The Asia Pacific secondhand goods market size was USD 47.8 billion in 2025 and is expected to progress at a CAGR of 9.1% during the period 2025 to 2035. The regional industry is expected to increase up to USD 113.8 billion in 2035.

Competitive Outlook

In 2022, the reuse market in Japan amounted to around *** trillion Japanese yen, continuing the upward trend of the last decade. Figures were forecast to exceed *** trillion yen in 2025. The reuse market includes online consumer-to-consumer (C2C) platforms as well as business-to-consumer (B2C) online platforms and physical stores for secondhand goods.

The Europe secondhand goods market is projected to grow from USD 38.4 billion in 2025 to USD 116.6 billion by 2035, registering an 11.7% CAGR.

Top Countries Driving, Expanding, and Shaping the Europe Secondhand Goods Market

The Used Godos Stores industry has proven resilient through economic cycles, supported by both necessity and lifestyle-driven spending. In 2025, industry revenue is expected to climb modestly by 0.9% to reach $27.7 billion, following a strong 5.9% CAGR expansion over the past five years. The appeal of secondhand shopping now spans all demographics, blending affordability with environmental values. The thrill of treasure hunting, nostalgia and sustainability increasingly draw consumers. This dual appeal — as a value lifeline during downturns and a sustainable luxury during expansions — has allowed used goods retailers to outperform many traditional retail categories. Broader assortments, curated collections and digital sales growth through platforms such as eBay and ThredUp have reinforced the industry’s staying power in an uncertain retail environment. The secondhand market has shifted from a niche bargain environment into a mainstream retail force. The pandemic-era consumer shift toward thrift accelerated as cash-conscious and eco-oriented shoppers embraced reuse and decluttering. For-profit chains like Plato’s Closet and Savers Value Village leveraged rapid intake and payout models that kept inventory fresh and foot traffic steady. Simultaneously, vintage fashion and influencer culture elevated thrift aesthetics, normalizing secondhand as aspirational. Robust consumer participation and widespread donations expanded supply, allowing stores to raise average selling prices without curbing demand. Digital adoption also surged. Inventory tracking with RFID, online storefronts and mobile resale channels broadened reach and improved turnover. By integrating sustainability storytelling with elevated in-store experiences, thrift retailers reshaped public perception and boosted profit in a competitive, inflation-conscious retail landscape. The industry’s revenue growth is expected to moderate, with a forecast 1.2% CAGR through 2030, bringing total sales to an estimated $29.5 billion. Expansion will slow as pandemic-era spending patterns stabilize, yet structural tailwinds remain. Rising digital adoption, hybrid resale models and AI-enhanced personalization tools will expand access and efficiency. Continued cultural appreciation for sustainable consumption, paired with the retreat of fast fashion and department store competitors, will buoy secondhand popularity. Ongoing innovation in online discovery, visual content and fulfillment services will attract new, tech-savvy consumers. However, pricing pressures and quality perceptions may cap earnings unless retailers sustain product curation and transparency. With sustainability now woven into mainstream shopping behavior, used goods stores are positioned for steady, if slower, growth.

According to Cognitive Market Research, the global Second Hand Products Market size will be USD 652710.9 million in 2025. It will expand at a compound annual growth rate (CAGR) of 14.20% from 2025 to 2033.

North America held the market share of around 30% of the global revenue with a market size of USD 189286.16 million in 2025 and will grow at a compound annual growth rate (CAGR) of 12.0% from 2025 to 2033.
Europe accounted for a market share of over 24% of the global revenue with a market size of USD 156650.62 million.
APAC held the major market share of 37% of the global revenue with a market size of USD 241503.03 million in 2025 and will grow at a compound annual growth rate (CAGR) of 16.2% from 2025 to 2033.
South America has a market share of more than 3.8% of the global revenue with a market size of USD 24803.01 million in 2025 and will grow at a compound annual growth rate (CAGR) of 13.2% from 2025 to 2033.
Middle East had a market share of around 4.00% of the global revenue and was estimated at a market size of USD 26108.44 million in 2025 and will grow at a compound annual growth rate (CAGR) of 13.5% from 2025 to 2033.
Africa had a market share of around 2.20% of the global revenue and was estimated at a market size of USD 14359.64 million in 2025 and will grow at a compound annual growth rate (CAGR) of 13.9% from 2025 to 2033.
Electronics is the fastest growing segment of the Second Hand Products Market industry

