The Report Covers North America ATV & UTV Market Share by Manufacturer and is Segmented by Vehicle Type (Sport ATV and UTV), Application Type (Sports, Agriculture, and Other Application Types), Fuel Type (Gasoline-Powered and Electric-Powered), and Country (United States, Canada, and Rest of North America. The Report Offers Market Size and Forecast in Terms of Value in USD for all the Above Segments.

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ATV and UTV Market Size 2025-2029

The ATV and UTV market size is forecast to increase by USD 6.15 billion at a CAGR of 8.5% between 2024 and 2029.

The All-Terrain Vehicles (ATV) and Utility Terrain Vehicles (UTV) market is experiencing significant growth, driven by the increasing trend toward adventurous sporting activities and the growing automation in these vehicles. This market caters to a diverse customer base, including outdoor enthusiasts, farmers, and commercial users. The automation trend is transforming these vehicles with advanced features such as improved suspension systems, enhanced powertrains, and sophisticated safety systems. However, the market also faces challenges, primarily due to environmental concerns arising from the use of ATVs and UTVs. Governments and regulatory bodies are imposing stricter emission norms and noise regulations, which may increase the cost of production and impact profitability. Additionally, concerns over the impact of these vehicles on the environment, particularly in sensitive areas, may limit their usage. Companies in this market must navigate these challenges by investing in research and development to create eco-friendly vehicles and engaging in advocacy efforts to promote responsible use. By capitalizing on the growth drivers and addressing the challenges effectively, market participants can seize opportunities and maintain a competitive edge.

What will be the Size of the ATV and UTV Market during the forecast period?

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The recreational off-highway vehicle (ROV) market, encompassing both All-Terrain Vehicles (ATVs) and Utility Terrain Vehicles (UTVs), experiences continuous growth due to increasing popularity in adventure sports and extreme recreational activities. These vehicles offer navigational aids, troop transportation, and passenger carrying capacity, making them versatile for various applications. However, concerns regarding noise pollution, vegetation damage, and soil erosion persist, leading to ongoing discussions about government rules and infrastructure development. Safety features, such as sophisticated suspension systems and emission control mechanisms, are increasingly important for both consumers and regulators. Product innovation and diversification, including gasoline-powered, lithium ion powered, and hybrid models, cater to a wide range of consumer preferences.
Additionally, application expansion into sectors like tactical missions, nature exploration, and emergency services, contributes to the market's growth. The ROV industry faces challenges, including high maintenance costs, fuel type concerns, and wildlife habitat preservation. Balancing recreational activities with environmental considerations remains a key focus. Domestic manufacturing and dealer networks ensure a steady supply of vehicles for the expanding market. Overall, the ROV market continues to evolve, driven by consumer demand for versatile, powerful, and eco-friendly recreational vehicles.

How is this ATV and UTV Industry segmented?

The ATV and UTV industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Fuel Type

  Gasoline powered
  Diesel powered
  Electric powered
  Solar powered


Application

  Sports
  Utility
  Others


Vehicle Type

  UTV
  ATV


Product Type

  400 CC to 800 CC
  Less than 400 CC
  More than 800 CC


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    UK


  APAC

    China
    India
    Japan


  Middle East and Africa

    South Africa


  South America

    Brazil

By Fuel Type Insights

The gasoline powered segment is estimated to witness significant growth during the forecast period. The market is primarily driven by the gasoline-powered segment, which accounted for the largest market share in 2024. Gasoline-powered ATVs and UTVs are widely used due to their rapid acceleration and the availability of a vast network of fuel stations. These vehicles are preferred for off-road adventures, military applications, and recreational activities. Gasoline engines are favored for their lower emissions, reduced vibration, and noise levels compared to diesel engines. Additionally, engine downsizing in gasoline engines makes them lighter and more compact than diesel engines.

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The gasoline powered segment was valued at USD 3.98 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 60% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forec

The U.S. Utility Terrain Vehicle (UTV) market report offers a thorough competitive analysis, mapping key players’ strategies, market share, and business models. It provides insights into competitor dynamics, helping companies align their strategies with the current market landscape and future trends.

