In 2024, Ford remained the leading car brand in the United States based on vehicle sales, delivering about *** million units to U.S. customers. The United States is the largest market for Ford: wholesales to U.S. dealerships reached over *** million vehicles in 2023. Car sales among major manufacturers The top three U.S. car brands are assembled and distributed by the leading manufacturers in the U.S. market: Ford Motor Company, Toyota Motor Corporation, and General Motors (GM). As of the fourth quarter of 2024, GM's largest segment of sales was attributable to its Chevrolet-badged vehicles. Within the Ford Motor Corporation, the Ford division accounted for the largest number of vehicle sales. And finally, Toyota’s largest distribution of this sales volume was attributable to the Toyota brand vehicles. Automotive industry overview Production and sales volumes are declining among the key automotive brands in the United States, as a result of the accelerated automotive semiconductor shortage, the COVID-19 pandemic, and the fact that the automotive manufacturing and sales market is highly competitive both within the U.S. and globally. Electric vehicles emerged as the leading trend in Europe since 2020 and the U.S. electric vehicle industry has been catching up. Furthermore, it is forecast that autonomous vehicles will disrupt the U.S. market between 2020 and 2030.

Between January and December 2024, General Motors was the leading automotive manufacturer based on sales in the United States. The Detroit company sold nearly 2.7 million passenger cars and light trucks in the U.S., which was around 10,000 more vehicles compared with the same time period one year earlier. Most other manufacturers also recorded an increase in sales in 2024 as they rebounded from the impact of the semiconductor shortage. Tesla, in contrast, reported a year-over-year decrease in sales volume. Electric sales continue growth In 2023, electric vehicles have fared better than conventional vehicles so far. Tesla’s vehicle sales are indicative of this trend on a global level, despite a slight decrease in U.S. sales. Tesla's worldwide deliveries broke records in 2023. However, competition is beginning to gain momentum, and manufacturers such as General Motors are continuing to add new electric vehicle models into their range of vehicles offered. Newcomers such as the Lucid Group and Karma Automotive are also gaining speed, with the Lucid Air Dream Edition Range being the electric vehicle from Model Year 2023 with the longest range. Vehicle market trends stabilize Annual retail sales of new light vehicles in the United States peaked in 2016, when the industry sold over three million units more than in 2020. The declining trend took place during a period of stagnation in the global automotive market, which saw light vehicle sales decline by around 14.4 percent between 2019 and 2020. Though 2023 recorded an uptick in light vehicle sales, this volume remained below pre-pandemic levels. During the 2020 coronavirus pandemic, transport modes that minimize contact with other people have become more attractive. U.S. vehicle sales have been relatively stable across 2022, and had started to grow in 2023.

In 2024, the auto industry in the United States sold approximately 15.9 million light vehicle units. This figure includes retail sales of about three million passenger cars and just under 12.9 million light trucks. Lower fuel consumption There are many kinds of light vehicles available in the United States. Light-duty vehicles are popular for their utility and improved fuel economy, making them an ideal choice for savvy consumers. As of Model Year 2023, the light vehicle manufacturer with the best overall miles per gallon was Kia, with one gallon of gas allowing for 30.4 miles on the road. Higher brand satisfaction When asked about light vehicle satisfaction, consumers in the United States were most satisfied with Toyota, Subaru, Tesla, and Mercedes-Benz models. Another survey conducted in 2018 and quizzing respondents on their stance regarding the leading car brands indicated that Lexus was among the most dependable brands based on the number of problems reported per 100 vehicles.

Autos include all passenger cars, including station wagons. The U.S. Bureau of Economic Analysis releases auto and truck sales data, which are used in the preparation of estimates of personal consumption expenditures.

Electric Vehicle Sales: ytd: Lucid data was reported at 5,766.000 Unit in Sep 2024. This records an increase from the previous number of 3,822.000 Unit for Jun 2024. Electric Vehicle Sales: ytd: Lucid data is updated quarterly, averaging 2,318.000 Unit from Dec 2021 (Median) to Sep 2024, with 12 observations. The data reached an all-time high of 5,940.000 Unit in Dec 2023 and a record low of 460.000 Unit in Mar 2022. Electric Vehicle Sales: ytd: Lucid data remains active status in CEIC and is reported by Cox Automotive. The data is categorized under Global Database’s United States – Table US.RA008: Electric Vehicle Sales: by Brand and Model: ytd.

