Which county has the most Facebook users? There are more than 383 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country, then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 196.9 million, 122.3 million, and 111.65 million Facebook users respectively. Facebook – the most used social media Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3.5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising. Facebook usage by device As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

As of June 2025, 24.2 percent of Facebook users in the United States were aged between 25 and 34 years, making up Facebook’s largest audience in the country. Overall, almost 19 percent of users belonged to the 18 to 24-year age group. Does everyone in the U.S. use Facebook? In 2024, there were approximately 250 million Facebook users in the U.S., a figure which is projected to steadily increase, and reach 262.8 million by 2028. Social media users in the United States have a very high awareness of the social media giant. Expectedly, 94 percent of users had heard of the brand in 2025. Although the vast majority of U.S. social networkers knew of Facebook, the likeability of the platform was not so impressive at 68 percent. Nonetheless, usage, loyalty, and buzz around the brand remained relatively high. Facebook, Meta, and the metaverse A strategic rebranding from Facebook to Meta Platforms in late 2021 boded well for the company in Mark Zuckerberg’s attempt to be strongly linked to the metaverse, and to be considered more than just a social media company. According to a survey conducted in the U.S. in early 2022, Meta Platforms is the brand that Americans most associated with the metaverse.  

Facebook probably needs no introduction; nonetheless, here is a quick history of the company. The world’s biggest and most-famous social network was launched by Mark Zuckerberg while he was a...

In 2022, an estimated 71.43 percent of internet users in the United States used Facebook regularly. In 2027, the share of the digital population using the social network is projected to increase to roughly 75 percent. As of January 2022, Facebook was the most popular social media network worldwide, followed by YouTube and WhatsApp.

The reach by social network in the 'Facebook' segment of the advertising market in Sweden was modeled to stand at 6.59 million users in 2024. Following a continuous upward trend, the reach by social network has risen by 950,000 users since 2017. Between 2024 and 2030, the reach by social network will rise by 430,000 users, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Social Media Advertising.

36.8% of the entire world’s population uses Facebook at least once per month.

1) Data Introduction • The Facebook Data is a social network analysis data that can be used to identify key user groups that can contribute to business growth and develop recommendation strategies, including Facebook users' activity patterns, interactions, likes, friendships, gender, and age.

2) Data Utilization (1) Facebook Data has characteristics that: • This dataset consists of numerical and categorical variables such as user ID, gender, age, number of friends, number of likes (mobile/web), number of friend requests, number of likes received/sent, and frequency of activities, allowing you to analyze user-specific behavioral characteristics and interaction patterns from multiple angles. (2) Facebook Data can be used to: • Core User Group Targeting and Recommendation Strategies: Use key characteristics such as gender, age, frequency of activity, friends and likes to identify user groups that have a significant impact on business growth and to develop customized content and advertising recommendation strategies. • Analysis of Usage Behavior and Platform Trends: Mobile and Web-based Good By analyzing data such as distribution, age and gender activity patterns, and friend relationship formation, you can visually explore changes in user usage behavior and major trends within the platform.

The statistic displays the results of a survey regarding Facebook usage in Belgium in 2019, by age. According to the data published by Deloitte, Facebook use in Belgium was highest amongst 18 to 24 year olds. As of 2019, the usage of Facebook among the youngest age group was ** percent, whereas its usage amongst those aged between 65 and 75 years was lowest, at just ** percent.

This statistic presents the reasons for being on Facebook according to users in the United States as of the third quarter of 2019. According to the findings, 88 percent of respondents stated that they used Facebook to stay in contact with friends and family.

