The US Smart TV Market report segments the industry into By Screen Size (Diagonal) (Up to 45 Inches, 45-55 Inches, 55 Inches and above), By Resolution Type (4K and above UHD TV, Full HD TV, HDTV), By Panel Type (LCD/LED, OLED, QLED), By Pricing Range (Under USD 1,000, USD 1,000 to USD 2,000, USD 2,000 to USD 3,000, USD 3,000 and Above), By Operating Segment (Android, Tizen, WebOS, Roku, Other Operating Systems).

We asked U.S. consumers about "TV ownership by brand" and found that "Samsung" takes the top spot, while "Sharp" is at the other end of the ranking.These results are based on a representative online survey conducted in 2025 among ***** consumers in the United States. Looking to gain valuable insights about TV owners across the globe? Check out our reports about consumers of TV brands worldwide. These reports provide readers with a detailed understanding of TV owners: their identities, preferences, opinions, and how to effectively engage with them.

In 2020, Samsung remained the most popular smart TV brand among U.S. households, with a steady share of ** percent. Alcatel/TCL and Vizio rounded out the top of the list, with ** and ** percent market share, respectively. TV market Despite the growing popularity of alternative consumer electronic devices, such as smartphones and tablets, the television market has continued to grow. The total number of TV households worldwide is forecast to reach the *** billion mark by 2025, despite a slump in 2012, and there are over *** million TV homes in the United States for the 2021-2022 TV season. Smart TVs Apart from providing users the viewing experience a more traditional TV set can offer, smart TVs also enable access to the internet and connection with other devices. Smart TV technology is becoming an increasingly popular feature of modern television sets: in 2021, over 70 percent of individuals in the U.S. household had a smart TV.

Samsung is the leader in the global television (TV) set market with a share of **** percent in terms of sales volume in 2024. LG and TCL take second place with ** and ** percent in the same year, respectively. Overall, all companies saw increased market shares in 2024. TV market The global television market has developed remarkably over recent decades, notably with the introduction of new and advanced TV technologies. As a result of these innovations, the global TV market generated revenues of ** billion U.S. dollars in 2024, with *** television units shipped in the same year. The latest technologies include smart, OLED (organic light-emitting diode), AMOLED (active-matrix organic light-emitting diode), and QLED (quantum dot display) TVs, as well as higher resolutions such as 4K and 8K. For instance, smart TVs are traditional television sets with integrated internet features, allowing users to browse the internet and stream music and videos. Samsung and LG Electronics – the leading TV vendors The two Korean giants Samsung and LG Electronics are competitors in the consumer electronics markets. Both companies provide a variety of consumer electronics devices and household appliances, like washing machines and refrigerators. Both manufacturers stayed in step with the times regarding the development of TV technology, being active in the market since the ‘90s. Particularly, over the years, the two leaders produced TVs featuring the above-mentioned displays and resolutions, as well as smart and connected TVs. Samsung’s latest development involves the new technology NEO QLED, i.e. TVs with QLED screens and mini LED backlight.

Smart TV Market size is expected to be worth around USD 363.5 Bn by 2033, from USD 186.5 Bn in 2023, growing at a CAGR of 6.9%

The United States television market reached approximately USD 19.43 Billion in 2024. The market is projected to grow at a CAGR of 2.60% between 2025 and 2034, reaching a value of around USD 25.12 Billion by 2034.

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US Pay Tv Market Size 2025-2029

The US pay tv market size is forecast to increase by USD 6.45 billion at a CAGR of 1.7% between 2024 and 2029.

The Pay TV market in the US is driven by the high demand for live programming and sports content, which continues to be a significant draw for subscribers. The ease of use offered by cable TV providers, enabling seamless access to a wide range of channels, further bolsters the market's growth. However, the emergence of online streaming platforms poses a notable challenge. These home entertainment platforms, with their flexibility and affordability, are increasingly gaining traction among consumers. As a result, traditional Pay TV providers must adapt to remain competitive, focusing on enhancing their offerings and customer experience to retain subscribers and attract new ones.
Companies in the market can capitalize on this competitive landscape by investing in innovative technologies and strategies to differentiate themselves and cater to evolving consumer preferences.

