The Research Report Covers the United States Wine Market Analysis and is Segmented by Product Type (Still Wine, Sparkling Wine, and Other Product Types), Color (Red Wine, Rose Wine, White Wine, and Other Colors), and Distribution Channel (On-trade and Off-trade). The Market Size is Provided in terms of Value (USD Million) During the Forecasted Years for the Above Segments.

Total wine consumption in the United States peaked in 2021 at 1.06 billion gallons. In 2023, 899 million gallons of wine were consumed, a decline of 15 percent from the peak.

The United States wine market size reached USD 76.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 119.5 Billion by 2033, exhibiting a growth rate (CAGR) of 4.6% during 2025-2033. The rising wine tourism, increasing consumer preferences for premium and diverse wine options, the growing popularity of sustainable and organic wine production, expanding distribution channels, and the increasing interest in wine culture and education are some of the major factors propelling the market growth.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 76.2 Billion
Market Forecast in 2033	USD 119.5 Billion
Market Growth Rate (2025-2033)	4.6%

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product type, color, and distribution channel.

The retail value of the California wine market in the United States has been growing year over year. In 2022, California's wine market was worth 54.8 billion U.S. dollars.

The global wine market is projected to attain a valuation of US$ 2971.13 billion by 2033. Wine producers can expect a CAGR of 5.7% through 2023. The current valuation of the market is US$ 1709.27 billion in 2023.

Attributes	Details
Market Size in 2022	US$ 1623.94 billion
Market Size in 2023	US$ 1709.27 billion
Market Size by 2033	US$ 2971.13 billion
Value CAGR (2023 to 2033)	5.7%

Historical Performance of Wine Market

Attributes	Details
Market Size (2018)	US$ 1300.98 billion
Market Size (2022)	US$ 1623.94 billion
Market (CAGR 2018 to 2022)	2.3%

Category-wise Insights

Segment	Wine Type (Red Wine)
2022 Value Share	41.50%

Segment	Sales Channel (Retail)
2022 Value Share	43.50%

Country-wise Insights

Country	China
2023 Market Share	11.0%

Country	Australia
2023 Market Share	4.80%

Country	Germany
2023 Market Share	9.40%

Country	United States
2023 Market Share	17.50%

Wine sales were fairly evenly distributed among consumers in the United States in 2022. Millennials made up the largest share at 22 percent but other cohorts were not far behind.

The Global Wine Market is Segmented by Product Type (Still Wine, Sparkling Wine, and Fortified Wine and Vermouth); Color (Red Wine, Rose Wine, and White Wine); Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retailers, and Other Distribution Channels); and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The Report Offers Market Size and Values in (USD Million) for the Above Segments.

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Organic Wine Market Size 2025-2029

The organic wine market size is forecast to increase by USD 7.35 billion at a CAGR of 10.4% between 2024 and 2029.

The market is experiencing significant growth due to various trends and factors. One of the key drivers is the rising trend of organic wine tourism, as consumers seek authentic and sustainable wine experiences. Another growth factor is the increasing distribution of organic wines through duty-free retail stores, making them more accessible to a wider audience. Furthermore, volatile fuel prices have led to an increase in demand for locally produced organic wines, reducing transportation costs and carbon footprint. These trends are shaping the future of the market and are expected to continue driving its growth In the coming years. As the market continues to evolve, it is expected to offer new opportunities for players in organic foods, confectionery, bakery products, and other related industries. Organic wine production also aligns with consumer preferences for healthier and more sustainable food and beverage options, adding to its appeal. The market analysis report provides a comprehensive overview of these trends and their impact on the organic wine industry.

What will be the Size of the Organic Wine Market During the Forecast Period?

