This statistic illustrates the share of readers of USA Today in the past 2 weeks in the United States. As of September 2024, ** percent of 18 - 29 year old consumers do so in the U.S. This is according to exclusive results from the Consumer Insights Global survey which shows that ** percent of 30 - 49 year old customers also fall into this category.Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than ********* interviews.

In 2021, the Sunday issue of USA Today had a circulation of just under 534.6 thousand copies, down from over eight hundred thousand in the previous year. Daily circulation also fell significantly, from over one million in 2020 to 781 thousand in 2021.

The newspaper with the highest print circulation in the United States in the six months running to September 2023 was The Wall Street Journal, with an average weekday print circulation of 555.2 thousand. Ranking second was The New York Times, followed by The New York Post. The paper in the ranking with the highest year-over-year drop in circulation was The Denver Post with a decline of 25 percent (although Buffalo News recorded a higher drop, data does not refer to September 2022 to September 2023, see notes).

View weekly updates and historical trends for US Currency in Circulation. from United States. Source: Federal Reserve. Track economic data with YCharts an…

The circulation figures for daily newspapers in the United States reveal that USA Today distributed the most papers as of January 2019, with a daily circulation of over **** million. Back in September 2017, The Wall Street Journal ranked first, with circulation figures far outperforming The New York Times, Chicago Tribune and New York Post. Although the 2019 data shows that all daily newspapers in the top ten ranking saw a decrease in circulation since 2017, the Chicago Tribune was hit the hardest. Despite making the top ten list in both years, the paper’s daily circulation decreased by almost *** thousand.

The decline of newspaper circulation

It is no secret that print is floundering whilst at the same time digital media is flourishing. However, the impact of falling circulation figures on newspapers has an effect on advertising revenue, as circulation is one of the metrics used to determine and set advertising rates. In 2017, the estimated revenue of newspaper publishers in the United States was almost seven billion dollars lower than in 2010, despite several years of reasonably consistent revenue in terms of subscription and sales.

Similarly, print newspaper publishing revenue in the U.S. dropped by almost *** million dollars in seven years, whilst revenue for online newspapers showed positive growth.

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Newspaper Publishing Market Size 2025-2029

The newspaper publishing market size is forecast to increase by USD 4.12 billion, at a CAGR of 1.1% between 2024 and 2029.

Major Market Trends & Insights

APAC dominated the market and accounted for a 44% growth during the forecast period.
By the Platform - Traditional segment was valued at USD 44.88 billion in 2023
By the Type - General news segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 9.10 billion
Market Future Opportunities: USD 4118.10 billion 
CAGR : 1.1%
APAC: Largest market in 2023

Market Summary

The market is undergoing significant transformations, with digital subscriptions increasingly gaining traction. According to recent studies, the global digital newspaper market is projected to expand at a steady pace, reaching a value of over USD 30 billion by 2026. This growth can be attributed to the convenience and accessibility offered by digital platforms. In contrast, the circulation of printed newspapers continues to decline, with some regions experiencing a drop of up to 10% yearly. However, the market's evolution is not limited to the shift from print to digital.
Innovative business models, such as metered paywalls and subscription bundles, are also reshaping the industry landscape. These trends underscore the importance of adaptability and agility for newspaper publishers, as they navigate the evolving media landscape and cater to the changing preferences of consumers.

What will be the Size of the Newspaper Publishing Market during the forecast period?

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The market experiences consistent growth, with current performance registering at approximately 12% of global media revenue share. Looking ahead, future expansion is projected to reach around 5% annually. Notably, digital transformation significantly influences market dynamics. For instance, digital advertising revenue accounts for nearly 30% of total revenue, surpassing print ad revenue. Additionally, reader demographics analysis reveals a shift towards younger, tech-savvy audiences, favoring digital content formats.
Concurrently, print quality control and copyright protection measures remain crucial to maintain reader loyalty and trust. Overall, the market's continuous evolution underscores the importance of adaptive strategies, such as revenue diversification and digital content optimization, for market participants.

How is this Newspaper Publishing Industry segmented?

The newspaper publishing industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Platform

  Traditional
  Digital


Type

  General news
  Specific news


Revenue Model

  Subscription
  Advertising
  Single Copy Sales


Distribution Channel

  Direct Sales (Subscriptions)
  Retail (Newsstands, Stores)
  Online Platforms


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    Spain
    UK


  APAC

    China
    India
    Japan


  Rest of World (ROW)

By Platform Insights

The traditional segment is estimated to witness significant growth during the forecast period.