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The Pay TV market in the US is characterized by continuous advancements in technology and consumer preferences. Content moderation and user interface design play crucial roles in ensuring user experience optimization and customer satisfaction. High-definition video quality and live streaming are now standard offerings, requiring substantial network bandwidth. Content partnerships and on-demand content are driving media distribution, with artificial intelligence and machine learning powering content strategy and personalization. Virtual and augmented reality technologies are emerging, enhancing user engagement metrics and media consumption patterns. Media consolidation and system integration are key trends, as companies seek to optimize subscription revenue and advertising revenue through innovative marketing strategies.
Digital marketing and social media marketing are essential components of these strategies, while digital watermarking and content licensing agreements safeguard content monetization and intellectual property. Customer data protection and program guide data are critical for maintaining trust and improving user experience. Emerging technologies, such as 5G networks and advanced audio quality, will further shape the Pay TV landscape.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Technology

  Satellite TV
  Cable TV
  IP TV


End-user

  Household
  Commercial


Type

  Postpaid
  Prepaid


Geography

  North America

    US

By Technology Insights

The satellite tv segment is estimated to witness significant growth during the forecast period.

In the dynamic pay TV market of the US, traditional cable TV and satellite providers face intense competition from over-the-top (OTT) platforms and mobile TV services. Content licensing and production costs are significant challenges for cable TV companies, which offer channel packages with hundreds of channels. In contrast, OTT platforms like Netflix, Hulu, and Amazon Prime Video focus on personalized recommendations and data compression to deliver content efficiently over broadband internet. Cable TV companies have responded by offering internet bundles and unique features, as well as adopting business strategies to counteract subscriber churn. Broadcast networks and OTT platforms engage in content creation and distribution, with talent acquisition and customer relationship management playing crucial roles.

Technical support and data encryption are essential for ensuring user experience and protecting intellectual property. Industry regulations, such as antitrust laws and audience measurement, impact the market dynamics. Multi-screen viewing and targeted advertising are popular trends, with wireless networks and edge computing enabling multi-channel television and interactive television experiences. Content delivery networks and smart TVs facilitate content discovery and digital rights management. Content acquisition and aggregation are essential for both cable TV and OTT platforms, with program guides and user interfaces optimized for ease of use. Subscription models and billing systems are critical components of the pay TV ecosystem.

Network infrastructure, network capacity, and data analytics are vital for delivering high-quality content, including 4k resolution and viewership ratings. The convergence of media and technology continues to shape the pay TV market, with fiber optic and cloud computing playing inc

The North America television market reached approximately USD 22.08 Billion in 2024. The market is projected to grow at a CAGR of 2.80% between 2025 and 2034, reaching a value of around USD 29.10 Billion by 2034.

The North America Pay TV Market would witness market growth of 2.7% CAGR during the forecast period (2024-2031). The US market dominated the North America Pay TV Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $81,461.3 Million b

Market Size statistics on the Television Production industry in the US

The USA connected TVs market will reach USD 5,377.9 million in 2025 and grow at a CAGR of 11.0%, reaching USD 15,270.3 million by 2035.

Attributes	Values
Estimated USA Market Size 2025	USD 5,377.9 million
Projected USA Market Size 2035	USD 15,270.3 million
Value-based CAGR from 2025 to 2035	11.0%

Semi-Annual Market Update for USA Connected TVs Market

Particular	Value CAGR
H1, 2024	10.5%
H2, 2024	10.7%
H1, 2025	10.8%
H2, 2025	11.3%

An Analysis of USA Connected TVs Market by Segment

Device Type	Market Share (2025)
Smart TVs	58.3%
Others	41.7%

Technology	Market Share (2025)
LED	45.2%
QLED	54.8%

Market Concentration and Competitive Landscape

Vendor	Market Share (2025)
Samsung	27.9%
LG	21.4%
Sony	16.8%
Roku	11.5%
Amazon (Fire TV)	9.2%
Others	13.2%

Unlock data-backed intelligence on North America Smart TV Market, size at USD 67.5 billion in 2023, featuring industry analysis and future insights.

The United States smart television market reached approximately 32.51 Million Units in 2024. The market is projected to grow at a 1.90% CAGR between 2025 and 2034, reaching a value of around 39.24 Million Units by 2034.

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Smart TV Market Size 2025-2029

The smart TV market size is forecast to increase by USD 149.5 billion, at a CAGR of 16.8% between 2024 and 2029.