Market Dynamics of Second Hand Products Market

Key Drivers for Second Hand Products Market

Rapid Expansion Of Online Resale And Peer-To-Peer Marketplaces Fuel The Market Demand

The global second-hand products industry has witnessed significant acceleration due to the proliferation of online resale platforms and peer-to-peer marketplaces. Platforms such as eBay, Poshmark, ThredUp, OLX, and Facebook Marketplace have democratized access to used goods, enabling seamless transactions across geographies. As per the International Trade Administration (ITA), the global B2C e-commerce revenue is projected to reach USD 5.5 trillion by 2027, growing at a consistent compound annual growth rate of 14.4%. The primary sectors driving this growth include consumer electronics, fashion, furniture, toys and hobbies, biohealth pharmaceuticals, media and entertainment, beverages, and food. These platforms offer user-friendly interfaces, verified payment systems, detailed product listings, and logistics support, fostering greater trust and convenience among buyers and sellers. Additionally, AI-driven personalization, mobile apps, and digital marketing strategies have made it easier to match supply with demand, significantly increasing consumer engagement. The rapid digitization of recommerce has reduced dependency on physical retail channels, expanding the addressable market and enabling cross-border resale. Furthermore, the integration of value-added services such as authentication, repair, and warranty for refurbished goods has enhanced the credibility and appeal of online second-hand commerce, positioning it as a strong alternative to first-hand retail in both developed and emerging economies.

https://www.trade.gov/ecommerce-sales-size-forecast

Growing Popularity Of Vintage And Unique Items Among Gen Z And Millennials Boosts The Industry

Younger demographics, particularly Gen Z and millennials, are reshaping the global second-hand products market through their growing affinity for vintage, rare, and one-of-a-kind items. These consumers seek individuality, authenticity, and personal expression in their purchases—attributes often found in second-hand clothing, furniture, accessories, and collectibles. The appeal of vintage fashion and retro electronics lies not only in aesthetics but also in the cultural value they convey. Social media platforms such as Instagram, TikTok, and Pinterest have further amplified the visibility and desirability of unique second-hand items, driving a cultural shift toward pre-owned consumption. Moreover, this demographic cohort is digitally native and highly responsive to sustainable consumption narratives, aligning their purchasing behavior with environmental and ethical considerations. The convergence of style-consciousness, affordability, and social influence has enabled Gen Z and millennials to emerge as key growth drivers for the global second-hand market, fostering consistent demand across product categories.

Restraint Factor f...

The second-hand fashion market is projected to grow exponentially in the European Union (EU) from 2021 to 2025. In 2021, the recommerce fashion market was valued at ** billion euros, and it is expected to almost double by 2025. According to these forecasts, resale will surpass traditional thrift and donation for the first time in 2023, generating **** billion euros versus **** billion euros, respectively.

The Europe secondhand luxury goods market size was valued at USD 19.3 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 36.3 Billion by 2033, exhibiting a CAGR of 6.88% during 2025-2033. France currently dominates the market in 2024. The market is growing due to rising demand for sustainable and affordable fashion, particularly among Millennials and Gen Z. Economic uncertainty and high inflation make pre-owned luxury items more attractive. Digital resale platforms and improved authentication services have enhanced consumer trust, while influencers and celebrities promote secondhand shopping. Luxury brands are also entering the resale market, further legitimizing it. These factors, along with the appeal of rare and vintage pieces, are further expanding the Europe secondhand luxury goods market share.

IMARC Group provides an analysis of the key trends in each segment of the Europe secondhand luxury goods market, along with forecasts at the regional and country levels from 2025-2033. The market has been categorized based on product type, demography, and distribution channel.

Market Size statistics on the Used Goods Stores industry in the US

In 2025, the global market value of secondhand and resale apparel was estimated to be worth *** billion U.S. dollars. This value is projected to rise rapidly in the coming years, increasing by over *** billion dollars by 2029. The combination of sustainability and affordability In a 2023 survey, European consumers revealed that the primary motivations for purchasing second hand fashion are that it is a cheaper and more environmentally friendly way to purchase clothes, both topics which are especially relevant to younger consumers. The reduced prices of second-hand apparel also make clothes which would otherwise be too expensive more accessible. This had led to growth in the second-hand luxury goods market.