In 2019, North America was the largest market for electric all-terrain and utility-terrain vehicles. The market in this region reached just under *** million U.S. dollars, over ******** the size of Europe, which came in as the second market for these vehicles. The market for electric ATV and UTV encompasses both hybrid electric and battery electric models.

U.S. ATV and UTV Market was valued at USD 4.54 billion in 2023 and is expected to reach USD 5.75 billion by 2030 with a CAGR of 2.7%

The U.S. Electric UTV And ATV Powertrain Market size was valued at USD 304.5 million in 2023 and is projected to reach USD 600.98 million by 2032, exhibiting a CAGR of 10.2 % during the forecasts period. The subject of this report is the U. S. Electric UTV and ATV Powertrain Market, covering electric powertrain systems for use in utility task vehicles and all-terrain vehicles. These powertrains refer to new-generation power plants that operate electric motors instead of the typical internal combustion engines and some of the merits include the following; Uses are for leisure, course use, and carrying out works on countryside or industrial premises, for example, on farms. Some trends in the market are solutions for improving the battery technology for greater range and faster recharging of the batteries, improved efficiency of the electric motor, and focus on reducing emission from vehicles and making vehicles environmentally friendly. It is stimulated by the socio-political forces for green solutions as well as consumers’ need for cleaner alternatives in the market and governmental or legal demands for cleaner emissions in the market.

Report Overview The Global Utility Terrain Vehicles Market size is expected to be worth around USD 12.8 Billion by 2034, from USD 7.3 Billion in 2024, growing at a CAGR of 5.8% during the forecast period from 2025 to 2034. This growth is driven by increasing demand for off-road recreational activities, advancements in vehicle performance, and growing adoption across industries such as agriculture and forestry.

Key Takeaways

Global Utility Terrain Vehicles Market size expected to reach USD 12.8 Billion by 2034, growing at a CAGR of 5.8% from 2025 to 2034. Gasoline dominated the By Propulsion Analysis segment in 2024, holding a 70.1% market share. UTVs with engine displacements between 400 CC and 800 CC led the By Displacement Analysis segment in 2024, accounting for 54.9% of the market share. The Utility application dominated the By Application Analysis segment in 2024, with a substantial market share. North America holds 48.1% of the global UTV market share, valued at USD 3.5 Billion

As revealed in the latest study compiled by experienced analysts at Fact.MR, revenue from the global recreational off-highway vehicle market is calculated to increase from US$ 19.81 billion in 2024 to US$ 68.45 billion by the end of 2034 at 13.2% CAGR.

Country-wise Insights

Category-wise Insights

From 2022-2030, the off-road vehicle market is forecast to expand from US$22.79 billion to US$33.44 billion, representing a compound annual growth rate (CAGR) of 5.9%. Market size, growth, share

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Electric Sports Utility Vehicle Market Size 2024-2028

The electric sports utility vehicle (e-SUV) market size is forecast to increase by USD 181.1 billion at a CAGR of 35.85% between 2023 and 2028.

The market is experiencing significant growth due to increasing consumer interest and sales, decreasing costs of automotive lithium-ion batteries, and government incentives and subsidies. These factors have fueled the adoption of battery electric vehicles (BEVs) and electric cars by automakers, who are heavily investing in this technology. Additionally, the emergence of wireless charging systems for EVs is further enhancing the convenience and appeal of e-SUVs. However, the high cost of ownership of e-SUVs, including the cost of batteries and charging infrastructure, remains a challenge for the market. Despite this, the market is expected to continue growing as technological advancements and economies of scale lead to cost reductions and increased efficiency.