The market is witnessing significant growth, driven by the continuous advancements in TV resolution technology. These technological innovations, including 4K and 8K resolutions, offer enhanced viewing experiences and set new standards for home entertainment. Furthermore, the increasing influence of digital media on smart TV advertising and marketing is another key driver. Digital media provides more targeted and measurable advertising opportunities, enabling brands to reach their audience more effectively. However, concerns over security and privacy are emerging as challenges for the market. Smart TVs, with their internet video streaming capabilities, operating systems, and voice command features, have become essential devices for engaging viewing experiences.
With the integration of internet connectivity and advanced features, smart TVs collect and process vast amounts of user data. This raises concerns regarding data privacy and potential misuse of personal information. Companies must address these challenges by implementing robust security measures and transparent data handling policies to build consumer trust and maintain market competitiveness.

What will be the Size of the Smart TV Market during the forecast period?

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The market continues to evolve, with dynamic market activities shaping its landscape. Interactive TV experiences, powered by advanced operating systems like Android TV, are increasingly popular. Audio quality and energy efficiency are key considerations, with power saving modes and energy consumption a focus. Manufacturing processes refine panel production, integrating LED backlighting and advanced display technologies. Smart functions, such as local dimming and motion interpolation, enhance picture quality. Customer support and repair services ensure product longevity, while supply chain management and component sourcing maintain competitiveness. Viewing angles and response time are crucial for home theater and gaming applications.

Energy efficiency, contrast ratio, color accuracy, and audio output are essential for digital signage. Refresh rates and voice control add convenience, while input lag and Dolby Vision elevate the viewing experience. Product lifecycle management is essential for maintaining market relevance, as panel technology and screen size continue to advance. The ongoing unfolding of these patterns underscores the continuous nature of the market.

How is this Smart TV Industry segmented?

The smart TV industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Application

  Below 32 inches
  32 to 45 inches
  46 to 55 inches
  56 to 65 inches
  Above 65 inches


Type

  4K
  Full HD
  HD
  8K


Display Type

  LED
  OLED
  QLED


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    UK


  APAC

    Australia
    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The market is witnessing significant growth, driven by the integration of smart home technology and the increasing popularity of interactive and Android TV platforms. Advanced audio quality and energy efficiency are key features that continue to attract consumers. Manufacturers are focusing on improving picture quality through advanced manufacturing processes and display technologies like LED backlighting and Dolby Vision. Customer support and local dimming are also important considerations for consumers. The market is also seeing a shift towards energy-efficient and eco-friendly production methods, with companies prioritizing energy consumption and power saving modes. Smart functions, such as voice control and motion interpolation, are becoming increasingly popular, as are gaming features and high contrast ratios for an immersive viewing experience.

The market for smart TVs is diverse, with various screen sizes, response times, and panel technologies catering to different consumer needs. Digital signage and refresh rates are also important considerations for businesses and commercial applications. Despite the affordability of smart TVs, concerns around backlight bleeding and input lag persist. Companies are investing in product lifecycle management and repair services to address these issues and maintain customer satisfaction. The supply

According to Cognitive Market Research, the size of The Global Connected TV market will be USD 13.1 billion in 2023 and will grow at a CAGR of 14.30% from 2023 to 2030.

The global connected TV market is anticipated to grow at a CAGR of 14.30% during the projected period.
Every consumer's lifestyle and routine have been significantly impacted by the COVID-19 pandemic.
High-resolution, technologically advanced products are being offered to consumers by manufacturers.
A few numbers of dominant large-scale vendors hold the majority share of the global connected TV market, which is consolidated.
North America dominated the market in 2023, accounting for a share of more than 35% of worldwide sales, according to Cognitive Market Research.

Technological Advances in the Connected TV Sector is Driving the Market Growth

High-resolution, technologically advanced products are being offered to consumers by manufacturers. The potential for market expansion is expected to be significant. The value of the connected TV market is probably going to increase due to the rise in television viewing and the acceptance of online video consumption through applications, web platforms, and other internet platforms.

The Motorola Company has introduced its Motorola Envision series of bezel-free, powered by a MediaTek quad-core processor, 32" HD, 43" Full HD, and 43" & 55" 4K Android 11 Smart TVs. These TVs are expected to expand the connected TV market's potential on a global scale.

