In February 2025, Microsoft Sites handled **** percent of all search queries in the United States. During the same period, Verizon Media (formerly known as Yahoo and Oath) had a search market share of little less than ** percent. Market leader Google generated **** percent of all core search queries in the United States.

In April 2025, Google accounted for ***** percent of the search market in the United States across all devices. Bing followed as the second leading search provider in the United States during the last examined month, with a share of around *** percent, among the engine's highest quotas registered in the country to date.

We asked U.S. consumers about "Most used search engines by brand" and found that ******** takes the top spot, while ******** is at the other end of the ranking.These results are based on a representative online survey conducted in 2025 among 13,689 consumers in the United States.

In April 2025, Google accounted for over ** percent of the mobile search market in the United States. With approximately ** percent reach among mobile audiences, Google Search is also one of the most popular mobile apps in the United States. DuckDuckGo and Yahoo! followed as the leading mobile search providers in the United States during the last examined month, with shares of around *** percent each.

Search engines, which collect, organize and display knowledge of the internet, remain central to the digital economy but are entering a period of rapid transformation driven by AI and shifting user behavior. Over the past five years, internet advertising spending maintained strong momentum, propelled by growing mobile internet access and consumer screen time. Consequently, industry revenue is expected to climb at a CAGR of 9.4% to $316.8 billion, including an anticipated rise of 7.7% in 2025, with profit at 18.6%. The industry stands apart from most in the tech sector, because of its platform-based revenue model, aggregation dynamics and deep integration with the broader digital ecosystem. While user engagement fuels relevance, it is advertiser demand that sustains revenue, requiring a careful balance between utility and monetization. This landscape has been reshaped by the rise of generative AI. Conversational tools and AI-generated summaries are reducing user interaction with traditional search results, challenging established SEO practices and disrupting referral-based traffic flows. Meanwhile, search engines are reconfiguring their ad models to prioritize quality and contextual relevance, moving away from legacy monetization strategies. These trends signal a broader shift in how search platforms operate, less as navigational tools and more as integrated, AI-driven environments. As digital behavior fragments and users seek information across apps like Amazon, TikTok and ChatGPT, industry revenue is still projected to climb at a CAGR of 7.3% to $449.9 billion through 2030. Advertisers are expected to continue investing in search, drawn by the format’s performance insights and optimization capabilities. However, AI is redefining search from a navigational tool into a task-oriented solution engine, where users expect conversational, multimodal and predictive answers instead of traditional results pages. To stay relevant, incumbent platforms must evolve into embedded AI utilities that power experiences across devices and enterprise workflows.

Search Engine Market Outlook 2032

The global search engine market size was USD 205.48 Billion in 2023 and is projected to reach USD 507.37 Billion by 2032, expanding at a CAGR of 11.0 % during 2024–2032. The market growth is attributed to the growing use of social media data across the globe.



Rising use of social media data is a key driver of the search engine market. The continuous engagement of users with diverse social media platforms results in the generation of a vast amount of data. This data offers invaluable insights into user behavior, preferences, and emerging trends. Search engines leverage this data to deliver personalized and relevant search results.



The analysis of a user's social media activity allows search engines to gain a deeper understanding of their interests, thereby enabling them to deliver search results that are closely aligned with these interests. This enhances the user's search experience and increases the likelihood of user engagement and conversion for businesses. Furthermore, integrating social media data into search algorithms improve ad targeting, leading to effective advertising campaigns. This trend, offers an opportunity for businesses to enhance their search engine strategies and gain a competitive edge.

Impact of Artificial Intelligence (AI) in Search Engine Market

Artificial Intelligence has a significantly impact on search engine market, creating personalized and efficient user experience. Through machine learning algorithms, search engines have become adept at understanding user intent, thereby delivering accurate and relevant results. AI's ability to process and analyze large volumes of data has enhanced search engine optimization strategies, enabling businesses to better understand user behavior and preferences.



AI has facilitated the development of voice search technology, which is rapidly gaining popularity due to its convenience and efficiency. This has necessitated a shift in SEO strategies, with a greater focus on natural language. Additionally, AI's predictive capabilities have improved ad targeting, leading to higher conversion rates. The integration of AI in the search engine market has improved user experience and revolutionized digital marketing strategies. Fo

As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

United States Internet Usage: Search Engine Market Share: Mobile: Petal Search data was reported at 0.000 % in 21 Jan 2024. This stayed constant from the previous number of 0.000 % for 20 Jan 2024. United States Internet Usage: Search Engine Market Share: Mobile: Petal Search data is updated daily, averaging 0.000 % from Jan 2024 (Median) to 21 Jan 2024, with 7 observations. The data reached an all-time high of 0.030 % in 19 Jan 2024 and a record low of 0.000 % in 21 Jan 2024. United States Internet Usage: Search Engine Market Share: Mobile: Petal Search data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s United States – Table US.SC.IU: Internet Usage: Search Engine Market Share.