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The market represents a significant segment withIn the global wine industry, driven by increasing consumer interest in organic and natural food products. Organic wine is produced from vinified grapes grown in vineyards without the use of synthetic pesticides, fungicides, herbicides, or chemical fertilizers. This approach aligns with the health-conscious and environmentally-friendly trends prevalent in today's society. Organic wine is available in various formats, including glass bottles and aluminum cans, catering to diverse consumer preferences. The e-commerce channel has emerged as a key distribution channel, enabling easy access to organic wines for consumers worldwide. The market dynamics of organic wine mirror those of the broader wine industry, with competition coming from both organic and conventional wines.



Consumer demand for organic wine is fueled by the perception of naturalness and healthiness associated with organic products. Organic certification ensures transparency and authenticity, providing consumers with peace of mind. Natural yeasts are used In the fermentation process, contributing to the unique flavor profiles of organic wines. Both red and white organic wines are gaining popularity, with reds accounting for a larger market share due to their fuller body and complex flavors.

How is this Organic Wine Industry segmented and which is the largest segment?

The organic wine industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Organic still wine
  Organic sparkling wine


Distribution Channel

  Offline
  Online


Geography

  Europe

    Germany
    France
    Italy


  North America

    Canada
    US


  APAC

    China
    India
    Japan


  South America

    Brazil


  Middle East and Africa

By Product Insights

The organic still wine segment is estimated to witness significant growth during the forecast period.

Organic still wine, a popular and widely consumed alcoholic beverage, is produced by fermenting grape juice without the use of synthetic additives. Two primary types are red wine and rose wine, with color derived from grape skin contact during processing. France, Spain, the US, and Italy dominate global rose wine production. The organic still wine market is projected to grow due to the availability of diverse flavors infused with natural spices and fruit aromas. For instance, Emiliana Organic Vineyards offers Vigno Carignan, a purplish-red wine with aromas of black fruits like blueberries and plums. Organic certification ensures vineyards are cultivated naturally, excluding agrochemicals such as pesticides, fungicides, and herbicides.

Consumers increasingly seek organic foods and specialized goods, including organic wine, for their naturalness and healthiness. Production costs may be higher due to the absence of synthetic inputs, but the health benefits and new flavors attract a dedicated consumer base. Organic still wines are available in various channels, including e-commerce, bars, clubs, restaurants, and hotels. Packaging options include glass bottles and aluminum cans. Yeast nutrition, sulfur, and nutraceuticals are essential considerations in organic wine production, with native yeasts and wild yeasts used instead of ordinary yeasts.

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The organic still wine segment was valued

Learn about the projected growth of the wine market in the United States over the next decade, driven by increased demand. By 2035, market volume is expected to reach 3.8B litres and market value to reach $21.2B.

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Wine Market Size 2025-2029

The wine market size is forecast to increase by USD 167.1 billion at a CAGR of 5% between 2024 and 2029.

The market is experiencing significant shifts, driven by the increasing popularity of online sales channels and the rising prominence of private-label brands. Online sales have gained considerable traction, allowing consumers to explore a wider range of options and enjoy the convenience of having wine delivered directly to their doors. This trend is expected to continue, as more consumers turn to e-commerce platforms for their wine purchases. Another key trend shaping the market is the increasing competition from other alcoholic beverages, particularly spirits and beer. As consumers seek new and exciting experiences, wine producers must differentiate themselves by offering unique flavors, sustainable production methods, and competitive pricing. Additionally, private-label brands are gaining prominence, as retailers seek to capitalize on consumer demand for value and exclusivity. These trends present both opportunities and challenges for companies operating in the market. On the one hand, the shift to online sales and the rise of private-label brands offer new avenues for growth. On the other hand, increased competition from other alcoholic beverages and the need to differentiate offerings require strategic planning and innovation. Companies seeking to capitalize on market opportunities and navigate challenges effectively must stay abreast of consumer trends and adapt quickly to changing market conditions.

What will be the Size of the Wine Market during the forecast period?

