We asked U.S. consumers about "Most used search engines by brand" and found that ******** takes the top spot, while ******** is at the other end of the ranking.These results are based on a representative online survey conducted in 2025 among 15,502 consumers in the United States.

In April 2025, Google accounted for ***** percent of the search market in the United States across all devices. Bing followed as the second leading search provider in the United States during the last examined month, with a share of around *** percent, among the engine's highest quotas registered in the country to date.

In April 2025, Google accounted for over ** percent of the mobile search market in the United States. With approximately ** percent reach among mobile audiences, Google Search is also one of the most popular mobile apps in the United States. DuckDuckGo and Yahoo! followed as the leading mobile search providers in the United States during the last examined month, with shares of around *** percent each.

As of October 2025, Google represented ***** percent of the global online search engine referrals on desktop devices. Despite being much ahead of its competitors, this represents a modest increase from the previous months. Meanwhile, its longtime competitor Bing accounted for ***** percent, as tools like Yahoo and Yandex held shares of over **** percent and **** percent respectively. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of **** trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly ****** billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than ** percent of internet users in Russia used Yandex, whereas Google users represented little over ** percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over ** percent of users in Mexico said they used Yahoo.

From January 2018 to April 2023, Google alone concentrated between ***** and ** percent of the market share of online search engines in South America. Microsoft's Bing ranked second, with little more than * percent of the search engine market share in the region at its peak throughout the analyzed period.

Discover the booming social media search engine market! Our in-depth analysis reveals a $15 billion market in 2025, projecting a 15% CAGR through 2033. Learn about key drivers, trends, and regional insights for platforms like Facebook, Instagram, and TikTok. Explore market segmentation and top players.

You can check the fields description in the documentation: current Full database: https://docs.dataforseo.com/v3/databases/google/full/?bash; Historical Full database: https://docs.dataforseo.com/v3/databases/google/history/full/?bash.

Full Google Database is a combination of the Advanced Google SERP Database and Google Keyword Database.

Google SERP Database offers millions of SERPs collected in 67 regions with most of Google’s advanced SERP features, including featured snippets, knowledge graphs, people also ask sections, top stories, and more.

Google Keyword Database encompasses billions of search terms enriched with related Google Ads data: search volume trends, CPC, competition, and more.

This database is available in JSON format only.

You don’t have to download fresh data dumps in JSON – we can deliver data straight to your storage or database. We send terrabytes of data to dozens of customers every month using Amazon S3, Google Cloud Storage, Microsoft Azure Blob, Eleasticsearch, and Google Big Query. Let us know if you’d like to get your data to any other storage or database.

Discover the booming local search engine market! This in-depth analysis reveals key trends, growth drivers, and competitive landscapes, projecting market value to hundreds of billions by 2033. Learn about top players like Google, Yelp, and Facebook, and explore regional market shares.

This dataset contains current suggestions for the term "How to get a job at...", that Google gives, when users type the prompt into it's search engine on desktop. The data covers searches in the US, Canada, and UK, and only in the English language.

Recent research suggests that search volumes of the most popular search engine worldwide, Google, provided via Google Trends, could be associated with national suicide rates in the USA, UK, and some Asian countries. However, search volumes have mostly been studied in an ad hoc fashion, without controls for spurious associations. This study evaluated the validity and utility of Google Trends search volumes for behavioral forecasting of suicide rates in the USA, Germany, Austria, and Switzerland. Suicide-related search terms were systematically collected and respective Google Trends search volumes evaluated for availability. Time spans covered 2004 to 2010 (USA, Switzerland) and 2004 to 2012 (Germany, Austria). Temporal associations of search volumes and suicide rates were investigated with time-series analyses that rigorously controlled for spurious associations. The number and reliability of analyzable search volume data increased with country size. Search volumes showed various temporal associations with suicide rates. However, associations differed both across and within countries and mostly followed no discernable patterns. The total number of significant associations roughly matched the number of expected Type I errors. These results suggest that the validity of Google Trends search volumes for behavioral forecasting of national suicide rates is low. The utility and validity of search volumes for the forecasting of suicide rates depend on two key assumptions (“the population that conducts searches consists mostly of individuals with suicidal ideation”, “suicide-related search behavior is strongly linked with suicidal behavior”). We discuss strands of evidence that these two assumptions are likely not met. Implications for future research with Google Trends in the context of suicide research are also discussed.

Context

If you are satisfied in data and code, please upvote :)👍 The investing is necessary for everyone's future. I think that just knowing the meaning of the variables without interpreting this dataset is enough to study. This data is google trends of stock (Dow, S&P500 index, Nasdaq index to update later) from pytrends (It is not official). Contains value of trend's result normalized as date of about 1 year (2020-06-14, 2021-06-06).

