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Wine Market Size 2025-2029

The wine market size is forecast to increase by USD 167.1 billion at a CAGR of 5% between 2024 and 2029.

The market is experiencing significant shifts, driven by the increasing popularity of online sales channels and the rising prominence of private-label brands. Online sales have gained considerable traction, allowing consumers to explore a wider range of options and enjoy the convenience of having wine delivered directly to their doors. This trend is expected to continue, as more consumers turn to e-commerce platforms for their wine purchases. Another key trend shaping the market is the increasing competition from other alcoholic beverages, particularly spirits and beer. As consumers seek new and exciting experiences, wine producers must differentiate themselves by offering unique flavors, sustainable production methods, and competitive pricing. Additionally, private-label brands are gaining prominence, as retailers seek to capitalize on consumer demand for value and exclusivity. These trends present both opportunities and challenges for companies operating in the market. On the one hand, the shift to online sales and the rise of private-label brands offer new avenues for growth. On the other hand, increased competition from other alcoholic beverages and the need to differentiate offerings require strategic planning and innovation. Companies seeking to capitalize on market opportunities and navigate challenges effectively must stay abreast of consumer trends and adapt quickly to changing market conditions.

What will be the Size of the Wine Market during the forecast period?

Request Free SampleThe market is a significant segment of the alcoholic beverage industry, characterized by continuous growth and innovation. With a value exceeding USD300 billion in 2021, this market encompasses various wine types, including red, white, rosé, and sparkling wines. Market dynamics are influenced by factors such as consumer preferences, production methods, and regulatory requirements. Organic wine production is gaining traction, driven by health-conscious consumers seeking natural and sustainable products. Traditional wine production processes involve the use of preservatives like potassium sorbate and potassium metabasulfite to prevent spoilage and enzymatic browning. However, these additives are under scrutiny due to potential health concerns, leading to a shift towards natural preservation methods. Wine is not only consumed for its alcoholic properties but also for its various health benefits. It is believed to reduce the risk of the common cold, lower bad cholesterol levels, and regulate blood sugar levels. Wine's versatility extends beyond beverage applications, as it is also used in cooking. Fortified wines, such as port and sherry, offer unique flavors and textures, further expanding the market's scope. Despite these trends, the wine industry continues to face challenges, including increasing competition and evolving consumer preferences.

How is this Wine Industry segmented?

The wine industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. Distribution ChannelOff-tradeOn-tradeProductRedFortifiedWhiteSparklingGeographyEuropeFranceGermanyItalyUKAPACChinaIndiaJapanNorth AmericaUSCanadaSouth AmericaBrazilMiddle East and Africa

By Distribution Channel Insights

The off-trade segment is estimated to witness significant growth during the forecast period.The off-trade the market encompasses wine sales through retail channels, including supermarkets, convenience stores, wine shops, and e-commerce platforms. This distribution method caters to consumers seeking the convenience of purchasing and consuming wine at home. The growth of the off-trade the market is driven by the expansion of supermarkets, hypermarkets, and department stores globally, as well as the in wine e-commerce. Red wine, a popular variety, accounts for a significant market share due to its health benefits, such as potential heart health advantages and rich flavors. Organic methods in wine production are gaining traction among health-conscious consumers and young wine drinkers. Wine tourism and Western cuisines further contribute to market demand. Despite the increasing popularity of off-trade wine sales, concerns regarding alcohol levels, potential health risks like cell damage and enzymatic browning, and import taxes remain. However, the market outlook remains positive, with increasing product adoption and the emergence of flavored fortified wines and sparkling wine varieties. Consumers prioritize high-quality ingredients and sustainable production methods, leading to a growing trend towards organic wines and eco-friendly packaging.

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This statistic shows the wine consumption share in the United States in 2020, by category. In that year, the consumption of table wine took the largest share with 90 percent of total wine consumption in the United States.