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Electric Sports Utility Vehicles (eSUVs) are gaining popularity In the automotive industry as consumers shift towards zero-emission mobility solutions. These vehicles offer the spacious interiors and robust performance of traditional SUVs, but with the added benefit of being powered by batteries instead of combustion fuel engines. ESUVs come in various forms, including hybrid SUVs that use both electric motors and ICE vehicles for power. All-wheel and four-wheel drive eSUVs provide excellent traction and handling, making them suitable for various driving conditions. The batteries and motors used in eSUVs are essential components, with advancements in fuel-efficient mobility solutions reducing battery costs and increasing range.
However, supply chain disruptions and R&D operations pose challenges for eSUV manufacturers. Major players In the eSUV market include Mercedes-Benz, which has an electrification strategy focusing on battery cost reduction and the use of advanced batteries like LFP and lithium-sulfur batteries. The eSUV market is segmented into compact, midsize, and full-size segments, with each offering unique body and chassis designs. The charging infrastructure development is crucial for the widespread adoption of eSUVs, and gasoline-powered vehicles continue to face competition from their electric counterparts due to growing environmental awareness.

How is this Electric Sports Utility Vehicle (e-Suv) Industry segmented and which is the largest segment?

The electric sports utility vehicle (e-SUV) industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Propulsion

  Battery electric vehicle
  Hybrid vehicle


Type

  Small and medium size
  Large size


Geography

  APAC

    China
    Japan


  North America

    US


  Europe

    Germany
    Norway


  South America



  Middle East and Africa

By Propulsion Insights

The battery electric vehicle segment is estimated to witness significant growth during the forecast period.

The market is witnessing significant growth due to the increasing preference for zero-emission vehicles and the drive towards fuel-efficient mobility solutions. Traditional combustion fuel engine SUVs are being replaced by electric and hybrid SUVs, which offer all-wheel and four-wheel drive capabilities, longer driving ranges, and improved speed optimization. Companies are investing heavily in R&D operations to reduce battery costs and improve the performance of lithium-ion batteries, such as LFP and lithium-sulfur batteries. Tata Motors, Mercedes-Benz, Lotus Cars, and other automakers are accelerating their electrification strategies to meet the growing demand for e-SUVs. Governments and organizations, including the Department of Energy (DOE), are also playing a crucial role In the development of the electric vehicle ecosystem by providing incentives and investing in charging infrastructure. Traditional combustion fuel engine SUVs are being replaced by utility vehicles such as electric and hybrid SUVs, which offer all-wheel and four-wheel drive capabilities, longer driving ranges, and improved speed optimization.

The e-SUV market can be segmented into compact, midsize, and full-size segments based on body, chassis, powertrain, battery, and electronics. The market is expected to continue its growth trajectory as consumers become more environmentally aware and the charging infrastructure becomes more widespread.

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The Battery electric vehicle segment was valued at USD 10.33 billion in 2018 and showed

ATV manufacturers have faced notable volatility through the current period. Since these products are highly discretionary, severe economic uncertainty contributed to sharp declines and weak profit. Manufacturers capitalized on lockdown restrictions and stimulus checks to create massive growth opportunities in 2021. Even so, plummeting consumer confidence, volatile inflation and climbing interest rates curtailed growth. Overall, revenue contracted at an expected CAGR of 2.7% to $5.1 billion through the current period, despite a 0.1% gain in 2024, where profit reached 5.6%. Manufacturers have also dealt with soaring input costs and supply chain disruptions following the pandemic and the Russian invasion of Ukraine. Major input prices, including steel, plastic and electronic components, surged, forcing many companies to absorb added costs. While some companies were able to leverage strong brand names and reputations to pass costs onto buyers, smaller, niche manufacturers largely endured weak returns. Surging import penetration has also posed a major threat to domestic ATV manufacturers. Manufacturers, particularly in China and Mexico, have leveraged lower wage, production and compliance costs to undercut domestic producers and capture generic ATV and parts markets. This trend has pushed many smaller domestic manufacturers to prioritize niches like custom-built ATVs. Demand for ATVs will largely recover and stabilize through the outlook period. Stronger economic conditions, highlighted by normalizing interest rates, climbing consumer confidence and spending and falling unemployment, will encourage individuals to spend more on recreation, leisure and sports. Buyers will largely express a greater willingness to purchase new ATVs and trade up to more expensive models with added features. Innovation will also drive growth; electric-powered vehicles will attract environmentally-conscious buyers, opening up new markets for manufacturers. Overall, revenue will rebound at an estimated CAGR of 1.8% to $5.5 billion through the outlook period, where profit will reach 6.4%.

