In March 2024, Google.com was the leading website in the United States. The search platform accounted for over 19 percent of desktop web traffic in the United States, ahead of second-ranked YouTube.com with 10.71 percent.

In March 2025, the Walt Disney Company properties were ranked first among the most popular multiplatform web properties in the United States with over 249 million visitors from mobile and desktop connections – popular Disney online properties include Disney Entertainment, which consists of the company's film, television, music, and streaming media assets, and ESPN, among other online services.

In November 2024, Fox News ranked first among the most popular multiplatform conservative and right-wing websites in the United States with over 91 million unique visitors from mobile and desktop connections. Outkick ranked second with approximately 7.71 million unique monthly visitors.

Google Search Statistics 2023

• Google is the most searched website in the World.
• Google receives more visitors than any other site. Google is accessed 89.3 trillion times per month.
• Google is used by billions of people every day to conduct their searches. Google is much more than a simple search engine.
• Google provides many other services. Google Shopping and Google News also feature. Google Mail, Google's popular email service, is included.
• Google organic search traffic is 16.3% of the total US searches.

In August 2024, the domain tools.usps.com was the most popular U.S. government domain, receiving over 257 million visits in the preceding 30 days. Two domains of the National Center for Biotechnology Information followed, with the domain www.ncbi.nlm.nih.gov registering 129.9 million visits, and pubmed.ncbi.nlm.nih.gov receiving 86.95 million.

In January 2025, Kroger's website was the most visited website in the grocery category in the country, accounting for **** percent of desktop traffic. Instacart followed right behind with **** percent of visits.

This Dataset shows the Alexa Top 100 International Websites, and provides metrics on the volume of traffic that these sites were able to handle. The Alexa top 100 lists the 100 most visited websites in the world and measures various statistical information. I have looked up the Headquarters, either through alexa, or a Whois Lookup to get street address with i was then able to geocode. I was only able to successfully geocode 85 of the top 100 sites throughout the world. Source of Data was Alexa.com, Source URL: http://www.alexa.com/site/ds/top_sites?ts_mode=global&lang=none Data was from October 12, 2007. Alexa is updated daily so to get more up to date information visit their site directly. they don't have maps though.

In November 2024, Gateway Pundit was the fastest-growing multiplatform conservative and right-wing website in the United States, with a 417 percent increase in unique monthly visitors compared to the corresponding month of the previous year. Meanwhile, Fox News was still the most visited conservative and right-wing websites, with a year-on-year increase of 18 percent relative to November 2023.

As of September 2024, 75 percent of the 100 most visited websites in the United States shared personal data with advertising 3rd parties, even when users opted out. Moreover, 70 percent of them drop advertising 3rd party cookies even when users opt out.

In December 2023, the food delivery website doordash.com was the most visited in the restaurant and delivery category in the United States, accounting for roughly **** percent of desktop traffic. Following in second place with a visit share of just over three percent was toasttab.com.

According to data gathered in the final quarter of 2024, the most popular news wesbites in the United States were Yahoo! and NBC.com, with 57 percent of respondents reporting that they had a positive opinion of each publication. Ranked joint second were CBS.com, and CNN's website.

In May 2020, babycenter.com was the most popular mother's lifestyle website in the United States. The platform had generated ***** million page views during that month. Sheknows.com was ranked second with ***** million monthly visits.

In the fourth quarter of 2024, Google Maps was the most popular travel app and website among Millennials, Generation X, and Baby Boomers in the United States, with 80 percent, 81 percent, and 85 percent, respectively liking the service. Comparatively, Airbnb was liked by 61 percent of Millennials, but only 32 percent of Baby Boomers.

In December 2023, Amazon.com was the leading online shopping website in the United States. During the measured period, the sprawling platform accounted for over 45 percent of desktop traffic in the e-commerce and shopping subcategory. In second place on the list was eBay.com, with 9.22 percent of visitors. Walmart ranked third with a bit less than six percent of web traffic. Why customers browse on Amazon The main reason behind the outstanding online traffic to Amazon is user behavior throughout the customer journey. Amazon serves as a search engine for U.S. consumers, with 73 percent browsing it for inspiration and product discovery. Another 65 percent of U.S. shoppers landed on Amazon to look for products and compare products. In turn, Google is left third in the ranking of most used platforms. Generational differences In the beauty segment, the customer journey is more likely to start on Amazon among senior consumers. In the United States, 44 percent of Baby Boomers started their search of beauty products on the marketplace, while only 35 percent of Gen Z consumers reported doing the same.