The data format is received as json and can be used as a data frame. The script used can be checked at Github repository and if you want longer time scale data or up-to-date data, please run the script from the link. And also, if you want to compare stock's recent price, you should check this data set and refer to the Notebook.

If you interest this data and code, Pleases see notebooks of strategy :)

I'm still learning Python, so if you find messy code execution or have a better way of doing it, let me know!! and Please contact me :) I think it will be a good study.

Content

• In Trend_sp500.json It is presented that trend of google to be normalized by index of S&P500

• In Trend_dow.json. It is presented that trend of google to be normalized by index of Dow

All data is presented recently. If you want the statements before, Pleases check and fix below code.

Acknowledgements

I'm studying physics and writing code of python and c++. However I'm not used to it yet and also English :(. Let you know if it is not correctly for code and English :🙏

Inspiration

It is funning model comparing trend of google if it has correlation or not.

This data is highly likely to be used for various analyzes, and it is considered to be basic data for understanding the stock's market. Let's study together and find the best model!

If you are satisfied in data and code,Please see another data sets like S&P500 price and financial statements, Dow price and financial statements

Discover the booming Search Engine Marketing (SEM) market. Our analysis reveals a $150 billion market in 2025, projected to grow at 12% CAGR until 2033. Learn about key drivers, trends, and top players like Google, Bing, and Baidu. Get insights into regional market shares and future projections.

The internet marketing services market is experiencing robust growth, driven by the increasing reliance of businesses, both large and small, on digital channels for customer acquisition and brand building. The market, encompassing services like search engine optimization (SEO), social media marketing (SMM), and other digital strategies, is projected to maintain a healthy Compound Annual Growth Rate (CAGR) – let's conservatively estimate this at 15% – throughout the forecast period of 2025-2033. This growth is fueled by several key factors: the escalating adoption of e-commerce, the rising penetration of smartphones and internet access globally, and the continuous evolution of digital marketing technologies and strategies. Large enterprises are major consumers of these services, investing heavily in comprehensive digital marketing strategies to enhance brand visibility and drive sales. However, the SME sector represents a significant and rapidly expanding market segment, demonstrating a strong appetite for cost-effective and results-oriented digital marketing solutions. The competitive landscape is dynamic, with numerous agencies specializing in niche areas alongside larger, full-service providers catering to a broad spectrum of client needs. Geographic variations exist, with North America and Europe currently holding significant market share, but rapid growth is expected in Asia-Pacific and other emerging markets. Challenges remain, including the evolving algorithm updates from search engines, the rising cost of digital advertising, and the need for continuous adaptation to emerging technologies. The segmentation of the market into application (Large Enterprises vs. SMEs) and type of service (SEO, SMM, Others) provides valuable insights into market dynamics. The "Others" segment, encompassing areas like email marketing, content marketing, and pay-per-click (PPC) advertising, is expected to show strong growth, reflecting the increasing sophistication of integrated digital marketing campaigns. While the US and other developed markets remain dominant, substantial growth opportunities exist in emerging economies where internet penetration is increasing rapidly and businesses are embracing digital strategies to expand their reach. The market is likely to witness consolidation through mergers and acquisitions as larger players seek to broaden their service offerings and geographic reach. Successfully navigating these challenges and capitalizing on growth opportunities will require agile adaptation, continuous innovation, and a deep understanding of the ever-changing digital landscape.

The Search Engine Optimization (SEO) software market is experiencing robust growth, projected to reach $14.39 billion in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 14.34% from 2025 to 2033. This expansion is fueled by several key drivers. The increasing reliance on digital marketing strategies by businesses of all sizes necessitates sophisticated SEO tools for improved online visibility and organic search rankings. Furthermore, the evolution of search engine algorithms and the growing complexity of SEO best practices are pushing businesses to adopt specialized software solutions. The market is segmented by deployment (cloud-based, on-premises, hybrid) and product type (desktop user, mobile user), with cloud-based solutions dominating due to their scalability and accessibility. North America and Europe currently hold significant market share, driven by high digital adoption rates and a strong presence of established players. However, the Asia-Pacific region is poised for substantial growth, fueled by increasing internet penetration and a burgeoning e-commerce sector. Competitive strategies amongst leading companies include product innovation, strategic partnerships, and aggressive marketing to capture a larger share of this expanding market. Industry risks include intense competition, rapid technological advancements requiring continuous adaptation, and the potential for disruptions caused by changes in search engine algorithms. The forecast period (2025-2033) anticipates continued market expansion, driven by the increasing demand for advanced SEO analytics, automation tools, and AI-powered functionalities. The hybrid deployment model is expected to witness significant growth as businesses seek to balance the benefits of cloud-based solutions with the security and control offered by on-premises systems. The mobile user segment is also poised for expansion, reflecting the increasing trend of mobile-first indexing and the significance of mobile search optimization. Geographic expansion into emerging markets will further fuel market growth. Continued innovation in areas such as keyword research, link building, and content optimization will be crucial for companies to maintain their competitive edge. The long-term outlook remains positive, reflecting the ongoing importance of SEO in driving online success.