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Multi Utility Vehicle Rental Market Size 2024-2028

The multi utility vehicle (MUV) rental market size is forecast to increase by USD 14.13 billion at a CAGR of 23.59% between 2023 and 2028.

The market is experiencing significant growth due to several key factors. The travel and tourism industry's expansion is driving demand for MUV rentals, as these vehicles offer ample space for luggage and seating for larger groups. Additionally, the integration of advanced digital technologies, such as mobile apps, analytics, GPS, telematics, and predictive analytics, is revolutionizing the car rental industry. These technologies enable real-time fleet management, insurance tracking, and customer service, enhancing the overall rental experience. Furthermore, the rise of car-sharing services and the increasing popularity of smartphone usage are making MUV rentals more accessible and convenient than ever before. The adoption of autonomous vehicles and e-commerce platforms is also expected to transform the market landscape in the coming years.

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The market represents a significant segment within the global automotive industry, catering to the growing demand for versatile and spacious vehicles for various applications. According to the World Tourism Organization, the tourism sector's continuous expansion fuels the need for MUVs, particularly for road trips and recreational activities. Car sharing, subscription services, and leasing choices have emerged as popular alternatives to automobile ownership for infrequent MUV users. MUV rentals are increasingly preferred by travelers, particularly air travelers, for their durability, stability, and looks. Recreational vehicle parks and campgrounds are key markets for MUVs, as they offer flexibility and convenience for outdoor enthusiasts.
In addition, MUVs find applications in logistics, construction, and vehicle fleet management, making them an essential asset for businesses. Cost-conscious customers seek advanced features, safety systems, connectivity options, and fleet management systems when choosing MUV models. Specialized MUV configurations cater to specific industries, such as passenger vans for transportation services. The market is witnessing the integration of online registration, self-service kiosks, and advanced technologies to streamline the rental process. 

How is this Multi Utility Vehicle (MUV) Rental Industry segmented and which is the largest segment?

The industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Type

  Passenger vehicles
  Cargo vehicles


Application

  Leisure
  Commercial


Geography

  North America

    US


  Europe

    Germany
    France
    Italy


  APAC

    China


  Middle East and Africa



  South America

By Type Insights

The passenger vehicles segment is estimated to witness significant growth during the forecast period.

The market is experiencing significant growth due to the increasing preference for cost-effective transportation solutions among consumers. MUVs, which offer passenger capacity and cargo space, are particularly popular choices for groups, families, and business travelers. Major car rental companies, such as Enterprise Holdings and Sixt, provide these vehicles at an average price of around USD300 per day, making them an attractive alternative to car ownership for infrequent users. The rise in urbanization and global internet penetration has increased awareness about MUV renting, leading to its popularity in regions like North America and Europe. Additionally, the advent of car sharing, subscription services, and leasing choices has further boosted the market.

Online booking platforms and mobile applications offer convenience, while telematics enable real-time tracking, remote diagnostics, fuel level monitoring, and position tracking. This modern approach to transportation aligns with the needs of millennial travelers and the digital market. MUVs cater to various industries, including logistics, construction, and hospitality, and come with advanced features, safety systems, and connectivity options. Fleet management software and predictive analytics tools facilitate inventory management and fleet optimization. MUV rentals offer a reliable transportation option for leisure and commercial purposes, while also addressing concerns around carbon emissions and ecological sustainability through the adoption of electric MUV fleets and micro-mobility options.

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The Passenger vehicles segment was valued at USD 3.68 billion in 2018 and showed a

In 2024, the U.S. market for light truck and utility vehicles increased by 5.1% to $277.7B, rising for the fourth consecutive year after two years of decline. Over the period under review, the total consumption indicated a prominent increase from 2013 to 2024: its value increased at an average annual rate of +6.1% over the last eleven-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period.