Electric Vehicle Sales: ytd: GMC data was reported at 4,728.000 Unit in Mar 2025. This records a decrease from the previous number of 15,781.000 Unit for Dec 2024. Electric Vehicle Sales: ytd: GMC data is updated quarterly, averaging 1,035.000 Unit from Dec 2021 (Median) to Mar 2025, with 14 observations. The data reached an all-time high of 15,781.000 Unit in Dec 2024 and a record low of 1.000 Unit in Dec 2021. Electric Vehicle Sales: ytd: GMC data remains active status in CEIC and is reported by Cox Automotive. The data is categorized under Global Database’s United States – Table US.RA008: Electric Vehicle Sales: by Brand and Model: ytd.

Electric Vehicle Sales: ytd: Mazda: Mazda MX-30 data was reported at 100.000 Unit in Dec 2023. This stayed constant from the previous number of 100.000 Unit for Sep 2023. Electric Vehicle Sales: ytd: Mazda: Mazda MX-30 data is updated quarterly, averaging 180.000 Unit from Dec 2021 (Median) to Dec 2023, with 9 observations. The data reached an all-time high of 324.000 Unit in Dec 2022 and a record low of 15.000 Unit in Mar 2023. Electric Vehicle Sales: ytd: Mazda: Mazda MX-30 data remains active status in CEIC and is reported by Cox Automotive. The data is categorized under Global Database’s United States – Table US.RA008: Electric Vehicle Sales: by Brand and Model: ytd.

In terms of monthly light vehicle sales in the United States, Toyota was the top brand in December 2023 with Ford and Chevrolet in second and third place. Customers in the U.S. bought nearly ******* Toyota-badged vehicles in December 2023. What was the effect of the pandemic on sales? U.S. vehicle sales tanked in March 2020 but bounced back soon thereafter. Due to the global chip shortage, sales fell again through 2021 and 2022. U.S. auto dealers sold around **** million light vehicles in December 2022, an increase of **** percent year-on-year. These figures can be seen as a consequence of the dwindling supply while automakers halted manufacturing due to a lack of semiconductors for vehicle production. Raw material price inflation and the cost of living crisis recorded in 2022 had also impacted the supply and demand for new vehicles. Pre-crisis plateau Slightly under **** million light vehicles were sold to U.S. auto dealers in 2020. Retail sales are estimated to have slowly recovered in 2021, falling short of the ** million mark. New sales of light vehicles remained relatively flat between 2017 and 2019 albeit on a high level. 2019 car and light truck retail sales of just under ** million units put the industry’s new light retail sales figures *** percent lower in 2019 than in 2018. It was particularly passenger cars that did not move off the shelves easily, as light truck sales reached a peak in 2019. Passenger cars now only represented less than one-third of all light vehicle sales in the U.S. While the market recovered through 2023, passenger cars remained the less popular alternative to the larger light trucks for U.S. consumers.

Electric Vehicle Sales: ytd: Volvo data was reported at 2,718.000 Unit in Mar 2025. This records a decrease from the previous number of 5,393.000 Unit for Dec 2024. Electric Vehicle Sales: ytd: Volvo data is updated quarterly, averaging 3,927.000 Unit from Mar 2021 (Median) to Mar 2025, with 17 observations. The data reached an all-time high of 14,038.000 Unit in Dec 2023 and a record low of 320.000 Unit in Mar 2021. Electric Vehicle Sales: ytd: Volvo data remains active status in CEIC and is reported by Cox Automotive. The data is categorized under Global Database’s United States – Table US.RA008: Electric Vehicle Sales: by Brand and Model: ytd.

Electric Vehicle Sales: ytd: Rivian data was reported at 8,553.000 Unit in Mar 2025. This records a decrease from the previous number of 51,579.000 Unit for Dec 2024. Electric Vehicle Sales: ytd: Rivian data is updated quarterly, averaging 17,087.000 Unit from Dec 2021 (Median) to Mar 2025, with 14 observations. The data reached an all-time high of 51,579.000 Unit in Dec 2024 and a record low of 583.000 Unit in Dec 2021. Electric Vehicle Sales: ytd: Rivian data remains active status in CEIC and is reported by Cox Automotive. The data is categorized under Global Database’s United States – Table US.RA008: Electric Vehicle Sales: by Brand and Model: ytd.

