As of the last quarter of 2023, 31.57 percent of web traffic in the United States originated from mobile devices, down from 49.51 percent in the fourth quarter of 2022. In comparison, over half of web traffic worldwide was generated via mobile in the last examined period.

In November 2024, the majority of browser web traffic in the United States was generated via mobile phones. Additionally, traffic generated by laptop and desktop devices constituted a share of approximately 42.3 percent, while tablet devices accounted for 2.2 percent of the country's web traffic.

In October 2024, totalwine.com had around nine million visits to its website, with the length of visits averaging approximately 3 minutes and 27 seconds. Totalwine.com ranked among the leading wine and liquor online shops in the United States in 2023.

In January 2024, Postmates recorded around 2.7 million visits to its website in the United States, the web traffic figure among selected online food delivery operators in the country. Postmates was acquired by UberEats for 2.6 billion U.S. dollars in November 2020.

Overall, retail website traffic in the United States grew in all the last five quarters, experiencing a growth rate of three percent in the most recently recorded quarter. When comparing devices, while desktop traffic struggled with growth, mobile traffic increased by five percent as of Q3 2024.

In May 2024, visits to Groupon.com in the United States mainly originated from mobile devices. Around three-fifths of its website traffic came from smartphones. Desktops accounted for the remaining traffic share, at nearly two-fifths.

This statistic shows the total business internet data traffic in the United States from 2016 to 2023. In 2017, total business internet traffic volume amounted to 56.7 billion gigabytes in the United States.

The network traffic analytics market size was valued at USD 3.44 billion in 2024 and is likely to cross USD 13.2 billion by 2037, registering more than 10.9% CAGR during the forecast period i.e., between 2025-2037. North America industry is expected to account for largest revenue share of 35% by 2037, due to presence of two significant economies, including the USA and Canada.

Important Note: This item is in mature support as of June 2023 and will be retired in December 2025.This layer shows traffic counts in the United States in a multiscale map. Traffic counts are widely used for site selection by real estate firms and franchises. Traffic counts are also used by departments of transportation for highway funding. This map is best viewed at large scales where you can click on each point to access up to five different traffic counts over time. At medium to small scales, comparisons along major roads are possible. The Business Basemap has been added to provide context at medium and small scales. It shows the location of businesses in the United States and helps to understand where and why traffic counts are collected and used. The pop-up is configured to display the following information:The most recent traffic countThe street name where the count was collectedThey type of count that was taken. See the methodology document for definitions of count types such as AADT - Average Annual Daily Traffic. Traffic Counts seasonally adjusted to represent the average day of the year. AADT counts represent counts taken Sunday—Saturday.A graph displaying up to five traffic counts taken at the same location over time. Permitted use of this data is covered in the DATA section of the Esri Master Agreement (E204CW) and these supplemental terms.

Grubhub recorded an estimated 17.6 million visits to its website in the United States in January 2024, with an average visit duration of six minutes and four seconds and a bounce rate of nearly 40 percent.

Web traffic statistics for the top 2000 most visited pages on nyc.gov by month.

Average Annual Daily Traffic data for use with GIS mapping software, databases, and web applications are from Caliper Corporation and contain data on the total volume of vehicle traffic on a highway or road for a year divided by 365 days.

From November 2023 to April 2024, the total traffic to ulta.com decreased from roughly 40 to 32 million website visitors. Most users accessed ulta.com via mobile devices in April 2024, making up about 19 million website visits. That month, desktops accounted for around 12 million website visits.

In March 2024, close to 732 million unique global visitors accessed Zoom.us, down from 880 million visitors six months before. Zoom is a videoconferencing platform that gained immense global popularity for remote work, distance education and online social relations during the COVID-19 pandemic.

These layers are used in the The U.S. Vessel Traffic application; a web-based visualization and data-access utility created by Esri. Explore U.S. maritime activity, look for patterns of vessel activity such as around ports and fishing grounds, or download manageable subsets of this massive data set. Vessel traffic data are an invaluable resource made available to our community by the US Coast Guard, NOAA and BOEM through Marine Cadastre. This information can help marine spatial planners better understand users of ocean space and identify potential space-use conflicts.To download this data for your own analysis, explore the Download Options, navigate to a NOAA Electronic Navigation Chart area of interest, and make your selection. This data was sourced from the Automatic Identification System (AIS) provided by USCG, NOAA, and BOEM through Marine Cadastre and aggregated for visualization and sharing in ArcGIS Pro. This application was built with the ArcGIS API for JavaScript.Access this data as an ArcGIS Online collection here. Learn more about AIS tracking here. Find more ocean and maritime resources in Living Atlas. Inquiries can be sent to Keith VanGraafeiland.

The U.S. Vessel Traffic application is a web-based visualization and data-access utility created by Esri. Explore U.S. maritime activity, look for patterns, and download manageable subsets of this massive data set. Vessel traffic data are an invaluable resource made available to our community by the US Coast Guard, NOAA and BOEM through Marine Cadastre. This information can help marine spatial planners better understand users of ocean space and identify potential space-use conflicts. To download this data for your own analysis, explore the Download Options, navigate to a NOAA Electronic Navigation Chart area of interest, and make your selection. This data was sourced from the Automatic Identification System (AIS) provided by USCG, NOAA, and BOEM through Marine Cadastre and aggregated for visualization and sharing in ArcGIS Pro. This application was built with the ArcGIS API for JavaScript. Access this data as an ArcGIS Online collection here. Learn more about AIS tracking here. Find more ocean and maritime resources in Living Atlas. Inquiries can be sent to Keith VanGraafeiland.

In August 2024, saksfifthvenue.com was the most visited website in the jewelry and luxury goods industry in the United States. That month, the website attracted over eight million visitors. Jomashop.com ranked second, with around 7.6 million website visits. Therealreal.com followed, with around 7.6 million site visits.

In March 2024, Google.com was the leading website in the United States. The search platform accounted for over 19 percent of desktop web traffic in the United States, ahead of second-ranked YouTube.com with 10.71 percent.

US Sales and Marketing Analytics Market is Segmented by Deployment (Cloud-based and On-Premise), Application (Online Marketing, Email Marketing, Social Media Marketing, Content Marketing, and Other Applications) and End-User (Retail, BFSI, Healthcare, Manufacturing, Travel and Hospitality, and Other End-Users). For each segment, the market sizing and forecast have been done based on the value (in USD million)

US Marketing Analytics Market size was valued at USD 5.9 Billion in 2024 and is projected to reach USD 15.6 Billion by 2032, growing at a CAGR of 13% from 2025 to 2032.

Key Market Drivers:

Digital Transformation Acceleration: The acceleration of digital transformation in the United States will considerably impact the marketing analytics market. Businesses are increasingly embracing digital methods to engage with customers across numerous touchpoints, with the U.S. digital transformation industry expected to increase from $419.9 billion in 2021 to $1,009.8 billion by 2025, at a CAGR of 19.1%.