Market Research companies have benefited from research and development (R&D) expenditure growth as companies develop new products to satisfy consumer demand. Downstream companies continue to rely on market research to create new products and campaigns that fit ever-changing consumer preferences. As companies strive to enhance consumer-centric strategies amid increased consumer spending, demand for tailored market research solutions has surged. High corporate profit levels have enabled businesses to invest in research and development. The digital shift has further transformed the landscape, with companies pioneering new research tools to tap into the vast potential of big data to enhance accessibility and participation. These trends have led to revenue growing at a CAGR of 3.9% to $36.6 billion over the next five years, including a 2.4% gain in 2025 alone. Consumers' and advertisers' growing reliance on the internet has led to new metrics market researchers can use to better understand consumers. These have allowed new companies to enter the industry and driven providers to adjust services and implement new technologies. The rising use of social media has also contributed to the growing demand for market research. These technological advancements improved data collection and analysis methods, offering actionable insights that helped companies refine marketing strategies and develop better products. New opportunities continue to drive revenue growth, but expansions to services and onboarding of new technology have cut into industry profit. Companies will strengthen their R&D budgets as economic conditions improve, further driving demand for advanced market research tools. The proliferation of online commerce and smart technologies will give researchers unprecedented access to consumer data. Technological developments, such as artificial intelligence (AI), are poised to create new metrics based on human reactions, which companies can leverage to better understand consumer behavior and preferences. These new technologies will develop new market research opportunities. Access to these metrics, however, will lead to tightening data privacy regulations. There's a growing emphasis on ethical practices, transparency and data security. This will shape consumer trust and industry standards, creating new opportunities and challenges in a rapidly evolving marketplace. Revenue is poised to grow at a CAGR of 2.2% to $40.9 billion through the end of 2030.

In 2021, Gartner was the leading company in the market research and data analytics sector in the United States. Roughly ** million U.S. dollars separated the top two companies, as Nielsen generated a revenue of approximately *** billion U.S. dollars compared to the **** billion U.S. dollars generated by Gartner.

In 2022, the research project type with the highest share of market research spend in the United States was CRM systems/customer satisfaction. Market measurement was second in the rankings, with a ** percent share.

The U.S. Education Market Size Was Worth USD 1,601.97 Billion in 2023 and Is Expected To Reach USD 2,506.56 Billion by 2032, CAGR of 5.10%.

Telemarketing and call centers have navigated a dynamic economic landscape in recent years, grappling with challenges and opportunities alike. The initial impact of COVID-19 saw a temporary dip in demand as businesses curbed outsourcing due to reduced consumer spending and corporate profit. Regardless, quick transitions to remote operations and increased demand from the healthcare sector helped cushion the blow, resulting in only a slight revenue decline in 2020. After rebounding from the initial pandemic shock, there was a surge in demand for the industry’s services as consumers returned to traditional shopping and corporate profit soared, spurred by expansionary fiscal and monetary policies. This uptick, however, was only one side of the coin. Increasing inflationary pressures in 2022, driven by a massive jump in demand, forced businesses to tighten budgets, reducing spending on telemarketing and call center services. This caused revenue to drop significantly, with further challenges posed by rising interest rates and offshoring trends. Falling revenue has reduced entry into the industry, which has constrained internal competition and boosted profit over the past few years. While technological advancements like IVR and speech analytics have reduced costs and improved efficiency, the competition from global markets, particularly emerging economies, has diluted some of the industry's growth potential. Overall, revenue for telemarketing and call centers has inched downward at a CAGR of 0.1% over the past five years, reaching $28.0 billion in 2025. This includes a 3.2% rise in revenue in that year. Looking ahead, providers are anticipated to benefit from stable economic growth and the continued expansion of online activities. Cooling inflation and reduced interest rates are expected to revitalize consumer spending and corporate investment, bolstering demand for telemarketing and call center services. Technological advancements will further enhance operational efficiency, although high wage costs will continue to challenge profit. The ongoing migration towards e-commerce will necessitate greater investment in call centers as companies look to better serve online customers. Despite the inherent challenges, the industry's capacity to leverage technological innovations and explore new geographical markets provides a promising outlook, even as it braces for potential economic disruptions. Overall, revenue for telemarketing and call centers is forecast to expand at a CAGR of 3.3% over the next five years, reaching $33.0 billion in 2030.