Key information about United States Motor Vehicle Sales: Passenger Cars

• United States Motor Vehicle Sales: Passenger Cars was reported at 3,116,647.000 Unit in Dec 2023.
• This records an increase from the previous number of 2,858,575.000 Unit for Dec 2022.
• US Motor Vehicle Sales: Passenger Cars data is updated yearly, averaging 6,089,403.000 Unit from Dec 2005 to 2023, with 19 observations.
• The data reached an all-time high of 7,761,592.000 Unit in 2006 and a record low of 2,858,575.000 Unit in 2022.
• US Motor Vehicle Sales: Passenger Cars data remains active status in CEIC and is reported by International Organization of Motor Vehicle Manufacturers.
• The data is categorized under World Trend Plus’s Association: Automobile Sector – Table RA.OICA.MVS: Motor Vehicle Sales: by Country and Type: Passenger Car (PC).

Electric Vehicle Sales: ytd: Fisker: Fisker Ocean data was reported at 3,787.000 Unit in Jun 2024. This records an increase from the previous number of 1,660.000 Unit for Mar 2024. Electric Vehicle Sales: ytd: Fisker: Fisker Ocean data is updated quarterly, averaging 2,164.500 Unit from Sep 2023 (Median) to Jun 2024, with 4 observations. The data reached an all-time high of 3,787.000 Unit in Jun 2024 and a record low of 997.000 Unit in Sep 2023. Electric Vehicle Sales: ytd: Fisker: Fisker Ocean data remains active status in CEIC and is reported by Cox Automotive. The data is categorized under Global Database’s United States – Table US.RA008: Electric Vehicle Sales: by Brand and Model: ytd.

Electric Vehicle Sales: ytd: Genesis: Genesis GV60 data was reported at 733.000 Unit in Mar 2025. This records a decrease from the previous number of 2,866.000 Unit for Dec 2024. Electric Vehicle Sales: ytd: Genesis: Genesis GV60 data is updated quarterly, averaging 1,133.000 Unit from Jun 2022 (Median) to Mar 2025, with 12 observations. The data reached an all-time high of 3,400.000 Unit in Dec 2023 and a record low of 233.000 Unit in Jun 2022. Electric Vehicle Sales: ytd: Genesis: Genesis GV60 data remains active status in CEIC and is reported by Cox Automotive. The data is categorized under Global Database’s United States – Table US.RA008: Electric Vehicle Sales: by Brand and Model: ytd.

Crossovers are Americans’ favorite type of passenger vehicle. This category accounts for over ** percent of automobile sales in the United States as of June 2022. The most popular models include Honda’s CR-V, Nissan’s Rogue, and Toyota’s RAV4. In the first quarter of 2022, U.S. auto buyers bought just under ******* units of Toyota’s RAV4 model, making it the best-selling vehicle in this category. Toyota is the market leader   The RAV4 was one of the very first specimens of its kind, as production of this model began in 1994. Toyota was the second most valuable automotive manufacturer worldwide in 2022, with a brand value of just over **** billion dollars. It followed Tesla, which was first in the ranking with a gap of over ** billion dollars compared to the runner-up. Toyota’s net revenue rose to **** trillion Japanese yen in 2022 (around *** billion U.S. dollars as of March 2022 exchange rates), a visible growth of over ** percent compared to 2021, despite the manufacturer being impacted by the global automotive chip shortage.  Crossovers benefit from the shift away from sedans   Crossover SUVs (sport utility vehicles) combine the fuel efficiency levels of compact and midsized cars and the higher seating positions of light trucks. They gained in popularity when fuel prices were low and, consequently, automakers increased production volumes and model additions of this vehicle type. Between 2014 and 2021, U.S. car sales fell from over *** million to around **** million units. Concurrently, light truck sales increased from *** million units in 2014 to close to **** million units in 2021. The impact of the COVID-19 pandemic on vehicle demand led to a *** percent drop in light truck sales in 2020. This drop in vehicle sales impacted countries across the globe. In 2020, Germany recorded a loss of over ******* sales of SUVs compared to 2019, whereas China’s new SUV registrations remained stable between the two years.