Military Light Utility Vehicle Market Outlook

The global military light utility vehicle market size was valued at approximately USD 8.2 billion in 2023 and is expected to reach USD 21.6 billion by 2032, growing at a CAGR of 11.3% during the forecast period from 2024 to 2032. This significant growth can be attributed to rising geopolitical tensions, increasing defense budgets, and the modernization of military fleets across various countries. The versatility and multifaceted application of these vehicles in logistics, combat, and reconnaissance operations are driving their demand globally.

One of the primary growth factors for the military light utility vehicle market is the modernization and upgrading of military fleets. Governments and defense organizations worldwide are increasingly recognizing the need to replace aging military vehicles with more advanced and versatile alternatives. These modern vehicles offer enhanced performance, better fuel efficiency, and improved safety features, making them indispensable in contemporary military operations. Moreover, advancements in vehicle technology, such as improved armor, better mobility, and integration of advanced communication systems, are further stimulating market growth.

Another significant driver is the increasing defense budgets of various countries, especially in regions with heightened security concerns and geopolitical tensions. Countries such as the United States, China, India, and Russia are significantly investing in their defense capabilities, which includes the procurement of advanced light utility vehicles. These investments are aimed at ensuring military readiness and operational efficiency. Additionally, the growing importance of rapid deployment and mobility in modern warfare has made light utility vehicles a critical asset for armed forces, further driving their demand.

The rise in asymmetric warfare and the need for versatile military vehicles capable of performing multiple roles is also contributing to market growth. Light utility vehicles are preferred for their flexibility and capability to adapt to various terrains and combat situations. They can be quickly modified to suit different applications, such as logistics support, reconnaissance missions, and combat operations. The ability to provide quick response and support in diverse military scenarios makes these vehicles highly valuable to defense forces globally.

From a regional perspective, the Asia Pacific region is expected to witness significant growth in the military light utility vehicle market. Countries like China and India are heavily investing in their defense sectors to enhance their military capabilities amidst regional tensions and security threats. North America, led by the United States, continues to be a dominant market due to substantial defense spending and ongoing modernization programs. Europe is also anticipated to show steady growth, driven by the need to upgrade aging military fleets and the increasing focus on enhancing military mobility and readiness.

Military Vehicles Simulations play a crucial role in the development and testing of military light utility vehicles. These simulations allow defense organizations to evaluate vehicle performance under various conditions without the need for physical prototypes, saving both time and resources. By simulating different terrains, weather conditions, and combat scenarios, military planners can assess vehicle capabilities and make informed decisions about design improvements and operational strategies. The integration of advanced simulation technologies is becoming increasingly important as military forces seek to enhance the effectiveness and readiness of their vehicle fleets.

Vehicle Type Analysis

The military light utility vehicle market by vehicle type is segmented into armored and non-armored vehicles. Armored vehicles account for a significant share due to their enhanced protection capabilities, which are crucial in combat and high-risk environments. These vehicles are designed to withstand ballistic threats and explosions, making them essential for frontline operations and troop transport in hostile areas. With continuous advancements in armor technology, including lightweight composite materials and modular armor systems, the demand for armored light utility vehicles is expected to remain robust.

Non-armored vehicles, on the other hand, are primarily used for logistical support, personnel transport, a

Crossover Utility Vehicle (CUV) Market Outlook 2032

The global crossover utility vehicle (CUV) market size was USD XX Billion in 2023 and is projected to reach USD XX Billion by 2032, expanding at a CAGR of XX% during 2024–2032. Increasing consumer preference for fuel-efficient vehicles and the significant expansion of electric and hybrid CUV models propel the market.



Rising environmental awareness propels the demand for eco-friendly vehicles, leading to a surge in electric and hybrid crossover utility vehicles (CUVs). Governments worldwide are implementing stricter emission standards and offering incentives for electric vehicle purchases, further boosting this trend in the market.



