We asked U.S. consumers about "Most used search engines by brand" and found that ******** takes the top spot, while ******** is at the other end of the ranking.These results are based on a representative online survey conducted in 2025 among 13,689 consumers in the United States.

In April 2025, Google accounted for ***** percent of the search market in the United States across all devices. Bing followed as the second leading search provider in the United States during the last examined month, with a share of around *** percent, among the engine's highest quotas registered in the country to date.

In April 2025, Google accounted for over ** percent of the mobile search market in the United States. With approximately ** percent reach among mobile audiences, Google Search is also one of the most popular mobile apps in the United States. DuckDuckGo and Yahoo! followed as the leading mobile search providers in the United States during the last examined month, with shares of around *** percent each.

As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

In February 2025, Microsoft Sites handled **** percent of all search queries in the United States. During the same period, Verizon Media (formerly known as Yahoo and Oath) had a search market share of little less than ** percent. Market leader Google generated **** percent of all core search queries in the United States.

From January 2018 to April 2023, Google alone concentrated between ***** and ** percent of the market share of online search engines in South America. Microsoft's Bing ranked second, with little more than * percent of the search engine market share in the region at its peak throughout the analyzed period.

Feature comparison matrix of Google alternative search engines

Welcome to APISCRAPY, where our comprehensive SERP Data solution reshapes your digital insights. SERP, or Search Engine Results Page, data is the pivotal information generated when users query search engines such as Google, Bing, Yahoo, Baidu, and more. Understanding SERP Data is paramount for effective digital marketing and SEO strategies.

Key Features:

Comprehensive Search Insights: APISCRAPY's SERP Data service delivers in-depth insights into search engine results across major platforms. From Google SERP Data to Bing Data and beyond, we provide a holistic view of your online presence.

Top Browser Compatibility: Our advanced techniques allow us to collect data from all major browsers, providing a comprehensive understanding of user behavior. Benefit from Google Data Scraping for enriched insights into user preferences, trends, and API-driven data scraping.

Real-time Updates: Stay ahead of online search trends with our real-time updates. APISCRAPY ensures you have the latest SERP Data to adapt your strategies and capitalize on emerging opportunities.

Use Cases:

SEO Optimization: Refine your SEO strategies with precision using APISCRAPY's SERP Data. Understand Google SERP Data and other key insights, monitor your search engine rankings, and optimize content for maximum visibility.

Competitor Analysis: Gain a competitive edge by analyzing competitor rankings and strategies across Google, Bing, and other search engines. Benchmark against industry leaders and fine-tune your approach.

Keyword Research: Unlock the power of effective keyword research with comprehensive insights from APISCRAPY's SERP Data. Target the right terms for your audience and enhance your SEO efforts.

Content Strategy Enhancement: Develop data-driven content strategies by understanding what resonates on search engines. Identify content gaps and opportunities to enhance your online presence and SEO performance.

Marketing Campaign Precision: Improve the precision of your marketing campaigns by aligning them with current search trends. APISCRAPY's SERP Data ensures that your campaigns resonate with your target audience.

Top Browsers Supported:

Google Chrome: Harness Google Data Scraping for enriched insights into user behavior, preferences, and trends. Leverage our API-driven data scraping to extract valuable information.

Mozilla Firefox: Explore Firefox user data for a deeper understanding of online search patterns and preferences. Benefit from our data scraping capabilities for Firefox to refine your digital strategies.

Safari: Utilize Safari browser data to refine your digital strategies and tailor your content to a diverse audience. APISCRAPY's data scraping ensures Safari insights contribute to your comprehensive analysis.

Microsoft Edge: Leverage Edge browser insights for comprehensive data that enhances your SEO and marketing efforts. With APISCRAPY's data scraping techniques, gain valuable API-driven insights for strategic decision-making.

Opera: Explore Opera browser data for a unique perspective on user trends. Our data scraping capabilities for Opera ensure you access a wealth of information for refining your digital strategies.