Electric Vehicle Sales: ytd: Volvo: Volvo C40 data was reported at 315.000 Unit in Mar 2025. This records a decrease from the previous number of 1,420.000 Unit for Dec 2024. Electric Vehicle Sales: ytd: Volvo: Volvo C40 data is updated quarterly, averaging 1,420.000 Unit from Jun 2021 (Median) to Mar 2025, with 15 observations. The data reached an all-time high of 6,589.000 Unit in Dec 2023 and a record low of 42.000 Unit in Dec 2021. Electric Vehicle Sales: ytd: Volvo: Volvo C40 data remains active status in CEIC and is reported by Cox Automotive. The data is categorized under Global Database’s United States – Table US.RA008: Electric Vehicle Sales: by Brand and Model: ytd.

The Toyota RAV4 was the best-selling Sport utility vehicle in the United States, with some ******* vehicles sold until December 2024. Toyota was the also leading brand for passenger cars during this period, with the Toyota Camry recording around ******* sales. Customer preferences The total number of autos sold in the United States seems to have reached a plateau in 2018. The recent decline in the number of new cars sold in the United States can be indicative of shifting consumer interests towards light trucks, as well as of the impact of the price inflation and supply chain disruptions on new vehicle demand. Some **** million autos and **** million light trucks were sold in the United States in 2023. The Toyota Camry, the best-selling car in the United States, accounted for *** in ***** vehicles sold under the Toyota brand in the United States in 2019. Toyota's annual U.S. sales tally came to around *** million units five years later. About the U.S. auto industry The U.S. automotive industry is unique in a way that much of the U.S. population relies on motor vehicles as a primary mode of transportation. Government subsidies and taxes make the automotive industry in the U.S. much more accessible than in other markets. General Motors is the largest manufacturer in the United States.

The BMW Group sold around ******* BMW-badged vehicles in the United States in the fourth quarter of 2024. Additionally, the Bavarian automaker sold nearly ***** MINI vehicles. MINI and BMW feel the effects of the semiconductor shortage The global automotive semiconductor shortage had been impacting the automotive sector through 2021 and 2022. Manufacturers contended with production losses, with decreased both unit sales and profits. In the U.S., the BMW Group was among those impacted. BMW annual sales decreased by around **** percent year-over-year, while sales from its MINI subsidiary fell by over ** percent. This contrasts with the growth MIN recorded in 2021, as it recovered from the COVID-19 pandemic. The British car brand was acquired by BMW in 2000, and worldwide sales of MINI vehicles peaked in 2017 at just over ******* units. However, MINI vehicles had a lesser appeal for American customers when compared to the manufacturer's namesake brand. U.S. consumer satisfaction was indeed higher for BMW, which was also the country's most popular luxury car brand. BMW records a strong recovery from the pandemic Globally, the luxury carmaker delivered encouraging 2021 financial results, successfully recovering from the dip in revenue reported in 2020 due to the COVID-19 pandemic. By 2024, the manufacturer had surpassed its 2019 revenue, despite the year-on-year decline. The luxury car brand was the fourth most valuable brand in the automotive sector as of mid-2025 and ranked among the leading brands worldwide across sectors in 2024. Toyota and Mercedes-Benz were the only automotive brands higher in the global ranking.

United States Electric Vehicle Sales: Year to Date: Rivian: Rivian R1S data was reported at 5,357.000 Unit in Mar 2025. This records a decrease from the previous number of 26,934.000 Unit for Dec 2024. United States Electric Vehicle Sales: Year to Date: Rivian: Rivian R1S data is updated quarterly, averaging 6,051.000 Unit from Dec 2021 (Median) to Mar 2025, with 14 observations. The data reached an all-time high of 26,934.000 Unit in Dec 2024 and a record low of 8.000 Unit in Dec 2021. United States Electric Vehicle Sales: Year to Date: Rivian: Rivian R1S data remains active status in CEIC and is reported by Cox Automotive. The data is categorized under Global Database’s United States – Table US.RA008: Electric Vehicle Sales: by Brand and Model: ytd.

As per the latest study by Fact.MR, sales of hybrid electric vehicles in the United States are estimated at US$ 22.2 billion in 2024. The United States market is calculated to expand at a CAGR of 13.8% and reach US$ 80.87 billion by the end of 2034.

Report Attribute	Details
Hybrid Electric Vehicle Sales in United States (2024E)	US$ 22.2 Billion
Forecasted Sales (2034F)	US$ 80.87 Billion
Demand Growth (2024 to 2034)	13.8% CAGR
Commercial Hybrid Electric Vehicle Demand Growth (2024 to 2034)	16.6% CAGR
Stored Electricity HEV Demand Growth (2024 to 2034)	12.6% CAGR
Key Companies Profiled	Tesla Motors Inc.; Magna International Plc.; General Motors; Ford Motor Company.

