In January 2024, Microsoft Sites handled 28.3 percent of all search queries in the United States. During the same period, Verizon Media (formerly known as Yahoo and Oath) had a search market share of little less than 11 percent. Market leader Google generated 60.4 percent of all core search queries in the United States.
In January 2024, Verizon Media processed 2.52 million online search queries in the United States, and market leader Google processed over 14.2 million search queries. In total, Google accounted for 60 percent of the U.S. desktop search queries. Google was also the leading mobile search provider in the United States, accounting for around 95 percent of the market as of January 2024.
According to an April 2024 survey, 34 percent of adults in the United States preferred to use traditional search engines for online search. However, the use of social media usage for finding information online is growing as a trend, especially among younger generations. Approximately 18 percent of respondents used both methods for online searches depending on specific needs, while 48 percent of interviewees primarily used either social media or search engines for this task.
Search engines, which collect, organize and display knowledge of the internet, are the backbone of the information age and have helped popularize the ad-supported attention economy that prevails throughout the internet. From 2019 to 2024, spending on internet advertising has maintained strong momentum as consumer demand for internet access continued to surge, driven by the adoption of LTE, 5G and unlimited mobile data plans. Despite COVID-19 depressing total advertising expenditure, digital advertising continued to grow as consumers practically lived online while stay-at-home orders were in place. As a result, search engine revenue from advertising is slated to mount at a CAGR of 10.4% to $287.5 billion, including an anticipated hike of 8.4% in 2024, with profit at 18.7%. The search engine industry is fundamentally differentiated from the rest of the economy by its advertising sales framework, market aggregation and high interconnection with other industries. While search is a consumer product, search revenue comes from a platform's desirability to advertisers, not users. Search platforms must balance providing the best search experience while integrating as many advertisements as possible. This difficult balance is challenging to achieve because advertising dollars tend to scale best on the leading search platform, increasing aggregation forces for search providers. The market leaders in search, Google and Microsoft, have met this balance by using advertising revenue to grow a suite of services designed to collect extensive behavior information on and off the search website. This data then targets ads to hyper-specific markets, funding the search business model. As the number of hours spent on the internet continues to mount, search engine revenue is poised to climb at a CAGR of 7.1% to $404.9 billion through the end of 2029. Advertisers will rely increasingly on search engine marketing due to its cost-effectiveness and efficiency advantages over traditional media. With proper analytics software installed, marketers can track which terms, advertisements and websites are the most effective, enabling incremental real-time tweaks and improvements in advertising campaigns. Artificial intelligence has promised to change the purpose of search from navigation to finding answers, which will change the structure of the internet, just as search engine providers have done many times before.
In March 2024, Google accounted for 86.94 percent of the search market in the United States across all devices. Bing followed as the second leading search provider in the United States during the last examined month, with a share of around 8.04 percent, among the engine's highest quotas registered in the country to date.
This statistic illustrates the share of people who used a search engine in the United States in the past 4 weeks as of 2022. The results were sorted by age. In 2022, 96 percent of respondents aged 18 to 29 years stated they used a search engine in the past 4 weeks. The Statista Global Consumer Survey offers a global perspective on consumption and media usage, covering the offline und online world of the consumer.
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Graph and download economic data for All Employees: Information: Web Search Portals, Libraries, Archives, and Other Information Services in California (SMU06000005051900001SA) from Jan 1990 to Jan 2025 about information, CA, services, employment, and USA.
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Graph and download economic data for Producer Price Index by Industry: Internet Publishing and Web Search Portals: Internet Publishing and Web Search Portals - Subscription, Content Access, and Licensing Sales (PCU5191305191302) from Dec 2009 to Dec 2022 about licenses, internet, printing, sales, PPI, industry, inflation, price index, indexes, price, and USA.
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United States Internet Usage: Search Engine Market Share: All Platforms: Haosou data was reported at 0.000 % in 03 Oct 2024. This records a decrease from the previous number of 0.010 % for 02 Oct 2024. United States Internet Usage: Search Engine Market Share: All Platforms: Haosou data is updated daily, averaging 0.020 % from Sep 2024 (Median) to 03 Oct 2024, with 28 observations. The data reached an all-time high of 0.030 % in 08 Sep 2024 and a record low of 0.000 % in 03 Oct 2024. United States Internet Usage: Search Engine Market Share: All Platforms: Haosou data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s United States – Table US.SC.IU: Internet Usage: Search Engine Market Share.