The market encompasses both traditional print and modern digital formats. In the traditional sector, newspapers are produced on paper using inkjet printing technology and distributed via various channels such as newsstands, retail outlets, and subscriptions. This format accounts for approximately 60% of the market share. Digital publishing platforms have gained significant traction, with digital asset management and newsroom technology enabling seamless content creation and distribution. Social media promotion and paywall implementation have become essential strategies for reaching wider audiences and generating revenue. Content syndication networks facilitate the sharing of articles across multiple platforms, enhancing reader engagement.

User experience design, data analytics dashboards, and micropayment systems cater to the evolving reader preferences. Mobile publishing apps, distribution logistics, and advertising campaign management have become critical components of the digital publishing landscape. The market is expected to grow, with approximately 35% of publishers planning to invest in digital transformation initiatives. Digital publishing platforms offer advantages such as real-time content delivery, cost savings, and increased reader engagement. Editorial calendar management, SEO optimization techniques, and content personalization strategies further enhance the digital publishing experience. Print production processes, website traffic analys

The emergence of new media and the shift away from traditional media toward digital services has particularly prompted a change in media buying strategies. Since almost all companies are undergoing a digital transformation, media buying agencies must specialize in online advertising to adapt to the changing media landscape. Data-driven insights and programmatic advertising have propelled the industry forward. With rising consumer spending and corporate profit, businesses increasingly pour more resources into advertising to capture larger market shares. Media buying agencies have been riding this wave, capitalizing on the surging demand. Media Buying Agencies revenue has increased at a CAGR of 3.3% to a total of $13.8 billion in 2025, including an estimated 1.9% in the current year, while profit reaches 6.5%. The industry has witnessed rapid transformation driven by digital innovation and shifting consumer behaviors. Advertisers have gravitated toward digital platforms, spurred by the drastic transition from traditional media. This shift resulted in digital spending overtaking traditional media investments, with giants like Facebook, Google, and Amazon capturing significant market shares. The emergence of programmatic ad buying and data analytics has revolutionized how agencies target audiences, allowing for more precise and efficient campaigns. Amid this evolution, consolidation among major players like Omnicom and WPP has heightened competition, pushing smaller firms toward niche markets or out of the industry altogether. These dynamics have underscored the importance of adapting to technological advancements and economic changes to remain competitive. Over the next five years, businesses are poised to increase their advertising budgets to capitalize on rising consumer activity, providing significant opportunities for media buying agencies. The phase-out of third-party cookies and increasing emphasis on first-party data will drive agencies to focus on privacy-compliant strategies, while AI-driven programmatic advertising will continue to transform the industry. Agencies will expand services, offering integrated, multi-channel strategies and leveraging influencer marketing to tap into niche markets. The expansion of digital platforms has given access to niche markets that were harder to reach in the past. Companies increasingly turn to media buying agencies to seek integrated marketing solutions that harness cross-platform potential, driving revenue growth. Nonetheless, the proliferation of digital ad space, declining prices and waning demand for traditional advertising will limit industry growth. Overall, industry revenue is poised to hike at a CAGR of 1.8% to $15.1 billion in 2030.

Abstract (en): This data collection supplies standard monthly labor force data as well as supplemental data on work experience, income, and migration. Comprehensive information is given on the employment status, occupation, and industry of persons 14 years old and older. Additional data are available concerning weeks worked and hours per week worked, reason not working full-time, total income and income components, and residence. Information on demographic characteristics, such as age, sex, race, educational attainment, marital status, veteran status, household relationship, and Hispanic origin, is available for each person in the household enumerated. Persons in the civilian noninstitutional population of the United States living in households and members of the armed forces living in civilian housing units in 1969. A national probability sample was used in selecting housing units. (1) This hierarchical file contains 202,112 records. There are approximately 157 variables and two record types: family and person. Family records contain approximately 58 variables, and person records contain approximately 99 variables. (2) Each family and person record contains a weight, which must be used in any analysis. (3) This data file was obtained from the Data Program and Library Service (DPLS), University of Wisconsin. Some data management operations intended to store the data more efficiently were performed by DPLS. That organization also revised the original Census Bureau documentation. (4) The codebook is provided by ICPSR as a Portable Document Format (PDF) file. The PDF file format was developed by Adobe Systems Incorporated and can be accessed using PDF reader software, such as the Adobe Acrobat Reader. Information on how to obtain a copy of the Acrobat Reader is provided on the ICPSR Web site.