In summary, APISCRAPY's SERP Data solution empowers you with a diverse set of tools, from SERP API to Web Scraping, to unlock the full potential of online search trends. With top browser compatibility, real-time updates, and a comprehensive feature set, our solution is designed to elevate your digital strategies across various search engines. Stay ahead in the ever-evolving online landscape with APISCRAPY – where SEO Data, SERP API, and Web Scraping converge for unparalleled insights.

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You can check the fields description in the documentation: current Full database: https://docs.dataforseo.com/v3/databases/google/full/?bash; Historical Full database: https://docs.dataforseo.com/v3/databases/google/history/full/?bash.

Full Google Database is a combination of the Advanced Google SERP Database and Google Keyword Database.

Google SERP Database offers millions of SERPs collected in 67 regions with most of Google’s advanced SERP features, including featured snippets, knowledge graphs, people also ask sections, top stories, and more.

Google Keyword Database encompasses billions of search terms enriched with related Google Ads data: search volume trends, CPC, competition, and more.

This database is available in JSON format only.

You don’t have to download fresh data dumps in JSON – we can deliver data straight to your storage or database. We send terrabytes of data to dozens of customers every month using Amazon S3, Google Cloud Storage, Microsoft Azure Blob, Eleasticsearch, and Google Big Query. Let us know if you’d like to get your data to any other storage or database.

Between January 1st and December 31st, 2024, "Weather" was the most popular search query on the Google search engine. "Google" was ranked second, reaching an index point value of 93 relative to the top search query.

Snapshot img

Search Engine Optimization (SEO) Software Market Size 2025-2029

The search engine optimization (seo) software market size is forecast to increase by USD 40.05 billion, at a CAGR of 21.3% between 2024 and 2029.

The SEO Software Market is experiencing significant growth, driven by the increasing penetration of the Internet worldwide. The global digital transformation has led to an escalating demand for SEO solutions to optimize online presence and visibility. An additional key driver is the advent of advanced Artificial Intelligence (AI) technologies, which are revolutionizing SEO by enhancing user experience and delivering more accurate and personalized search results. However, this market is not without challenges. Data privacy concerns among end-users pose a significant obstacle, as companies must ensure they comply with stringent regulations, such as GDPR and CCPA, while maintaining effective SEO strategies.
Balancing user privacy with search engine optimization requirements is a delicate challenge that demands innovative solutions and strategic planning. Companies seeking to capitalize on market opportunities and navigate these challenges effectively must stay informed of the latest trends and best practices in SEO and data privacy regulations.

What will be the Size of the Search Engine Optimization (SEO) Software Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free Sample

The SEO software market continues to evolve, with new tools and techniques emerging to help businesses optimize their online presence. On-page optimization techniques, such as keyword difficulty scores and content strategy tools, remain essential for improving website performance. Local SEO optimization, website crawlability issues, and indexation monitoring tools are crucial for businesses targeting local markets and ensuring their websites are easily accessible to search engines. Content optimization features, data visualization tools, and image optimization techniques enable businesses to create engaging and optimized content for their audiences. AI-powered SEO tools, structured data validation, and SERP feature analysis offer insights into search engine behavior and user intent, providing valuable data for optimization strategies.

Backlink analysis software, website speed optimization, link building strategies, and video SEO strategies are essential for building a strong online presence and increasing visibility. Technical SEO capabilities, site audit functionalities, content promotion features, competitor SEO analysis, mobile SEO performance, conversion rate optimization, semantic keyword analysis, internal linking strategy, schema markup implementation, and keyword research tools are all critical components of a comprehensive SEO strategy. According to recent industry reports, the SEO software market is expected to grow by over 15% annually, reflecting the increasing importance of digital presence for businesses across sectors. For instance, a large e-commerce company reported a 20% increase in organic traffic after implementing a comprehensive SEO strategy using a combination of these tools and techniques.

How is this Search Engine Optimization (SEO) Software Industry segmented?

