The number of Facebook users in the United States was forecast to continuously increase between 2024 and 2028 by in total 12.6 million users (+5.04 percent). After the ninth consecutive increasing year, the Facebook user base is estimated to reach 262.8 million users and therefore a new peak in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

There were 256 600 000 Facebook users in United States of America in January 2023, which accounted for 74.4% of its entire population. The majority of them were women - 54.6%. People aged 25 to 34 were the largest user group (60 200 000). The highest difference between men and women occurs within people aged 65 and above, where women lead by 11 100 000.

As of January 2025, 24.2 percent of Facebook users in the United States were aged between 25 and 34 years, making up Facebook’s largest audience in the country. Overall, 19 percent of users belonged to the 18 to 24-year age group. Does everyone in the U.S. use Facebook? In 2023, there were approximately 247 million Facebook users in the U.S., a figure which is projected to steadily increase, and reach 262.8 million by 2028. Social media users in the United States have a very high awareness of the social media giant. Expectedly, 94 percent of users had heard of the brand in 2023. Although the vast majority of U.S. social networkers knew of Facebook, the likeability of the platform was not so impressive at 68 percent. Nonetheless, usage, loyalty, and buzz around the brand remained relatively high. Facebook, Meta, and the metaverse A strategic rebranding from Facebook to Meta Platforms in late 2021 boded well for the company in Mark Zuckerberg’s attempt to be strongly linked to the metaverse, and to be considered more than just a social media company. According to a survey conducted in the U.S. in early 2022, Meta Platforms is the brand that Americans most associated with the metaverse.  

Facebook is one of the most popular social networks in the United States and as of January 2025, **** percent of U.S. Facebook users were women. Facebook usage in the United StatesThanks to its wide reach and vast range of products including Facebook Messenger, Instagram and WhatsApp, many internet users would find it hard to imagine an online experience without the company that arguably made social media mainstream. In 2021, ** percent of the U.S. population were aware of Facebook, an all-time high and still improving on years of consistently high ranking in this area. In May 2024, Facebook had over *** million unique visitors from the United States, making it the seventh most popular multi-platform web property in the United States. Facebook usage concernsDespite near universal Facebook awareness and wide-ranking adoption, many consumers are wary of the social network’s influence on their digital experience and life. In 2018, the company was plagued by scandals, ranging from being a tool in the alleged foreign influence of the U.S. elections in 2016, to being utilized in spreading misinformation by bad actors due to lax content policies, to the mishandling of user data. During a March 2018 survey, ** percent of internet users in the United States stated that large digital platforms such as Facebook (and also Google and Twitter) should be regulated.

Which county has the most Facebook users? There are more than 383 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country, then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 196.9 million, 122.3 million, and 111.65 million Facebook users respectively. Facebook – the most used social media Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3.5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising. Facebook usage by device As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

As of January 2025, Facebook Messenger had around *** million users in the United States. The instant messaging service found its largest audience among those aged **************, accounting for ** percent of users. Additionally, the ** to ** year age group made up ** percent of Messenger's audience.

The number of Facebook users in the United States was forecast to continuously increase between 2024 and 2028 by in total **** million users (+**** percent). After the ninth consecutive increasing year, the Facebook user base is estimated to reach ***** million users and therefore a new peak in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

In February 2022, almost the totality of Facebook users in the United States accessed the platform via their mobile phones. Roughly 97 percent accessed the social network services exclusively via mobile phone, while only 28.7 percent accessed via both phones and computers. Users reported accessing via laptop or desktop computers only were approximately 2.6 percent.

Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

This statistic presents the frequency of users in the United States accessing Facebook. As of the third quarter of 2020, it was found that 73 percent of U.S. Facebook users accessed the social platform on a daily basis. Facebook is the most popular social media site in the United States.

As of February 2025, it was found that men between the ages of 25 and 34 years made up Facebook's largest audience, accounting for 18.5 percent of global users. Additionally, Facebook's second-largest audience base could be found with men aged 18 to 24 years. Facebook connects the world Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger, as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

56.5% of Facebook users worldwide are male. This is in direct contrast to only 43.5% of Facebook being female.

As of January 2025, **** percent of those in the United States who used Facebook Messenger were women. Additionally, the instant messaging service from Meta Platforms found its largest audience in the United States among those ages 25 to 34 years.

TikTok has 136 million monthly active users in the US alone.

In 2022, an estimated 71.43 percent of internet users in the United States used Facebook regularly. In 2027, the share of the digital population using the social network is projected to increase to roughly 75 percent. As of January 2022, Facebook was the most popular social media network worldwide, followed by YouTube and WhatsApp.

United States FB: REV: NA: Intellectual Property Products data was reported at 1.736 USD bn in Mar 2018. This records an increase from the previous number of 0.838 USD bn for Dec 2017. United States FB: REV: NA: Intellectual Property Products data is updated quarterly, averaging 0.000 USD bn from Dec 1951 (Median) to Mar 2018, with 266 observations. The data reached an all-time high of 1.736 USD bn in Mar 2018 and a record low of -2.131 USD bn in Sep 2009. United States FB: REV: NA: Intellectual Property Products data remains active status in CEIC and is reported by Federal Reserve Board. The data is categorized under Global Database’s USA – Table US.AB078: Integrated Macroeconomic Accounts: Financial Business.

A telephone survey conducted in the United States in 2021 found that 81 percent of internet users used YouTube and 69 percent said that they used Facebook, now rebranded as Meta, followed by 40 percent stating that they used Instagram. Additionally, 21 percent of respondents reported to use TikTok whilst 18 percent used Reddit.

United States FB: REV: FA: Mutual Fund Shares data was reported at -36.226 USD bn in Mar 2018. This records a decrease from the previous number of 191.812 USD bn for Dec 2017. United States FB: REV: FA: Mutual Fund Shares data is updated quarterly, averaging 0.011 USD bn from Dec 1951 (Median) to Mar 2018, with 266 observations. The data reached an all-time high of 405.285 USD bn in Sep 2009 and a record low of -633.550 USD bn in Dec 2008. United States FB: REV: FA: Mutual Fund Shares data remains active status in CEIC and is reported by Federal Reserve Board. The data is categorized under Global Database’s USA – Table US.AB078: Integrated Macroeconomic Accounts: Financial Business.

This statistic presents the reasons for being on Facebook according to users in the United States as of the third quarter of 2019. According to the findings, 88 percent of respondents stated that they used Facebook to stay in contact with friends and family.

United States FB: Balance Sheet: Assets: FA: Currency & Deposits data was reported at 2,691.492 USD bn in Sep 2018. This records a decrease from the previous number of 2,788.762 USD bn for Jun 2018. United States FB: Balance Sheet: Assets: FA: Currency & Deposits data is updated quarterly, averaging 255.408 USD bn from Dec 1951 (Median) to Sep 2018, with 268 observations. The data reached an all-time high of 3,850.932 USD bn in Sep 2014 and a record low of 32.360 USD bn in Jun 1952. United States FB: Balance Sheet: Assets: FA: Currency & Deposits data remains active status in CEIC and is reported by Federal Reserve Board. The data is categorized under Global Database’s United States – Table US.AB078: Integrated Macroeconomic Accounts: Financial Business.