With roughly three billion monthly active users as of the second quarter of 2023, Facebook is the most used online social network worldwide. The platform surpassed two billion active users in the second quarter of 2017, taking just over 13 years to reach this milestone. In comparison, Meta-owned Instagram took 11.2 years, and Google’s YouTube took just over 14 years to achieve this landmark. As of January 2022, Facebook’s leading audience base was in India, with almost 330 million users whilst the United States ranked second with an approximate total of 179 million users. The platform also finds remarkable popularity in Indonesia and Brazil. Social Media usage in the United States In January 2021, Facebook was the platform on which users in the United States spent the most time per day. The average time spent on Facebook was 33 minutes, followed by TikTok with 32 minutes and Twitter with 31 daily minutes. Due to the COVID-19 outbreak in 2020, all major social media platforms saw an increase in daily usage, which then either plateaued or decreased in 2021. At the end of 2021, over a quarter of all Facebook users in the United States belonged to the 25 to 34 year age group and 18.2 percent of users were in the 35 to 44 year age group. In general, Facebook users were more likely to be female. Meta Platforms Meta is Facebook’s recently renamed parent company and had a grand total of 3.59 billion core product users by the final quarter of 2021. Other Meta products include Instagram, Facebook Messenger, WhatsApp and Oculus – Meta’s virtual reality subsidiary which produces VR headsets. In 2021, Meta's revenue amounted to 117 billion US dollars, up from around 86 billion U.S. dollars in the previous financial year.

Description:

The "Daily Social Media Active Users" dataset provides a comprehensive and dynamic look into the digital presence and activity of global users across major social media platforms. The data was generated to simulate real-world usage patterns for 13 popular platforms, including Facebook, YouTube, WhatsApp, Instagram, WeChat, TikTok, Telegram, Snapchat, X (formerly Twitter), Pinterest, Reddit, Threads, LinkedIn, and Quora. This dataset contains 10,000 rows and includes several key fields that offer insights into user demographics, engagement, and usage habits.

Dataset Breakdown:

• Platform: The name of the social media platform where the user activity is tracked. It includes globally recognized platforms, such as Facebook, YouTube, and TikTok, that are known for their large, active user bases.

• Owner: The company or entity that owns and operates the platform. Examples include Meta for Facebook, Instagram, and WhatsApp, Google for YouTube, and ByteDance for TikTok.

• Primary Usage: This category identifies the primary function of each platform. Social media platforms differ in their primary usage, whether it's for social networking, messaging, multimedia sharing, professional networking, or more.

• Country: The geographical region where the user is located. The dataset simulates global coverage, showcasing users from diverse locations and regions. It helps in understanding how user behavior varies across different countries.

• Daily Time Spent (min): This field tracks how much time a user spends on a given platform on a daily basis, expressed in minutes. Time spent data is critical for understanding user engagement levels and the popularity of specific platforms.

• Verified Account: Indicates whether the user has a verified account. This feature mimics real-world patterns where verified users (often public figures, businesses, or influencers) have enhanced status on social media platforms.

• Date Joined: The date when the user registered or started using the platform. This data simulates user account history and can provide insights into user retention trends or platform growth over time.

Context and Use Cases:

• This synthetic dataset is designed to offer a privacy-friendly alternative for analytics, research, and machine learning purposes. Given the complexities and privacy concerns around using real user data, especially in the context of social media, this dataset offers a clean and secure way to develop, test, and fine-tune applications, models, and algorithms without the risks of handling sensitive or personal information.

Researchers, data scientists, and developers can use this dataset to:

• Model User Behavior: By analyzing patterns in daily time spent, verified status, and country of origin, users can model and predict social media engagement behavior.

• Test Analytics Tools: Social media monitoring and analytics platforms can use this dataset to simulate user activity and optimize their tools for engagement tracking, reporting, and visualization.

• Train Machine Learning Algorithms: The dataset can be used to train models for various tasks like user segmentation, recommendation systems, or churn prediction based on engagement metrics.

• Create Dashboards: This dataset can serve as the foundation for creating user-friendly dashboards that visualize user trends, platform comparisons, and engagement patterns across the globe.

• Conduct Market Research: Business intelligence teams can use the data to understand how various demographics use social media, offering valuable insights into the most engaged regions, platform preferences, and usage behaviors.