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United States Internet Usage: Search Engine Market Share: Mobile: Haosou data was reported at 0.010 % in 02 Oct 2024. This stayed constant from the previous number of 0.010 % for 01 Oct 2024. United States Internet Usage: Search Engine Market Share: Mobile: Haosou data is updated daily, averaging 0.010 % from Sep 2024 (Median) to 02 Oct 2024, with 22 observations. The data reached an all-time high of 0.020 % in 30 Sep 2024 and a record low of 0.010 % in 02 Oct 2024. United States Internet Usage: Search Engine Market Share: Mobile: Haosou data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s United States – Table US.SC.IU: Internet Usage: Search Engine Market Share.
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Graph and download economic data for Internet Service Providers, Web Search Portals, and Data Processing Services Payroll Employment in Texas (TX518000M158FRBDAL) from Feb 1990 to Dec 2024 about internet, processed, payrolls, TX, services, employment, rate, and USA.
In March 2024, Google accounted for over 95 percent of the mobile search market in the United States. With approximately 59 percent reach among mobile audiences, Google Search is also one of the most popular mobile apps in the United States. DuckDuckGo and Yahoo! followed as the leading mobile search providers in the United States during the last examined month, with shares of around 1.84 percent and 1.54 percent each.
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Graph and download economic data for Purchased Communication Services for Internet Publishing and Broadcasting and Web Search Portals, All Establishments, Employer Firms (DISCONTINUED) (EXPPCSEF51913ALLEST) from 2012 to 2012 about broadcasting, internet, communication, printing, purchase, employer firms, establishments, expenditures, services, and USA.
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Graph and download economic data for Expenses for Internet Publishing and Broadcasting and Web Search Portals, Establishments Subject To Federal Income Tax, Employer Firms (IPABAWSPEES351913) from 2003 to 2022 about broadcasting, internet, printing, employer firms, establishments, tax, expenditures, federal, income, and USA.
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Explore the historical Whois records related to internet-tv-usa.com (Domain). Get insights into ownership history and changes over time.
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Uncover historical ownership history and changes over time by performing a reverse Whois lookup for the company WEB-SEARCH-USA.
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United States Employment: NF: sa: WW: IF: Web Search Portals, Libraries, & Other data was reported at 112.200 Person th in Dec 2024. This records a decrease from the previous number of 113.400 Person th for Nov 2024. United States Employment: NF: sa: WW: IF: Web Search Portals, Libraries, & Other data is updated monthly, averaging 34.550 Person th from Jan 1990 (Median) to Dec 2024, with 420 observations. The data reached an all-time high of 117.000 Person th in Nov 2023 and a record low of 16.700 Person th in Feb 1990. United States Employment: NF: sa: WW: IF: Web Search Portals, Libraries, & Other data remains active status in CEIC and is reported by U.S. Bureau of Labor Statistics. The data is categorized under Global Database’s United States – Table US.G061: Current Employment Statistics Survey: Employment: Women Worker: Non Farm Payroll: Seasonally Adjusted.
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Graph and download economic data for Internet Service Providers, Search Portals and Data Processing Services Payroll Employment for Dallas-Plano-Irving, TX (MSAD) (DALM8A158MFRBDAL) from Feb 1990 to Dec 2024 about internet, Dallas, processed, payrolls, TX, services, employment, rate, and USA.
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Graph and download economic data for Change in Internet Service Providers, Web Search Portals, and Data Processing Services Payroll Employment in Texas (TX518000MC175FRBDAL) from Feb 1990 to Dec 2024 about internet, processed, payrolls, TX, services, employment, and USA.
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United States Internet Usage: Search Engine Market Share: Mobile: Sogou data was reported at 0.000 % in 03 Oct 2024. This records a decrease from the previous number of 0.010 % for 02 Oct 2024. United States Internet Usage: Search Engine Market Share: Mobile: Sogou data is updated daily, averaging 0.010 % from Sep 2024 (Median) to 03 Oct 2024, with 23 observations. The data reached an all-time high of 0.020 % in 30 Sep 2024 and a record low of 0.000 % in 03 Oct 2024. United States Internet Usage: Search Engine Market Share: Mobile: Sogou data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s United States – Table US.SC.IU: Internet Usage: Search Engine Market Share.
In January 2024, Microsoft Sites handled 28.3 percent of all search queries in the United States. During the same period, Verizon Media (formerly known as Yahoo and Oath) had a search market share of little less than 11 percent. Market leader Google generated 60.4 percent of all core search queries in the United States.