The search engine optimization (seo) software industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Deployment

  Cloud-based
  On-premises
  Hybrid


Product Type

  Desktop user
  Mobile user


Application

  Social media marketing
  Email marketing
  Content marketing


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    Spain
    UK


  APAC

    China
    India
    Japan


  Rest of World (ROW)

By Deployment Insights

The cloud-based segment is estimated to witness significant growth during the forecast period.

The cloud-based SEO software segment in the global market is witnessing significant growth due to the increasing preference for accessible, collaborative, and scalable solutions among professionals and teams. Cloud-based tools, such as Ahrefs, offer users the flexibility to access advanced SEO functionalities from any location with internet connectivity. This enables real-time collaboration, allowing team members to work together seamlessly on SEO projects, regardless of their physical proximity. The user experience of cloud-based SEO software is marked by its browser-based interfaces, ensuring a consistent and responsive experience across various devices. On-page optimization techniques, keyword difficulty scores, and local SEO optimization are essential features integrated into these tools.

Content str

Based on a survey conducted in 2019 among internet users in the United States, the majority of adults (36 percent) admitted they would switch search engines if it meant getting better quality results. Furthermore, 33.7 percent stated that knowing their data was not being collected by a platform would also encourage them to make the switch. Other factors listed included 'having fewer ads' and a well designed interface. Overall, there was a noticeable lean toward search result quality and data privacy when it came to search engine selection.

Google leads despite user preference for increased privacy

Despite a strong consumer call for data protection, Google topped the list when it came to search engines with 93 percent of Americans surveyed reporting to having used the popular search giant at some point during the past 4 weeks. In comparison, the second most popular platform Yahoo! had only been used by 31 percent of those surveyed. Meanwhile DuckDuckGo, the search engine most known for protecting user data and search history had only been used by 8 percent. Mobile search figures lean even more in Google's favor. Here, a similar share (93 percent) of the market as of January 2021 belonged to Google, while approximately 3 percent was held by DuckDuckGo.

Growth expected for search advertising

With search engines playing a significant role in internet use be it on desktop or mobile, companies and search platforms alike are seeing an increased opportunity in the field of search engine advertising. Nationwide spend in the industry reached an impressive 58.2 billion U.S. dollars in 2020, and was forecast to further rise to 66.2 billion within the following year.

Snapshot img

Recommendation Engine Market Size 2024-2028

The recommendation engine market size is forecast to increase by USD 1.66 billion, at a CAGR of 39.91% between 2023 and 2028.

The market is experiencing significant growth, driven by the increasing digitalization of various industries and the rising demand for personalized recommendations. As businesses strive to enhance customer experience and engagement, recommendation engines have become essential tools for delivering tailored product or content suggestions. However, this market is not without challenges. One of the most pressing issues is ensuring accuracy in data prediction. With the vast amounts of data being generated daily, the ability to analyze and make accurate predictions is crucial for the success of recommendation engines. This requires advanced algorithms and machine learning capabilities to effectively understand user behavior and preferences. Companies seeking to capitalize on this market's opportunities must invest in developing sophisticated recommendation engines that can navigate the complexities of data analysis and prediction, while also addressing the challenges related to data accuracy. By doing so, they will be well-positioned to meet the growing demand for personalized recommendations and stay competitive in the digital landscape.

