According to a 2025 survey, nearly half of consumers in the United States intended to switch to more affordable alternatives of their favorite brands if prices rose due to Trump's proposed tariffs on international goods. Another 17 percent would stop purchasing the product altogether.

According to a survey taken in July 2025, roughly 27percent of surveyed Americans were planning to make purchases because they expected prices to increase as a result of the tariffs.

Prices were expected to change for all agri-food products in the United States due tariffs imposed on China, Mexico, and Canada in 2025. Imported products were expected to suffer the greatest price increases, but domestic products would see prices rise too, mostly due to the fact that stages of the production process might involve raw materials from other countries. Among the domestic agri-food products processed, rice would see the highest price increase, with 4.8 percent, while among imported products wheat would see the highest increase at 14.9 percent.

US Tariff Impact on Market

The livestock farming technology market is vulnerable to changes in US tariffs, particularly on equipment imported from countries such as China and other international suppliers. US tariffs could lead to an increase in production costs, raising prices for essential farming technologies like IoT sensors, automated feeding systems, and milking robotics.

These higher prices may hinder adoption, especially among smaller or rural farms that are already constrained by financial limitations. It is estimated that tariffs could lead to an increase in costs by up to 25% for certain imported technologies.

For farmers, this could result in delayed investments or a shift towards less sophisticated, lower-cost alternatives, potentially impacting the overall growth of the market in the US. Companies within the US may also need to source domestically or from other countries not impacted by tariffs, which could disrupt existing supply chains.

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• Economic Impact: Increased tariffs will lead to higher costs for both manufacturers and farmers, limiting the affordability of livestock farming technology, particularly for small-scale operations.
• Geographical Impact: US farms, especially in rural areas, will be more affected by price hikes due to reliance on international suppliers. This could result in slower adoption rates in these regions.
• Business Impact: Manufacturers and tech companies will need to re-evaluate their supply chains and may be forced to pass the cost increases to farmers, negatively affecting sales and profitability.

Paramount Coffee Company is increasing prices as U.S. tariffs on imported coffee beans strain the Midwest coffee market.

US Tariff Impact on the Market

The imposition of US tariffs could have a considerable impact on the context-aware computing market, especially in the technology and electronics sectors. As the market heavily relies on software solutions and consumer electronics, increased tariffs on imported components or services may lead to higher production costs.

For instance, consumer electronics, which account for 29.3% of the market share, could face price hikes of 4-6%, disrupting both pricing strategies and market demand. Similarly, the software segment, which holds 49.4% of the market share, may see increased development costs due to tariffs on software tools and international collaboration.

While some businesses may relocate production to mitigate tariff burdens, others may absorb the higher costs, reducing profit margins. Tariffs may also push companies to seek local suppliers or increase investment in domestic R&D to maintain competitive pricing. This shift in sourcing strategies could have long-term implications on market dynamics.

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Economic Impact

• Increased tariffs could elevate the costs of software development and electronic components.
• Overall market growth may slow down as businesses adjust to higher operational costs.
• Businesses may need to reassess pricing structures, potentially affecting their revenue models.

Geographical Impact

• North America could face higher costs in importing components for consumer electronics.
• Tariffs may disrupt international supply chains, especially for software and hardware solutions.
• Companies might focus on local sourcing within the U.S. to mitigate tariff risks.

Business Impact

• Increased costs may force businesses to rethink their pricing strategies.
• Companies may invest more in domestic production to avoid tariff hikes.
• Smaller companies could face greater financial pressure from rising operational costs.

US Tariff Impact Percentage for Impacted Sector

The software segment, accounting for 49.4% of the market, may experience a 3-5% increase in development costs due to tariffs. Consumer electronics, which represent 29.3% of the market, could see price hikes of 4-6%, affecting consumer demand and sales.

This data package includes the underlying data files to replicate the data, tables, and charts presented in Why Trump’s tariff proposals would harm working Americans, PIIE Policy Brief 24-1.

If you use the data, please cite as: Clausing, Kimberly, and Mary E. Lovely. 2024. Why Trump’s tariff proposals would harm working Americans. PIIE Policy Brief 24-1. Washington, DC: Peterson Institute for International Economics.

According to a 2024 survey, roughly two-thirds of Americans thought that increasing tariffs on foreign goods would increase prices in the country. Another ten percent agreed that increasing tariffs would have no great effect on prices in the U.S.

US Tariff Impact on Market

US tariffs on imported technology components, including sensors and software used in affective computing systems, could increase production costs, thereby raising prices for both manufacturers and consumers. Affective computing systems rely heavily on sensors and speech recognition technology, which are often sourced from global suppliers.

