Target Corporation operates a chain of general merchandise stores, which offer a wide variety of general merchandise and food to their customers. The company has operated primarily in the United States since its inception. Target did have a number of stores in operation in the Canadian market, but these were all closed in 2015. Target Corporation had net sales amounting to approximately 106.6 billion U.S. dollars in 2024, making it one of the leading American retailers. The development of an American retail giant The company started out as the Dayton Dry Goods Company in 1902, later changing its name to the Dayton Company, but more commonly known as Dayton’s. The company was run under the Dayton-Hudson Corporation banner up until the year 2000, when it was renamed Target Corporation. The company spread across the United States and even entered the Canadian market for brief period. Target Corporation has an impressive number of stores in the United States. Today, Target is one of the most valuable retail brands in the world. Where does Target’s revenue come from? Target Corporation sells a wide range of goods, such as food, apparel, household essentials, and seasonal offerings, as well as many others. The company also sells products online, through target.com. Target’s sales share is quite evenly distributed, with several high revenue segments.

The emergence of new media and the shift away from traditional media toward digital services has particularly prompted a change in media buying strategies. Since almost all companies are undergoing a digital transformation, media buying agencies must specialize in online advertising to adapt to the changing media landscape. Data-driven insights and programmatic advertising have propelled the industry forward. With rising consumer spending and corporate profit, businesses increasingly pour more resources into advertising to capture larger market shares. Media buying agencies have been riding this wave, capitalizing on the surging demand. Media Buying Agencies revenue has increased at a CAGR of 3.3% to a total of $13.8 billion in 2025, including an estimated 1.9% in the current year, while profit reaches 6.5%. The industry has witnessed rapid transformation driven by digital innovation and shifting consumer behaviors. Advertisers have gravitated toward digital platforms, spurred by the drastic transition from traditional media. This shift resulted in digital spending overtaking traditional media investments, with giants like Facebook, Google, and Amazon capturing significant market shares. The emergence of programmatic ad buying and data analytics has revolutionized how agencies target audiences, allowing for more precise and efficient campaigns. Amid this evolution, consolidation among major players like Omnicom and WPP has heightened competition, pushing smaller firms toward niche markets or out of the industry altogether. These dynamics have underscored the importance of adapting to technological advancements and economic changes to remain competitive. Over the next five years, businesses are poised to increase their advertising budgets to capitalize on rising consumer activity, providing significant opportunities for media buying agencies. The phase-out of third-party cookies and increasing emphasis on first-party data will drive agencies to focus on privacy-compliant strategies, while AI-driven programmatic advertising will continue to transform the industry. Agencies will expand services, offering integrated, multi-channel strategies and leveraging influencer marketing to tap into niche markets. The expansion of digital platforms has given access to niche markets that were harder to reach in the past. Companies increasingly turn to media buying agencies to seek integrated marketing solutions that harness cross-platform potential, driving revenue growth. Nonetheless, the proliferation of digital ad space, declining prices and waning demand for traditional advertising will limit industry growth. Overall, industry revenue is poised to hike at a CAGR of 1.8% to $15.1 billion in 2030.

As of June 2025, 24.2 percent of Facebook users in the United States were aged between 25 and 34 years, making up Facebook’s largest audience in the country. Overall, almost 19 percent of users belonged to the 18 to 24-year age group. Does everyone in the U.S. use Facebook? In 2024, there were approximately 250 million Facebook users in the U.S., a figure which is projected to steadily increase, and reach 262.8 million by 2028. Social media users in the United States have a very high awareness of the social media giant. Expectedly, 94 percent of users had heard of the brand in 2025. Although the vast majority of U.S. social networkers knew of Facebook, the likeability of the platform was not so impressive at 68 percent. Nonetheless, usage, loyalty, and buzz around the brand remained relatively high. Facebook, Meta, and the metaverse A strategic rebranding from Facebook to Meta Platforms in late 2021 boded well for the company in Mark Zuckerberg’s attempt to be strongly linked to the metaverse, and to be considered more than just a social media company. According to a survey conducted in the U.S. in early 2022, Meta Platforms is the brand that Americans most associated with the metaverse.  

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K-12 IT Infrastructure Spending Market in the US - 2021-2025

The K-12 IT infrastructure spending market size in the US is expected to reach a value of USD 9.59 billion, at a CAGR of 4.60%, during 2021-2025. This research study helps in a deep understanding of the underlying forces driving the market growth and current and potential target customers across segmentations. According to our comprehensive survey, factors such as the emergence of virtual schools are projected to significantly support market growth during the forecast period. View our sample report for insights on the latest trends and challenges that will have a far-reaching effect on the market growth.

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K-12 IT Infrastructure Spending Market Segments in the US

Get actionable insights on the K-12 IT infrastructure spending market in US segments to generate successful ROIs and focus your business strategy efforts where they are most likely to be effective. Navigate through market segmentation by end-user (commercial and government) and component (services, software, and hardware) in this K-12 IT infrastructure spending market in US report to pursue growth opportunities.

Furthermore, given the current pandemic situation and its significant effect on industries, it is essential to understand the vulnerable market segments and recovery scope. Our market research experts have evaluated the impact of COVID-19 across market segments for our clients to understand the long-term business implications and foresee opportunities to strengthen market foothold. Want a thorough qualitative and quantitative analysis on the post-pandemic K-12 IT infrastructure spending market in US predictions on-demand changes for 2021-2025? You can buy the report now with one easy click.