What will be the Size of the Recommendation Engine Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
Request Free SampleThe market continues to evolve, driven by advancements in big data, machine learning, and artificial intelligence. These technologies enable the development of more sophisticated recommendation systems, which are finding applications across various sectors. Model evaluation and cloud computing play a crucial role in ensuring the accuracy and efficiency of these systems. Feature engineering and data visualization help in extracting insights from complex data sets, while collaborative filtering and search engines facilitate personalized recommendations. Ethical considerations, privacy concerns, and data security are becoming increasingly important in the development of recommendation engines. User behavior analysis and user interface design are essential for optimizing user experience. Offline recommendations and social media platforms are expanding the reach of recommendation systems, while predictive analytics and performance optimization enhance their effectiveness. Data preprocessing, data mining, and customer segmentation are integral to the data analysis phase of recommendation engine development. Real-time recommendations, natural language processing, and recommendation diversity are key features that differentiate modern recommendation systems from their predecessors. Hybrid recommendations, data enrichment, and deep learning are emerging trends in the market. Recommendation systems are transforming e-commerce platforms by improving product discovery and conversion rate optimization. Model training and algorithm optimization are ongoing processes to ensure recommendation accuracy and relevance. The market dynamics of recommendation engines are constantly unfolding, reflecting the continuous innovation and evolution in this field.

How is this Recommendation Engine Industry segmented?

The recommendation engine industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. End-userMedia and entertainmentRetailTravel and tourismOthersTypeCloudOn-premisesGeographyNorth AmericaUSEuropeGermanyAPACChinaIndiaJapanRest of World (ROW)

By End-user Insights

The media and entertainment segment is estimated to witness significant growth during the forecast period.In the digital age, recommendation engines have become an essential component for various industries, particularly in the media and entertainment segment. These engines utilize big data from content management systems and user behavior analysis to deliver accurate and relevant recommendations for articles, news, games, music, movies, and more. Advanced technologies like machine learning, artificial intelligence, and deep learning are integrated to enhance their capabilities. Recommendation engines segregate data based on categories, languages, and ratings, ensuring a personalized user experience. The surge in online platforms for content consumption has fueled the demand for recommendation engines. Social media platforms and e-commerce sites also leverage these engines for product discovery and conversion rate optimization. Privacy concerns and ethical considerations are addressed through data security measures and user profiling. Predictive analytics and performance optimization ensure recommendation relevanc

Travel Metasearch Engine Market Outlook

The global travel metasearch engine market size was valued at USD 4.25 billion in 2023 and is projected to reach USD 8.65 billion by 2032, growing at a compound annual growth rate (CAGR) of 8.5% during the forecast period. This remarkable growth can be attributed to the increasing preference for online travel bookings and the convenience offered by metasearch engines in comparing prices and options across various travel services. Travel metasearch engines have become an indispensable tool for travelers seeking the best deals on flights, hotels, car rentals, and vacation packages.

The rise of smartphone penetration and internet accessibility has been a significant growth driver for the travel metasearch engine market. With more individuals accessing the internet via their mobile devices, the demand for mobile-friendly travel search solutions has surged. Metasearch engines provide a seamless and user-friendly interface, enabling users to effortlessly compare prices and make informed decisions. Furthermore, advancements in artificial intelligence and machine learning have enhanced the accuracy and personalization of search results, further boosting market growth.

Another driving factor is the growing trend of digital transformation within the travel industry. Traditional travel agencies are increasingly adopting digital platforms to enhance their service offerings and stay competitive. Travel metasearch engines play a crucial role in this transformation by aggregating data from multiple sources and presenting it in a streamlined manner. This not only benefits consumers by offering them a wide range of options but also helps travel service providers reach a broader audience. Additionally, the integration of user reviews and ratings into metasearch platforms has empowered travelers to make more informed choices, thus driving market growth.

The COVID-19 pandemic has also played a role in reshaping the travel metasearch engine market. While the pandemic initially caused a decline in travel activities, it has subsequently led to an increased reliance on online travel booking platforms. As travel restrictions ease and vaccination rates increase, there is a pent-up demand for travel, further fueling the growth of metasearch engines. The pandemic has also highlighted the importance of flexibility in travel planning, with many travelers seeking options that offer free cancellations and modifications. Metasearch engines, with their comprehensive search capabilities, are well-positioned to cater to this demand.