Tariffs could lead to price increases of up to 15% for affected sectors, particularly sensors and software components, impacting the overall affordability of these technologies. This may slow adoption, especially in industries like healthcare and automotive, where cost-efficiency is crucial.

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• Economic Impact: Higher costs due to tariffs could make affective computing technologies less affordable for businesses and consumers, potentially reducing market growth.
• Geographical Impact: The US, as a key market, may see slower adoption of these technologies, especially in the healthcare and automotive sectors, due to price hikes.
• Business Impact: Companies may face margin pressures, leading to reduced profitability or the need to pass on higher costs to end consumers, slowing market expansion.

Key Takeaways:

• The affective computing market is expected to grow at a CAGR of 32.5%, reaching USD 1,130.8 billion by 2033.
• Healthcare, automotive, and advertising sectors are major drivers of market growth.
• US tariffs could lead to a 15% increase in prices for affected technology components.
• Touch-based technology and speech recognition software are dominant segments.
• North America holds the largest market share due to strong technological infrastructure.

Discover the impact of new tariffs on Vietnamese coffee imports and how they are expected to drive up US coffee prices, affecting robusta coffee supplies.

United States US: Tariff Rate: Most Favored Nation: Simple Mean: All Products data was reported at 3.570 % in 2016. This records an increase from the previous number of 3.560 % for 2015. United States US: Tariff Rate: Most Favored Nation: Simple Mean: All Products data is updated yearly, averaging 3.860 % from Dec 1989 (Median) to 2016, with 27 observations. The data reached an all-time high of 5.760 % in 1993 and a record low of 3.540 % in 2014. United States US: Tariff Rate: Most Favored Nation: Simple Mean: All Products data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s United States – Table US.World Bank.WDI: Trade Tariffs. Simple mean most favored nation tariff rate is the unweighted average of most favored nation rates for all products subject to tariffs calculated for all traded goods. Data are classified using the Harmonized System of trade at the six- or eight-digit level. Tariff line data were matched to Standard International Trade Classification (SITC) revision 3 codes to define commodity groups.; ; World Bank staff estimates using the World Integrated Trade Solution system, based on data from United Nations Conference on Trade and Development's Trade Analysis and Information System (TRAINS) database and the World Trade Organization’s (WTO) Integrated Data Base (IDB) and Consolidated Tariff Schedules (CTS) database.; ;

United States US: Tariff Rate: Most Favored Nation: Simple Mean: Primary Products data was reported at 3.020 % in 2016. This records an increase from the previous number of 2.990 % for 2015. United States US: Tariff Rate: Most Favored Nation: Simple Mean: Primary Products data is updated yearly, averaging 3.570 % from Dec 1989 (Median) to 2016, with 27 observations. The data reached an all-time high of 4.340 % in 1997 and a record low of 2.940 % in 2014. United States US: Tariff Rate: Most Favored Nation: Simple Mean: Primary Products data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s United States – Table US.World Bank.WDI: Trade Tariffs. Simple mean most favored nation tariff rate is the unweighted average of most favored nation rates for all products subject to tariffs calculated for all traded goods. Data are classified using the Harmonized System of trade at the six- or eight-digit level. Tariff line data were matched to Standard International Trade Classification (SITC) revision 3 codes to define commodity groups. Primary products are commodities classified in SITC revision 3 sections 0-4 plus division 68 (nonferrous metals).; ; World Bank staff estimates using the World Integrated Trade Solution system, based on data from United Nations Conference on Trade and Development's Trade Analysis and Information System (TRAINS) database and the World Trade Organization’s (WTO) Integrated Data Base (IDB) and Consolidated Tariff Schedules (CTS) database.; ;

Inflation Rate in the United States increased to 2.70 percent in June from 2.40 percent in May of 2025. This dataset provides - United States Inflation Rate - actual values, historical data, forecast, chart, statistics, economic calendar and news.

US consumers are preparing for tariff-induced price increases by stockpiling essentials, driven by a significant projected economic impact.

Pop Mart raises Labubu prices in the US and shifts production to Vietnam amid ongoing US-China tariff tensions, aiming to protect profit margins and adapt to market shifts.

US Tariff Impact on Market

The imposition of US tariffs could have significant effects on the pressure sensors market, particularly due to the market’s reliance on global supply chains for key components. Tariffs on imported components like semiconductors and pressure sensors could lead to a 4-6% increase in production costs, especially for the automotive and industrial sectors.

The wired pressure sensor segment, which holds over 85% of the market share, may be especially impacted by increased material and production costs. Additionally, tariffs on goods from key manufacturing regions like China could slow down the innovation cycle and disrupt the timely supply of essential components.

This would result in higher pricing for automotive applications, including EGR and TPMS systems, and could potentially limit the availability of advanced pressure sensor solutions for industrial and medical uses. Companies may explore local sourcing alternatives, but this could lead to an increase in production time and cost in the short term.