Request Free SampleThe market is a significant segment of the alcoholic beverage industry, characterized by continuous growth and innovation. With a value exceeding USD300 billion in 2021, this market encompasses various wine types, including red, white, rosé, and sparkling wines. Market dynamics are influenced by factors such as consumer preferences, production methods, and regulatory requirements. Organic wine production is gaining traction, driven by health-conscious consumers seeking natural and sustainable products. Traditional wine production processes involve the use of preservatives like potassium sorbate and potassium metabasulfite to prevent spoilage and enzymatic browning. However, these additives are under scrutiny due to potential health concerns, leading to a shift towards natural preservation methods. Wine is not only consumed for its alcoholic properties but also for its various health benefits. It is believed to reduce the risk of the common cold, lower bad cholesterol levels, and regulate blood sugar levels. Wine's versatility extends beyond beverage applications, as it is also used in cooking. Fortified wines, such as port and sherry, offer unique flavors and textures, further expanding the market's scope. Despite these trends, the wine industry continues to face challenges, including increasing competition and evolving consumer preferences.

How is this Wine Industry segmented?

The wine industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. Distribution ChannelOff-tradeOn-tradeProductRedFortifiedWhiteSparklingGeographyEuropeFranceGermanyItalyUKAPACChinaIndiaJapanNorth AmericaUSCanadaSouth AmericaBrazilMiddle East and Africa

By Distribution Channel Insights

The off-trade segment is estimated to witness significant growth during the forecast period.The off-trade the market encompasses wine sales through retail channels, including supermarkets, convenience stores, wine shops, and e-commerce platforms. This distribution method caters to consumers seeking the convenience of purchasing and consuming wine at home. The growth of the off-trade the market is driven by the expansion of supermarkets, hypermarkets, and department stores globally, as well as the in wine e-commerce. Red wine, a popular variety, accounts for a significant market share due to its health benefits, such as potential heart health advantages and rich flavors. Organic methods in wine production are gaining traction among health-conscious consumers and young wine drinkers. Wine tourism and Western cuisines further contribute to market demand. Despite the increasing popularity of off-trade wine sales, concerns regarding alcohol levels, potential health risks like cell damage and enzymatic browning, and import taxes remain. However, the market outlook remains positive, with increasing product adoption and the emergence of flavored fortified wines and sparkling wine varieties. Consumers prioritize high-quality ingredients and sustainable production methods, leading to a growing trend towards organic wines and eco-friendly packaging.

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Wine production in California amounted to about 606 million gallons in 2023. Although a slight increase compared to the previous year, it was still one of the lowest production years on record.

The South America Wine Market is segmented by Product Type (Still Wine, Sparkling Wine, Fortified Wine, and Vermouth), Color (Red Wine, Rose Wine, and White Wine), Distribution Channel (On-trade and Off-trade), and Geography (Brazil, Argentina, and Rest of South America). The report offers market sizes and forecasts (in USD million) for the above segments.

Introduction

Wine Industry Statistics: The wine industry has become a billion-dollar industry worldwide. It encompasses production, packaging, and distribution. Winemaking and wine drinking are intertwined with cultural beliefs in many parts of the world. Over the years, the taste of wine has consistently improved, making it a significant component of various rich cultural and social gatherings.

To gain a deeper understanding of the current state of the wine industry, let's delve into the Wine Industry Statistics.

United States Wine Coolers Market Report is segmented by type (free standing, countertop, and built-in), by technology (compressor based and thermoelectric based), by application (residential and commercial), and by distribution channel (offline channel and online channel). The report offers market size and forecasts for the market in value (USD Million) for all the above segments.

Sales volume of wine in the United States declined for the second consecutive year in 2023. In that year, volume totaled 378.2 million 9 liter cases, a reduction of 8.8 percent compared to the previous year.

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Rice Wine Market Size 2024-2028

The rice wine market size is forecast to increase by USD 3.00 billion at a CAGR of 4.36% between 2023 and 2028. The market is experiencing significant growth due to several key trends. The increasing use of online sales channels is driving market growth, as consumers turn to e-commerce platforms for convenience and access to a wider selection of rice wines. Additionally, the growing popularity of rice wine in cocktails and cuisines is expanding its application beyond traditional uses, making it a versatile beverage choice for consumers.

