100+ datasets found
  1. Daily Social Media Active Users

    • kaggle.com
    zip
    Updated May 5, 2025
    Share
    FacebookFacebook
    TwitterTwitter
    Email
    Click to copy link
    Link copied
    Close
    Cite
    Shaik Barood Mohammed Umar Adnaan Faiz (2025). Daily Social Media Active Users [Dataset]. https://www.kaggle.com/datasets/umeradnaan/daily-social-media-active-users
    Explore at:
    zip(126814 bytes)Available download formats
    Dataset updated
    May 5, 2025
    Authors
    Shaik Barood Mohammed Umar Adnaan Faiz
    License

    https://creativecommons.org/publicdomain/zero/1.0/https://creativecommons.org/publicdomain/zero/1.0/

    Description

    Description:

    The "Daily Social Media Active Users" dataset provides a comprehensive and dynamic look into the digital presence and activity of global users across major social media platforms. The data was generated to simulate real-world usage patterns for 13 popular platforms, including Facebook, YouTube, WhatsApp, Instagram, WeChat, TikTok, Telegram, Snapchat, X (formerly Twitter), Pinterest, Reddit, Threads, LinkedIn, and Quora. This dataset contains 10,000 rows and includes several key fields that offer insights into user demographics, engagement, and usage habits.

    Dataset Breakdown:

    • Platform: The name of the social media platform where the user activity is tracked. It includes globally recognized platforms, such as Facebook, YouTube, and TikTok, that are known for their large, active user bases.

    • Owner: The company or entity that owns and operates the platform. Examples include Meta for Facebook, Instagram, and WhatsApp, Google for YouTube, and ByteDance for TikTok.

    • Primary Usage: This category identifies the primary function of each platform. Social media platforms differ in their primary usage, whether it's for social networking, messaging, multimedia sharing, professional networking, or more.

    • Country: The geographical region where the user is located. The dataset simulates global coverage, showcasing users from diverse locations and regions. It helps in understanding how user behavior varies across different countries.

    • Daily Time Spent (min): This field tracks how much time a user spends on a given platform on a daily basis, expressed in minutes. Time spent data is critical for understanding user engagement levels and the popularity of specific platforms.

    • Verified Account: Indicates whether the user has a verified account. This feature mimics real-world patterns where verified users (often public figures, businesses, or influencers) have enhanced status on social media platforms.

    • Date Joined: The date when the user registered or started using the platform. This data simulates user account history and can provide insights into user retention trends or platform growth over time.

    Context and Use Cases:

    • This synthetic dataset is designed to offer a privacy-friendly alternative for analytics, research, and machine learning purposes. Given the complexities and privacy concerns around using real user data, especially in the context of social media, this dataset offers a clean and secure way to develop, test, and fine-tune applications, models, and algorithms without the risks of handling sensitive or personal information.

    Researchers, data scientists, and developers can use this dataset to:

    • Model User Behavior: By analyzing patterns in daily time spent, verified status, and country of origin, users can model and predict social media engagement behavior.

    • Test Analytics Tools: Social media monitoring and analytics platforms can use this dataset to simulate user activity and optimize their tools for engagement tracking, reporting, and visualization.

    • Train Machine Learning Algorithms: The dataset can be used to train models for various tasks like user segmentation, recommendation systems, or churn prediction based on engagement metrics.

    • Create Dashboards: This dataset can serve as the foundation for creating user-friendly dashboards that visualize user trends, platform comparisons, and engagement patterns across the globe.

    • Conduct Market Research: Business intelligence teams can use the data to understand how various demographics use social media, offering valuable insights into the most engaged regions, platform preferences, and usage behaviors.

    • Sources of Inspiration: This dataset is inspired by public data from industry reports, such as those from Statista, DataReportal, and other market research platforms. These sources provide insights into the global user base and usage statistics of popular social media platforms. The synthetic nature of this dataset allows for the use of realistic engagement metrics without violating any privacy concerns, making it an ideal tool for educational, analytical, and research purposes.

    The structure and design of the dataset are based on real-world usage patterns and aim to represent a variety of users from different backgrounds, countries, and activity levels. This diversity makes it an ideal candidate for testing data-driven solutions and exploring social media trends.