• Sources of Inspiration: This dataset is inspired by public data from industry reports, such as those from Statista, DataReportal, and other market research platforms. These sources provide insights into the global user base and usage statistics of popular social media platforms. The synthetic nature of this dataset allows for the use of realistic engagement metrics without violating any privacy concerns, making it an ideal tool for educational, analytical, and research purposes.

The structure and design of the dataset are based on real-world usage patterns and aim to represent a variety of users from different backgrounds, countries, and activity levels. This diversity makes it an ideal candidate for testing data-driven solutions and exploring social media trends.

Future Considerations:

As the social media landscape continues to evolve, this dataset can be updated or extended to include new platforms, engagement metrics, or user behaviors. Future iterations may incorporate features like post frequency, follower counts, engagement rates (likes, comments, shares), or even sentiment analysis from user-generated content.

By leveraging this dataset, analysts and data scientists can create better, more effective strategies ...

Netflix's global subscriber base has reached an impressive milestone, surpassing *** million paid subscribers worldwide in the fourth quarter of 2024. This marks a significant increase of nearly ** million subscribers compared to the previous quarter, solidifying Netflix's position as a dominant force in the streaming industry. Adapting to customer losses Netflix's growth has not always been consistent. During the first half of 2022, the streaming giant lost over *** million customers. In response to these losses, Netflix introduced an ad-supported tier in November of that same year. This strategic move has paid off, with the lower-cost plan attracting ** million monthly active users globally by November 2024, demonstrating Netflix's ability to adapt to changing market conditions and consumer preferences. Global expansion Netflix continues to focus on international markets, with a forecast suggesting that the Asia Pacific region is expected to see the most substantial growth in the upcoming years, potentially reaching around **** million subscribers by 2029. To correspond to the needs of the non-American target group, the company has heavily invested in international content in recent years, with Korean, Spanish, and Japanese being the most watched non-English content languages on the platform.

The global number of Youtube users in was forecast to continuously increase between 2024 and 2029 by in total ***** million users (+***** percent). After the ninth consecutive increasing year, the Youtube user base is estimated to reach *** billion users and therefore a new peak in 2029. Notably, the number of Youtube users of was continuously increasing over the past years.User figures, shown here regarding the platform youtube, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Youtube users in countries like Africa and South America.

Introduction

​TikTok Users Statistics: TikTok has swiftly risen to establish itself as a leading entity in the social media arena, with a worldwide user count of around 2.05 billion as of early 2025. This number is expected to grow to 2.14 billion by the end of the same year. The platform's attraction is especially obvious among younger age groups; users aged 18 to 24 years make up 36.2% of the total, while those aged 25 to 34 years represent 33.9%.

Together, these demographics account for more than 70% of TikTok's overall user population. In the United States, TikTok has a significant user base of 170 million individuals. These figures highlight TikTok's important influence in shaping modern digital interaction and its strong appeal to younger users.

Dataset

This dataset was created by Nikunj Ladvaiya

Contents

As of October 2025, users aged 25 to 34 years made up Facebook's largest audience in the United States, accounting for 24.2 percent of the social network's user base, with 12.3 percent of those users being women. Overall, 9.7 percent of users aged 35 to 44 years were women, and 9.3 percent were men. How many people use Facebook in the United States? Facebook is by far the most used social network in the world and finds a huge share of its audience in the United States. Facebook’s U.S. audience size comes second only to India. In 2023, there were over 246 million Facebook users in the U.S. By 2028, it is estimated that around 263 million people in the U.S. will be signed up for the platform. How do users in the United States view the platform? Although Facebook is widely used and very popular with U.S. consumers, there are issues of trust with its North American audience. As of November 2021, 72 percent of respondents reported that they did not trust Facebook with their personal data. Despite having privacy doubts, a May 2022 survey found that 20 percent of adults had a very favorable opinion of Facebook, and one-third held a somewhat positive view of the platform.

The graph shows the number of free music users worldwide in 2014, broken down by service provider. The source found that ** million users subscribed to freemium services, such as those offered by Spotify. YouTube, at the same time, had *** million regular free music users.

TikTok has risen through the ranks to become the 5th most popular social media network worldwide.

