These user generated content statistics will show you why this marketing technique is so powerful and how businesses benefit from it.

In 2024, TikTok content had an average reach of 12,762 users. This represents an increase compared to 2023, when the platform had a reach of approximately 7,727 users.

In 2024, Instagram Stories were the most used format on the social media platform. Huge accounts, those with over 50,000 followers, posted an average of 46 Stories per week. Big and Medium accounts posted an average of 30.4 and 19.3 Stories every week on Instagram, respectively.

During the first quarter of 2024, Huge Instagram accounts, which had over 50,000 followers, reported to post approximately short-form videos, or Reel, every two days, and almost 0.50 Reels per day. In comparison, Big accounts, which counted between 10,001 and 50,000 followers, posted 0.3 Reels daily on average. Tiny accounts, which had a following of less than 500 users, posted their Reels on Instagram approximately every five days, or 0.18 Reels per day.

In 2024, Instagram accounts with more than 50,000 followers posted an average of 9.3 time per week, up from 6.5 times per week in 2023. In addition, Big accounts, which are accounts with between 10,000 and 50,000 followers, increased their posting frequency up from 3.1 times weekly in 2023, to 5.1 in 2024.

Between June 2023 and June 2024, searches for leopard print jeans on Pinterest increased by 2,990 percent. Additionally, searches for camouflage outfit increased by 2,295 percent.

From March 2023 to August 2023, TikTok videos with a duration of over 54 seconds saw on average of 38 thousand views. Shorter videos generated progressively fewer views. Videos with a length of fewer than 10 seconds saw the smallest amounts of views, with around 19 thousand views on average. Videos with a length of between 16 to 53 seconds presented around 30 thousand views on average.

In 2024, Instagram Reels saw more engagement than in 2023. However, Small accounts, which are accounts with 500 to 2,000 followers, saw less engagement in 2024 than in the year previous. Overall, Reel engagement increased by 13.08 percent.

Lensa AI is a photo and editing app that uses artificial intelligence to create avatars and artistic renderings of user-uploaded pictures. At the end of 2022, the app's global popularity exploded, with users spending over 30.7 million U.S. dollars on the app's digital subscription and premium photo-generation tools in December 2022. However, in April 2022, the in-app revenues generated by Lensa AI barely surpassed 1.09 million U.S. dollars. In May 2024, the app generated less than 600,000 U.S. dollars. Lensa AI, which offers a one-week free trial period with the possibility of purchasing 50 avatars for approximately four U.S. dollars, was originally launched in 2018 by the U.S.-based Prisma Labs.

According to a survey conducted by Rakuten Insight in August 2023, 81 percent of respondents in Indonesia stated that they engaged with user-generated content such as reviews, videos, blogs, and social media posts created by people. The same survey revealed that videos of products were the most interesting content type according to those surveyed.

In 2024, Instagram accounts with more than 50,000 followers posted an average of 8.66 Reels per week, up from 3.98 per week in 2023. In addition, Big accounts, which are accounts with between 10,000 and 50,000 followers, increased their posting frequency of Reels from 1.71 times weekly in 2023, to 3.93 in 2024.

The Travel & Tourism User Generated Content Market is estimated to be valued at USD 279.8 million in 2025 and is projected to reach USD 1132.1 million by 2035, registering a compound annual growth rate (CAGR) of 15.0% over the forecast period.

In late 2023, **** in five Gen Z consumers living in the United States considered user-generated videos to be a vital source of information when researching products to buy. In general, many consumers valued visual content from other shoppers. Where do Gen Z consumers discover new products? In the first quarter of 2023, the majority of Gen Z consumers began their shopping journeys online, either in online stores or on search engines. In addition to the internet, Gen Z consumers displayed a tendency to discover new products via celebrity endorsements and reviews by well-known individuals or expert bloggers. In other words, many Gen Z consumers discover new products online, as opposed to in person. Gen Z shopping preferences When surveyed, Gen Z shoppers around the world preferred to do most of their shopping online, as well. In an online environment, certain factors were more likely to increase the possibility of a purchase. User-generated content, for example, was important, as a post with lots of “likes” or good comments on social media would increase the likelihood of a purchase by about ** percent.

The Customer-Generated Content (CGC) Platform market is witnessing robust growth as businesses increasingly recognize the value of authentic user-created content in driving customer engagement and enhancing brand visibility. CGC encompasses various forms of content produced by consumers, including reviews, testimoni

A 2024 survey revealed that global consumers research the product category of electronics the most through user-generated content (UGC). Approximately ** percent of those surveyed used UGC to research electronics products. Another popular product category to research through UGC was apparel, which was done by roughly ** percent of consumers. Next, with about ** percent of respondents, was the health and beauty category. Global shoppers prioritize the value for money, the product's suitability for their intended purpose, and the delivery services offered when evaluating UGC.

This statistic shows the percentage of individuals in the United Kingdom who used the internet to upload self-created content to any website to be shared from 2008 to 2019. In 2019, ** percent of individuals uploaded self-created content to the internet in the UK.

Between June 2023 and June 2024, Pinterest searches for Honey brown curls increased 7,770 percent, while searches for Cherry blonde increased by 6,300 percent. Additionally, Pinterest seaches for Japanese side bangs grew by 1,645 percent.

In November 2024, mobile editing app Canva, which is particularly popular for allowing users to create collages and photo content, generated more than 8.5 million U.S. dollars in revenues. Facetune, developed by the Jerusalem-based unicorn Lightricks and known for its popular Instagram selfie filters, ranked second with around 4.8 million U.S. dollars in revenues. Photo editor app Remini - AI Photo Enhancer grossed over 3.9 million U.S. dollars from users in the United States.

In 2024, TikTok accounts with up to 500 views produced videos of approximately 35 seconds on average. Small accounts produced videos of around 40 seconds in length. Huge accounts, which had over 50,001 followers, produced content with a duration of around 55 seconds on average as of the examined period. Overall, the length of the average TikTok videos across accounts of all sizes experienced an increase between 2023 and 2024.

From March 2023 to August 2023, personal TikTok accounts tend to post more per month than business accounts. The average number of TikTok videos posted by personal accounts was almost 17 per month. In comparison, business accounts on TikTok posted on average approximately 14 videos per month.