In 2023, the leading market research company in terms of global research revenue was Gartner, generating approximately *** billion U.S. dollars. In the same year, American company IQVIA accrued roughly *** billion U.S. dollars. Market research companies - global players Market research is an important business strategy involving the gathering of information about an organization’s target market. In terms of global research revenue, American company Gartner was the leading market research company worldwide. Headquartered in the United States, the number of employees working for the company totaled ****** people in 2023. The sixth largest market research company in terms of global research revenue was Kantar. Kantar Group is a UK-based international network of ** companies, including Millward Brown and IMRB International. In 2022, the research revenue of Kantar amounted to approximately ***** billion U.S. dollars. Another European leader, and ranked seventh in the global ranking, was Ipsos. The company had a research revenue of over *** billion U.S. dollars. The largest share of market research revenue made by Ipsos was generated in Europe, the Middle East and Africa in 2023. United States dominant in a global market The global revenue of the market research industry reached over ** billion U.S. dollars in 2023, over half of which came from the United States. The number of full-time employees working for the top ten market research companies in the United States totaled almost ****** in 2020.

Scientific research and development (R&D) facilities have enjoyed significant growth over the past five years as the mix of accelerating medical innovation, new global conflicts and push to advance medical treatments provided a diversified demand niche for the industry. Skyrocketing corporate profit, which boosted 6.3% over the past five years, enabled private companies to massively increase their budgets for R&D. New conflicts in the Middle East and Europe generated a wider range of defense capability needs, causing public sector clients to contract R&D companies at a more rapid pace to advance research on weapons systems and military equipment. A robust push toward sustainability across clients’ product stream further advanced new technological research in facets such as biomedical treatments. In light of these trends and an acceleration of technological adoption, revenue spiked at a CAGR of 4.9% to an estimated $320.9 billion over the past five years, including an anticipated 3.1% boost in 2025 alone. The federal government is the largest and most consistent source of revenue, so changes in federal funding levels greatly affect servicers’ performance. Many R&D sites focus on military tech, so the Trump administration's support for defense spending brought on a surge revenue. While the Biden administration originally pushed for lower defense spending, serious conflicts involving the US's allies, namely Ukraine and Israel, have brought military innovation back to the forefront of budget discussions. Although revenue growth was strong, a rebound in wage expenditures following an inflationary spike has caused a slight slowdown in profit growth. Moving forward, scientific R&D companies will continue benefiting from anticipated growth in corporate profit and sector-wide support for new research projects. While still high at 4.3% as of February 2025, the eventual stabilization in interest rates will encourage new investment. The passing of the Inflation Reduction Act in 2022 will benefit research labs studying alternative fuels and clean energy through tax credits that encourage private investment. New technological advances, such as UAVs and EWs, will provide greater need for technically adept R&D companies that can help strengthen military equipment research and development for the future. Additionally, anticipated growth in overall research & development expenditure across the public and private sectors will provide more funding for R&D initiatives, creating a larger field of opportunity for new researchers. Overall, revenue is expected to boost at a CAGR of 3.2% to an estimated $375.7 billion over the next five years.

The global research revenue of the leading 50 market research firms in the United States combined increased significantly over the last two decades, reaching a value of nearly 32 billion U.S. dollars in 2020.

The United States home services market size was valued at USD 90.63 Billion in 2024. The market is further projected to grow at a CAGR of 7.20% between 2025 and 2034, reaching a value of USD 181.64 Billion by 2034.

The market research revenue of IQVIA in the United States increased significantly between 2013 and 2021. In 2021, the U.S. research company generated revenue of almost 2.5 billion U.S. dollars in the United States, an increase of approximately 350 million U.S. dollars compared to the previous year.

The United States Brandy Market was valued at above USD 7.63 Billion in 2022.

Comprehensive dataset of 10 Market researchers in Vermont, United States as of June, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