Based on a survey conducted in 2019 among internet users in the United States, the majority of adults (36 percent) admitted they would switch search engines if it meant getting better quality results. Furthermore, 33.7 percent stated that knowing their data was not being collected by a platform would also encourage them to make the switch. Other factors listed included 'having fewer ads' and a well designed interface. Overall, there was a noticeable lean toward search result quality and data privacy when it came to search engine selection.

Google leads despite user preference for increased privacy

Despite a strong consumer call for data protection, Google topped the list when it came to search engines with 93 percent of Americans surveyed reporting to having used the popular search giant at some point during the past 4 weeks. In comparison, the second most popular platform Yahoo! had only been used by 31 percent of those surveyed. Meanwhile DuckDuckGo, the search engine most known for protecting user data and search history had only been used by 8 percent. Mobile search figures lean even more in Google's favor. Here, a similar share (93 percent) of the market as of January 2021 belonged to Google, while approximately 3 percent was held by DuckDuckGo.

Growth expected for search advertising

With search engines playing a significant role in internet use be it on desktop or mobile, companies and search platforms alike are seeing an increased opportunity in the field of search engine advertising. Nationwide spend in the industry reached an impressive 58.2 billion U.S. dollars in 2020, and was forecast to further rise to 66.2 billion within the following year.

This dataset contains a collection of around 2,000 HTML pages: these web pages contain the search results obtained in return to queries for different products, searched by a set of synthetic users surfing Google Shopping (US version) from different locations, in July, 2016. Each file in the collection has a name where there is indicated the location from where the search has been done, the userID, and the searched product: no_email_LOCATION_USERID.PRODUCT.shopping_testing.#.html The locations are Philippines (PHI), United States (US), India (IN). The userIDs: 26 to 30 for users searching from Philippines, 1 to 5 from US, 11 to 15 from India. Products have been choice following 130 keywords (e.g., MP3 player, MP4 Watch, Personal organizer, Television, etc.). In the following, we describe how the search results have been collected. Each user has a fresh profile. The creation of a new profile corresponds to launch a new, isolated, web browser client instance and open the Google Shopping US web page. To mimic real users, the synthetic users can browse, scroll pages, stay on a page, and click on links. A fully-fledged web browser is used to get the correct desktop version of the website under investigation. This is because websites could be designed to behave according to user agents, as witnessed by the differences between the mobile and desktop versions of the same website. The prices are the retail ones displayed by Google Shopping in US dollars (thus, excluding shipping fees). Several frameworks have been proposed for interacting with web browsers and analysing results from search engines. This research adopts OpenWPM. OpenWPM is automatised with Selenium to efficiently create and manage different users with isolated Firefox and Chrome client instances, each of them with their own associated cookies. The experiments run, on average, 24 hours. In each of them, the software runs on our local server, but the browser's traffic is redirected to the designated remote servers (i.e., to India), via tunneling in SOCKS proxies. This way, all commands are simultaneously distributed over all proxies. The experiments adopt the Mozilla Firefox browser (version 45.0) for the web browsing tasks and run under Ubuntu 14.04. Also, for each query, we consider the first page of results, counting 40 products. Among them, the focus of the experiments is mostly on the top 10 and top 3 results. Due to connection errors, one of the Philippine profiles have no associated results. Also, for Philippines, a few keywords did not lead to any results: videocassette recorders, totes, umbrellas. Similarly, for US, no results were for totes and umbrellas. The search results have been analyzed in order to check if there were evidence of price steering, based on users' location. One term of usage applies: In any research product whose findings are based on this dataset, please cite @inproceedings{DBLP:conf/ircdl/CozzaHPN19, author = {Vittoria Cozza and Van Tien Hoang and Marinella Petrocchi and Rocco {De Nicola}}, title = {Transparency in Keyword Faceted Search: An Investigation on Google Shopping}, booktitle = {Digital Libraries: Supporting Open Science - 15th Italian Research Conference on Digital Libraries, {IRCDL} 2019, Pisa, Italy, January 31 - February 1, 2019, Proceedings}, pages = {29--43}, year = {2019}, crossref = {DBLP:conf/ircdl/2019}, url = {https://doi.org/10.1007/978-3-030-11226-4_3}, doi = {10.1007/978-3-030-11226-4_3}, timestamp = {Fri, 18 Jan 2019 23:22:50 +0100}, biburl = {https://dblp.org/rec/bib/conf/ircdl/CozzaHPN19}, bibsource = {dblp computer science bibliography, https://dblp.org} }

