The number of internet users globally will grow to 5.3 billion by 2023, according to the source. The compound annual growth rate for the whole period from 2018 to 2023 is six percent. The fastest expected growth from this period was in 2019, with 300 million new internet users and a growth rate of 7.7 percent from 2018.

It started with a lip-sync. Then came the dances, the pranks, the tutorials, and before anyone realized, TikTok was no longer just an app; it was the cultural engine of a generation. In 2025, TikTok’s presence is not only embedded in Gen Z's daily routines but also shaking up marketing...

Image-based platform Pinterest reached a record number of monthly active users (MAUs) in the most recently reported financial quarter. In the third quarter of 2025, Pinterest had 600 million monthly active users worldwide, up from 578 million users in the second quarter of 2025. The company Launched in March 2010, Pinterest was the fastest site in history to reach 10 million unique monthly visitors and high user engagement metrics, a significant feat, especially when considering that during much of its initial launch and growth, the site was invitation-only. Despite many social networks going public within a few years post-launch (Twitter: six years; Snap Inc.: six years), Pinterest only filed for an IPO in February 2019, almost nine years after launch, and started trading on April 18, 2019. Pinterest usage The social site’s strong user engagement with popular topics and themes such as fashion, home, garden, and DIY, and subsequently, relevant brands and influencers, forms the basis for its leading position in the area of social marketing and commerce. In 2018, 600 million searches were performed using Pinterest Lens, a camera search that recommends ideas to try inspired by things seen offline.

Detailed Active users (daily) metrics and analytics for Growth, including historical data and trends.

Description:

The "Daily Social Media Active Users" dataset provides a comprehensive and dynamic look into the digital presence and activity of global users across major social media platforms. The data was generated to simulate real-world usage patterns for 13 popular platforms, including Facebook, YouTube, WhatsApp, Instagram, WeChat, TikTok, Telegram, Snapchat, X (formerly Twitter), Pinterest, Reddit, Threads, LinkedIn, and Quora. This dataset contains 10,000 rows and includes several key fields that offer insights into user demographics, engagement, and usage habits.

Dataset Breakdown:

• Platform: The name of the social media platform where the user activity is tracked. It includes globally recognized platforms, such as Facebook, YouTube, and TikTok, that are known for their large, active user bases.

• Owner: The company or entity that owns and operates the platform. Examples include Meta for Facebook, Instagram, and WhatsApp, Google for YouTube, and ByteDance for TikTok.

• Primary Usage: This category identifies the primary function of each platform. Social media platforms differ in their primary usage, whether it's for social networking, messaging, multimedia sharing, professional networking, or more.

• Country: The geographical region where the user is located. The dataset simulates global coverage, showcasing users from diverse locations and regions. It helps in understanding how user behavior varies across different countries.

• Daily Time Spent (min): This field tracks how much time a user spends on a given platform on a daily basis, expressed in minutes. Time spent data is critical for understanding user engagement levels and the popularity of specific platforms.

• Verified Account: Indicates whether the user has a verified account. This feature mimics real-world patterns where verified users (often public figures, businesses, or influencers) have enhanced status on social media platforms.

• Date Joined: The date when the user registered or started using the platform. This data simulates user account history and can provide insights into user retention trends or platform growth over time.

Context and Use Cases:

• This synthetic dataset is designed to offer a privacy-friendly alternative for analytics, research, and machine learning purposes. Given the complexities and privacy concerns around using real user data, especially in the context of social media, this dataset offers a clean and secure way to develop, test, and fine-tune applications, models, and algorithms without the risks of handling sensitive or personal information.

Researchers, data scientists, and developers can use this dataset to:

• Model User Behavior: By analyzing patterns in daily time spent, verified status, and country of origin, users can model and predict social media engagement behavior.

• Test Analytics Tools: Social media monitoring and analytics platforms can use this dataset to simulate user activity and optimize their tools for engagement tracking, reporting, and visualization.

• Train Machine Learning Algorithms: The dataset can be used to train models for various tasks like user segmentation, recommendation systems, or churn prediction based on engagement metrics.

• Create Dashboards: This dataset can serve as the foundation for creating user-friendly dashboards that visualize user trends, platform comparisons, and engagement patterns across the globe.

• Conduct Market Research: Business intelligence teams can use the data to understand how various demographics use social media, offering valuable insights into the most engaged regions, platform preferences, and usage behaviors.

• Sources of Inspiration: This dataset is inspired by public data from industry reports, such as those from Statista, DataReportal, and other market research platforms. These sources provide insights into the global user base and usage statistics of popular social media platforms. The synthetic nature of this dataset allows for the use of realistic engagement metrics without violating any privacy concerns, making it an ideal tool for educational, analytical, and research purposes.

The structure and design of the dataset are based on real-world usage patterns and aim to represent a variety of users from different backgrounds, countries, and activity levels. This diversity makes it an ideal candidate for testing data-driven solutions and exploring social media trends.

Future Considerations:

As the social media landscape continues to evolve, this dataset can be updated or extended to include new platforms, engagement metrics, or user behaviors. Future iterations may incorporate features like post frequency, follower counts, engagement rates (likes, comments, shares), or even sentiment analysis from user-generated content.

