
The nutraceuticals market encompasses a diverse range of products, including dietary supplements, herbal remedies, and functional foods, catering to various consumer segments. The aging population's demand for energy boosting, sleep aid, immune support, and preventive healthcare supplements is on the rise. Market dynamics include a focus on scientific evidence, consumer education, and transparency. Weight management, muscle building, and clinical trials are ongoing areas of research, while organic supplements and efficacy studies continue to gain popularity. The market trends towards functional foods, cognitive function, and preventive healthcare, with a growing emphasis on ingredient sourcing and manufacturing processes that prioritize quality control.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Vitamins
  Sports nutrition
  Herbal and botanical supplement
  Meal replacement supplement


Distribution Channel

  Retail outlets
  Online stores


End-user

  Adults
  Elderly population
  Children and adolescents


Formulation

  Capsules
  Tablets
  Powders
  Liquids
  Softgels


Geography

  North America

    US

By Product Insights

The vitamins segment is estimated to witness significant growth during the forecast period. In the health and wellness sector, US consumers are increasingly relying on dietary supplements to support their preventive healthcare regimens. Vitamin D supplements, for instance, have gained popularity among the aging population residing in states with limited sunlight exposure. This trend is driven by the growing awareness of the benefits of maintaining optimal health and well-being. Functional foods and beverages, including those fortified with essential vitamins and minerals, are also gaining traction among health-conscious consumers. E-commerce platforms facilitate the easy purchase of these products, enabling consumers to access a wide range of options from the convenience of their homes.

Quality control is a critical factor influencing consumer trust in dietary supplements. Third-party testing, GMP certification, and scientific evidence are essential for ensuring product safety and efficacy. Manufa

By 2034, the global bone health supplement market is expected to surge at a CAGR of 7.8%. The market value is projected to increase from US$ 19,523.9 million in 2024 to US$ 38,677.8 million by 2034. The bone health supplement market was valued at US$ 18,234.1 million in 2023 and is anticipated to exhibit a y-o-y growth of 6.8% in 2024.

Attributes	Key Insights
Bone Health Supplement Market Anticipated Size (2023A)	US$ 18,234.1 million
Estimated Bone Health Supplement Market Value (2024E)	US$ 19,523.9 million
Projected Bone Health Supplement Market Value (2034F)	US$ 38,677.8 million
Value-based Bone Health Supplement Market CAGR (2024 to 2034)	7.8%

Country-wise Insights

Countries	Value-based CAGR (2034)
United States	7.2%
China	6.5%
Germany	5.5%
India	8.0%
Japan	6.1%

Category-wise Insights

Category	Forecast CAGR (2024 to 2034)
Vitamins and Minerals (Ingredient Type)	7.5%
Tablets (Forms)	8.4%

This statistic shows the estimated and projected size of the total global dietary supplements market from 2016 to 2028. By 2028, the dietary supplements market is projected to generate around *** billion U.S. dollars worldwide.

The size of the U.S. Dietary Supplements Market was valued at USD 5.35 billion in 2023 and is projected to reach USD 7.89 billion by 2032, with an expected CAGR of 5.7 % during the forecast period. One of the largest and fastest-growing sectors within the health and wellness industry in the United States, the U.S. dietary supplements market benefits from increasing consumer awareness of health and fitness, a growing focus on preventative healthcare, and a rising demand for natural and organic products. The supplements in the market include anything from vitamins and minerals to herbs and amino acids, probiotics, protein powders, omega-3 fatty acids, and multivitamins, marketed to support general well-being, enhance athletic performance, aid digestion, or support chronic conditions. Demand has accelerated due to demographics such as the aging population, increased cases of lifestyle-related health issues associated with obesity and stress, and ever-growing demand for a more personalized healthcare solution. As people become more proactive about their health, especially preventive measures, the popularity of supplements that provide people with benefits regarding specific goals, such as boosting the immune system or enhancing gut health, is increasing. The U.S. dietary supplements market has a highly diversified competitive landscape with a combination of powerful multinational players and smaller, niche brands that have relevance in market share. It is dominated by prominent brands such as Nature Made, GNC, Herbalife, Abbott Laboratories, and Amway, which claim leadership in a very long list of products, significant brand recognition, and strong retail sales networks.

The USA pet dietary supplement market is projected to reach a value of USD 1,323.8 Million in 2025, growing at a CAGR of 7.2% over the next decade to an estimated value of USD 2,660.0 Million by 2035.

Attributes	Values
Estimated USA Industry Size in 2025	USD 1,323.8 Million
Projected USA Industry Value in 2035	USD 2,660.0 Million
Value-based CAGR from 2025 to 2035	7.2%

The United States Vitamin D Supplements Market Report is Segmented by Type (Vitamin D2 and Vitamin D3), Form (Tablets, Capsules and Softgels, and More), Source (Synthetic, Animal-Based, and More), Health-Focus Positioning (Bone and Joint Health, Immune Support, and More), Distribution Channel (Supermarkets/Hypermarkets, Specialty and Health Stores, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).