    Future Considerations:

    As the social media landscape continues to evolve, this dataset can be updated or extended to include new platforms, engagement metrics, or user behaviors. Future iterations may incorporate features like post frequency, follower counts, engagement rates (likes, comments, shares), or even sentiment analysis from user-generated content.

    By leveraging this dataset, analysts and data scientists can create better, more effective strategies ...

  2. Social media users in the United States 2020-2029

    • statista.com
    • abripper.com
    Updated Dec 12, 2024
    + more versions
    Share
    FacebookFacebook
    TwitterTwitter
    Email
    Click to copy link
    Link copied
    Close
    Cite
    Statista (2024). Social media users in the United States 2020-2029 [Dataset]. https://www.statista.com/statistics/278409/number-of-social-network-users-in-the-united-states/
    Explore at:
    Dataset updated
    Dec 12, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    United States
    Description

    The number of social media users in the United States was forecast to continuously increase between 2024 and 2029 by in total 26 million users (+8.55 percent). After the ninth consecutive increasing year, the social media user base is estimated to reach 330.07 million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

  3. U.S. Facebook users 2025, by age and gender

    • statista.com
    • abripper.com
    Updated Nov 25, 2025
    Share
    FacebookFacebook
    TwitterTwitter
    Email
    Click to copy link
    Link copied
    Close
    Cite
    Statista (2025). U.S. Facebook users 2025, by age and gender [Dataset]. https://www.statista.com/statistics/187041/us-user-age-distribution-on-facebook/
    Explore at:
    Dataset updated
    Nov 25, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Oct 2025
    Area covered
    United States
    Description

    As of October 2025, users aged 25 to 34 years made up Facebook's largest audience in the United States, accounting for **** percent of the social network's user base, with **** percent of those users being women. Overall, *** percent of users aged 35 to 44 years were women, and *** percent were men. How many people use Facebook in the United States? ******** is by far the most used social network in the world and finds a huge share of its audience in ****************** Facebook’s U.S. audience size comes second only to India. In 2023, there were over *** million Facebook users in the U.S. By 2028, it is estimated that around *** million people in the U.S. will be signed up for the platform. How do users in the United States view the platform? Although Facebook is widely used and very popular with U.S. consumers, there are issues of trust with its North American audience. As of November 2021, ** percent of respondents reported that they did not trust Facebook with their personal data. Despite having privacy doubts, a May 2022 survey found that ** percent of adults had a very favorable opinion of Facebook, and one-third held a somewhat positive view of the platform.

  4. Data from: Internet users

    • ons.gov.uk
    • cy.ons.gov.uk
    xlsx
    Updated Apr 6, 2021
    Share
    FacebookFacebook
    TwitterTwitter
    Email
    Click to copy link
    Link copied
    Close
    Cite
    Office for National Statistics (2021). Internet users [Dataset]. https://www.ons.gov.uk/businessindustryandtrade/itandinternetindustry/datasets/internetusers
    Explore at:
    xlsxAvailable download formats
    Dataset updated
    Apr 6, 2021
    Dataset provided by
    Office for National Statisticshttp://www.ons.gov.uk/
    License

    Open Government Licence 3.0http://www.nationalarchives.gov.uk/doc/open-government-licence/version/3/
    License information was derived automatically

    Description

    Internet use in the UK annual estimates by age, sex, disability, ethnic group, economic activity and geographical location, including confidence intervals.

  5. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2023...

    • statista.com
    Share
    FacebookFacebook
    TwitterTwitter
    Email
    Click to copy link
    Link copied
    Close
    Cite
    Statista, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2023 [Dataset]. https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/
    Explore at:
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Worldwide
    Description

    With roughly three billion monthly active users as of the second quarter of 2023, Facebook is the most used online social network worldwide. The platform surpassed two billion active users in the second quarter of 2017, taking just over 13 years to reach this milestone. In comparison, Meta-owned Instagram took 11.2 years, and Google’s YouTube took just over 14 years to achieve this landmark. As of January 2022, Facebook’s leading audience base was in India, with almost 330 million users whilst the United States ranked second with an approximate total of 179 million users. The platform also finds remarkable popularity in Indonesia and Brazil. Social Media usage in the United States In January 2021, Facebook was the platform on which users in the United States spent the most time per day. The average time spent on Facebook was 33 minutes, followed by TikTok with 32 minutes and Twitter with 31 daily minutes. Due to the COVID-19 outbreak in 2020, all major social media platforms saw an increase in daily usage, which then either plateaued or decreased in 2021. At the end of 2021, over a quarter of all Facebook users in the United States belonged to the 25 to 34 year age group and 18.2 percent of users were in the 35 to 44 year age group. In general, Facebook users were more likely to be female. Meta Platforms Meta is Facebook’s recently renamed parent company and had a grand total of 3.59 billion core product users by the final quarter of 2021. Other Meta products include Instagram, Facebook Messenger, WhatsApp and Oculus – Meta’s virtual reality subsidiary which produces VR headsets. In 2021, Meta's revenue amounted to 117 billion US dollars, up from around 86 billion U.S. dollars in the previous financial year.