Introduction

Pinterest Advertising Statistics: With a strong visual search engine and a worldwide user base surpassing 510 million, Pinterest is swiftly attracting the interest of marketers and social media aficionados. Recent statistics from Pinterest reveal that more than 60% of users are actively on the lookout for new products, while 80% of weekly users are discovering a new brand or product on the platform.

Data released from Pinterest’s own analytics indicate that Pinterest ads reached 340 million users in January 2025. Nevertheless, it is essential to highlight that the figures for advertising reach do not serve as a direct indicator of the platform’s total user base. As we will elaborate later, the total active user count for Pinterest may differ significantly from these advertising audience statistics.

The most recent audience data suggests that Pinterest ads reached 4.1% of the global population in January 2025, according to the latest demographic information from the United Nations.

Image-based platform Pinterest reached a record number of monthly active users (MAUs) in the most recently reported financial quarter. In the third quarter of 2025, Pinterest had 600 million monthly active users worldwide, up from 578 million users in the second quarter of 2025. The company Launched in March 2010, Pinterest was the fastest site in history to reach 10 million unique monthly visitors and high user engagement metrics, a significant feat, especially when considering that during much of its initial launch and growth, the site was invitation-only. Despite many social networks going public within a few years post-launch (Twitter: six years; Snap Inc.: six years), Pinterest only filed for an IPO in February 2019, almost nine years after launch, and started trading on April 18, 2019. Pinterest usage The social site’s strong user engagement with popular topics and themes such as fashion, home, garden, and DIY, and subsequently, relevant brands and influencers, forms the basis for its leading position in the area of social marketing and commerce. In 2018, 600 million searches were performed using Pinterest Lens, a camera search that recommends ideas to try inspired by things seen offline.

In December 2023, new users made up around **** percent of the total users of Comfy. The percentage of new users increased significantly in June and November, when the "618" mid-year shopping festival and Singles' Day sales, respectively, took place. Comfy is a famous domestic cosmetic brand in China.

In August 2025, female users made up 56.2 percent of Instagram's user base in Hong Kong. The largest gender difference was among users aged 25 to 34, with women outnumbering men by 178 thousand.

Blockchain data query: Base Unique daily active users and passive users in 2025

Focus Management App Market Outlook

According to our latest research, the global Focus Management App market size reached USD 2.4 billion in 2024, reflecting robust demand for digital productivity solutions across diverse sectors. The market is expected to expand at a remarkable CAGR of 14.2% from 2025 to 2033, resulting in a projected market value of USD 7.2 billion by 2033. This impressive growth trajectory is driven by the increasing adoption of remote and hybrid work models, the proliferation of digital devices, and a growing emphasis on employee well-being and productivity optimization. As per our latest research, the market continues to experience significant innovation, with new features and integrations that cater to both individual and enterprise users.

The growth of the Focus Management App market is being propelled by several key factors, foremost among them the rapid digital transformation across industries. As organizations worldwide embrace remote work and flexible schedules, the need for effective tools to combat digital distractions and enhance concentration has surged. Focus management applications, with their ability to block distracting websites, manage notifications, and provide analytics on user productivity, have become indispensable in modern work environments. Furthermore, the integration of artificial intelligence and machine learning into these apps has elevated their utility, enabling personalized recommendations and adaptive workflows that cater to individual behavioral patterns, thus driving higher adoption rates among both consumers and businesses.

Another significant driver fueling market expansion is the rising awareness of mental health and well-being, particularly in relation to workplace stress and digital overload. Enterprises are increasingly investing in focus management solutions as part of broader employee assistance programs to foster healthier work habits and improve overall job satisfaction. Educational institutions are also leveraging these apps to help students manage study schedules and minimize distractions, especially in the post-pandemic era where online learning has become mainstream. The healthcare sector is beginning to adopt focus management applications for both practitioners and patients, recognizing the link between digital distractions, cognitive fatigue, and overall health outcomes. This cross-sector adoption is broadening the market’s user base and stimulating continuous development and innovation in focus management technologies.

The proliferation of mobile devices and the ubiquity of high-speed internet have further accelerated the adoption of focus management apps. With the growing penetration of smartphones and tablets, users now expect seamless access to productivity tools across multiple platforms and operating systems. This has prompted developers to create cross-platform solutions that offer consistent experiences on iOS, Android, Windows, macOS, and web-based environments. The increasing availability of cloud-based deployment options has also contributed to market growth, enabling users to synchronize their productivity data across devices and collaborate in real-time with colleagues or classmates. These technological advancements, combined with aggressive marketing strategies and freemium pricing models, are making focus management apps more accessible and appealing to a wider audience.

