U.S. Nutraceuticals Market size is growing with a CAGR of 5.3% in the prediction period and it crosses USD 254.21 billion by 2032 from USD 176.97 Bn in 2025.

This statistic shows the market value of nutraceuticals in the United States from 2014 to 2025. According to the report, the U.S. nutraceutical market was worth approximately ***** billion U.S. dollars in 2017, and is forecasted to reach ***** billion U.S. dollars by 2025.

The North America Nutraceutical Market Report is Segmented by Product Type (Functional Food, Functional Beverage, and Dietary Supplements), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Specialty Stores, and More), and Geography (United States, Canada, Mexico, and Rest of North America). The Market Forecasts are Provided in Terms of Value (USD).

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Nutraceuticals Market Size 2025-2029

The nutraceuticals market size is valued to increase by USD 326.4 billion, at a CAGR of 10.2% from 2024 to 2029. Increasing cost of medical treatment will drive the nutraceuticals market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 33% growth during the forecast period.
By Distribution Channel - Offline segment was valued at USD 100.40 billion in 2023
By Product - Functional food segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 141.07 billion
Market Future Opportunities: USD 326.40 billion
CAGR from 2024 to 2029 : 10.2%

Market Summary

The market, valued at USD 322.5 billion in 2020, is witnessing significant growth driven by the increasing awareness of preventive healthcare and the rising demand for natural alternatives to conventional medicines. Technological innovations, such as encapsulation and nanotechnology, are revolutionizing the industry, enhancing bioavailability and improving product efficacy. However, the high cost of nutraceuticals remains a challenge, limiting accessibility for many consumers. Despite this, the market's future looks promising, with a growing focus on personalized nutrition and functional foods. As the global population becomes more health-conscious, the demand for nutraceuticals as a cost-effective and natural solution to various health concerns continues to escalate.
The industry's ongoing evolution underscores its crucial role in bridging the gap between traditional medicine and preventative health measures.

What will be the Size of the Nutraceuticals Market during the forecast period?

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How is the Nutraceuticals Market Segmented ?

The nutraceuticals industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Functional food
  Functional beverages
  Dietary supplements


Application

  Cardiovascular health
  Diabetes management
  Digestive and gut health
  Immunity boosting
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The market continues to evolve, with functional foods and dietary supplements gaining increasing popularity for their health benefits. The market size was valued at USD 323.4 billion in 2019 and is expected to grow. Retailers, such as Tesco, Walmart, and Target, play a significant role in this market, with dedicated sections for nutraceuticals in their stores. Companies invest in product formulation, ensuring calcium absorption, antioxidant capacity, and vitamin D supplementation through various nutraceutical delivery systems.

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The Offline segment was valued at USD 100.40 billion in 2019 and showed a gradual increase during the forecast period.

Quality control is paramount, with regulatory compliance, clinical trials, and ingredient sourcing ensuring probiotics efficacy, micronutrient fortification, and herbal extracts. Consumer perception drives innovation, with a focus on cognitive function, immune system support, and digestive health. Manufacturing processes prioritize shelf life stability, packaging technology, and ingredient interactions. Bioavailability studies, prebiotic fiber, omega-3 fatty acids, and phytochemical analysis are essential components of product development. The market's ongoing activities reflect its commitment to improving overall health and wellness, with a focus on natural, sustainable, and evidence-based solutions.

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Regional Analysis

APAC is estimated to contribute 33% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in North America, with the United States as the leading country, is experiencing significant expansion. Urbanization and the increasing disposable income of consumers are key driving factors. The US market is home to numerous companies, including Abbott, producing nutraceutical products. These offerings range from nutrient-dense foods and beverages to dietary supplements containing essential nutrients like probiotics, vitamins, minerals, carotenoids, polyphenols, and fibers.

Companies are investing heavily in the Americas to cater to

Unlock data-backed intelligence on USA Nutraceuticals Market, size at USD 160 billion in 2023, showcasing industry trends and strategic insights.

USA nutraceutical market Size, Share, Trend & Market Analysis By Type, By Distribution Channel, By End User, Competition, Forecast & Opportunities.

In 2025, the global nutraceuticals market size is assessed at USD 463.57 billion and is forecasted to witness robust growth, reaching USD 762.33 billion by 2035, reflecting a CAGR of 5.1%.

Country-wise Outlook- Nutraceuticals market

Nutraceuticals market was valued at USD 472.7 bn and is expected to reach USD 1085.4 bn in 232 at a CAGR of 8.9% from 2023 to 2032.

USD 138.92 Billion in 2024; projected USD 259.25 Billion by 2033; CAGR 7.15%.

The US Pet Nutraceutical Report is Segmented by Sub Product (Milk Bioactives, Omega-3 Fatty Acids, Probiotics, Proteins and Peptides, Vitamins and Minerals, and More), Pets (Cats, Dogs, and More), and Distribution Channel (Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets, and More). The Market Forecasts are Provided in Terms of Value (USD) and Volume (Metric Tons).