Wine industry

Wine consumption in the United States has increased annually over the past ten years. In 2020, about one billion gallons of wine were consumed across the nation and table wine was the most popular variety. Around 315 million 9-liter cases of table wine were expended all over the country in 2020. This type of wine has a low volume of alcohol content and is normally served along with food, hence the name “table” wine. Between 2014 and 2015, Chardonnay and Cabernet Sauvignon were the most purchased wines among U.S. consumers. Chardonnay, a type of white wine, originated from Burgundy, France. It is traditionally paired with fish and chicken dishes. Franzia, Barefoot and Sutter Home were the leading table wine brands in 2021. The Franzia brand, which is known for its box wines, sold more than 12 million 9-liter cases that period. However, the Barefoot brand, which is produced in California, held the largest share of the table wine market. In 2020, the majority of U.S. wine sales stemmed from off-premise outlets. Over 309 million cases of wine were sold off-premises that year. Groceries were the primary wine distribution channel in 2014, followed by liquor stores.

The US wine market size is estimated to be valued at 674.52 million US dollars in 2025 and is projected to expand at a CAGR of XX% during the forecast period 2025-2033. The growth of the market can be attributed to the increasing disposable income of consumers, the growing popularity of wine as a healthy alcoholic beverage, and the rising demand for premium wines. Key market drivers include the aging population, which is more likely to consume wine; the growing popularity of wine tourism; and the increasing number of wine bars and restaurants. Key trends include the rise of craft wines, the increasing popularity of sparkling wines, and the growing demand for organic and sustainable wines. Key restraints include the increasing competition from other alcoholic beverages, the high cost of production, and the regulatory challenges associated with the wine industry. Key drivers for this market are: · The expansion of store-based retail and e-commerce · Innovation In wine Portfolio . Potential restraints include: · Growing Consumption of Wine · Surging demand for Premium Wine .

The United States wine market was approximately USD 72.43 Billion in 2024. The market is assessed to grow at a CAGR of 6.00% between 2025 and 2034, reaching a value of USD 129.71 Billion by 2034.

Forecast: Wine Market Size Volume Per Capita in the US 2022 - 2026 Discover more data with ReportLinker!

The global combined revenue in the 'Wine' segment of the alcoholic drinks market was forecast to continuously increase between 2024 and 2029 by in total 41.3 billion U.S. dollars (+12.22 percent). After the ninth consecutive increasing year, the combined revenue is estimated to reach 379.3 billion U.S. dollars and therefore a new peak in 2029. Find more information concerning Europe and Mexico. The Statista Market Insights cover a broad range of additional markets.

U.S. Wine Market size was valued at USD 63.69 billion in 2021 and is poised to grow from USD 68.02 billion in 2022 to USD 115.14 billion by 2030, growing at a CAGR of 6.8% in the forecast period (2023-2030).

The Global Wine Market is Segmented by Product Type (Still Wine, Sparkling Wine, and Fortified Wine and Vermouth); Color (Red Wine, Rose Wine, and White Wine); Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retailers, and Other Distribution Channels); and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The Report Offers Market Size and Values in (USD Million) for the Above Segments.

The global canned wine market size is estimated to rise from US$ 643 million in 2024 to US$ 3,129 million by 2034. Sales of canned wine are anticipated to climb at a CAGR of 17.10% during the forecast period.

Attributes	Details
Canned Wine Market Share, 2024	US$ 643 million
Canned Wine Market Value, 2034	US$ 3,129 million
Value CAGR (2024 to 2034)	17.10%

Historical Performance of the Canned Wine Market (2019 to 2023) Vs. Forecast Outlook (2024 to 2034)

Attributes	Details
Canned Wine Market Size, 2019	US$ 298 million
Canned Wine Market Share, 2023	US$ 554 million
Canned Wine Market CAGR (2019 to 2023)	16.70%

Category-wise Insights

Segment	Sparkling Wine (Product Type)
Value Share (2024)	23.40%

Segment	Hypermarket/Supermarket (Sales Channel)
Value Share (2024)	43.50%

Country-wise Insights

Country	CAGR (2024 to 2034)
United States	10.5%
United Kingdom	11.6%
France	16.5%
Italy	13.2%
Australia	7.8%

Learn about the forecasted growth of the wine market in the US over the next decade, with an expected increase in both volume and value terms.

The North America Luxury Wine market size is USD 68.32 billion in 2023 and will expand at a compound annual growth rate (CAGR) of 7% from 2023 to 2030.

Forecast: Wine Market Size Volume in the US 2022 - 2026 Discover more data with ReportLinker!