Discover the booming SEO outsourcing market! Our analysis reveals a $50 billion market in 2025, projected to reach $120 billion by 2033, driven by SMEs, evolving algorithms, and global expansion. Learn key trends, regional breakdowns, and top companies in this dynamic sector.

This dataset compares how much U.S. adults trust ChatGPT relative to Google Search, including responses from a 2025 national survey measuring perceptions of AI accuracy and reliability.

Snapshot img

Digital Marketing Spending Market Size 2025-2029

The digital marketing spending market size is forecast to increase by USD 365.1 billion, at a CAGR of 8.5% between 2024 and 2029.

Major Market Trends & Insights

APAC dominated the market and accounted for a 46% growth during the forecast period.
By the Application - Mobile devices segment was valued at USD 299.90 billion in 2023
By the Type - Search ads segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 112.99 billion
Market Future Opportunities: USD 365.10 billion 
CAGR : 8.5%
APAC: Largest market in 2023

Market Summary

The market is a dynamic and ever-evolving landscape, with businesses increasingly allocating significant resources to digital channels for customer engagement and brand visibility. According to recent studies, digital marketing expenditures are projected to surpass traditional marketing budgets by 2024, representing a substantial shift in marketing investments. This trend is driven by the growing importance of online presence and the increasing effectiveness of digital marketing strategies. For instance, social media advertising has seen a 10% year-on-year growth, while search engine marketing continues to dominate the digital marketing landscape with a 40% market share. Moreover, the emergence of programmatic advertising and the expansion of video marketing have added new dimensions to the market.
Despite these opportunities, challenges persist, with concerns over ad fraud and brand safety continuing to impact digital marketing investments. Nevertheless, the market's continuous evolution and the ongoing adoption of advanced technologies are expected to drive growth and innovation in the digital marketing sector.

What will be the Size of the Digital Marketing Spending Market during the forecast period?

Explore market size, adoption trends, and growth potential for digital marketing spending market Request Free Sample

Digital marketing spending continues to be a significant investment for businesses, with current market performance registering at over 40% of the total advertising budget. This figure underscores the growing importance of digital channels in reaching and engaging consumers. Looking ahead, future growth expectations indicate a steady increase, with a projected expansion of over 15% yearly. A comparison of key numerical data reveals an intriguing trend. In 2020, approximately 64% of companies allocated their marketing budgets to search engine marketing, while social media marketing accounted for 22%.
By contrast, the latest statistics suggest a shift, with search engine marketing holding a 58% share and social media marketing capturing a 28% slice of the pie. This comparison underscores the evolving nature of digital marketing spending, with businesses continually reallocating resources to maximize their return on investment.

How is this Digitaling Spending Industry segmented?

The digitaling spending industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Application

  Mobile devices
  Desktops


Type

  Search ads
  Display ads
  Social media
  E-mail marketing
  Others


Industries

  Retail
  E-Commerce
  Healthcare
  Financial Services
  Travel and Hospitality


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Application Insights

The mobile devices segment is estimated to witness significant growth during the forecast period.

In the ever-evolving digital marketing landscape, businesses continue to allocate significant resources towards various online advertising formats and strategies. Display advertising formats, such as banners and video ads, accounted for 31.1% of total digital Ad Spending in 2020. Search advertising strategies, like pay-per-click (PPC) campaigns, claimed a 41.5% share of the market. Marketing automation tools, real-time bidding strategies, and marketing technology stacks are essential components of digital marketing, with automation tools seeing a 24.4% increase in usage in 2021. Digital marketing return on investment (ROI) is a critical consideration, with businesses aiming for conversion rate optimization and affiliate marketing programs to boost revenue.

Local SEO optimization, email marketing automation, and landing page design are crucial for businesses targeting specific geographic areas or customer segments. Video marketing production, website analytics tracking, and social media advertising are also es

As of June 2024, the index score of United States customer satisfaction with internet search engines and information was 80 out of 100 index points. Leading search engine Google ranked with 81 index points, while DuckDuckGo scored 79 index points, as major alternative engines like Bing And Yahoo! ranked at 77 index points each, as well as other non-listed tools scored 77 index points.