With roughly three billion monthly active users as of the second quarter of 2023, Facebook is the most used online social network worldwide. The platform surpassed two billion active users in the second quarter of 2017, taking just over 13 years to reach this milestone. In comparison, Meta-owned Instagram took 11.2 years, and Google’s YouTube took just over 14 years to achieve this landmark. As of January 2022, Facebook’s leading audience base was in India, with almost 330 million users whilst the United States ranked second with an approximate total of 179 million users. The platform also finds remarkable popularity in Indonesia and Brazil. Social Media usage in the United States In January 2021, Facebook was the platform on which users in the United States spent the most time per day. The average time spent on Facebook was 33 minutes, followed by TikTok with 32 minutes and Twitter with 31 daily minutes. Due to the COVID-19 outbreak in 2020, all major social media platforms saw an increase in daily usage, which then either plateaued or decreased in 2021. At the end of 2021, over a quarter of all Facebook users in the United States belonged to the 25 to 34 year age group and 18.2 percent of users were in the 35 to 44 year age group. In general, Facebook users were more likely to be female. Meta Platforms Meta is Facebook’s recently renamed parent company and had a grand total of 3.59 billion core product users by the final quarter of 2021. Other Meta products include Instagram, Facebook Messenger, WhatsApp and Oculus – Meta’s virtual reality subsidiary which produces VR headsets. In 2021, Meta's revenue amounted to 117 billion US dollars, up from around 86 billion U.S. dollars in the previous financial year.

Data usage of different social media apps

The Facebook Users by Country Data (Cleaned) dataset is a collection of information on Facebook users from different countries. The dataset contains five columns of data, which are named as follows:

• Names: This column contains the names of the countries for which the data is collected.
• Users: This column provides the number of Facebook users in millions for each respective country.
• Facebook_Users: This column shows the percentage of the total population of each country that uses Facebook.
• Date_of_Data: This column indicates the date on which the data was collected and compiled.
• Population: This column represents the total population of each country.

How you can use this Dataset?

The Facebook Users by Country Data (Cleaned) dataset can be used in several ways. Here are some potential use cases:

• Market Research: Marketers can use this dataset to identify markets with the highest concentration of Facebook users. This information can be used to target Facebook ads to specific regions, optimize social media campaigns, and determine which markets to expand into.

• Business Strategy: Businesses can use this dataset to identify potential markets for their products or services. By analyzing Facebook usage rates in different countries, businesses can identify countries with high engagement rates and target those markets.

• Social Media Analysis: Researchers can use this dataset to analyze social media behavior in different countries. By comparing Facebook usage rates across different countries, researchers can identify cultural and social differences that affect social media behavior.

This statistic displays a forecast of the Facebook user penetration rate in the United Kingdom (UK) from 2018 to 2027. In 2027, the share of monthly active Facebook users is projected to reach more than **** percent of the total digital population. It is estimated that there will be almost ** million Facebook users in the UK by 2027.

Most Swedish Facebook users used Facebook on their mobile phones in 2019 (** percent). Second most used device for Facebook among Swedes was computer, which was used by ** percent of the users, whereas ** percent used tablets for this purpose.

In 2022, the Facebook usage penetration rate in Ireland stood at ***** percent, up from ***** percent in 2021. It is estimated that by 2027, Facebook's reach in the country will be over ** percent. Overall, Facebook is most popular with those aged between 25 and 34 years.

In 2022, Facebook's penetration rate in Portugal stood at ***** percent, an increase of around one percent from the previous year. In the coming years, the social media platform's reach will continue to grow, and by 2027 it is estimated that over ** percent of Portugal's population will use the service. Additionally, Facebook accounted for over ** percent of all mobile social media site visits in Portugal.

In 2022, Germany had a Facebook penetration rate of ***** percent, up from ***** percent in 2021. By 2027, it is estimated that the penetration rate in the country will reach ***** percent. Germany ranks 19th in terms of worldwide Facebook audience size.

This statistic displays a forecast of the Facebook user penetration rate in Sweden from 2015 to 2026. In 2026, the share of monthly active Facebook users is projected to reach roughly ** percent of the total digital population of the country, up by more than ** percent from ***** percent in 2021.

There were 7 212 500 Facebook users in Jordan in January 2024, which accounted for 64.4% of its entire population. The majority of them were men - 53.7%. People aged 25 to 34 were the largest user group (2 400 000). The highest difference between men and women occurs within people aged 25 to 34, where men lead by 1 300 000.

In 2022, the penetration rate of Facebook in Austria was ***** percent, up from ***** percent in 2021. By 2027, it is estimated that ***** percent of the population of Austria will be using Facebook.