The number of internet users globally will grow to 5.3 billion by 2023, according to the source. The compound annual growth rate for the whole period from 2018 to 2023 is six percent. The fastest expected growth from this period was in 2019, with 300 million new internet users and a growth rate of 7.7 percent from 2018.

With roughly three billion monthly active users as of the second quarter of 2023, Facebook is the most used online social network worldwide. The platform surpassed two billion active users in the second quarter of 2017, taking just over 13 years to reach this milestone. In comparison, Meta-owned Instagram took 11.2 years, and Google’s YouTube took just over 14 years to achieve this landmark. As of January 2022, Facebook’s leading audience base was in India, with almost 330 million users whilst the United States ranked second with an approximate total of 179 million users. The platform also finds remarkable popularity in Indonesia and Brazil. Social Media usage in the United States In January 2021, Facebook was the platform on which users in the United States spent the most time per day. The average time spent on Facebook was 33 minutes, followed by TikTok with 32 minutes and Twitter with 31 daily minutes. Due to the COVID-19 outbreak in 2020, all major social media platforms saw an increase in daily usage, which then either plateaued or decreased in 2021. At the end of 2021, over a quarter of all Facebook users in the United States belonged to the 25 to 34 year age group and 18.2 percent of users were in the 35 to 44 year age group. In general, Facebook users were more likely to be female. Meta Platforms Meta is Facebook’s recently renamed parent company and had a grand total of 3.59 billion core product users by the final quarter of 2021. Other Meta products include Instagram, Facebook Messenger, WhatsApp and Oculus – Meta’s virtual reality subsidiary which produces VR headsets. In 2021, Meta's revenue amounted to 117 billion US dollars, up from around 86 billion U.S. dollars in the previous financial year.

Image-based platform Pinterest reached a record number of monthly active users (MAUs) in the most recently reported financial quarter. In the first quarter of 2025, Pinterest had 570 million monthly active users worldwide, up from 553 million users when compared to the previous quarter. The company Launched in March 2010, Pinterest was the fastest site in history to reach 10 million unique monthly visitors and high user engagement metrics; a significant feat especially when considering that during much of its initial launch and growth, the site was invitation-only. Despite many social networks going public within a few years post-launch (Twitter: six years; Snap Inc.: six years), Pinterest only filed for an IPO in February 2019, almost nine years after launch, and started trading on April 18, 2019. Pinterest usage The social site’s strong user engagement with popular topics and themes such as fashion, home, garden and DIY and subsequently, relevant brands and influencers, forms the basis for its leading position in the area of social marketing and commerce. In 2018, 600 million searches were performed using Pinterest Lens, a camera search that recommends ideas to try inspired by things seen offline.

TikTok has 136 million monthly active users in the US alone.

There are currently over 1.5 billion active users on TikTok worldwide.

Advertising makes up 89% of its total revenue and data licensing makes up about 11%.

In 2024, Colombia registered a year-on-year growth of 1.1 percent in the number of its internet users. Over the analyzed period, the country has gained 15 million online users, thus managing to increase the size of its online audience by half a million more users since 2023.

The number of smartphone users in Japan was forecast to continuously increase between 2024 and 2029 by in total 12,197,411 users (+13.25 percent). After the sixth consecutive increasing year, the smartphone user base is estimated to reach 104,282,713 users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The US has historically been the target country for Twitter since its launch in 2006. This is the full breakdown of Twitter users by country.

These are the key Twitter user statistics that you need to know.

Globally the average user spends 52 minutes on TikTok every day. About 90% of their worldwide users access TikTok on a daily basis.

Twitter user statistics show a varying degree of how often users login to the platform. Here’s what it looks like.

In January 2024, the number of internet users in Ukraine grew by 3.7 percent compared to the corresponding period in the previous year. That year, the number of internet users in the country stood at approximately 30 million. Over the period under consideration, the highest growth year-on-year was recorded in January 2014, at nearly 13 percent.

Introduction

PayPal Statistics: Paypal is a multinational American company focusing on online payments and money transfers. It was developed to serve as an alternative to traditional cash payments and money orders. The company has evolved to become a popular payment platform. As we go forward, we will learn about PayPal Statistics to garner a better understanding of relevant statistical data and gain essential information about the factors that have led to the growth of this company altogether. By the end of this, people can learn about the development of the online payment business.

The average adult TikTok user in America spends 33 minutes per day on the app.

As of January 2025, Spotify has over 640 million monthly active users. Here is the full breakdown of Spotify users by year since 2015:

Global ad spend were expected to reach over $134 billion in 2022. This means that it has increased by over 17% yearly.

In 2020, TikTok brought in $33.4 billion in revenue.

User Activity Monitoring Market Report Segments the Industry Into by Application (System Monitoring, Application Monitoring and More), Deployment Mode (On-Premise, Cloud, Hybrid), Enterprise (Small and Medium Enterprises, Large Enterprises), by End-User Industry (BFSI, Retail, IT and Telecom, Healthcare and More) and by Geography. The Market Forecasts are Provided in Terms of Value (USD).

The most significant cohorts of users on Instagram are aged 18 – 24.