Regionally, North America continues to dominate the travel metasearch engine market, followed by Europe and Asia Pacific. The high adoption rate of digital technologies and a well-established travel industry infrastructure are key factors driving the market in these regions. In contrast, emerging markets in the Asia Pacific and Latin America are expected to witness significant growth during the forecast period, driven by rising disposable incomes, increasing internet penetration, and a growing middle class with a penchant for travel. Additionally, government initiatives to promote tourism in these regions are likely to contribute to market expansion.

Type Analysis

The travel metasearch engine market can be segmented by type, including flight metasearch, hotel metasearch, car rental metasearch, vacation rental metasearch, and others. Each of these segments plays a crucial role in providing comprehensive travel solutions to consumers. Flight metasearch engines are highly popular, as they allow users to compare airfare from multiple airlines, including budget carriers. This segment is particularly beneficial for travelers seeking cost-effective flight options, as it aggregates data from various sources and presents the best deals available. The convenience and time-saving features of flight metasearch engines have made them a preferred choice for many travelers.

Hotel metasearch engines are another significant segment, offering users the ability to compare hotel prices, amenities, and user reviews across multiple booking platforms. This segment caters to both leisure and business travelers, helping them find accommodations that best suit their needs and budgets. The integration of user-generated content, such as reviews and ratings, adds an additional layer of trust and reliability to hotel metasearch engines. With the growing trend of "bleisure" travel, where individuals combine business and leisure trips, the demand for hotel metasearch engines is expected to rise further.

Car rent

The internet marketing services market is experiencing robust growth, driven by the increasing reliance of businesses, both large and small, on digital channels for customer acquisition and brand building. The market, encompassing services like search engine optimization (SEO), social media marketing (SMM), and other digital strategies, is projected to maintain a healthy Compound Annual Growth Rate (CAGR) – let's conservatively estimate this at 15% – throughout the forecast period of 2025-2033. This growth is fueled by several key factors: the escalating adoption of e-commerce, the rising penetration of smartphones and internet access globally, and the continuous evolution of digital marketing technologies and strategies. Large enterprises are major consumers of these services, investing heavily in comprehensive digital marketing strategies to enhance brand visibility and drive sales. However, the SME sector represents a significant and rapidly expanding market segment, demonstrating a strong appetite for cost-effective and results-oriented digital marketing solutions. The competitive landscape is dynamic, with numerous agencies specializing in niche areas alongside larger, full-service providers catering to a broad spectrum of client needs. Geographic variations exist, with North America and Europe currently holding significant market share, but rapid growth is expected in Asia-Pacific and other emerging markets. Challenges remain, including the evolving algorithm updates from search engines, the rising cost of digital advertising, and the need for continuous adaptation to emerging technologies. The segmentation of the market into application (Large Enterprises vs. SMEs) and type of service (SEO, SMM, Others) provides valuable insights into market dynamics. The "Others" segment, encompassing areas like email marketing, content marketing, and pay-per-click (PPC) advertising, is expected to show strong growth, reflecting the increasing sophistication of integrated digital marketing campaigns. While the US and other developed markets remain dominant, substantial growth opportunities exist in emerging economies where internet penetration is increasing rapidly and businesses are embracing digital strategies to expand their reach. The market is likely to witness consolidation through mergers and acquisitions as larger players seek to broaden their service offerings and geographic reach. Successfully navigating these challenges and capitalizing on growth opportunities will require agile adaptation, continuous innovation, and a deep understanding of the ever-changing digital landscape.