However, the market faces challenges from increasing competition from other wines, particularly from the growing popularity of other types of alcoholic beverages. Producers must differentiate themselves through product innovation, pricing strategies, and effective marketing to maintain market share. Overall, the market is expected to continue its growth trajectory, driven by these trends and challenges.

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The market is a significant segment of the alcoholic beverage industry, characterized by the production and consumption of fermented rice-based drinks. Unlike grapes used for wine, rice is the primary ingredient, and the fermentation process involves yeast and sugar. Rice wine offers unique flavor profiles, with taste and aroma varying depending on the type, such as Yogurt Sake, Red Rice Wine, Rose Rice Wine, and Sparkling Rice Wine. Rice wine's nutritional properties include amino acids, sugars, vitamins, and minerals, making it an attractive alternative to grapes-based wines, beer, and low-alcohol beverages. The health benefits of rice wine are attributed to its fermented rice base, which is rich in rice starches and mold strains, contributing to its unusual tastes.

The market caters to the beverage business by offering a diverse range of alcoholic beverages, including those used in Asian fusion cuisine. The alcohol content in rice wine can vary, making it suitable for different consumer preferences. The taste and aroma of rice wine make it a popular choice for both cooking and as a standalone beverage. The market is expected to grow due to its unique flavor profiles and expanding consumer base seeking healthier alcoholic beverage options.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.

Type

  Sake wine
  Makgeolli wine
  Others


Distribution Channel

  Offline
  Online


Geography

  APAC

    China
    Japan
    South Korea


  Europe

    UK


  North America

    US


  Middle East and Africa



  South America

By Type Insights

The sake wine segment is estimated to witness significant growth during the forecast period. Rice wine, a significant segment of the global alcohol market, gained prominence in 2023 with sake leading the way. Sake, an alcoholic beverage with Japanese origins, is produced through the fermentation of polished rice. Its translucent hue, sweet taste, and alcohol content ranging from 14 to 16 percent make it distinct from other alcoholic beverages like grapes used for wine, beer, or yogurt sake. Sake's cultural significance is evident in its ceremonial serving, where it is warmed and served in porcelain bottles and cups. Rice wine's nutritional properties include amino acids, sugars, vitamins, and minerals. Umami flavor and low acidity contribute to its unique taste and aroma.

Furthermore, sake's health benefits include antioxidant properties and digestion benefits, making it a preference for health-conscious consumers. The NoLo movement and the non-alcoholic category have seen an influx of rice wine blends and new flavors. Traditional brewing methods preserve cultural heritage and attract tourists. Rice farmers and brewers benefit financially from this market. Red wine, rose wine, and sparkling wine are alternative alcoholic beverages, but rice wine's distinct umami flavor and cultural significance set it apart. Asian fusion cuisine and flavor combinations in Asian cooking methods further expand rice wine's applications as a beverage.

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The Sake wine segment was valued at USD 4.71 billion in 2018 and showed a gradual increase during the forecast period.

Regional Insights

APAC is estimated to contribute 67% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in APAC is projected to experience significant growth in the Alcoholic Beverage Market during the forecast period. With a rich cul

Learn about the expected upward consumption trend in the United States wine market over the next decade, with forecasted increases in both market volume and value.

Expert industry market research on the Wine & Spirits Wholesaling in the US (2006-2031). Make better business decisions, faster with IBISWorld's industry market research reports, statistics, analysis, data, trends and forecasts.

Explore the projected growth of the wine and grape must market in the United States, with an expected increase in consumption over the next decade. Anticipated CAGR of +1.3% from 2024 to 2035, leading to a market volume of 7.6B litres and value of $40.6B by 2035.

The Fortified Wine Market Report is Segmented by Product Type (Port Wine, Vermouth, Sherry, and Other Product Types), Distribution Channel (On-Trade and Off-Trade), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Report Offers Market Size and Forecasts in Value (USD) for all the Above Segments.