(Source:www.motorola.in/motorola-envision-uhd-android-tv/p)

Growing shift from conventional TVs and increasing internet access is driving the Connected TV market

Market Dynamics of Connected TV

Customers' Growing Worries about Data Leaks and Unauthorised Use of Camera or Microphone is Impeding Market Expansion

Due to their resemblance to a computer or a smartphone, linked TVs might crash and freeze. Customers' growing worries about data breaches and unauthorzed access to their camera or microphone brought on by internet connectivity may restrain the market growth for connected TVs during the assessment period. These TVs might not be the best choice for elderly people because a TV with so many capabilities can be confusing and difficult for them to use. To function, these TVs need a reliable Wi-Fi connection. Low-quality streaming and interruptions from other services can result from a bad Wi-Fi connection.

Impact of COVID-19 on the Connected TV Market

Every consumer's lifestyle and routine have been significantly impacted by the COVID-19 pandemic. Mandates for working from home and shelter-in-place orders have increased in-home video consumption to previously unheard-of heights. As people desire to continue their streaming content consumption on bigger screens when at home, the rising number of smart phone users in emerging nations has significantly accelerated the development of smart connected TV. Introduction of Connected TV

Customers can stream content from several platforms, including TV channels, films, news, sports, and entertainment, using a connected TV. Companies in the connected TV industry are boosting their investment in R&D for cutting-edge technology to diversify their revenue sources. Companies in the linked TV industry are concentrating on satisfying end-user demand for gaming consoles, digital media players, hotel television systems, cellphones, Blu-ray players.

These advancements enable companies to provide more customised products and services, which helps the connected TV market flourish.

For instance, For US$ 430 million, AppLovin Corporation purchased Wurl, a fast-growing software platform. With this acquisition, the business would be able to increase its software platform capabilities and enter the lucrative connected TVs sector.

(Source:investors.applovin.com/news/news-details/2022/AppLovin-Completes-Acquisition-of-Wurl-to-Extend-Reach-into-Connected-TV-Market/default.aspx)

This statistic shows TV brands' market share in North America in 2015. Samsung accounted for **** percent of TV sales in North America.

North America Satellite TV market size will be USD 38056.88 million in 2024 and will grow at a compound annual growth rate (CAGR) of 0.7% from 2024 to 2031. North America has emerged as a prominent participant, and its sales revenue is estimated to reach USD 43654.4 Million by 2031. This growth is mainly attributed to the advanced telecommunications infrastructure and high demand for diverse entertainment options.

The US smart TV market, a significant segment of the global industry, exhibits robust growth potential. While precise market size figures for the US are not explicitly provided, we can extrapolate based on the global CAGR of 1.70% and considering the US's substantial market share in consumer electronics. Assuming the US accounts for approximately 30% of the global smart TV market (a reasonable estimate given its economic strength and consumer electronics adoption rates), and a hypothetical global market size of $XX billion in 2025, the US market would be valued at approximately $XX billion (30% of $XX billion). This market is driven by several factors, including increasing internet penetration, the growing demand for high-resolution displays (4K UHD and above), the proliferation of streaming services, and the increasing affordability of smart TVs across various screen sizes and price points. Consumer preference shifts towards larger screen sizes (55 inches and above) and advanced panel technologies like OLED and QLED are also key drivers. The market segmentation reveals substantial opportunities across different screen sizes, resolutions, panel types, and operating systems. Android and other popular operating systems are heavily adopted in the market .Competition among major players like Samsung, LG, Sony, and Vizio remains fierce, pushing innovation in features, design, and pricing. Restraints on growth include potential economic slowdowns affecting consumer spending, the saturation of the market in some segments, and technological limitations in specific panel technologies. However, continuous advancements in display technologies, integration of AI features, and the evolving landscape of streaming content are expected to fuel sustained market expansion throughout the forecast period (2025-2033), leading to further market penetration and growth opportunities for industry players. Recent developments include: April 2022 - Panasonic launched its flagship OLED TV, the LZ2000, in 55-inch, 65-inch, and, for the first time, 77-inch sizes. The LZ2000 is a gaming TV powerhouse with high-quality TV series, new Game Control Board settings, automatic NVIDIA GPU detection, improved 60Hz latency, and HDMI2.1 support., January 2022 - Samsung announced its 2022 smart TV lineup ahead of CES, including Micro LED, New QLED, and Lifestyle series, as well as a new soundbar lineup. The new smart TVs and soundbar support Dolby Atmos. In addition, the company unveiled a new Smart Hub for its 2022 smart TVs, claiming that it "enables smart content curation, cloud gaming, video calls, on-screen multitasking, NFTs management, and more." The Gaming Hub, one of the Smart Hub's main features, allows players to stream games from various cloud gaming services.. Key drivers for this market are: Growing Disposable Income across Emerging Economies, Rising Trend of Video-on-demand Service. Potential restraints include: Growing Disposable Income across Emerging Economies, Rising Trend of Video-on-demand Service. Notable trends are: Boosting Demand for 55 Inches and above Screen Size.