United States Internet Usage: Search Engine Market Share: All Platforms: Haosou data was reported at 0.000 % in 03 Oct 2024. This records a decrease from the previous number of 0.010 % for 02 Oct 2024. United States Internet Usage: Search Engine Market Share: All Platforms: Haosou data is updated daily, averaging 0.020 % from Sep 2024 (Median) to 03 Oct 2024, with 28 observations. The data reached an all-time high of 0.030 % in 08 Sep 2024 and a record low of 0.000 % in 03 Oct 2024. United States Internet Usage: Search Engine Market Share: All Platforms: Haosou data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s United States – Table US.SC.IU: Internet Usage: Search Engine Market Share.

Search Engine Market was valued at USD 203.1 Billion in 2023 and is projected to reach USD 478.9 Billion by 2031, growing at a CAGR of 10% during the forecast period 2026-2032.Global Search Engine Market DriversThe market drivers for the Search Engine Market can be influenced by various factors. These may include:Growth in Internet Penetration: Increase in internet accessibility worldwide, with more individuals and businesses going online.Rising Mobile Device Usage: Surge in smartphone and tablet usage, leading to more searches conducted via mobile devices.E-commerce Expansion: Growth in online shopping boosts search engine usage as consumers look for products and services online.Technological Advancements: Innovations in artificial intelligence (AI), machine learning, and natural language processing enhance search engine functionalities.Marketing and Advertising Needs: Increased demand for digital marketing and search engine optimization (SEO) as companies seek to improve online visibility.Big Data Analytics: Use of big data to refine search algorithms and provide more personalized search results.Voice Search and Virtual Assistants: Rising popularity of voice-activated searches through devices like Amazon Echo and Google Home.Local Search Optimization: Growth in localized searches as businesses focus on targeting specific geographic areas.Content Digitalization: Increasing volumes of digital content available on the internet, making search engines critical tools for information retrieval.Improvement in User Experience: Enhanced user interfaces and faster search results improve user satisfaction and drive more frequent usage.

United States Internet Usage: Search Engine Market Share: Mobile: Haosou data was reported at 0.010 % in 02 Oct 2024. This stayed constant from the previous number of 0.010 % for 01 Oct 2024. United States Internet Usage: Search Engine Market Share: Mobile: Haosou data is updated daily, averaging 0.010 % from Sep 2024 (Median) to 02 Oct 2024, with 22 observations. The data reached an all-time high of 0.020 % in 30 Sep 2024 and a record low of 0.010 % in 02 Oct 2024. United States Internet Usage: Search Engine Market Share: Mobile: Haosou data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s United States – Table US.SC.IU: Internet Usage: Search Engine Market Share.

This statistic shows the market share of search engines in the United States in December 2008 to 2020. In December 2020, Verizon Media's search market share was **** percent, down *** percent from the previous year. The subsidiary was formed in 2017 by Verizon Communications as a merge between newly acquired Yahoo! and AOL.

Introduction

The Global AI Search Engine Market is poised for significant growth, with the market size expected to reach USD 73.7 billion by 2034, up from USD 17.3 billion in 2024, growing at a CAGR of 15.6% during the forecast period from 2025 to 2034. In 2024, North America held a dominant position in the market, capturing 31.9% of the market share, generating USD 5.5 billion in revenue. This growth is fueled by the increasing adoption of AI-driven technologies for more accurate, faster, and personalized search experiences across industries.

United States Internet Usage: Search Engine Market Share: Mobile: Sogou data was reported at 0.000 % in 03 Oct 2024. This records a decrease from the previous number of 0.010 % for 02 Oct 2024. United States Internet Usage: Search Engine Market Share: Mobile: Sogou data is updated daily, averaging 0.010 % from Sep 2024 (Median) to 03 Oct 2024, with 23 observations. The data reached an all-time high of 0.020 % in 30 Sep 2024 and a record low of 0.000 % in 03 Oct 2024. United States Internet Usage: Search Engine Market Share: Mobile: Sogou data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s United States – Table US.SC.IU: Internet Usage: Search Engine Market Share.

United States Internet Usage: Search Engine Market Share: Desktop: Sogou data was reported at 0.000 % in 04 Oct 2024. This stayed constant from the previous number of 0.000 % for 03 Oct 2024. United States Internet Usage: Search Engine Market Share: Desktop: Sogou data is updated daily, averaging 0.020 % from Sep 2024 (Median) to 04 Oct 2024, with 31 observations. The data reached an all-time high of 0.070 % in 08 Sep 2024 and a record low of 0.000 % in 04 Oct 2024. United States Internet Usage: Search Engine Market Share: Desktop: Sogou data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s United States – Table US.SC.IU: Internet Usage: Search Engine Market Share.

You can check the fields description in the documentation: current Keyword database: https://docs.dataforseo.com/v3/databases/google/keywords/?bash; Historical Keyword database: https://docs.dataforseo.com/v3/databases/google/history/keywords/?bash. You don’t have to download fresh data dumps in JSON or CSV – we can deliver data straight to your storage or database. We send terrabytes of data to dozens of customers every month using Amazon S3, Google Cloud Storage, Microsoft Azure Blob, Eleasticsearch, and Google Big Query. Let us know if you’d like to get your data to any other storage or database.