From a regional perspective, North America continues to dominate the Focus Management App market, accounting for the largest share in 2024. This leadership is attributed to the region’s advanced digital infrastructure, high smartphone penetration, and a strong culture of productivity optimization in both corporate and educational settings. Europe follows closely, driven by similar trends and a growing emphasis on work-life balance. The Asia Pacific region is emerging as a high-growth market due to rapid urbanization, increasing adoption of digital technologies, and a burgeoning middle class that values personal and professional development. Latin America and the Middle East & Africa are also witnessing steady growth, albeit from a smaller base, as awareness of digital productivity tools spreads and internet connectivity improves.

Platform Analysis

The Focus Management App market is segmented by platform into iOS, Android, Windows, macOS, and web-based solutions, each catering to distinct user preferences and device ecosystems. The iOS segment holds a significant shar

The number of social media users in Denmark was forecast to continuously increase between 2024 and 2029 by in total *** million users (+**** percent). After the ninth consecutive increasing year, the social media user base is estimated to reach **** million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Casual Games Market Outlook

According to our latest research, the global casual games market size reached USD 24.8 billion in 2024, reflecting robust consumer engagement and sustained growth in digital entertainment. The market is projected to grow at a CAGR of 10.1% from 2025 to 2033, propelling the value to an estimated USD 58.1 billion by 2033. This remarkable expansion is underpinned by surging smartphone adoption, increased internet penetration, and the proliferation of accessible gaming platforms. As per our analysis, the casual games market is experiencing a paradigm shift driven by evolving user demographics and technological advancements, positioning it as a dynamic force within the broader gaming industry.

A key growth factor for the casual games market is the widespread availability and affordability of smartphones and mobile devices. With mobile platforms accounting for a significant share of casual game consumption, the seamless accessibility of games on-the-go has broadened the user base beyond traditional gamers. This democratization of gaming has attracted diverse age groups, including children, adults, and senior citizens, who are drawn to the simple mechanics and short play sessions that define casual games. Furthermore, the integration of social features and real-time multiplayer options has fostered a sense of community, enhancing user engagement and retention rates. The convergence of mobile technology and casual gaming continues to drive exponential growth, making mobile the dominant platform within the market.

Another critical driver is the evolution of monetization strategies within the casual games market. Developers and publishers have embraced innovative revenue models such as in-app purchases, advertising, paid downloads, and subscription services to diversify income streams. The success of free-to-play models, supported by microtransactions and targeted advertisements, has proven particularly effective in maximizing user lifetime value. Additionally, advancements in data analytics and user behavior tracking have enabled personalized gaming experiences and targeted marketing campaigns, further boosting monetization potential. The ability to continuously update and enhance games with new content and features keeps players engaged, ensuring steady revenue growth and sustainability for industry stakeholders.

Technological advancements, especially in cloud gaming, artificial intelligence, and augmented reality, are reshaping the landscape of the casual games market. The integration of AI-driven recommendations, adaptive difficulty levels, and immersive AR experiences are elevating gameplay, attracting both new and returning users. Cloud gaming platforms are enabling seamless cross-device play, reducing hardware barriers and expanding market reach. These innovations, coupled with the rising popularity of hyper-casual and instant games, are driving user acquisition and engagement across global markets. As technology continues to evolve, the casual games sector is poised for further disruption, with new opportunities emerging for developers, publishers, and investors alike.

Regionally, Asia Pacific remains the largest and fastest-growing market for casual games, fueled by a massive mobile user base, favorable demographics, and a thriving ecosystem of local developers. North America and Europe also contribute significantly to market revenue, driven by high disposable incomes and a mature gaming culture. Meanwhile, Latin America and the Middle East & Africa are witnessing accelerated growth, supported by improving digital infrastructure and rising smartphone adoption. Each region presents unique opportunities and challenges, with cultural preferences, regulatory environments, and technological readiness shaping market dynamics. The interplay between global and regional trends will continue to influence the trajectory of the casual games market in the coming years.