  6. S

    Facebook Statistics 2025: Users, Revenue, and Engagement Trends Explained

    • sqmagazine.co.uk
    Updated Oct 2, 2025
    Share
    FacebookFacebook
    TwitterTwitter
    Email
    Click to copy link
    Link copied
    Close
    Cite
    SQ Magazine (2025). Facebook Statistics 2025: Users, Revenue, and Engagement Trends Explained [Dataset]. https://sqmagazine.co.uk/facebook-statistics/
    Explore at:
    Dataset updated
    Oct 2, 2025
    Dataset authored and provided by
    SQ Magazine
    License

    https://sqmagazine.co.uk/privacy-policy/https://sqmagazine.co.uk/privacy-policy/

    Time period covered
    Jan 1, 2024 - Dec 31, 2025
    Area covered
    Global
    Description

    In a small café in Austin, Texas, a 68-year-old grandmother shares reels of her garden with her granddaughter, who lives in Tokyo. Meanwhile, a high school student in Nairobi livestreams his gaming tutorial to friends across the world. Behind these everyday moments is Facebook, the digital backbone connecting over 3...

  7. Global internet user growth 2018-2023

    • statista.com
    Share
    FacebookFacebook
    TwitterTwitter
    Email
    Click to copy link
    Link copied
    Close
    Cite
    Statista, Global internet user growth 2018-2023 [Dataset]. https://www.statista.com/statistics/1190263/internet-users-worldwide/
    Explore at:
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Worldwide
    Description

    The number of internet users globally will grow to 5.3 billion by 2023, according to the source. The compound annual growth rate for the whole period from 2018 to 2023 is six percent. The fastest expected growth from this period was in 2019, with 300 million new internet users and a growth rate of 7.7 percent from 2018.

  8. d

    Mobile communication service user statistics

    • data.gov.tw
    csv
    Share
    FacebookFacebook
    TwitterTwitter
    Email
    Click to copy link
    Link copied
    Close
    Cite
    National Communications Commission, Mobile communication service user statistics [Dataset]. https://data.gov.tw/en/datasets/22589
    Explore at:
    csvAvailable download formats
    Dataset authored and provided by
    National Communications Commission
    License

    https://data.gov.tw/licensehttps://data.gov.tw/license

    Description

    2G/3G/4G mobile communication service customer statistics and other statistical data

  9. s

    How Popular Is TikTok In The World?

    • searchlogistics.com
    Updated Apr 1, 2025
    Share
    FacebookFacebook
    TwitterTwitter
    Email
    Click to copy link
    Link copied
    Close
    Cite
    (2025). How Popular Is TikTok In The World? [Dataset]. https://www.searchlogistics.com/learn/statistics/tiktok-user-statistics/
    Explore at:
    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    TikTok has risen through the ranks to become the 5th most popular social media network worldwide.

  10. User Subscription Dummy Data

    • kaggle.com
    Updated Sep 7, 2022
    Share
    FacebookFacebook
    TwitterTwitter
    Email
    Click to copy link
    Link copied
    Close
    Cite
    Nitin Choudhary (2022). User Subscription Dummy Data [Dataset]. https://www.kaggle.com/datasets/nitinchoudhary012/user-subscription-dummy-data
    Explore at:
    CroissantCroissant is a format for machine-learning datasets. Learn more about this at mlcommons.org/croissant.
    Dataset updated
    Sep 7, 2022
    Dataset provided by
    Kagglehttp://kaggle.com/
    Authors
    Nitin Choudhary
    Description

    This data is purely random and created for learning purpose.