Manufacturers are responding by expanding their electric and hybrid CUV lineups, incorporating advanced battery technologies to enhance range and performance. This shift toward sustainability is reshaping consumer preferences and driving innovation in the market.

• In May 2021, Hyundai Motor North America launched the brand-new IONIQ 5, an electric CUV boasting a projected 300-mile range, drawing design cues from the '45' EV concept, featuring cutting-edge technology, and offering industry-leading charging capabilities that achieve a 10 to 80 percent charge in merely 18 minutes. The vehicle is built on Hyundai's unique Electric-Global Modular Platform (E-GMP), enhancing interior space and performance.

Automobile and light duty motor vehicle manufacturers have contended with many challenges through the current period. Significant technological improvements, particularly regarding hybrid and electric vehicles, internal combustion engine fuel efficiency, infotainment development and autonomous driving capabilities, have spurred global demand from the growing global middle class. Even so, the pandemic led to a monumental slowdown, slashing vehicle demand. Similarly, rampant inflation and climbing interest rates made car buying more expensive, limiting potential growth despite pent-up demand for driving and travel following lockdown restrictions. Regardless, easing interest rates have created new opportunities in consumer markets, contributing to overall growth, despite many quarterly peaks and valleys. Overall, revenue has climbed at an expected CAGR of 2.4% to $364.5 billion through the current period, including a 2.7% jump in 2025, where profit reached 5.4%. Aluminum and steel are significant inputs for most automakers. Most input manufacturers cut production amid the pandemic, leaving automakers with supply chain shortages and long lead times, especially as automotive demand rebounded following the pandemic. Semiconductors and other integral electronic component manufacturers also failed to meet automaker's demand, exacerbating supply chain issues. Despite these issues, manufacturers have successfully pushed costs onto consumers, expanding profit. Many companies have also expressed greater supply chain oversight following disruptions, leading to more nearshoring, vertical integration and strategic partnerships and alliances. Even so, labor strikes, union demands and lingering economic uncertainty have contributed to volatility. Innovation and the economy's recovery will drive growth through the outlook period. Automakers will continue to invest heavily in technology and innovation, making waves with new electric and autonomous driving technologies. Companies will also lean on government support regarding electric and hybrid vehicle technology to generate strong returns and appeal to more consumers. However, the new presidential administration may cut EV rebates and implement new trade policies, potentially hindering the industry's growth outlook. Overall, revenue will expand at an expected CAGR of 1.3% to $410.4 billion through the outlook period, where profit will reach 5.7%.

Automobile wholesalers are crucial in distributing vehicles, such as new and used automobiles, light and heavy trucks, SUVs, motorcycles, trailers, buses and motor homes. However, their scope excludes motor vehicle parts or tire sellers. Amidst this backdrop, wholesalers have navigated turbulent supply chains and fluctuating economic conditions. The complexity of managing these challenges has been significant, as they deal with disruptions in metal and electronic component supplies, leading to increased purchase costs and diminished profit margins. Revenue has strengthened at an expected CAGR of 4.4% to $924.5 billion through the current period, including a 2.6% increase in 2025, with profit accounting for 3.7% of revenue. The industry has undoubtedly faced uncertain times recently, marked by severe supply shortages. These shortages have driven up purchasing prices, impacting profitability. Nonetheless, the strong performance of the used car market has offered some relief, balancing the decline in new car sales, particularly in 2022. Furthermore, introducing electric vehicles (EVs) and hybrid models has provided a fresh revenue stream, aiding wholesalers in adapting to shifting market demands. As consumers increasingly look towards more environmentally friendly options, the presence of these vehicles in inventories has become essential for maintaining relevance and profit. Looking ahead, the automotive wholesale industry anticipates accelerated growth. Improved economic conditions, rising per capita disposable income, and elevated consumer confidence are expected to drive increased consumer spending. This trend suggests a boost in new car purchases and a surge in demand for more expensive vehicle models. Environmental considerations and supportive government policies are poised to reshape the market. With the increased adoption of EVs, wholesalers will need to revamp their inventories to align with evolving consumer preferences. Also, incentives like rebates and tax breaks for fuel-efficient vehicles are expected to enhance their appeal, pushing the industry towards a more sustainable future. Revenue will climb at an expected CAGR of 2.3% to $1,037.0 billion through the outlook period, where profit will climb to 3.8%.

