LinkedIn is the world’s preeminent social network for professionals. Members create CVs, list their current and previous job roles, skills and education. The business network is also a recruiting...

As of February 2025, 47.3 percent of LinkedIn users worldwide were between the ages of 25 and 34 years old. In comparison, users older than 55 years old made up 3.3 percent of the social platform's audience. Furthermore, individuals belonging to the 18- to 24-year-old age group constituted 28.7 percent of the professional social network's user base, and 56.9 percent of global users identified as male. Leading LinkedIn audiences As of April 2024, the United States was home to 230 million LinkedIn users, which made it the country with the largest audience of the online network. India had 130 million users, and Brazil had 71 million users. As of June 2024, 16 percent of social media users in the United States utilized LinkedIn, making it the eighth most popular social network in the country. The growing number of LinkedIn subscribers Users of LinkedIn can upgrade to premium accounts to make the most of additional features and tools to help them with their professional networking. It is estimated that there were 174.5 million premium users on LinkedIn in 2023, up from around 154.4 million in 2022. In 2019, there were around 94 million premium users of LinkedIn, indicating an increase in paid subscribers of around 85 percent over the past four years.

The global number of LinkedIn users in was forecast to continuously increase between 2024 and 2028 by in total ***** million users (+**** percent). After the sixth consecutive increasing year, the LinkedIn user base is estimated to reach ****** million users and therefore a new peak in 2028. User figures, shown here with regards to the platform LinkedIn, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of LinkedIn users in countries like Asia and South America.

In January 2025, there were around **** million LinkedIn users in the United Kingdom, up from **** million the previous examined month. LinkedIn user numbers grew steadily throughout 2023 and during the first half of 2024. Furthermore, the employment oriented network has witnessed a **** percent growth in users since November 2023.

As of early 2025, LinkedIn had an audience reach of *** million users in the *************. The country was by far the leading market of the professional job networking service, with runner-up India having an audience of *** million. LinkedIn: the company Launched in 2003, LinkedIn is a professional networking service where jobseekers can post their CVs, and employers or recruiters can post job ads and search for prospective candidates. In December 2016, Microsoft acquired LinkedIn, making it a wholly owned subsidiary. In 2020, the platform generated over ***** billion U.S. dollars in revenue. Despite its great success, the company has not always seen positive numbers only, and in 2018, LinkedIn reported an operating loss of *** million U.S. dollars. LinkedIn marketing Greater exposure, lead generation and increased thought leadership are all key benefits of social media marketing, and LinkedIn is a popular marketing tool in the B2B segment. Whereas the company predominantly generates revenue by selling access to member information to professional parties, LinkedIn is the second-most popular social media platform used by B2B marketers, ranking only behind Facebook.

The semantic knowledge graph market is experiencing robust growth, driven by the increasing need for organizations to derive actionable insights from complex, unstructured data. The market, estimated at $5 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 25% from 2025 to 2033, reaching approximately $25 billion by 2033. This expansion is fueled by several key factors. Firstly, the proliferation of big data necessitates efficient data management and knowledge extraction tools; semantic knowledge graphs excel in this arena by organizing information into easily understandable and interlinked structures. Secondly, advancements in artificial intelligence (AI) and machine learning (ML) are enhancing the capabilities of semantic knowledge graphs, improving their ability to process and analyze ever-increasing volumes of data. Thirdly, the growing adoption of cloud-based solutions is simplifying deployment and accessibility, further driving market growth. Key players like Microsoft, Google, and Yandex are heavily investing in this technology, creating a competitive yet innovative landscape. However, challenges remain, including the complexity of implementing these systems, high initial investment costs, and the need for skilled professionals to manage and interpret the resulting knowledge graphs. Despite these restraints, the long-term prospects for the semantic knowledge graph market are incredibly positive. The increasing demand for improved data governance, enhanced business intelligence, and personalized customer experiences will continue to fuel adoption across various sectors, including finance, healthcare, and manufacturing. The market segmentation is expected to evolve, with increasing specialization in specific industry verticals and the development of more sophisticated analytics tools built on top of semantic knowledge graph technologies. The focus will likely shift towards the integration of semantic knowledge graphs with other emerging technologies such as blockchain and the Internet of Things (IoT) to unlock even greater value from data. This convergence will lead to the emergence of smarter and more autonomous systems capable of decision-making based on comprehensive, contextualized knowledge. Regions like North America and Europe are anticipated to maintain significant market shares, though Asia-Pacific is projected to witness substantial growth driven by increasing digitalization and technological advancements.

There are over 2 billion registered users on Instagram in 2025.

The number of LinkedIn users in the United Kingdom was forecast to continuously increase between 2024 and 2028 by in total 1.5 million users (+4.51 percent). After the eighth consecutive increasing year, the LinkedIn user base is estimated to reach 34.7 million users and therefore a new peak in 2028. User figures, shown here with regards to the platform LinkedIn, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

In 2023, Meta Platforms had a total annual revenue of over 134 billion U.S. dollars, up from 116 billion in 2022. LinkedIn reported its highest annual revenue to date, generating over 15 billion USD, whilst Snapchat reported an annual revenue of 4.6 billion USD.

During a 2025 survey among marketers worldwide, around 83 percent reported using Facebook for marketing purposes. Instagram and LinkedIn followed, respectively mentioned by 78 and 69 percent of the respondents. The global social media marketing segment According to the same study, 60 percent of responding marketers intended to increase their organic use of YouTube for marketing purposes throughout that year. LinkedIn and Instagram followed with similar shares, rounding up the top three social media platforms attracting a planned growth in organic use among global marketers in 2025. Their main driver is increasing brand exposure and traffic, which led the ranking of benefits of social media marketing worldwide. Social media for B2B marketing Social media platform adoption rates among business-to-consumer (B2C) and business-to-business (B2B) marketers vary according to each subsegment's focus. While B2C professionals prioritize Facebook and Instagram, both run by Meta, Inc., due to their popularity among online audiences, B2B marketers concentrate their endeavors on Microsoft-owned LinkedIn due to its goal to connect people and companies in a corporate context.