    In situations where data is not readily available but needed, you'll have to resort to building up the data yourself. There are many methods you can use to acquire this data from web scraping to APIs. But sometimes, you'll end up needing to create fake or “dummy” data. Dummy data can be useful in times where you know the exact features you’ll be using and the data types included but, you just don’t have the data itself.

    Features Description

    • ID — a unique string of characters to identify each user.
    • Gender — string data type of three choices.
    • Subscriber — a binary True/False choice of their subscription status.
    • Name — string data type of the first and last name of the user.
    • Email —string data type of the email address of the user.
    • Last Login — string data type of the last login time.
    • Date of Birth — string format of year-month-day.
    • Education — current education level as a string data type.
    • Bio — short string descriptions of random words.
    • Rating — integer type of a 1 through 5 rating of something.

    Note - This Data is Purely Random (Dummy Data). if you wish, you can perform some data visualization and model building part into it.

    Reference - https://towardsdatascience.com/build-a-your-own-custom-dataset-using-python-9296540a0178

  11. n

    Instagram users in Germany

    • stats.napoleoncat.com
    png
    Updated Apr 30, 2025
    + more versions
    Share
    FacebookFacebook
    TwitterTwitter
    Email
    Click to copy link
    Link copied
    Close
    Cite
    NapoleonCat (2025). Instagram users in Germany [Dataset]. https://stats.napoleoncat.com/instagram-users-in-germany/2025/04
    Explore at:
    pngAvailable download formats
    Dataset updated
    Apr 30, 2025
    Dataset authored and provided by
    NapoleonCat
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Time period covered
    Apr 2025
    Area covered
    Germany
    Description

    There were 32 072 200 Instagram users in Germany in April 2025, which accounted for 39.3% of its entire population. The majority of them were women - 52%. People aged 25 to 34 were the largest user group (10 000 000). The highest difference between men and women occurs within people aged 45 to 54, where women lead by 1 900 000.

  12. n

    Facebook users in Heard Island and McDonald Islands

    • stats.napoleoncat.com
    • napoleoncat.com
    png
    Updated Sep 15, 2018
    Share
    FacebookFacebook
    TwitterTwitter
    Email
    Click to copy link
    Link copied
    Close
    Cite
    NapoleonCat (2018). Facebook users in Heard Island and McDonald Islands [Dataset]. https://stats.napoleoncat.com/facebook-users-in-heard_island_and_mcdonald_islands/2018/09
    Explore at:
    pngAvailable download formats
    Dataset updated
    Sep 15, 2018
    Dataset authored and provided by
    NapoleonCat
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Time period covered
    Sep 2018
    Area covered
    Heard Island and McDonald Islands
    Description

    Sorry, but there is not enough data to show statistics for this country.

  13. n

    Facebook users in United States Minor Outlying Islands

    • stats.napoleoncat.com
    • napoleoncat.com
    png
    Updated Sep 15, 2018
    Share
    FacebookFacebook
    TwitterTwitter
    Email
    Click to copy link
    Link copied
    Close
    Cite
    NapoleonCat (2018). Facebook users in United States Minor Outlying Islands [Dataset]. https://stats.napoleoncat.com/facebook-users-in-united_states_minor_outlying_islands/2018/09
    Explore at:
    pngAvailable download formats
    Dataset updated
    Sep 15, 2018
    Dataset authored and provided by
    NapoleonCat
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Time period covered
    Sep 2018
    Area covered
    United States Minor Outlying Islands
    Description

    Sorry, but there is not enough data to show statistics for this country.

  14. b

    Health App Revenue and Usage Statistics (2025)

    • businessofapps.com
    Updated Jun 2, 2023
    Share
    FacebookFacebook
    TwitterTwitter
    Email
    Click to copy link
    Link copied
    Close
    Cite
    Business of Apps (2023). Health App Revenue and Usage Statistics (2025) [Dataset]. https://www.businessofapps.com/data/health-app-market/
    Explore at:
    Dataset updated
    Jun 2, 2023
    Dataset authored and provided by
    Business of Apps
    License

    Attribution-NonCommercial-NoDerivs 4.0 (CC BY-NC-ND 4.0)https://creativecommons.org/licenses/by-nc-nd/4.0/
    License information was derived automatically

    Description

    Key Health App StatisticsTop Health AppsHealth & Fitness App Market LandscapeHealth App RevenueHealth Revenue by AppHealth App UsageHealth App Market ShareHealth App DownloadsKeeping track of...