Online platforms One popular way that younger generations buy their second-hand clothes is via smartphone apps, which give shoppers greater choice and convenience. Depop registered over ******* monthly downloads worldwide in September 2024. Tthis was considerably higher than the figure for the same month in 2023. Of course, many people still buy second-hand clothes from thrift shops.

Discover the booming used goods marketplace! Explore market size, growth trends, key players (eBay, Carousell, Vinted etc.), and regional insights in this comprehensive analysis of the $150B+ industry projected to reach $500B by 2033. Learn about the driving forces and challenges shaping the future of secondhand shopping.

The global secondhand e-commerce market is experiencing robust growth, driven by increasing consumer awareness of sustainability, the desire for affordability, and the convenience of online platforms. A projected Compound Annual Growth Rate (CAGR) – let's assume a conservative 15% based on current market trends – suggests significant expansion over the forecast period (2025-2033). This growth is fueled by several key factors. Firstly, the rising popularity of the circular economy and a growing preference for sustainable consumption patterns are pushing consumers towards secondhand options. Secondly, the economic downturn affecting many parts of the world is increasing the appeal of more affordable goods. Thirdly, the ever-improving user experience and technological advancements on major platforms continue to boost market penetration. Major players like Alibaba, ThredUp, and Aihuishou are capitalizing on this trend through innovative business models and technological enhancements, further accelerating market expansion. This market is segmented by product type (apparel, electronics, furniture, etc.), customer demographics, and geographic regions, offering various opportunities for both established players and new entrants. While challenges exist, such as concerns about product authenticity and logistics, these are being addressed through technological solutions and evolving consumer trust. The market's future trajectory depends on several factors, including the overall economic climate, evolving consumer preferences, and effective regulation concerning online transactions. Continued innovation in authentication technologies, improved logistics and delivery systems, and the growth of specialized marketplaces for niche products will be crucial for future market growth. The potential for market expansion remains high as consumer behavior shifts towards more sustainable and cost-effective consumption patterns. Regions with high internet penetration and growing middle classes will likely see disproportionately higher growth. Competition among established players and the emergence of new platforms will continue to shape the market landscape, resulting in a dynamic and ever-evolving ecosystem. We estimate that the market size in 2025 will be approximately $150 billion, based on reasonable extrapolation of current market valuations and growth projections.

The global secondhand apparel market is projected to expand from USD 48.32 billion in 2025 to nearly USD 138.90 billion by 2035, reflecting a CAGR of 11.1% over the forecast period

Historical Performance and Future Growth of the Secondhand Apparel Market

Country-wise Insights

In 2023, the transaction value of second-hand items in China amounted to about **** trillion yuan, increasing from around **** trillion yuan in 2022. A total of *** billion yuan worth of used items were sold online in that year.

According to Cognitive Market Research, the global Second Hand Luxury Goods market size will be USD 13,624.9 million in 2025. It will expand at a compound annual growth rate (CAGR) of 6.90% from 2025 to 2033.

North America held the major market share for more than 37% of the global revenue with a market size of USD 5041.21 million in 2025 and will grow at a compound annual growth rate (CAGR) of 4.7% from 2025 to 2033.
Europe accounted for a market share of over 29% of the global revenue with a market size of USD 3951.22 million.
APAC held a market share of around 24% of the global revenue with a market size of USD 3269.98 million in 2025 and will grow at a compound annual growth rate (CAGR) of 8.9% from 2025 to 2033.
South America has a market share of more than 3.8% of the global revenue with a market size of USD 517.75 million in 2025 and will grow at a compound annual growth rate (CAGR) of 5.9% from 2025 to 2033.
Middle East had a market share of around 4% of the global revenue and was estimated at a market size of USD 545.00 million in 2025 and will grow at a compound annual growth rate (CAGR) of 6.2% from 2025 to 2033.
Africa had a market share of around 2.2% of the global revenue and was estimated at a market size of USD 299.75 million in 2025 and will grow at a compound annual growth rate (CAGR) of 6.6% from 2025 to 2033.
Jewelry is the fastest growing segment of the Second Hand Luxury Goods industry

