This statistic illustrates the share of readers of USA Today in the past 2 weeks in the United States. As of September 2024, ** percent of 18 - 29 year old consumers do so in the U.S. This is according to exclusive results from the Consumer Insights Global survey which shows that ** percent of 30 - 49 year old customers also fall into this category.Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than ********* interviews.

In 2021, the Sunday issue of USA Today had a circulation of just under 534.6 thousand copies, down from over eight hundred thousand in the previous year. Daily circulation also fell significantly, from over one million in 2020 to 781 thousand in 2021.

The statistic shows the number of newspaper readers in the United State in 2010 and 2014, by platform. The number of adults who read newspaper content online only increased from ************ in 2010 to ************ in 2014.

Newspaper readers in the United States – additional information

Online newspapers started to gain popularity in the late *** with the rise of the internet. In parallel to this development, print media has seen its market share deteriorate over the years. Figures show a sharp decline of the print media, especially for daily newspapers in the U.S. The number of daily newspapers in the U.S. shrank by nearly ***, going from ***** in 1981 to the ***** in 2014. Daily newspaper readership in the U.S. has also dropped considerably in the last few years.This decline is not limited to the consumer's age; in the U.S., daily newspaper consumption has decreased across all age groups.

In line with this trend, the number of newspaper readers in the U.S. who read print newspaper and only print newspaper has declined between 2010 and 2014. In 2010, nearly ********** people read only print newspapers. This figure stood at about ********** in 2014. On the other hand, the number of readers who read newspaper content online increased from around ********** in 2010 to nearly ********** in 2014. The share of readers who read newspaper content online only nearly doubled during the same time period.

Despite this shift in readership between online and printed newspapers, credible and well-established newspapers brand have been able to reinvent themselves in this market. The New York Times, for example, was the most popular website of a print publication in the U.S. as of *********, and has recently reached a milestone for its online products. The New York Times Company's digital-only subscriber number has passed the *********** mark for the first time in 2015. Along with the New York Times, USA Today, Daily Mail, the Washington Post and the Guardian are leading newspapers in the U.S. in terms of unique website visitors.

analyze the current population survey (cps) annual social and economic supplement (asec) with r the annual march cps-asec has been supplying the statistics for the census bureau's report on income, poverty, and health insurance coverage since 1948. wow. the us census bureau and the bureau of labor statistics ( bls) tag-team on this one. until the american community survey (acs) hit the scene in the early aughts (2000s), the current population survey had the largest sample size of all the annual general demographic data sets outside of the decennial census - about two hundred thousand respondents. this provides enough sample to conduct state- and a few large metro area-level analyses. your sample size will vanish if you start investigating subgroups b y state - consider pooling multiple years. county-level is a no-no. despite the american community survey's larger size, the cps-asec contains many more variables related to employment, sources of income, and insurance - and can be trended back to harry truman's presidency. aside from questions specifically asked about an annual experience (like income), many of the questions in this march data set should be t reated as point-in-time statistics. cps-asec generalizes to the united states non-institutional, non-active duty military population. the national bureau of economic research (nber) provides sas, spss, and stata importation scripts to create a rectangular file (rectangular data means only person-level records; household- and family-level information gets attached to each person). to import these files into r, the parse.SAScii function uses nber's sas code to determine how to import the fixed-width file, then RSQLite to put everything into a schnazzy database. you can try reading through the nber march 2012 sas importation code yourself, but it's a bit of a proc freak show. this new github repository contains three scripts: 2005-2012 asec - download all microdata.R down load the fixed-width file containing household, family, and person records import by separating this file into three tables, then merge 'em together at the person-level download the fixed-width file containing the person-level replicate weights merge the rectangular person-level file with the replicate weights, then store it in a sql database create a new variable - one - in the data table 2012 asec - analysis examples.R connect to the sql database created by the 'download all microdata' progr am create the complex sample survey object, using the replicate weights perform a boatload of analysis examples replicate census estimates - 2011.R connect to the sql database created by the 'download all microdata' program create the complex sample survey object, using the replicate weights match the sas output shown in the png file below 2011 asec replicate weight sas output.png statistic and standard error generated from the replicate-weighted example sas script contained in this census-provided person replicate weights usage instructions document. click here to view these three scripts for more detail about the current population survey - annual social and economic supplement (cps-asec), visit: the census bureau's current population survey page the bureau of labor statistics' current population survey page the current population survey's wikipedia article notes: interviews are conducted in march about experiences during the previous year. the file labeled 2012 includes information (income, work experience, health insurance) pertaining to 2011. when you use the current populat ion survey to talk about america, subract a year from the data file name. as of the 2010 file (the interview focusing on america during 2009), the cps-asec contains exciting new medical out-of-pocket spending variables most useful for supplemental (medical spending-adjusted) poverty research. confidential to sas, spss, stata, sudaan users: why are you still rubbing two sticks together after we've invented the butane lighter? time to transition to r. :D

TikTok has 136 million monthly active users in the US alone.

Abstract (en): This data collection supplies standard monthly labor force data as well as supplemental data on work experience, income, and migration. Comprehensive information is given on the employment status, occupation, and industry of persons 14 years old and older. Additional data are available concerning weeks worked and hours per week worked, reason not working full-time, total income and income components, and residence. Information on demographic characteristics, such as age, sex, race, educational attainment, marital status, veteran status, household relationship, and Hispanic origin, is available for each person in the household enumerated. Persons in the civilian noninstitutional population of the United States living in households and members of the armed forces living in civilian housing units in 1969. A national probability sample was used in selecting housing units. (1) This hierarchical file contains 202,112 records. There are approximately 157 variables and two record types: family and person. Family records contain approximately 58 variables, and person records contain approximately 99 variables. (2) Each family and person record contains a weight, which must be used in any analysis. (3) This data file was obtained from the Data Program and Library Service (DPLS), University of Wisconsin. Some data management operations intended to store the data more efficiently were performed by DPLS. That organization also revised the original Census Bureau documentation. (4) The codebook is provided by ICPSR as a Portable Document Format (PDF) file. The PDF file format was developed by Adobe Systems Incorporated and can be accessed using PDF reader software, such as the Adobe Acrobat Reader. Information on how to obtain a copy of the Acrobat Reader is provided on the ICPSR Web site.