US Nutraceuticals Market is fueled by the rising demand for preventive healthcare and the expanding adoption of natural ingredients in personal care products.

This statistic shows the market size of nutraceuticals worldwide in 2017 and provides a forecast for 2023. According to the report, the global nutraceutical market was worth approximately *** billion U.S. dollars in 2017 and is expected to reach ***** billion U.S. dollars by 2023.

The North American nutraceutical market is booming, projected to reach $XX million by 2033 with a CAGR of 6.40%. Discover key trends, drivers, and challenges shaping this dynamic industry, including insights into functional foods, beverages, supplements, and leading companies like PepsiCo and Nestle. Recent developments include: Sept 2022: Gatorade, a division of PepsiCo, entered into the energy drink category with a caffeinated spin-off called Fast Twitch. The company claims that the energy drink is designed to provide an extra boost to athletes before their workout., Jun 2021: General Mills, Inc. launched Good Measure, a brand of snacks. The new line includes three varieties of bars, Peanut & Dark Chocolate, Blueberry & Almond, and Almond & Dark Chocolate. The company claimed that the snack bars contain ingredients that don't spike blood sugar, to cater to the demand of diabetic and prediabetes consumers., May 2021: PepsiCo launched a functional sparkling water brand named Soulboost. The company claims that the new product is infused with functional ingredients such as panax ginseg and L-theanine. The company aimed to enhance its product portfolio with the launch of functional beverages to cater to the demand of wellness-focused consumers.. Notable trends are: Growing Efficacy of Functional Foods and their Botanical Active Ingredients.

US Nutraceuticals Market valued at USD 165 Bn, driven by health awareness and preventive care demand for functional foods, beverages, and supplements.

Discover the booming US pet nutraceuticals market! Explore key trends, growth drivers, leading companies, and future projections in this comprehensive market analysis. Learn about the surging demand for probiotics, omega-3s, and other supplements for canine and feline health. Recent developments include: February 2023: ADM opened its new probiotics and postbiotics production facility in Spain. The facility will supply these supplements to North America, EMEA, and Asia-Pacific.January 2023: Wellness Pet Company Inc., a subsidiary of Clearlake Capital Group LP, launched a fresh range of supplements designed for dogs, which prioritize providing daily health advantages to promote overall well-being. These products help meet the proactive approach of pet parents for long-term health and well-being.January 2023: Mars Incorporated partnered with the Broad Institute to create an open-access database of dog and cat genomes to advance preventive pet care. It is aimed at developing more effective precision medicines and diets that lead to scientific breakthroughs for the future of pet health.. Notable trends are: OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.

The U.S. Nutraceuticals report features an extensive regional analysis, identifying market penetration levels across major geographic areas. It highlights regional growth trends and opportunities, allowing businesses to tailor their market entry strategies and maximize growth in specific regions.

USA Nutraceuticals & Herbal Products Market valued at USD 145 Bn, driven by health awareness and demand for natural products, with growth in dietary supplements and vitamins segments.

The US pet nutraceuticals market is experiencing robust growth, driven by increasing pet ownership, rising pet humanization, and a growing awareness of preventative healthcare for animals. The market, valued at approximately $2.5 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 6.20% from 2025 to 2033. This sustained expansion is fueled by several key factors. Firstly, pet owners are increasingly investing in premium pet food and supplements to enhance their companions' health and longevity. Secondly, the rise of functional foods and nutraceuticals catering to specific pet health concerns, such as joint health, cognitive function, and immunity, is significantly boosting market demand. Furthermore, the growing availability of veterinarian-recommended nutraceuticals through online and offline channels is expanding market accessibility. However, challenges such as stringent regulatory requirements and potential consumer confusion regarding product efficacy and safety remain. Leading players like ADM, Schell & Kampeter Inc (Diamond Pet Foods), and Nestlé Purina are investing heavily in research and development to develop innovative and effective pet nutraceuticals. The market is segmented by product type (e.g., vitamins, minerals, probiotics, omega-3 fatty acids), pet type (dogs, cats, others), and distribution channel (veterinary clinics, pet specialty stores, online retailers). The forecast period (2025-2033) promises continued growth, driven by the increasing adoption of preventative healthcare measures for pets and the continued development of science-backed nutraceutical products tailored to specific pet needs and life stages. The market is expected to reach approximately $4 billion by 2033, solidifying its position as a significant segment within the broader pet care industry. Key drivers for this market are: Increased Demand for Meat, Initiatives By the Key Players; Focus on Animal nutrition and Health. Potential restraints include: Shift Toward Vegan- Based Diet, Changing Raw Material Prices and Strict Government Rules to Restrict Market Growth. Notable trends are: OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.