The Search Engine Optimization (SEO) software market is experiencing robust growth, projected to reach $14.39 billion in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 14.34% from 2025 to 2033. This expansion is fueled by several key drivers. The increasing reliance on digital marketing strategies by businesses of all sizes necessitates sophisticated SEO tools for improved online visibility and organic search rankings. Furthermore, the evolution of search engine algorithms and the growing complexity of SEO best practices are pushing businesses to adopt specialized software solutions. The market is segmented by deployment (cloud-based, on-premises, hybrid) and product type (desktop user, mobile user), with cloud-based solutions dominating due to their scalability and accessibility. North America and Europe currently hold significant market share, driven by high digital adoption rates and a strong presence of established players. However, the Asia-Pacific region is poised for substantial growth, fueled by increasing internet penetration and a burgeoning e-commerce sector. Competitive strategies amongst leading companies include product innovation, strategic partnerships, and aggressive marketing to capture a larger share of this expanding market. Industry risks include intense competition, rapid technological advancements requiring continuous adaptation, and the potential for disruptions caused by changes in search engine algorithms. The forecast period (2025-2033) anticipates continued market expansion, driven by the increasing demand for advanced SEO analytics, automation tools, and AI-powered functionalities. The hybrid deployment model is expected to witness significant growth as businesses seek to balance the benefits of cloud-based solutions with the security and control offered by on-premises systems. The mobile user segment is also poised for expansion, reflecting the increasing trend of mobile-first indexing and the significance of mobile search optimization. Geographic expansion into emerging markets will further fuel market growth. Continued innovation in areas such as keyword research, link building, and content optimization will be crucial for companies to maintain their competitive edge. The long-term outlook remains positive, reflecting the ongoing importance of SEO in driving online success.

Dataset Card for Dataset Name

This dataset card aims to be a base template for new datasets. It has been generated using this raw template.

  Dataset Details





  Dataset Description

Dataset Name: Google Search Trends Top Rising Search Terms Description: The Google Search Trends Top Rising Search Terms dataset provides valuable insights into the most rapidly growing search queries on the Google search engine. It offers a comprehensive collection of trending search… See the full description on the dataset page: https://huggingface.co/datasets/hoshangc/google_search_terms_training_data.

The global Search Engine Optimization (SEO) outsourcing services market is experiencing robust growth, driven by the increasing reliance of businesses on digital marketing strategies and the rising complexity of SEO techniques. The market, estimated at $50 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching an estimated value of $120 billion by 2033. This expansion is fueled by several key factors: the growing adoption of SEO by Small and Medium-sized Enterprises (SMEs) seeking to enhance their online visibility, the continuous evolution of search engine algorithms demanding specialized expertise, and the increasing demand for multilingual and international SEO services to tap into global markets. Key segments driving growth include on-page, off-page, and technical SEO, with a significant contribution from content SEO, reflecting the importance of high-quality, relevant content in organic search rankings. The market is geographically diverse, with North America and Europe representing significant shares, though the Asia-Pacific region shows strong potential for future growth due to its burgeoning digital economy and expanding internet penetration. While the market presents substantial opportunities, challenges remain. These include the high cost associated with retaining skilled SEO professionals, the increasing competition among outsourcing service providers, and the need for continuous adaptation to evolving search engine algorithms and best practices. The diversity of service offerings, ranging from basic on-page optimization to sophisticated international SEO strategies, caters to a broad spectrum of client needs. Leading players are focusing on specialized expertise, strategic partnerships, and technological innovation to maintain a competitive edge. The market is witnessing a consolidation trend, with larger firms acquiring smaller agencies, leading to a more concentrated market structure. Successful players are those that successfully adapt to the changing landscape of search engine algorithms, demonstrate a strong track record of delivering results, and possess a robust understanding of various niche markets and industry-specific SEO requirements.

SEO Software Market Outlook 2032

The global SEO Software Market size was USD 185.2 Million in 2023 and is likely to reach USD 550.28 Million by 2032, expanding at a CAGR of 11.6% during 2024–2032. The market growth is attributed to the optimization of websites to increase traffic and generate leads.



Search engine optimization (SEO) is a process used by organizations to enhance their website which leads to increased organic website searches. The SEO software helps to analyze website behavior, leading to increased website rankings. Several ways of optimization including website auditing, keyword research, video marketing, and others assist in boosting the website crawls.

• For instance, according to an analysis from video marketing tool Wyzowl 2023, nearly 91% of companies use video marketing tools for increasing website traffic.