Snapshot img

4K TV Market Size 2024-2028

The 4K TV market size is estimated to grow by USD 318.5 billion at a CAGR of 25.2% between 2023 and 2028. The market's growth is influenced by several factors, including the increasing preference for large-display televisions as well as smart TV, ongoing product innovation driving portfolio expansion and premium product offerings, and the rising significance of online sales channels. These factors collectively contribute to the market's expansion, with consumers showing a strong inclination towards larger screen sizes for enhanced viewing experiences. Additionally, continuous advancements in technology and product features lead to a wider range of options for consumers, including premium offerings such as Ultra HD TVs that cater to specific needs and preferences. The growing prominence of online sales channels further boosts market growth by providing convenient access to a broader customer base. As these trends continue, the market for large-display televisions is poised for significant expansion.

What will be the size of the 4K TV Market During the Forecast Period?

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4K TV Market Segmentation

The 4K TV market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in 'USD Billion' for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.

Type Outlook

  52-65 inches type
  Below 52 inches type
  Above 65 inches type





Application Outlook 

  Residential
  Commercial
  Industrial





Region Outlook 

  North America

    The U.S.
    Canada





  Europe

    The U.K.
    Germany
    France
    Rest of Europe





  APAC

    China
    India


   South America 

    China
    India


  Middle East & Africa

    Saudi Arabia
    South Africa
    Rest of the Middle East & Africa

By Type

The market share growth by the 52-65 inches type segment will be significant during the forecast period. The adoption of 4K TVs of this size will be influenced by the rise in disposable income in developing nations during the forecast period. Consumer spending has increased as a result of the rise in disposable income, which has also increased demand for consumer electronics like 4K TVs.

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The 52-65 inches type segment was valued at USD 40 billion in 2018. Smart 4K TVs are one of the most popular products in middle-class markets such as India. The ownership and viewing habits of India's expanding TV universe have been influenced by the country's growing number of nuclear families. The average size of a TV in nuclear families across the nation has increased to 52-65 inches as a result of these developments. Moreover, the demand for 52-65 inches 4K TVs will grow rapidly in developing nations due to rising disposable income and the evolution of average-sized TV sets during the forecast period.

By Region

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APAC is estimated to contribute 42% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

APAC is anticipated to become a high-potential market for 4K TVs during the forecast period. The major market contributors in the region are nations like India, China, Japan, and South Korea. The adoption of 4K TVs in APAC is anticipated to increase due to the presence of strong companies, rising 4K TV demand in these nations, and expanding use of smart classrooms. Hence, such factors are driving the market in APAC during the forecast period.

4K TV Market Dynamics

The market is witnessing significant growth driven by the demand for television sets offering Ultra High Definition (UHD) with screen sizes ranging from less than 55 inches to 62 inches. Consumers seek high-performance 4K TV for deep blacks, vibrant colours, and rapid response times. These TVs, equipped with advanced graphics engines and graphic processors, deliver high-quality images and support digital media and digital content. The 4K TV market also includes Super UHD (SUHD) TVs, providing superior viewing experiences. The proliferation of high-speed internet further enhances the market, enabling seamless streaming of high-quality data for unparalleled visual experiences on HD devices. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage. In the growing 4K TV market, consumers are seeking compatibility with a wide range of devices, including blu-ray players, cameras, and projectors. Screen size options, like the popular 62 inches, offer enhanced visuals, while monitors, laptops, and tablets integrate

The report on U.S. Smart TV covers a summarized study of several factors supporting market growth, such as market size, market type, major regions, and end-user applications. The report enables customers to recognize key drivers that influence and govern the market.