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Nutraceutical Ingredients Market Size 2024-2028

The nutraceutical ingredients market size is valued to increase by USD 9.1 billion, at a CAGR of 3.6% from 2023 to 2028. Health benefits of nutraceutical ingredients will drive the nutraceutical ingredients market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 26% growth during the forecast period.
By Application - Functional food and beverage segment was valued at USD 25.10 billion in 2022
By Form Factor - Dry segment accounted for the largest market revenue share in 2022

Market Size & Forecast

Market Opportunities: USD 30.39 billion
Market Future Opportunities: USD 9.10 billion
CAGR from 2023 to 2028 : 3.6%

Market Summary

The market encompasses the production and supply of bioactive compounds derived from foods for therapeutic and health-promoting purposes. With the rising awareness of personalized nutrition and preventive healthcare, the demand for nutraceutical ingredients has surged globally. According to recent research, the market is experiencing significant growth due to factors such as increasing health consciousness, a growing elderly population, and the integration of functional foods and beverages into mainstream diets. Despite this promising outlook, the nutraceutical industry faces stringent regulations pertaining to food safety and quality. Compliance with these regulations can be a complex and costly process, particularly for small and medium-sized enterprises.
For instance, a business may need to invest in advanced testing equipment and hire specialized personnel to ensure their products meet the required standards. One real-world scenario illustrates the importance of supply chain optimization in addressing these challenges. A nutraceutical manufacturer, aiming to reduce lead times and improve operational efficiency, implemented a blockchain-based traceability system. By providing end-to-end transparency and enabling real-time tracking of ingredients from farm to finished product, the company was able to streamline its supply chain and reduce compliance-related delays. As a result, the manufacturer saw a notable improvement in overall efficiency, with error rates reduced by 22%.
In conclusion, the market is driven by the growing demand for personalized nutrition and health-promoting compounds. However, companies must navigate complex regulatory landscapes and invest in supply chain optimization to ensure product quality and compliance.

What will be the Size of the Nutraceutical Ingredients Market during the forecast period?

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How is the Nutraceutical Ingredients Market Segmented ?

The nutraceutical ingredients industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Application

  Functional food and beverage
  Dietary supplements
  Others


Form Factor

  Dry
  Liquid


Geography

  North America

    US


  Europe

    France
    Germany


  APAC

    China
    Japan


  Rest of World (ROW)

By Application Insights

The functional food and beverage segment is estimated to witness significant growth during the forecast period.

The market encompasses a diverse range of components derived from natural sources, incorporated into functional food and beverages for their health benefits. These ingredients, including phytochemicals, antioxidants, probiotics, flavonoids, and others, undergo rigorous analysis for stability, microencapsulation efficiency, and traceability. Intellectual property protection, quality control procedures, and herbal extract standardization are crucial aspects of manufacturing processes, employing GMP and purification techniques. Nutraceutical labeling requirements mandate transparency, while shelf life determination and patent landscape assessment ensure product longevity and innovation. Clinical trial data, vitamin bioavailability studies, and controlled release formulations further validate the health claims of these ingredients.

Functional food ingredients, such as prebiotic fiber and probiotic strains, undergo identification and characterization methods, while food safety regulations and supply chain management maintain safety and efficiency. Natural product research and dosage form development continue to drive innovation, with ongoing exploration of novel ingredient discovery, bioactive compound identification, and mineral absorption rates.

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The Functional food and beverage segment was valued at USD 25.10 billion in 2018 and showed a gradual increase during the forecast period.

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Regional Analysis

APAC is estimated to contribute 26% to the growth of the global market during t

The North America nutraceutical market is poised for substantial growth, projected to reach approximately USD 180,000 million by 2025, with a robust Compound Annual Growth Rate (CAGR) of 6.40% through 2033. This expansion is fueled by a growing consumer consciousness regarding health and wellness, a proactive approach to disease prevention, and an increasing demand for natural and scientifically-backed health products. The surge in preventive healthcare, coupled with an aging population and a rising prevalence of lifestyle-related diseases, further propels the market's upward trajectory. Consumers are actively seeking solutions that offer more than just basic nutrition, looking for ingredients and products that can support specific health outcomes, from cognitive function and immune support to gut health and cardiovascular well-being. This heightened awareness and desire for proactive health management are the primary drivers behind the burgeoning nutraceutical industry in the region. The market segmentation reveals a diverse landscape with functional foods and beverages leading the charge, closely followed by dietary supplements. Within functional foods, cereals, bakery items, dairy products, and snacks are experiencing significant consumer adoption due to their convenient integration into daily diets. Functional beverages, including energy drinks, sports drinks, and fortified juices, are gaining traction as consumers seek quick and effective ways to boost energy, performance, and nutrient intake. The dietary supplement segment, encompassing vitamins, minerals, botanicals, and proteins, continues to be a cornerstone of the market, catering to a broad spectrum of health needs. Distribution channels are also evolving, with online retail emerging as a dominant force, complementing traditional channels like supermarkets, hypermarkets, and specialty stores, offering unparalleled accessibility and a wider product selection for health-conscious consumers across the United States, Canada, and Mexico. Key drivers for this market are: Popularity of On-the-Go Snacking Options, Trend Of Clean Label and Plant-Based Bars. Potential restraints include: Availability of Counterfeit Products. Notable trends are: Growing Efficacy of Functional Foods and their Botanical Active Ingredients.