In March 2024, the video platform YouTube reported around 32.5 billion visits from global users. Meta-owned Facebook.com reported around 16.1 billion visits from global users, as Instagram.com and Twitter.com followed, each with 7 billion and 6.1 billion visits from users worldwide during the examined month. Wikipedia.org, which hosts users-generated encyclopedic entries, recorded around 4.4 billion visits, while news aggregator and community platform Reddit.com saw approximately 2.2 billion visits during the examined period.

In the second quarter of 2024, the most reviewed product among the top ten best-selling beauty and personal care items on Amazon was the Essence Lash Princess False Lash Effect Mascara. The mascara was clearly a crowd favorite, with around 337,000 Amazon reviews. The second-highest number of reviews belonged to the Mighty Patch Original Pimple Patch by Hero Cosmetics, with about 146,000 reviews.

According to a survey conducted among consumers in the United States in April 2022, when asked how they would react if a brand incorporated user-generated content (UGC) into marketing initiatives, ** percent of respondents said they would be more likely to trust the brand.

In late 2023, **** in five Gen Z consumers living in the United States considered user-generated videos to be a vital source of information when researching products to buy. In general, many consumers valued visual content from other shoppers. Where do Gen Z consumers discover new products? In the first quarter of 2023, the majority of Gen Z consumers began their shopping journeys online, either in online stores or on search engines. In addition to the internet, Gen Z consumers displayed a tendency to discover new products via celebrity endorsements and reviews by well-known individuals or expert bloggers. In other words, many Gen Z consumers discover new products online, as opposed to in person. Gen Z shopping preferences When surveyed, Gen Z shoppers around the world preferred to do most of their shopping online, as well. In an online environment, certain factors were more likely to increase the possibility of a purchase. User-generated content, for example, was important, as a post with lots of “likes” or good comments on social media would increase the likelihood of a purchase by about ** percent.

As of September 2024, the average star rating stood out as the predominant element of user-generated content (UGC) driving consumer purchasing decisions worldwide. Over ** percent of consumers affirmed that they were swayed by rating reviews when making purchases.

As of September 2024, the age group most receptive to user-generated content (UGC) worldwide were individuals aged 18 to 24. ***** in ten shoppers within this age bracket utilized UGC, a trend mirrored by consumers aged 25 to 34.

According to a survey by Rakuten Insight on user-generated content (UGC) in India, product videos were the most engaged with user-generated content among ** percent of consumers, followed by images of products in 2023. Social media posts were the third most engaged with during the survey period.

According to a survey conducted by Rakuten Insight in August 2023, ** percent of respondents in the Vietnam stated that they engaged with user-generated content such as reviews, videos, blogs, and social media posts created by people. The same survey revealed that images and videos of products were the most interesting content types according to those surveyed.

According to a survey conducted by Rakuten Insight in August 2023, ** percent of respondents in Indonesia stated that they engaged with user-generated content such as reviews, videos, blogs, and social media posts created by people. The same survey revealed that videos of products were the most interesting content type according to those surveyed.

According to a survey conducted by Rakuten Insight on August 2023, ** percent of respondents in Singapore stated that they engaged with user-generated content such as reviews, videos, blogs, and social media posts created by people. The same survey revealed that videos of products were the most interesting content type according to those surveyed.

A March 2024 survey found that more than three in ten adults in the United States who played video games on any platform were also aware of platforms that allowed users to generate their own virtual content for video games. Especially young gamers aged 18 to 34 years were aware of user-generated gaming content. A popular example for such a platform is Roblox, which allows content creators to make money through the gaming experiences they make.

In 2023, interactions with visual user-generated content (UGC) exerted the most significant influence on conversion rates, revenue per visitor, and average order value. Notably, engagement with photo galleries on the site saw a staggering *** percent increase in revenue per visitor. Reviews experienced the second-highest growth, closely trailed by shopper interactions with the Q&A section.

According to a survey on user-generated content (UGC) conducted by Rakuten Insight in Asia in August 2023, ** percent of the respondents in China stated that they had engaged with online content created by other people before. In contrast, ** percent of respondents in South Korea stated to have engaged with UGC before.

This statistic displays the reach of user generated upload websites in Great Britain, by demographic group, as of August 2013. Among female internet users, 38 percent reported visiting user upload websites once a week or more often.

As per a 2023 survey by Rakuten Insight on user-generated content (UGC), 'beauty, health, and wellness' as well as electronics were the two leading product categories in India among ** percent of UGC consumers, respectively. Home goods were the next most consumed category of UGC during the survey period.

The statistic shows the average monthly volume of content production per user on various social media platforms in the United Kingdom (UK) from September 2014 to April 2015. In April 2015, Snapchat ranked highest with users snapping an average of 48 times per month.

According to a survey conducted by Rakuten Insight on August 2023, ** percent of respondents in the Philippines stated that they find product videos most interesting among other types of user-generated content. Social media posts and product images were also engaging among those surveyed.

According to a survey conducted by Rakuten Insight on August 2023, ** percent of respondents in Vietnam stated that they find both product videos and images most interesting among other types of user-generated content. Product reviews or testimonials and product ratings were also engaging among those surveyed.

This statistic displays the findings of a survey on the share of individuals capable of creating online content in the United Kingdom (UK) in 2015, by age group. During the survey period, it was found that 95 percent of respondents aged between 35 and 44 years were capable of using basic online content creating skills.

This statistic displays the distribution of the online audience of rottentomatoes.com in Great Britain (GB) in 2016, by age group. In 2016, 25 percent of the online audience of rottentomatoes.com was aged between 25 and 34 years.