As of April 2017, ** percent of adults in the United States aged between 55 and 64 years old said that they watched Fox News, making viewers in this age category the cable news channel’s most avid audience. Conversely, younger generations were less likely to say that they watched Fox News.

Fox News’ demographic

In 2018, Fox News’ website was the highest rated online news brand in the United States based on index score, ranking above USA Today, ABC and the New York Times. However, Fox News’ audience is greatly affected by age and as such relies on its older audiences more so than younger viewers. As of August 2018, CNN was the most popular source for TV news among U.S. Millennials, whereas Fox was by far the most preferable among respondents aged 55 or above.

Fox News and trust

Trust in news has become a major topic in recent years, with consumers all over the world encountering fake news stories and even key figures labeling certain content as false in an attempt to smear news publications. A 2018 survey revealed that the majority of U.S. adults said that they believed Fox News was extremely biased, and another study showed that attitudes towards the trustworthiness of Fox News were mixed. Fox News’ credibility has been called into question in recent years, with viewers also scrutinizing Fox’s main competitors CNN and MSNBC as trust, transparency and accuracy become increasingly important to news consumers.

The average adult TikTok user in America spends 33 minutes per day on the app.

Teenagers make up the largest group of active users on TikTok.

Snapchat has a reach into 75% of the millenial and Gen Z audience.

Globally the average user spends 52 minutes on TikTok every day. About 90% of their worldwide users access TikTok on a daily basis.

56.5% of Facebook users worldwide are male. This is in direct contrast to only 43.5% of Facebook being female.

TikTok has a significantly larger female user base globally.

You might be surprised how much Truth Social is worth based on its small number of users.

The most significant cohorts of users on Instagram are aged 18 – 24.

Advertising makes up 89% of its total revenue and data licensing makes up about 11%.

Users spend an average of 19.6 hours per month on TikTok alone. This works out to be approximately 39 minutes per day.

The newspaper with the highest print circulation in the United States in the six months running to September 2023 was The Wall Street Journal, with an average weekday print circulation of 555.2 thousand. Ranking second was The New York Times, followed by The New York Post. The paper in the ranking with the highest year-over-year drop in circulation was The Denver Post with a decline of 25 percent (although Buffalo News recorded a higher drop, data does not refer to September 2022 to September 2023, see notes).

As of June 2025, 24.2 percent of Facebook users in the United States were aged between 25 and 34 years, making up Facebook’s largest audience in the country. Overall, almost 19 percent of users belonged to the 18 to 24-year age group. Does everyone in the U.S. use Facebook? In 2024, there were approximately 250 million Facebook users in the U.S., a figure which is projected to steadily increase, and reach 262.8 million by 2028. Social media users in the United States have a very high awareness of the social media giant. Expectedly, 94 percent of users had heard of the brand in 2025. Although the vast majority of U.S. social networkers knew of Facebook, the likeability of the platform was not so impressive at 68 percent. Nonetheless, usage, loyalty, and buzz around the brand remained relatively high. Facebook, Meta, and the metaverse A strategic rebranding from Facebook to Meta Platforms in late 2021 boded well for the company in Mark Zuckerberg’s attempt to be strongly linked to the metaverse, and to be considered more than just a social media company. According to a survey conducted in the U.S. in early 2022, Meta Platforms is the brand that Americans most associated with the metaverse.  

According to the most recently available data, Cosmopolitan had a total readership of over ** million, ***** million of which accessed the magazine via its mobile website. Cosmopolitan, formerly called ‘The Cosmopolitan’ and often known as ‘Cosmo’ for short, is an entertainment, fashion, and lifestyle magazine for women. Even after several decades of operation, the magazine's subject matter remains in line with current trends when it comes to what people want to read. In 2018, women’s and fashion/beauty publications were in the top ten fastest growing magazine categories in the United States.

The history of Cosmopolitan

Cosmopolitan’s first issue (as a literary magazine, which was the publication’s original format) was published in 1886. By the *****, the magazine had a circulation of almost *** million and impressive advertising income, and although was not always favorably reviewed, was popular for its short stories and serials. In 1965, Helen Gurley Brown became the publication’s chief editor and in the same year changed the format completely, releasing the first issue of Cosmopolitan as a women’s magazine.

Helen Gurley Brown wrote ***** bestseller ‘Sex and the Single Girl’, which inspired Cosmopolitan’s new format. Brown and her work came under fire more than once by those who considered her work to be anti-feminist, and opinions on the publication remain divided today. Cosmopolitan has also been criticized for running stories or printing photographs similar to those in men's magazine Playboy, a publication which has often been branded ‘pornographic’. Brown was also keen to convey her advocacy for women’s sexual freedom and empowerment, but some critics consider Brown’s approach to be simultaneously progressive and retrogressive in that respect.

Cosmopolitan has had several different editors since Brown left the post in 1996, and remains consistent with Brown’s style and ideology, albeit with a more modern focus. The magazine has begun to incorporate more content focused on female body positivity and advice for inter-abled couples, as well as political and opinion pieces covering topics ranging from abortion law and environmental topics to animal abuse and the U.S. elections.