SEO software helps in the conversion of sales organically without using outbound operations including calling or sending cold e-mails. Ranking is an important factor in website optimization, it helps businesses to stand out and generate sales. A website that is well-optimized by keeping all guidelines, ranks higher with useful content that matches users' intent. Thereby, all these factors help a website appear in the top Google searches and pave the way for the market in the coming years.

Impact of Artificial Intelligence on the SEO Software Market

Artificial intelligence has a significant impact on the market as it enhances tools and capabilities. The integration of Artificial intelligence (AI) into SEO software tools boosts their capacity to understand and interpret large amounts of data, thereby offering precise information to tailor SEO strategies more effectively. Moreover, AI automation offers more dynamic and efficient content optimization, meta-tag creation, and backlink an

This dataset contains a collection of around 2,000 HTML pages: these web pages contain the search results obtained in return to queries for different products, searched by a set of synthetic users surfing Google Shopping (US version) from different locations, in July, 2016.

Each file in the collection has a name where there is indicated the location from where the search has been done, the userID, and the searched product: no_email_LOCATION_USERID.PRODUCT.shopping_testing.#.html

The locations are Philippines (PHI), United States (US), India (IN). The userIDs: 26 to 30 for users searching from Philippines, 1 to 5 from US, 11 to 15 from India.

Products have been choice following 130 keywords (e.g., MP3 player, MP4 Watch, Personal organizer, Television, etc.).

In the following, we describe how the search results have been collected.

Each user has a fresh profile. The creation of a new profile corresponds to launch a new, isolated, web browser client instance and open the Google Shopping US web page.

To mimic real users, the synthetic users can browse, scroll pages, stay on a page, and click on links.

A fully-fledged web browser is used to get the correct desktop version of the website under investigation. This is because websites could be designed to behave according to user agents, as witnessed by the differences between the mobile and desktop versions of the same website.

The prices are the retail ones displayed by Google Shopping in US dollars (thus, excluding shipping fees).

Several frameworks have been proposed for interacting with web browsers and analysing results from search engines. This research adopts OpenWPM. OpenWPM is automatised with Selenium to efficiently create and manage different users with isolated Firefox and Chrome client instances, each of them with their own associated cookies.

The experiments run, on average, 24 hours. In each of them, the software runs on our local server, but the browser's traffic is redirected to the designated remote servers (i.e., to India), via tunneling in SOCKS proxies. This way, all commands are simultaneously distributed over all proxies. The experiments adopt the Mozilla Firefox browser (version 45.0) for the web browsing tasks and run under Ubuntu 14.04. Also, for each query, we consider the first page of results, counting 40 products. Among them, the focus of the experiments is mostly on the top 10 and top 3 results.

Due to connection errors, one of the Philippine profiles have no associated results. Also, for Philippines, a few keywords did not lead to any results: videocassette recorders, totes, umbrellas. Similarly, for US, no results were for totes and umbrellas.

The search results have been analyzed in order to check if there were evidence of price steering, based on users' location.

One term of usage applies:

In any research product whose findings are based on this dataset, please cite

@inproceedings{DBLP:conf/ircdl/CozzaHPN19, author = {Vittoria Cozza and Van Tien Hoang and Marinella Petrocchi and Rocco {De Nicola}}, title = {Transparency in Keyword Faceted Search: An Investigation on Google Shopping}, booktitle = {Digital Libraries: Supporting Open Science - 15th Italian Research Conference on Digital Libraries, {IRCDL} 2019, Pisa, Italy, January 31 - February 1, 2019, Proceedings}, pages = {29--43}, year = {2019}, crossref = {DBLP:conf/ircdl/2019}, url = {https://doi.org/10.1007/978-3-030-11226-4_3}, doi = {10.1007/978-3-030-11226-4_3}, timestamp = {Fri, 18 Jan 2019 23:22:50 +0100}, biburl = {https://dblp.org/rec/bib/conf/ircdl/CozzaHPN19}, bibsource = {dblp computer science bibliography, https://dblp.org} }