United States Wine Coolers Market Report is segmented by type (free standing, countertop, and built-in), by technology (compressor based and thermoelectric based), by application (residential and commercial), and by distribution channel (offline channel and online channel). The report offers market size and forecasts for the market in value (USD Million) for all the above segments.

Forecast: Wine Market Size Volume in South America 2022 - 2026 Discover more data with ReportLinker!

According to Cognitive Market Research, The Global Rose Wine market size is USD 3.5 billion in 2023 and will grow at a compound annual growth rate (CAGR) of 5.60% from 2023 to 2030.

The demand for the wine market is rising due to the rising demand for wine, and the growing disposable income of consumers has contributed to its increasing popularity.
Demand for the maceration method remains higher in the rose wine market.
The retail category held the highest rose wine market revenue share in 2023.
North America will continue to lead, whereas the Asia Pacific rose wine market will experience the strongest growth until 2030.

Consumer Preference for Lighter and Healthier Choices to Provide Viable Market Output

The Rose Wine market is the evolving consumer preference for lighter and healthier alcoholic beverage options. With increasing health awareness, many consumers are shifting away from heavy, high-calorie drinks towards lighter alternatives. Rose wine, characterized by its refreshing taste and lower alcohol content compared to red wines, perfectly aligns with this trend.

In April 2019, Campo Viejo, a prominent Spanish brand, introduced its inaugural rosé wine. With its reputation as a household name in red wine, the addition of a rosé wine to its range further expands Campo Viejo's product portfolio. This strategic move has attracted a significant number of consumers worldwide and bolstered the brand's image.

(Source: forecourttrader.co.uk/products/campo-viejo-wine-brand-launches-its-first-rose/643293.article)

It’s perceived health benefits, such as antioxidants, make it an attractive choice among health-conscious consumers. Additionally, the versatility of Rose wine allows it to be paired with a wide range of foods, further enhancing its appeal. This preference for lighter and versatile beverages not only drives the demand for Rose wine but also encourages winemakers to innovate, creating diverse and unique Rose variants to cater to varied tastes and preferences.

Rising Popularity of Wine Culture and Social Media Influence to Propel Market Growth

The rose wine market is the rising popularity of wine culture, particularly among younger consumers, coupled with the influence of social media. Wine has become more than just a beverage; it is now a lifestyle choice and a topic of interest for enthusiasts. Social media platforms have played a pivotal role in creating awareness and educating consumers about different wine varieties, including Rose. Influencers and sommeliers share their expertise, wine pairing ideas, and recommendations, shaping consumer choices. The aesthetic appeal of Rose wine, with its beautiful pink hues, makes it visually attractive and shareable on platforms like Instagram, further fueling its popularity.

Unique Flavor in Rose Wine Feuls the Market Growth

Market Dynamics of the Rose Wine

Production Challenges and Limited Grape Supply to Hinder Market Growth

The Rose Wine market lies in production challenges and limited grape supply. Rose wine is predominantly made from red grape varieties, processed in a way that extracts minimal color from the grape skins, resulting in the characteristic pink hue. However, the availability of specific grape varieties suitable for Rose production can be limited in some regions. Adverse weather conditions, diseases, or pest infestations can affect grape yields, impacting the quantity and quality of Rose wine produced. Additionally, winemakers need to carefully manage the production process to achieve the desired color and flavor profile, which can be technically challenging.

Impact of COVID-19 on the Rose Wine Market

The COVID-19 pandemic significantly impacted the global Rose Wine Market. Lockdowns, social distancing measures, and restrictions on public gatherings resulted in the closure of bars, restaurants, and travel retail, leading to a substantial decline in on-trade sales. Moreover, the economic uncertainties caused by the pandemic made consumers more cautious about their spending habits, affecting their purchasing power for non-essential items like premium wines. With the closure of hospitality venues, there was a surge in online sales and home consumption. E-commerce platforms became a crucial channel for wine sales, prompting wineries and retailers to enhance their online presence and delivery services. Wineries also faced challenges...

Learn about the projected growth of the wine market in the United States, with an expected increase in both volume and value over the next decade.