Market Dynamics of Second Hand Luxury Goods Market

Key Drivers for Second Hand Luxury Goods Market

Expansion of Online Resale Platforms Is Expected To Boost Market Growth

The rapid growth and sophistication of online resale platforms have significantly propelled the second hand luxury goods market. Platforms such as The RealReal, Vestiaire Collective, Rebag, and Fashionphile have revolutionized how consumers buy and sell pre-owned luxury items by offering digital convenience, large inventories, and enhanced trust mechanisms. These platforms provide services like product authentication, quality checks, secure payments, and return options, which help address the traditional concerns associated with buying second hand. DigiReady Certification introduced in February 2024 to assess and enhance the digital readiness of small and medium-sized enterprises (SMEs) for onboarding onto the ONDC platform.

https://www.pib.gov.in/PressReleasePage.aspx?PRID=2090097”/

Rising Millennial and Gen Z Preference To Boost Market Growth

Millennials and Gen Z are emerging as the primary drivers of the second hand luxury goods market, reshaping the way luxury is perceived and consumed. Unlike previous generations, these younger cohorts value access over ownership and are more inclined toward sustainability, affordability, and individuality in their fashion choices. This shift aligns perfectly with the resale market, where luxury items can be purchased at reduced prices and often include rare or vintage pieces that allow for personal expression. Social media also plays a pivotal role in influencing their buying behavior. Platforms like Instagram, TikTok, and Pinterest have made it easier for Gen Z and Millennials to discover trends and flaunt their fashion finds, including pre-owned luxury pieces. Moreover, the growing popularity of influencers promoting sustainable and conscious consumption has normalized the idea of buying second hand among these demographics.

Restraint Factor for the Second Hand Luxury Goods Market

Concerns About Product Authenticity, Will Limit Market Growth

One of the most significant barriers to the growth of the second hand luxury goods market is the persistent concern about product authenticity. Buyers of luxury goods demand a high level of trust and assurance, given the premium prices and the prestige associated with these brands. However, the resale market, particularly in its early stages, has been plagued by counterfeit products, which can severely undermine consumer confidence and brand value. Even with the advancement of technology and the rise of professional resale platforms, the risk of encountering fake or misrepresented items remains a challenge. Many consumers still question whether the item they are purchasing is genuine, especially on peer-to-peer marketplaces where authentication processes may be inconsistent or entirely absent. This uncertainty can deter potential buyers, especially first-time users, from engaging in the resale market. ...

Over the five years through 2025, second-hand stores’ revenue is expected to inch upwards at a compound annual rate of 1.8%. In 2025, revenue is slated to rise by 0.6% to €11.2 billion, while the average profit margin is anticipated to stand at 9.6%. The resale fashion market isn’t new. Initially viewed as just charity or thrift shops, consumer attitudes towards second-hand goods have shifted thanks to the sharing economy and Gen Z becoming a larger voice in the retail market. Interest in preloved goods has skyrocketed thanks to heightened environmental concerns and the ethical impacts of fashion – particularly fast fashion. Rising inflation and stagnant economic growth have accelerated a shift towards second-hand shopping across Europe, with consumers seeking affordability, sustainability and style. The second-hand market isn’t just for those looking to save, though, with shoppers turning to luxury handbags, jewellery and watches as alternative investments. Environmental awareness and policy support further strengthen the industry, while EU-wide regulations are boosting supply through mandatory textile collection and repair incentives. However, rising labour costs, volunteer shortages and operational pressures are straining profitability, prompting many retailers to raise prices or scale back operations. Revenue is forecast to expand at a compound annual rate of 8.4% over the five years through 2030 to €16.8 billion, while the average industry profit margin is set to reach 13.2% as pre-loved fashion takes off and retailers offer more experiences. Despite lacklustre growth projections across the EU – especially in Germany, Italy and the Benelux region – the second-hand retail market is set for continued expansion. Economic stagnation, paired with a rising focus on sustainability, is pushing consumers towards second-hand goods. Preloved shopping is in vogue and its uptake is only expected to accelerate as more members of Gen Z enter the workforce and become the dominant source of spending power. However, competition from low-cost new goods remains a challenge. To stay ahead, second-hand outlets are offering authenticated high-end pieces, partnering with mainstream brands and creating vibrant in-store communities. With climate policy backing, demographic tailwinds and retail innovation, second-hand shopping looks set to remain a resilient and relevant force across Europe's evolving consumer landscape.

According to Cognitive Market Research, The Global Second Hand Apparel market size will be USD 152.5 billion in 2023 and will grow at a compound annual growth rate (CAGR) of 15.20% from 2023 to 2030.