As of June 2025, 24.2 percent of Facebook users in the United States were aged between 25 and 34 years, making up Facebook’s largest audience in the country. Overall, almost 19 percent of users belonged to the 18 to 24-year age group. Does everyone in the U.S. use Facebook? In 2024, there were approximately 250 million Facebook users in the U.S., a figure which is projected to steadily increase, and reach 262.8 million by 2028. Social media users in the United States have a very high awareness of the social media giant. Expectedly, 94 percent of users had heard of the brand in 2025. Although the vast majority of U.S. social networkers knew of Facebook, the likeability of the platform was not so impressive at 68 percent. Nonetheless, usage, loyalty, and buzz around the brand remained relatively high. Facebook, Meta, and the metaverse A strategic rebranding from Facebook to Meta Platforms in late 2021 boded well for the company in Mark Zuckerberg’s attempt to be strongly linked to the metaverse, and to be considered more than just a social media company. According to a survey conducted in the U.S. in early 2022, Meta Platforms is the brand that Americans most associated with the metaverse.  

According to the most recently available data, Cosmopolitan had a total readership of over ** million, ***** million of which accessed the magazine via its mobile website. Cosmopolitan, formerly called ‘The Cosmopolitan’ and often known as ‘Cosmo’ for short, is an entertainment, fashion, and lifestyle magazine for women. Even after several decades of operation, the magazine's subject matter remains in line with current trends when it comes to what people want to read. In 2018, women’s and fashion/beauty publications were in the top ten fastest growing magazine categories in the United States.

The history of Cosmopolitan

Cosmopolitan’s first issue (as a literary magazine, which was the publication’s original format) was published in 1886. By the *****, the magazine had a circulation of almost *** million and impressive advertising income, and although was not always favorably reviewed, was popular for its short stories and serials. In 1965, Helen Gurley Brown became the publication’s chief editor and in the same year changed the format completely, releasing the first issue of Cosmopolitan as a women’s magazine.

Helen Gurley Brown wrote ***** bestseller ‘Sex and the Single Girl’, which inspired Cosmopolitan’s new format. Brown and her work came under fire more than once by those who considered her work to be anti-feminist, and opinions on the publication remain divided today. Cosmopolitan has also been criticized for running stories or printing photographs similar to those in men's magazine Playboy, a publication which has often been branded ‘pornographic’. Brown was also keen to convey her advocacy for women’s sexual freedom and empowerment, but some critics consider Brown’s approach to be simultaneously progressive and retrogressive in that respect.

Cosmopolitan has had several different editors since Brown left the post in 1996, and remains consistent with Brown’s style and ideology, albeit with a more modern focus. The magazine has begun to incorporate more content focused on female body positivity and advice for inter-abled couples, as well as political and opinion pieces covering topics ranging from abortion law and environmental topics to animal abuse and the U.S. elections.

In 2024, the total value of currency in circulation in the United States reached approximately **** trillion U.S. dollars, representing a slight increase from the previous year. Over the observed period, this value grew steadily, with a pronounced surge in 2020. That year’s momentum carried forward, and by 2024, 100-dollar bills alone accounted for over *** trillion U.S. dollars of the total currency in circulation.

What are the most-watched news networks? In November 2023, Fox News was the most watched cable news network in the United States and continues to do well in terms of its primetime audience, with **** million primetime viewers in that period. Fox News viewers in the 25-54 demographic amounted to *** thousand, whilst MSNBC had just *** thousand. When looking at Fox News viewers compared to CNN, the overall average number of primetime viewers was notably different. CNN has been losing viewers in recent years, although during the coronavirus outbreak, tended to pull in a larger audience than usual. Which cable news channel has the most viewers in prime time? Performing well during the mid-evening prime time slot on cable television is the goal of any network that takes its ratings seriously.Cable news networks like Fox, CNN, and MSNBC are engaged in a monthly battle to hit the top spot during primetime and grab the highest cable news ratings during those precious evening hours. Fox News ratings during primetime are generally higher than its two direct competitors, and was the top channel for watching the State of the Union Address in 2020. What is prime time TV? Primetime television is the time at which the audience peaks, and in the United States usually takes place between 8pm and 11pm. TV networks show their most sought after or successful programs during this time, and this slot is where advertisers like to spend their money in order to maximize the number of viewers who will see their products. In fact, many of the most-watched news shows like Hannity or The Rachel Maddow Show which debate news coverage from a particular point of view, draw in massive audiences each month, ultimately contributing to the overall ratings of the network they belong to.