Platform Analysis

The platform segment of the casual games market is characterized by a diverse array of access points, each catering to distinct user preferences and technological capabilities. Mobile platforms dominate the landscape, accounting for over 65% of total market revenue in 2024, owing to the ubiquity of smartphones and the convenience of app-based gaming. The proliferation of affordable, high-performance mobile devices has democratized access to casual games, enabling users across varying socioeconomic backgrou

Chinese discount ecommerce app Temu has taken the United States and United Kingdom by storm, as the newest Chinese-based challenger aiming to saturate the market with products at under half the price...

This dataset is designed to support research and development in the field of Augmented Reality (AR)-based English vocabulary learning. It simulates data collected from an AR-based educational platform that combines gamification, interactive features, and real-time feedback to enhance student engagement and learning outcomes.

The dataset includes a range of features such as demographic details (e.g., age, grade level), activity types, AR features used, engagement scores, and performance metrics. The target variable (Post_Test_Category) categorizes students' post-test performance into three levels: Low, Medium, and High.

Key Highlights: Focus on AR-driven interactive learning experiences. Includes gamified activities and real-world tasks for vocabulary enhancement. Tracks pre-test and post-test performance to evaluate learning outcomes. Incorporates both objective metrics (accuracy, completion rates) and subjective feedback (engagement scores). Suitable for machine learning tasks like classification, clustering, and predictive modeling.

Remote User Testing Software Market Outlook

According to our latest research, the Remote User Testing Software market size reached USD 1.28 billion globally in 2024. The market is expected to maintain robust momentum, with a projected CAGR of 14.2% from 2025 to 2033, driving the market value to approximately USD 4.04 billion by 2033. This impressive growth is primarily fueled by the increasing digital transformation initiatives across industries and the critical need for businesses to optimize user experiences in a remote-first world.

One of the key growth drivers for the Remote User Testing Software market is the accelerating shift toward digital platforms across all sectors. Organizations are increasingly recognizing the importance of seamless digital experiences for customer retention and competitive differentiation. As a result, there is a surging demand for remote user testing solutions that enable businesses to gather actionable insights into user behavior, usability challenges, and overall product satisfaction. With the rise of agile development methodologies, companies seek rapid and iterative feedback cycles, which remote user testing software readily facilitates, further propelling market adoption.

Additionally, the proliferation of mobile devices and the expansion of e-commerce have significantly contributed to the growth of the Remote User Testing Software market. Enterprises are compelled to ensure their digital assets, such as websites and mobile applications, function flawlessly across diverse devices and user environments. Remote user testing platforms provide the scalability and flexibility required to test digital products with geographically dispersed participants, enabling more comprehensive and authentic feedback. This capability is particularly valuable for global organizations aiming to localize their offerings and cater to diverse user bases, thus driving further market expansion.

Another critical factor fueling market growth is the increasing adoption of cloud-based solutions. Cloud deployment offers unparalleled accessibility, scalability, and cost-effectiveness, making remote user testing tools more attractive to organizations of all sizes. As businesses continue to embrace remote and hybrid work models, the need for solutions that facilitate remote collaboration, testing, and feedback collection becomes even more pronounced. This trend, combined with advancements in AI-driven analytics and automation within user testing platforms, is expected to sustain the market’s upward trajectory throughout the forecast period.

Regionally, North America continues to dominate the Remote User Testing Software market, driven by early technology adoption, a mature digital ecosystem, and the presence of leading software vendors. However, Asia Pacific is emerging as the fastest-growing region, propelled by rapid digitalization, increasing investments in technology infrastructure, and a burgeoning startup ecosystem. Europe also holds a significant share, supported by stringent regulations around digital accessibility and user experience. These regional dynamics underscore the global nature of market growth and the diverse opportunities available for vendors and stakeholders.

Component Analysis

The Component segment of the Remote User Testing Software market is bifurcated into software and services. Software remains the dominant component, accounting for the largest revenue share in 2024. This dominance is attributed to the widespread adoption of user testing platforms that offer robust functionality, including real-time analytics, session recording, and customizable test scenarios. Organizations increasingly prefer comprehensive software suites that seamlessly integrate with existing development and design workflows, enhancing efficiency and scalability. The continuous innovation in software capabilities, such as AI-powered insights and automation, further strengthens the software segment’s leadership in the market.
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