The market's increasing demand for worn clothes is mostly caused by people's rising acceptance of them because it is more affordable and of greater quality than new.
Demand for dresses & tops remains higher in the secondhand apparel market.
The women's end-user category held the highest secondhand apparel market revenue share in 2023.
Asia Pacific will continue to lead, whereas the North American secondhand apparel market will experience the fastest growth until 2030.

Market Dynamics of the Secondhand Apparel Market

Key Drivers of Second Hand Apparel Market

Increasing Online Buying Behavior will Rise Demand in Secondhand Apparel Market

Increased consumer demand is driving the peer-to-peer trading of common clothes on contemporary digital platforms such as Tradesy and Poshmark, and digital resale is quickly becoming the next big thing in fashion. The market for secondhand apparel is large. Resellers are looking for direct collaborations and commercial alliances in order to replace existing luxury brand distribution platforms. For example, The RealReal and the Vestiaire Collective offer a digital marketplace where consumers can buy and sell luxury consignment brands like Hermes, Chanel, and Louis Vuitton. Manufacturers are using online platforms more and more to reach a wider audience and increase sales.

More and more people are transacting online due to the internet's rapid increase in access and usage, with over five billion users globally. In 2022, it is anticipated that global retail e-commerce sales will surpass 5.7 trillion USD, and in the following years, it is anticipated that this amount will rise to unprecedented levels.

In a similar vein, customers may now purchase a range of used apparel items from the comfort of their homes thanks to the availability of these items on online marketplaces. This is expected to boost the secondhand apparel sector during the projection period significantly.

High Demand for Sustainable Clothing to Expand Global Secondhand Apparel Market Size

Customers are becoming more aware of their electronic waste footprint as environmental worries develop. The market for secondhand apparel is driven by consumers' growing inclination and understanding of sustainable product options.

Consumers were willing to spend up to 24 percent extra on average in 2022 for products made sustainably around the world. Spending more was not surprising among individuals with greater earnings than among those with average or lower incomes.

More and more people are realising the benefits of buying secondhand apparel. This is a result of increased public awareness of the benefits of buying secondhand apparel for resource conservation, reducing environmental pollution, and boosting the local economy. The fashion industry is responsible for almost 10% of global carbon emissions. Secondhand apparel catalyzed the sustainable fashion movement, which has reduced pollution, climate change, and unethical work practices.

The Growth of Social Media Platforms Fuels the Secondhand Apparel Market

Key Restraints of Second Hand Apparel Market

Hygiene Concerns to Hinder Market Growth

When buying used clothing, hygiene concerns can be a valid factor. There are always some hygiene concerns to be mindful of, even though many consignment shops and vendors take precautions to clean and sanitize goods before they are resold. You run a small chance of developing skin disorders like rashes or irritations if you come into contact with improperly washed clothing. When trying products in-store, this is more of a concern, particularly if the item has come into contact with a former owner who has a skin issue. Particularly when it comes to hygiene, shoes might be an issue. They come into close touch with feet and may carry foot-related conditions like fungal infections or athlete's foot.

Impact of COVID–19 on the Secondhand Apparel Market

Nearly every business in the globe has experienced a setback during the pandemic. This is because several precautionary lockdowns and other limitations put in place by governing bodies all over the world resulted in major disruptions to their respective supply chains and produ...

• The global industry was valued at US$ 12.3 Bn in 2023
• It is estimated to grow at a CAGR of 6.5% from 2024 to 2034 and reach US$ 24.6 Bn by the end of 2034

Market Introduction

Regional Outlook

Secondhand Hard Luxury Goods Market Snapshot

Global second-hand luxury goods market was estimated to grow by **** percent in 2023. This market saw its steepest growth during the pandemic year of 2020 at ** percent. According to Statista estimates, second-hand luxury goods market is expected to grow with a steady rate of ***** percent annually between 2023 and 2028. The second-hand luxury market comprises of apparel, footwear, leather goods, jewelry, watches, and eyewear purchased via platforms for second-hand luxury goods.

Discover the booming used goods trading platform market! This in-depth analysis reveals a $9.16B market in 2025, growing at 7.5% CAGR, driven by sustainability, e-commerce, and global accessibility. Explore key players, regional trends, and future projections for 2025-2033.

In Canada Secondhand Luxury Goods Market, offering valuable insights, key market trends, competitive landscape, and future outlook to support strategic decision.