By leveraging this dataset, analysts and data scientists can create better, more effective strategies ...

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In 2020, the number of phone users who accessed over-the-top messaging apps to communicate increased by almost ** percent compared to the previous year, due to the impact of the global coronavirus pandemic outbreak. In 2021, users on mobile messaging apps will increase by approximately *** percent compared to the previous year. This annual growth rate is projected to slow to *** percent in 2025.

In January 2024, the number of internet users in Ukraine grew by *** percent compared to the corresponding period in the previous year. That year, the number of internet users in the country stood at approximately ** million. Over the period under consideration, the highest growth year-on-year was recorded in January 2014, at nearly ** percent.

Access Market Research Intellect's User Provisioning Market Report for insights on a market worth USD 1.2 billion in 2024, expanding to USD 2.5 billion by 2033, driven by a CAGR of 10.5%.Learn about growth opportunities, disruptive technologies, and leading market participants.

With roughly three billion monthly active users as of the second quarter of 2023, Facebook is the most used online social network worldwide. The platform surpassed two billion active users in the second quarter of 2017, taking just over 13 years to reach this milestone. In comparison, Meta-owned Instagram took 11.2 years, and Google’s YouTube took just over 14 years to achieve this landmark. As of January 2022, Facebook’s leading audience base was in India, with almost 330 million users whilst the United States ranked second with an approximate total of 179 million users. The platform also finds remarkable popularity in Indonesia and Brazil. Social Media usage in the United States In January 2021, Facebook was the platform on which users in the United States spent the most time per day. The average time spent on Facebook was 33 minutes, followed by TikTok with 32 minutes and Twitter with 31 daily minutes. Due to the COVID-19 outbreak in 2020, all major social media platforms saw an increase in daily usage, which then either plateaued or decreased in 2021. At the end of 2021, over a quarter of all Facebook users in the United States belonged to the 25 to 34 year age group and 18.2 percent of users were in the 35 to 44 year age group. In general, Facebook users were more likely to be female. Meta Platforms Meta is Facebook’s recently renamed parent company and had a grand total of 3.59 billion core product users by the final quarter of 2021. Other Meta products include Instagram, Facebook Messenger, WhatsApp and Oculus – Meta’s virtual reality subsidiary which produces VR headsets. In 2021, Meta's revenue amounted to 117 billion US dollars, up from around 86 billion U.S. dollars in the previous financial year.

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Find detailed analysis in Market Research Intellect's User Generated Content UGC Software Market Report, estimated at USD 5.2 billion in 2024 and forecasted to climb to USD 12.3 billion by 2033, reflecting a CAGR of 10.5%.Stay informed about adoption trends, evolving technologies, and key market participants.

This statistic shows the estimated annual growth rate of number of 5G users in China from 2021 to 2030. According to the forecast, the number of 5G users in China in 2022 will increase by around *** percent compared to 2021, amounting to almost *** million users.

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Get key insights on Market Research Intellect's Customer Growth Platform Market Report: valued at USD 5.2 billion in 2024, set to grow steadily to USD 12.8 billion by 2033, recording a CAGR of 10.5%.Examine opportunities driven by end-user demand, R&D progress, and competitive strategies.

The global Based SaaS (Software as a Service) Online Community Building Platform market is experiencing robust growth, projected to reach approximately $2,500 million by 2025, with an estimated Compound Annual Growth Rate (CAGR) of 15% through 2033. This expansion is fueled by the increasing demand for dedicated online spaces where businesses and creators can foster deeper engagement with their audiences. Key drivers include the growing recognition of community as a critical component of customer loyalty, brand advocacy, and direct revenue generation, particularly for content creators and subscription-based businesses. Furthermore, the shift towards remote work and digital interactions has accelerated the adoption of these platforms, enabling organizations to connect with dispersed teams, customers, and members more effectively. The per-member model is likely to dominate, offering scalability and a direct correlation between user growth and platform revenue, although flat-fee models will remain attractive for organizations with predictable user bases or those prioritizing simplicity. The market's trajectory is further shaped by several key trends, including the integration of advanced AI and machine learning for personalized user experiences, automated content moderation, and sentiment analysis. The demand for comprehensive analytics to understand community health and user behavior is also on the rise, allowing platform providers to offer more valuable insights. However, challenges such as data privacy concerns, the increasing competition from feature-rich general collaboration tools, and the need for robust security measures present significant restraints. Overcoming these hurdles will be crucial for sustained market leadership. Geographically, North America and Europe are expected to lead market adoption due to their established digital infrastructure and early acceptance of SaaS solutions. The Asia Pacific region, with its rapidly growing internet penetration and burgeoning creator economy, presents a significant growth opportunity in the coming years. This report provides an in-depth analysis of the global Based SaaS (Software as a Service) Online Community Building Platform market. The study covers the historical period from 2019 to 2024, with the base year set at 2025 and a forecast period extending to 2033. The report leverages extensive market research to offer valuable insights into market dynamics, key players, trends, and growth prospects.