Why is Western United States Leading the Race in This Market?

Attribute	Western Region
Market Value (2024E)	US$ 5.73 Billion
Growth Rate (2024 to 2034)	13.5% CAGR
Projected Value (2034F)	US$ 20.3 Billion

Category-wise Analysis

Attribute	On-board Electric Generators
Segment Value (2024E)	US$ 15.68 Billion
Growth Rate (2024 to 2034)	14.3% CAGR
Projected Value (2034F)	US$ 59.49 Billion

Attribute	Hybrid Electric Passenger Cars
Segment Value (2024E)	US$ 4.37 Billion
Growth Rate (2024 to 2034)	14.3% CAGR
Projected Value (2034F)	US$ 16.67 Billion

The North American automotive high-performance electric vehicle (EV) market is experiencing explosive growth, fueled by increasing consumer demand for sustainable, high-performance vehicles and supportive government policies. With a Compound Annual Growth Rate (CAGR) of 28% from 2019 to 2033, the market is projected to reach a significant size. Key drivers include advancements in battery technology leading to increased range and power, the introduction of sophisticated electric powertrains delivering exhilarating performance, and a growing awareness of environmental concerns among consumers. The market is segmented by drive type (plug-in hybrid electric vehicles (PHEVs) and battery electric vehicles (BEVs)), vehicle type (passenger cars and commercial vehicles), and geography (United States, Canada, and Rest of North America). Leading manufacturers like Tesla, General Motors, Ford, and others are heavily investing in R&D and production capacity to capitalize on this burgeoning market. While challenges remain, such as the relatively high initial cost of high-performance EVs and the limited charging infrastructure in some areas, the long-term outlook is exceptionally positive. The increasing availability of government incentives, improvements in charging infrastructure, and the continuous refinement of EV technology are poised to mitigate these restraints. The dominance of passenger cars within the market segment is expected to continue, albeit with increasing competition from the commercial vehicle sector as technology advances and adoption expands. The United States is projected to hold the largest market share, followed by Canada, driven by higher vehicle ownership rates and a more developed EV ecosystem. However, the "Rest of North America" segment also shows considerable growth potential, particularly as infrastructure improvements and consumer awareness catch up. Competition among manufacturers remains fierce, with established automakers and emerging EV startups vying for market share through innovation in performance, design, and technology. The focus on improving battery life, fast-charging capabilities, and enhancing overall driving experience will be pivotal for continued growth and market leadership in the coming years. This in-depth report provides a comprehensive analysis of the burgeoning Automotive High Performance EV Market in North America, projecting robust growth from 2025 to 2033. The study covers the historical period (2019-2024), with 2025 serving as the base and estimated year. We delve into key market segments, competitive dynamics, and future trends, offering invaluable insights for stakeholders across the automotive value chain. This report leverages extensive primary and secondary research to provide accurate forecasts and actionable intelligence. The market is segmented by drive type (Plug-in Hybrid Vehicles, Battery Electric Vehicles), vehicle type (Passenger Cars, Commercial Vehicles), and geography (United States, Canada, Rest of North America). Leading players like Tesla Inc, General Motors, BMW AG, Ford Motor Company, Nissan Motor Co Ltd, Volkswagen AG, Renault Group, Hyundai Motor Company, Kia America Inc, Mercedes-Benz Group AG, and Mitsubishi Motors North America Inc are profiled. Recent developments include: In August 2022, Lucid Motors launched a new high-performance luxury brand called Sapphire electric sedan vehicle. The new electric vehicle consists of a three-motor powertrain and has more than 1,200 hp. The vehicle has ranged between 406 and 520 miles on a single charge., In November 2021, BMW introduced a new high-performance concept vehicle that previews an electrified crossover expected to begin production at the end of 2022, in South Carolina., In June 2021, General Motors announced the investment of USD 35 billion over the 2021-2025 period to improve the United States battery factories for the company and new hydrogen fuel cell projects.. Key drivers for this market are: Increasing Vehicle Production, Emphasis on Fuel Efficiency and Emission Reduction. Potential restraints include: Complexity and Cost of Pneumatic Systems, Adoption of Alternative Actuation Technologies. Notable trends are: Growing Demand for High Performance Electric Commercial Vehicles.