Introduction

In 2024, the Global AI Search Engine Market was valued at USD 17.3 billion and is projected to reach nearly USD 73.7 billion by 2034, expanding at a CAGR of 15.6% during 2025–2034. The growth is driven by the increasing integration of generative AI, natural language processing, and voice-enabled search technologies across industries. Organizations are investing heavily in AI-based platforms to enhance search relevance, improve personalization, and support multilingual accessibility, which is accelerating adoption worldwide.

One of the top driving factors behind this market’s growth is the explosion of digital data and the need for intelligent processing to sort through vast volumes efficiently. Users now want search results that are tailored to their unique preferences and context, which AI technologies like deep learning enable. Another important driver is the increased adoption of cloud computing, providing the infrastructure needed to support scalable AI search solutions. The rise of voice assistants and visual search methods also expands how users interact with these search engines, contributing further to demand.

Demand for AI search engines shows significant growth not only among consumers but also enterprises. Consumers rely on AI search for everyday needs such as finding local services or translating languages, while enterprises use AI-powered search tools to quickly access complex data across departments, improving operational efficiency and decision-making. Large enterprises lead adoption due to their need for handling immense data, but smaller companies are catching up through affordable, cloud-based options that streamline customer support and research.

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In 2024, about 45% of U.S. adults used AI-powered search engines at least once a month, showing that mainstream adoption has already begun. Perplexity.ai emerged as a strong example, growing from 10 million monthly active users in mid-2023 to over 30 million by Q1 2025, reflecting the pace of adoption. Globally, around 27% of enterprises integrated AI search tools into their internal systems, while 51% of Gen Z turned to AI platforms for academic queries. In India, more than 60% of AI search traffic came from mobile, and 38% of users trusted AI search results over traditional engines.

The marketing landscape has also been reshaped by AI-driven search adoption. According to Gitnux, 61% of marketers saw increases in organic traffic due to AI, while 72% considered it central to future strategies. Nearly 95% of customer interactions are expected to be managed without humans by 2025, and by 2024 about 80% of search queries were projected to be handled by AI-powered agents. This signals a structural shift in how companies approach engagement, customer support, and visibility online.

Among smaller businesses, adoption momentum is accelerating, with 55% planning to expand AI investment in search marketing. AI-powered personalization is playing a key role in this trend, helping improve customer targeting and increasing conversion rates by up to 20%. Together, these figures illustrate how AI-driven search is not only transforming consumer behavior but also redefining enterprise strategies, marking a rapid global shift toward automated and intelligent engagement.

In February 2025, Verizon Media processed **** million online search queries in the United States, and market leader Google processed over **** million search queries. In total, Google accounted for ** percent of the U.S. desktop search queries. Google was also the leading mobile search provider in the United States, accounting for around ** percent of the market as of March 2024.

The SEO and Internet Marketing Consultants industry has seen significant expansion, driven by its critical role in advising on online advertising strategies in today's digital economy. Businesses have reaped the benefits of increased corporate profit, higher total advertising expenditures and surging e-commerce sales. As retailers increasingly adopt an omnichannel sales approach, they rely heavily on SEO and display advertising to boost revenue. According to the Internet Advertising Bureau (IAB), total Internet advertising revenue reached $225.0 billion in 2024, reflecting the vast growth of digital advertising. These trends have propelled the industry forward, with revenue projected to grow at a CAGR of 17.2% over the five years to 2024, totaling $102.2 billion. In 2024 alone, the industry is expected to expand 13.9%.The advertising industry is in a constant state of evolution. Over the past decades, it has shifted dramatically from print advertising to digital advertising, encompassing internet marketing and digital display advertising. This shift is primarily driven by changing consumer behavior, with most individuals now accessing content through smartphones, tablets, or desktop computers. As consumer habits evolve, advertisers naturally follow suit. The COVID-19 pandemic further amplified this trend as businesses urgently sought to enhance their online presence in response to the surge in e-commerce sales and the growing reliance on online services. This influx of new companies has intensified competition, but steady demand has raised profit.The industry is poised for continued expansion, fueled by rising digital ad spending, increased e-commerce activity and advancements in analytics tools. Businesses are allocating more resources to enhance their online presence, gain deeper insights into consumer behavior and optimize ad performance. The ongoing shift towards digital channels and data-driven marketing strategies will sustain demand for expert consultation and innovative solutions, ensuring the sector's growth. Industry revenue is forecast to rise at a CAGR of 15.5% through the end of 2024 up to 2029, reaching $210.4 billion.

United States Internet Usage: Search Engine Market Share: Gaming Console: Lilo data was reported at 0.000 % in 16 May 2024. This stayed constant from the previous number of 0.000 % for 15 May 2024. United States Internet Usage: Search Engine Market Share: Gaming Console: Lilo data is updated daily, averaging 0.000 % from May 2024 (Median) to 16 May 2024, with 9 observations. The data reached an all-time high of 0.040 % in 12 May 2024 and a record low of 0.000 % in 16 May 2024. United States Internet Usage: Search Engine Market Share: Gaming Console: Lilo data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s United States – Table US.SC.IU: Internet Usage: Search Engine Market Share.