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Economic Impact

• Increased tariffs could lead to a 4-6% increase in production costs for key components.
• Higher production costs could dampen the growth of pressure sensors in price-sensitive sectors like automotive.
• Increased operational costs might slow overall market expansion.

Geographical Impact

• North America may face slower growth due to higher component costs.
• Asia-Pacific regions may experience disrupted supply chains, affecting sensor availability.
• Regional shifts could lead to increased local manufacturing to avoid tariffs, altering global distribution.

Business Impact

• Increased costs could affect pricing strategies for the automotive and industrial sectors.
• Companies may need to adjust their market strategies to absorb tariff-induced price hikes.
• Smaller businesses may struggle with tariff-related cost increases, reducing their competitive market share.

US Tariff Impact Percentage for Impacted Sector

The wired pressure sensor segment could face a 4-6% increase in production costs due to tariffs. The automotive sector, representing 27% of the market, could see a 3-5% price hike, particularly affecting EGR and TPMS systems.

Mercedes-Benz avoids price hikes amid tariffs, focusing on US production and long-term growth despite financial challenges.

US Tariff Impact on Market

U.S. tariffs on imported components, such as semiconductor chips, AI processors, and cloud infrastructure, have raised production costs for personal AI assistant technology providers. Many of these components are sourced from regions like Asia, where tariff increases have resulted in higher prices for the hardware necessary for AI assistants.

As a result, U.S.-based manufacturers may pass these increased costs onto consumers, potentially slowing adoption, especially among small to medium enterprises (SMEs). The impact of tariffs is particularly significant in the chatbot and customer service application segments, where scalability and efficiency are critical. U.S. tariffs are estimated to affect 10-15% of the personal AI assistant market, with cloud-based AI assistants and natural language processing technologies being the most impacted.

US Tariff Impact Percentage for Impacted Sector

The U.S. tariffs have impacted approximately 10-15% of the personal AI assistant market, particularly affecting chatbot solutions and cloud-based AI assistants that rely on imported semiconductor chips and cloud infrastructure.

Sources for US Tariff Impact Data

• Impact of Tariffs on Semiconductor and Cloud Technology: U.S. tariffs increase costs for AI hardware and cloud components.
• Cost Increases Due to Tariffs: Tariff-related price hikes for AI assistants.
• Adjustments in AI Supply Chain: U.S. companies exploring local production to mitigate tariff effects.

Economic Impact

• U.S. tariffs on critical components have raised production costs for personal AI assistants.
• Increased prices may deter adoption, particularly among cost-sensitive customers and SMEs.
• Despite these cost increases, the market remains robust due to strong demand across various sectors like customer service and entertainment.

Geographical Impact

• North America, especially the U.S., faces higher costs due to tariffs, which could slow adoption in certain applications.
• Asia-Pacific remains largely unaffected by U.S. tariffs, maintaining competitive production capabilities.
• Europe experiences moderate impacts but benefits from a diversified supply chain and reduced reliance on tariff-impacted regions.

Business Impact

• U.S. AI assistant manufacturers face higher operational costs, impacting profitability and pricing strategies.
• Price hikes could limit the adoption of personal AI assistants in smaller businesses.
• Companies are investing in local production and alternative suppliers to mitigate t...

Xbox raises prices for consoles, games, and accessories due to U.S. tariffs, following similar moves by competitors like PlayStation.

United States US: Tariff Rate: Most Favored Nation: Weighted Mean: All Products data was reported at 2.800 % in 2016. This records an increase from the previous number of 2.790 % for 2015. United States US: Tariff Rate: Most Favored Nation: Weighted Mean: All Products data is updated yearly, averaging 3.200 % from Dec 1989 (Median) to 2016, with 27 observations. The data reached an all-time high of 4.800 % in 1992 and a record low of 2.420 % in 2007. United States US: Tariff Rate: Most Favored Nation: Weighted Mean: All Products data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s United States – Table US.World Bank.WDI: Trade Tariffs. Weighted mean most favored nations tariff is the average of most favored nation rates weighted by the product import shares corresponding to each partner country. Data are classified using the Harmonized System of trade at the six- or eight-digit level. Tariff line data were matched to Standard International Trade Classification (SITC) revision 3 codes to define commodity groups and import weights. Import weights were calculated using the United Nations Statistics Division's Commodity Trade (Comtrade) database.; ; World Bank staff estimates using the World Integrated Trade Solution system, based on data from United Nations Conference on Trade and Development's Trade Analysis and Information System (TRAINS) database and the World Trade Organization’s (WTO) Integrated Data Base (IDB) and Consolidated Tariff Schedules (CTS) database.; ;