K-12 IT Infrastructure Spending Market Vendors in US and Competitive Analysis

    The K-12 IT infrastructure spending market in US is fragmented and the vendors are deploying organic and inorganic growth strategies to gain a competitive advantage. Find out about other well-thought-out business planning approaches of key players from our sample report.

    The unprecedented outbreak of COVID-19 last year impacted market segments that has had a ripple effect on various stakeholders. To make the most of the opportunities and recover from post COVID-19 impact, the market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments. Click here to get COVID-19 impact update.

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K-12 IT Infrastructure Spending Market in US Insights by End-user

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The K-12 IT infrastructure spending market in US share growth by the commercial segment will be significant during the forecast period. This report provides an accurate prediction of the contribution of all the segments to the growth of the K-12 IT infrastructure spending market size in the US.

From the K-12 IT infrastructure spending market in US segmentation insights, players can identify the demand pattern of target customers and make effective business plans to capture untapped segments. In addition, the analytical data on the segmentation will enable effective product and service positioning among the right end-users, which will facilitate significant exposure and growth for the vendors. Get updated actionable market insights on post COVID-19 impact on each segment.

K-12 IT Infrastructure Spending Market in US Drivers & Trends

Even if the success rate of a business is higher, every factor, including challenges, influencing any market growth needs to be considered to mitigate potential risks at an earlier development stage. One of the key factors impeding the K-12 IT infrastructure spending market growth in the US is the threat from open-source platforms. Purchase our express report to get exhaustive insights on the key industry trends, drivers, and challenges, which will help companies evaluate and build growth strategies.

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K-12 IT Infrastructure Spending Market in US Report Outlook

CAGR of the mark

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Working Age Population: Aged 15-64: All for the United States was 212006200.00000 Persons in June of 2025, according to the United States Federal Reserve. Historically, Working Age Population: Aged 15-64: All for the United States reached a record high of 212006200.00000 in June of 2025 and a record low of 135208700.00000 in January of 1977. Trading Economics provides the current actual value, an historical data chart and related indicators for Working Age Population: Aged 15-64: All for the United States - last updated from the United States Federal Reserve on August of 2025.

As of January 2024, Instagram was slightly more popular with men than women, with men accounting for 50.6 percent of the platform’s global users. Additionally, the social media app was most popular amongst younger audiences, with almost 32 percent of users aged between 18 and 24 years.

              Instagram’s Global Audience

              As of January 2024, Instagram was the fourth most popular social media platform globally, reaching two billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing.
              As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, followed by the United States with 169.7 million users.

              Who is winning over the generations?

              Even though Instagram’s audience is almost twice the size of TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly amongst younger audiences. TikTok was the most downloaded mobile app globally in 2022, generating 672 million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.

As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger.

              Teens and social media

              As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious.
              Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.

How high is the brand awareness of Current in the United States?When it comes to neobanking and neobrokerage users, brand awareness of Current is at **% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Current in the United States?In total, **% of U.S. neobanking and neobrokerage users say they like Current. However, in actuality, among the **% of U.S. respondents who know Current, **% of people like the brand.What is the usage share of Current in the United States?All in all, **% of neobanking and neobrokerage users in the United States use Current. That means, of the **% who know the brand, **% use them.How loyal are the customers of Current?Around **% of neobanking and neobrokerage users in the United States say they are likely to use Current again. Set in relation to the **% usage share of the brand, this means that **% of their customers show loyalty to the brand.What's the buzz around Current in the United States?In **********, about **% of U.S. neobanking and neobrokerage users had heard about Current in the media, on social media, or in advertising over the past four weeks. Of the **% who know the brand, that's ***, meaning at the time of the survey there's some buzz around Current in the United States.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

Which county has the most Facebook users?

              There are more than 378 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 193.8 million, 119.05 million, and 112.55 million Facebook users respectively.

              Facebook – the most used social media

              Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3,5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising.

              Facebook usage by device
              As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

In 2023, Meta Platforms had a total annual revenue of over 134 billion U.S. dollars, up from 116 billion in 2022. LinkedIn reported its highest annual revenue to date, generating over 15 billion USD, whilst Snapchat reported an annual revenue of 4.6 billion USD.

In 2024, connected TV (CTV) advertising spending in the United States amounted to ***** billion U.S. dollars. Advertising on CTVs is a growing trend combining the ease of online advertising and the reach of TV. Tailored, skippable ads can be served to target audiences while they are streaming video content on their TVs. At the current pace, CTV ad spend is expected to grow to ***** billion dollars by 2027. Marketers shift finances into CTV amid brand safety concerns U.S. marketers have been duly following the CTV boom, with nearly ** percent of them reallocating budgets from non-video digital ads in favor of CTV. However, not all is rosy in CTV-land, with ************** American marketers citing brand safety as a concern with the medium. Who are the largest CTV spenders? In 2023, the largest share of CTV ad spend in the U.S. was claimed by Disney-owned Hulu, with YouTube and Roku on its heels. While these three key platforms collectively nabbed almost ** percent of ad spending, CTV ad views were ruled by Roku, with its devices securing almost half of the ad views originating from CTV devices across the country.