The Business Information Resellers industry has continued to grow as the need for market research has risen. Companies investing in product development typically invest in external information and analysis to ensure the success of perspective products. Business information resellers fill this gap, making money by gathering data, articles and research reports, then offering this content to clients, mostly through subscriptions. With research and development (R&D) on the rise across the economy, information access has become a hot commodity, strengthening core revenue channels for business information resellers. As a result, revenue is forecast to grow at a CAGR of 3.4% and is expected to reach $9.5 billion in 2025, including 11.5% in52024 alone.Business information resellers have thrived thanks to increased investment in R&D and advertising. Even though the COVID-19 pandemic triggered economic instability, the lingering uncertainty has fueled demand for their products. Recent uncertainty surrounding economic policy, namely tariffs, have had a similar effect. Software advancements have also simplified the process of obtaining and repackaging information, especially data. Additionally, favorable outsourcing trends have further bolstered their success. Consequently, profitability has continued to climb, nearing all-time highs.Robust growth in research and development spending will strengthen the core revenue channels for business information resellers, driving industry expansion. Additionally, rising total advertising expenditure and a growing percentage of online services will further enhance this growth. These trends will reshape the broader landscape, with more businesses seeking market information to fine-tune their advertising projects, particularly online. As major corporations continue to globalize, their information needs will become increasingly complex, boosting product development prospects. These positive developments are forecast to drive revenue grow at a CAGR of 1.4% to an estimated $9.5 billion. However, this growth will also intensify competition, pushing the industry toward further consolidation as smaller players get squeezed out of the fiercely competitive marketplace.

The performance of the Online Video Downloads (Transactional Video On Demand) industry has been under pressure as Subscription Video On Demand (SVOD) services continue to dominate the landscape. SVOD platforms, like Netflix and Disney+, have a clear advantage, having invested heavily in original and exclusive content, fostering user loyalty and driving constant engagement. As SVOD continues gaining traction because of cost-effectiveness and content variety, the TVOD model struggles to sustain user engagement because of its transactional nature. To counteract falling revenues, TVOD providers, such as Amazon Prime Video, rely on hybrid models, offering subscription and transactional video services to maintain market relevance. Through the end of 2025, industry revenue has dropped at a CAGR of 9.0% to reach $4.0 billion, including an anticipated 1.4% drop in 2025 alone. The industry faces heightened competition in a rapidly saturated market, forcing providers to cater to specific audiences or develop hybrid models. As consumers increasingly reach their subscription limit, brought on by increasing fees and subscription fatigue, some households resort to canceling subscriptions or opting for free ad-supported services, straining premium TVOD providers. However, TVOD providers are fighting back, introducing co-exclusive licensing deals, allowing them to offer high-profile content simultaneously with larger platforms, offering broader audience reach and content distinctiveness. Profit has fallen over the past five years, reaching 13.9% of industry revenue in 2025. Climbing competition and market saturation have caused online video download providers to strengthen marketing expenditures to garner demand. Through the five years to 2030, TVOD providers will face significantly more challenges because of likely industry consolidation triggered by a plateau in stand-alone subscriptions. As consumer fatigue over managing multiple subscriptions increases, bundled offers with platforms like SVOD will become more prominent. TVOD providers will need to piggyback on the marketing power of larger platforms to reach a broader audience. As the smartphone viewing experience gets enhanced by the 5G rollout, TVOD providers will need to optimize their services for mobile users to stay competitive. However, reducing theatrical exclusivity windows could further weaken traditional TVOD services, as movies will be accessible to consumers sooner on SVOD platforms, thereby diminishing the perceived value of individual titles on TVOD. Industry revenue will drop at a CAGR of 1.4% to reach $3.7 billion in 2030.

Market research company Nielsen, founded in 1923 and currently the leading company in the United States in terms of revenue, employed 10,000 full-time employees in the U.S. in 2020, making it also the largest employer. IQVIA, founded in 2016, was the second largest employer in the sector, counting approximately 5,500 full-time employees in 2020.

United States Vacuum Cleaner market Size, Share, Trend & Market Analysis By Type, By Distribution Channel, By End User, Competition, Forecast & Opportunities.

Comprehensive dataset of 24 Market researchers in Alabama, United States as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

The US Home Service Market report segments the industry into Maintenance & Repairs (Plumbing Services, Electrical Repairs, Appliance Repairs, Other Home Services), Home Improvement (Renovations & Remodeling, Carpentry & Woodworking, Painting & Wall Treatments, Other Home Improvement), and Distribution Channel (Traditional Service Providers, Online Platforms). Get five years of historical data with five-year forecasts.

This statistic shows the total market research revenue generated in the United States from 2013 to 2018, broken down by market segment. Market research companies in the U.S. generated four billion U.S. dollars in revenue in 2018 from analytics.

According to the latest research report, The United States proteomics market size was valued at USD 11.43 Billion in 2024. Looking forward, the market is expected to reach USD 41.78 Billion by 2033, exhibiting a CAGR of 14.72% during 2025-2033.The report provides a comprehensive analysis of key trends across market segments, with detailed forecasts at regional and country levels for the period 2025-2033. It categorizes the market based on analysis type, component type, technology, application, and end user.