During the Cold War, printed media in the Soviet Union was under the control of the Communist Party, and newspapers were the primary method of communication with the public. In the U.S., however, almost all newspapers were privately owned, and freedom of the press meant that censorship was prohibited under the U.S. Constitution. The most popular newspaper in the USSR was Pravda, which continues to be among the most popular Russian publications today.

In terms of the circulation of daily newspapers in the 1970s and 1980s, the U.S. figures remained steady between an average of 62 and 63 million copies per day, whereas circulation in the USSR grew from 82 million in 1970 to 138 million in 1989. As the population difference remained roughly forty million in these years, the contrast in circulation cannot be explained by this; instead, the comparatively low figures in the U.S. were due to the consumption of media from other sources, as well as variations in societal trends.

As of February 2025, it was found that around 14.1 percent of TikTok's global audience were women between the ages of 18 and 24 years, while male users of the same age formed approximately 16.6 percent of the platform's audience. The online audience of the popular social video platform was further composed of 14.6 percent of female users aged between 25 and 34 years, and 20.7 percent of male users in the same age group.

As of June 2025, it was found that 33 percent of adults in the United States aged between 18 and 29 years used X (formerly Twitter). This age group was the microblogging service’s biggest audience in the United States, followed by a 25 percent usage reach among 30- to 49-year-olds. X users in the United States As of the first quarter of 2019, X had 68 million monthly active users in the United States. In the fourth quarter of 2020, the number of monetizable daily active X users in the country amounted to 37 million. As of February 2025, 63 percent of U.S. X audiences were male and 37 percent were female. According to a February 2019 survey of social media users in the United States, X was the most popular social network for news consumption. X usage in the United States X is popular among users looking to catch up and chime in on current and trending topics and live-tweet about events and media. Live-tweeting television series or sporting events is a popular user activity, and in 2018, the most popular television series based on average number of X interactions per episode was ABC’s ‘The Bachelor.’ In terms of global sporting events, it does not get much bigger than the Olympic Games. During the Winter Olympics in PyeongChang 2018, X accounted for 50 percent of stakeholder posts during the winter.

Facebook received 73,390 user data requests from federal agencies and courts in the United States during the second half of 2023. The social network produced some user data in 88.84 percent of requests from U.S. federal authorities. The United States accounts for the largest share of Facebook user data requests worldwide.

During a 2024 survey, 77 percent of respondents from Nigeria stated that they used social media as a source of news. In comparison, just 23 percent of Japanese respondents said the same. Large portions of social media users around the world admit that they do not trust social platforms either as media sources or as a way to get news, and yet they continue to access such networks on a daily basis.

              Social media: trust and consumption

              Despite the majority of adults surveyed in each country reporting that they used social networks to keep up to date with news and current affairs, a 2018 study showed that social media is the least trusted news source in the world. Less than 35 percent of adults in Europe considered social networks to be trustworthy in this respect, yet more than 50 percent of adults in Portugal, Poland, Romania, Hungary, Bulgaria, Slovakia and Croatia said that they got their news on social media.

              What is clear is that we live in an era where social media is such an enormous part of daily life that consumers will still use it in spite of their doubts or reservations. Concerns about fake news and propaganda on social media have not stopped billions of users accessing their favorite networks on a daily basis.
              Most Millennials in the United States use social media for news every day, and younger consumers in European countries are much more likely to use social networks for national political news than their older peers.
              Like it or not, reading news on social is fast becoming the norm for younger generations, and this form of news consumption will likely increase further regardless of whether consumers fully trust their chosen network or not.

As of April 2024, Bahrain was the country with the highest Instagram audience reach with 95.6 percent. Kazakhstan also had a high Instagram audience penetration rate, with 90.8 percent of the population using the social network. In the United Arab Emirates, Turkey, and Brunei, the photo-sharing platform was used by more than 85 percent of each country's population.

In a survey conducted in May 2025, journalism was rated the most positively by U.S. adults, with 54 percent describing it as very or somewhat favorable. Social media followed with 49 percent favorable, though a notable share of respondents also held negative views. The news media and the press were rated less positively, at 47 and 46 percent, respectively. Overall, the findings suggest stronger confidence in journalism compared to other media institutions.

As of October 2025, India had the largest Facebook audience worldwide, with over 403 million users. To put this figure into perspective, if India’s Facebook user base were a country, it would rank as the third most populous nation globally. Besides India, three other markets had more than 100 million Facebook users each: the United States, Indonesia and Brazil. Facebook – the most used social media Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3.5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising. Facebook usage by device As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.