In 2018, sport utility vehicles (SUVs) accounted for almost 50 percent of new vehicle sales in the United States and, worldwide, more than every third vehicle sold was an SUV. This type of motor vehicle caused global carbon dioxide emissions to increase by more than 0.5 gigatons between 2010 and 2018.

There were 34 new car models offered in the U.S. market in 2021, down from 42 new models the previous year. Overall, the number of new models offered each year is tipped to almost double by 2025, reaching some 62 new car models that year.

The U.S. sport utility vehicle market Between 2011 and 2020, crossovers made up the largest share of the country’s automobile market, accounting for 38 percent of new car models during this period of time. It is expected that the crossover segment will gain additional market share between 2022 and 2025, with every second new model being a crossover. Toyota was the leading sport utility vehicle manufacturer in the first half of 2021, the Toyota RAV4 being the best-selling SUV in the U.S. market at some 114,225 units. The same model totaled around 995,762 sales worldwide in 2020.

Car models offered in the U.S. market

In terms of U.S. passenger car sales, Ford was the most important car brand as of 2020, followed by Toyota, Chevrolet, and Honda. About 2.2 million passenger cars were produced in the United States in 2020, the lowest number since 2010. As of 2020, the Ford F-Series was among the best selling car or light truck models in the world, topping 968,000 sales that year. The Ford F-Series, which have been available since the 1940s, is a series of light-duty trucks and medium-duty trucks. Ford's second best selling passenger car is the Ford Focus, which began production in 1998 under the Ford Motor Company in Europe and soon after moved to North America in 1999.

Industry revenue is forecast to grow at a compound annual rate of 3.4% to £20.2 billion over the five years through 2025-26, including revenue growth of 4% in 2025-26, where profit will be 8.6%. The pandemic led to a steep drop in revenue as car makers halted production and export orders fell off a cliff. Jaguar Land Rover reported that revenue fell in 2020-21 due to disruptions caused by the pandemic. Manufacturers have had to contend with supply chain issues and semiconductor shortages, raising costs and damaging profitability. The industry has fared better because of the growing popularity of SUVs and CUVs in UK and foreign markets. Easing supply chain issues was the main reason cited by Nissan when it reported a sharp jump in production to meet rising UK downstream orders for the Nissan Qashqai and Nissan Juke. Along with the Kia Sportage, SUVs and CUVs accounted for most registrations in the first three months of 2025, as shown by the SMMT, as UK motorists’ interest in larger vehicles has grown. Exports of luxury SUVs have been a success story for UK car makers, but the US government's introduction of 25% tariffs for British-made exports in March 2025 could derail orders. Jaguar Land Rover is the most exposed to tariffs, with the company pausing shipments for a month in April 2025. Exports to the US are critical to the industry’s success because luxury models like the Rolls-Royce Cullinan are popular with wealthy US customers. Revenue is forecast to rise at a compound annual rate of 3.9% to £24.5 billion over the five years through 2030-31, but profitability is set to drop due to rising steel and input costs. Business and consumer confidence will likely expand, and rising disposable income will boost domestic demand for SUVs and CUVs. Export demand will remain significant as luxury SUVs remain popular in the US and China. Nissan and Jaguar Land Rover will expand production of electric SUVs and CUVs. Nissan announced a £1 billion investment and committed to the production of an electric model at its Sunderland plant starting in 2025. The ban on the sale of diesel and petrol vehicles from 2035 will accelerate investment in electric drivetrains. However, the Zero Emission Vehicle mandate will raise compliance costs for car makers that fail to meet targets set to achieve 100% of electric vehicle sales by 2030.