The South America Wine Market is segmented by Product Type (Still Wine, Sparkling Wine, Fortified Wine, and Vermouth), Color (Red Wine, Rose Wine, and White Wine), Distribution Channel (On-trade and Off-trade), and Geography (Brazil, Argentina, and Rest of South America). The report offers market sizes and forecasts (in USD million) for the above segments.

US Wine Market size is expected to be worth around USD 138.3 Billion by 2034, from USD 89.9 Billion in 2024, growing at a CAGR of 4.4%

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Rice Wine Market Size 2024-2028

The rice wine market size is forecast to increase by USD 3.00 billion at a CAGR of 4.36% between 2023 and 2028. The market is experiencing significant growth due to several key trends. The increasing use of online sales channels is driving market growth, as consumers turn to e-commerce platforms for convenience and access to a wider selection of rice wines. Additionally, the growing popularity of rice wine in cocktails and cuisines is expanding its application beyond traditional uses, making it a versatile beverage choice for consumers.

However, the market faces challenges from increasing competition from other wines, particularly from the growing popularity of other types of alcoholic beverages. Producers must differentiate themselves through product innovation, pricing strategies, and effective marketing to maintain market share. Overall, the market is expected to continue its growth trajectory, driven by these trends and challenges.

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The market is a significant segment of the alcoholic beverage industry, characterized by the production and consumption of fermented rice-based drinks. Unlike grapes used for wine, rice is the primary ingredient, and the fermentation process involves yeast and sugar. Rice wine offers unique flavor profiles, with taste and aroma varying depending on the type, such as Yogurt Sake, Red Rice Wine, Rose Rice Wine, and Sparkling Rice Wine. Rice wine's nutritional properties include amino acids, sugars, vitamins, and minerals, making it an attractive alternative to grapes-based wines, beer, and low-alcohol beverages. The health benefits of rice wine are attributed to its fermented rice base, which is rich in rice starches and mold strains, contributing to its unusual tastes.

The market caters to the beverage business by offering a diverse range of alcoholic beverages, including those used in Asian fusion cuisine. The alcohol content in rice wine can vary, making it suitable for different consumer preferences. The taste and aroma of rice wine make it a popular choice for both cooking and as a standalone beverage. The market is expected to grow due to its unique flavor profiles and expanding consumer base seeking healthier alcoholic beverage options.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.

Type

  Sake wine
  Makgeolli wine
  Others


Distribution Channel

  Offline
  Online


Geography

  APAC

    China
    Japan
    South Korea


  Europe

    UK


  North America

    US


  Middle East and Africa



  South America

By Type Insights

The sake wine segment is estimated to witness significant growth during the forecast period. Rice wine, a significant segment of the global alcohol market, gained prominence in 2023 with sake leading the way. Sake, an alcoholic beverage with Japanese origins, is produced through the fermentation of polished rice. Its translucent hue, sweet taste, and alcohol content ranging from 14 to 16 percent make it distinct from other alcoholic beverages like grapes used for wine, beer, or yogurt sake. Sake's cultural significance is evident in its ceremonial serving, where it is warmed and served in porcelain bottles and cups. Rice wine's nutritional properties include amino acids, sugars, vitamins, and minerals. Umami flavor and low acidity contribute to its unique taste and aroma.

Furthermore, sake's health benefits include antioxidant properties and digestion benefits, making it a preference for health-conscious consumers. The NoLo movement and the non-alcoholic category have seen an influx of rice wine blends and new flavors. Traditional brewing methods preserve cultural heritage and attract tourists. Rice farmers and brewers benefit financially from this market. Red wine, rose wine, and sparkling wine are alternative alcoholic beverages, but rice wine's distinct umami flavor and cultural significance set it apart. Asian fusion cuisine and flavor combinations in Asian cooking methods further expand rice wine's applications as a beverage.

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The Sake wine segment was valued at USD 4.71 billion in 2018 and showed a gradual increase during the forecast period.

Regional Insights

APAC is estimated to contribute 67% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in APAC is projected to experience significant growth in the Alcoholic Beverage Market during the forecast period. With a rich cul

Wines originating in California accounted for 90 percent of dollars sales of U.S. wines in the United States in 2023. Washington state was the next largest market segment at five percent.