In July 2025, booking.com was the most visited travel and tourism website worldwide. That month, Booking’s web page recorded almost *** million visits. Tripadvisor.com and wetter.com followed in the ranking, with roughly *** million and *** million visits, respectively. Popular online travel agencies in the U.S. Online travel agencies (OTAs), such as Booking.com and Expedia, offer a wide variety of services, including online hotel bookings, flight reservations, and car rentals. According to the Statista Consumer Insights Global survey, when looking at flight search engine online bookings by brand in the United States, Booking.com and Expedia were the most popular options when it came to making online flight reservations in 2025. When focusing on hotel and private accommodation online bookings in the U.S., Booking.com was again the most popular brand, followed by Airbnb, Expedia, and Hotels.com. Booking Holdings vs. Expedia Group Booking.com is one of the most popular sites of the online travel group Booking Holdings, the leading online travel agency worldwide based on revenue, that also owns brands like Priceline, Kayak, and Agoda. In 2024, Booking Holdings' revenue amounted to almost ** billion U.S. dollars, the highest figure reported by the company to date. Meanwhile, global revenue of Expedia Group, which manages brands like Expedia, Hotels.com, and Vrbo, reached nearly ** billion U.S. dollars that year.

With approximately **** million recreational visits in 2024, the Golden Gate National Recreation Area, located in California, was the most visited National Park Service site in the United States. Meanwhile, the Blue Ridge Parkway in North Carolina and Virginia, was the second most visited site in the country.

As of March 2024, ulta.com registered around 30 million monthly visits in the United States. Qvc.com ranked second, with roughly 24.64 million visits that month. Sephora.com followed with approximately 24.57 million website visits. Sephora- the U.S. favorite Sephora is an omnichannel beauty retailer founded in Paris, France. The beauty retailer has achieved significant success in the United States, both on the high street and online. Sephora.com generates more than three billion U.S. dollars in e-commerce net sales through its online store, representing a six-fold increase in only six years. When comparing its app’s popularity worldwide, the U.S. leads the ranking, even surpassing its origin country in terms of downloads. Sephora's app downloads in the U.S. have exploded since September 2022, going from 215,000 to over 570,00 in November 2023. The latest generation of beauty shoppers Generation Z, or Gen Z, are young adults and the latest consumers of beauty online. In the United States, around two-fifths of Gen Z consumers purchased make-up-related goods online in 2023. Their peers and social media especially influence this age group when it comes to online purchases of cosmetics. Most Gen Z shoppers in the U.S. read reviews and look at pictures and videos of other shoppers before deciding to buy beauty products. Social media sites such as TikTok and Instagram are also important online sources for these beauty connoisseurs. Nearly six out of ten shoppers use TikTok to help with their beauty purchase decision, and around four out of ten use Instagram. To complete their orders, specialty beauty retailers are Gen Z's favorite online shopping channels. These sites are, for example, sephora.com and ulta.com.

As of July 2025, Booking Holdings recorded the highest market cap among the selected online travel companies worldwide. As of that month, Booking Holdings – the leading online travel agency (OTA) worldwide by revenue – recorded a market cap of almost *** billion U.S. dollars. Airbnb and Trip.com Group followed in the ranking, with a market cap of roughly ** billion and ** billion U.S. dollars, respectively. What are the most visited travel and tourism websites? Booking.com, Booking Holdings' flagship brand, was the most visited travel and tourism website worldwide in 2025, ranking ahead of tripadvisor.com and airbnb.com. When looking at the geographical distribution of booking.com's visits, the United States accounted for the highest traffic, followed by Germany and Italy. How big is the online travel market? As shown by a breakdown of travel and tourism's global revenue by sales channel, online transactions play a fundamental role in this market, representing over ********** of total travel and tourism's revenue in 2024. That year, the online travel market size worldwide was estimated at over *** billion U.S. dollars, recording an annual increase in revenue.

In December 2023, the website of U.S. department store chain macys.com was the most visited in the fashion and apparel category in the United States, accounting for **** percent of desktop traffic. Meanwhile, Chinese fast fashion site shein.com led the pack with **** percent of visits.

In the first quarter of 2025, smartphones accounted for ******************** of retail site visits in the United States and generated roughly ********** of online shopping orders. Desktop computers generated just ** percent of retail website traffic but represented ** percent of all purchases in the country. Mobile commerce here to stay Since 2019, mobile commerce in the United States reached a peak in spending in the last quarter of 2022. That quarter, U.S. shoppers spent a grand total of over *** billion U.S. dollars on their mobile devices. The importance of mobile commerce has not gone unrecognized by businesses either. When asked about what digital commerce channels they were investing in, nearly ** percent of B2C (business-to-consumer) organizations in the U.S. reported investing into mobile apps in 2022. America’s favorite shopping apps With mobile shopping as commonplace, there are few things that cannot be purchased with a few taps on a smartphone. From groceries to personal care to fashion, U.S. Americans download different shopping apps every day in order to make their m-commerce purchases. With a total of over ** million downloads, the Temu app was the most downloaded in the country in 2024. The fast-fashion SHEIN app followed with roughly ** million downloads that year.