  15. S

    Zoom vs Microsoft Teams Statistics 2025: Who Leads in Users, Features &...

    • sqmagazine.co.uk
    Updated Sep 12, 2025
    Share
    FacebookFacebook
    TwitterTwitter
    Email
    Click to copy link
    Link copied
    Close
    Cite
    SQ Magazine (2025). Zoom vs Microsoft Teams Statistics 2025: Who Leads in Users, Features & Growth [Dataset]. https://sqmagazine.co.uk/zoom-vs-microsoft-teams-statistics/
    Explore at:
    Dataset updated
    Sep 12, 2025
    Dataset authored and provided by
    SQ Magazine
    License

    https://sqmagazine.co.uk/privacy-policy/https://sqmagazine.co.uk/privacy-policy/

    Time period covered
    Jan 1, 2024 - Dec 31, 2025
    Area covered
    Global
    Description

    Zoom and Microsoft Teams continue to dominate how businesses, educational institutions, and remote workers communicate today. As hybrid work solidifies its place in corporate culture, both platforms are pressed to innovate, scale, and address user demands. From meeting sizes and AI tools to video quality and global reach, the competition...

  16. Global social media subscriptions comparison 2023

    • statista.com
    • de.statista.com
    + more versions
    Share
    FacebookFacebook
    TwitterTwitter
    Email
    Click to copy link
    Link copied
    Close
    Cite
    Stacy Jo Dixon, Global social media subscriptions comparison 2023 [Dataset]. https://www.statista.com/topics/1164/social-networks/
    Explore at:
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Stacy Jo Dixon
    Description

    Social media companies are starting to offer users the option to subscribe to their platforms in exchange for monthly fees. Until recently, social media has been predominantly free to use, with tech companies relying on advertising as their main revenue generator. However, advertising revenues have been dropping following the COVID-induced boom. As of July 2023, Meta Verified is the most costly of the subscription services, setting users back almost 15 U.S. dollars per month on iOS or Android. Twitter Blue costs between eight and 11 U.S. dollars per month and ensures users will receive the blue check mark, and have the ability to edit tweets and have NFT profile pictures. Snapchat+, drawing in four million users as of the second quarter of 2023, boasts a Story re-watch function, custom app icons, and a Snapchat+ badge.

  17. n

    Linkedin users in Tokelau February 2025

    • stats.napoleoncat.com
    png
    Updated Feb 15, 2025
    + more versions
    Share
    FacebookFacebook
    TwitterTwitter
    Email
    Click to copy link
    Link copied
    Close
    Cite
    NapoleonCat (2025). Linkedin users in Tokelau February 2025 [Dataset]. https://stats.napoleoncat.com/linkedin-users-in-tokelau/2025/02
    Explore at:
    pngAvailable download formats
    Dataset updated
    Feb 15, 2025
    Dataset authored and provided by
    NapoleonCat
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Time period covered
    Feb 2025
    Area covered
    Tokelau
    Description

    Sorry, but there is not enough data to show statistics for this country.

  18. n

    Facebook users in Niue

    • stats.napoleoncat.com
    • napoleoncat.com
    png
    Updated Jun 15, 2024
    Share
    FacebookFacebook
    TwitterTwitter
    Email
    Click to copy link
    Link copied
    Close
    Cite
    NapoleonCat (2024). Facebook users in Niue [Dataset]. https://stats.napoleoncat.com/facebook-users-in-niue/2024/06
    Explore at:
    pngAvailable download formats
    Dataset updated
    Jun 15, 2024
    Dataset authored and provided by
    NapoleonCat
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Time period covered
    Jun 2024
    Area covered
    Niue
    Description

    Sorry, but there is not enough data to show statistics for this country.

  19. S

    Internet Usage Statistics By Regional, Technology And Trends (2025)

    • sci-tech-today.com
    Updated Sep 23, 2025
    Share
    FacebookFacebook
    TwitterTwitter
    Email
    Click to copy link
    Link copied
    Close
    Cite
    Sci-Tech Today (2025). Internet Usage Statistics By Regional, Technology And Trends (2025) [Dataset]. https://www.sci-tech-today.com/stats/internet-usage-statistics/
    Explore at:
    Dataset updated
    Sep 23, 2025
    Dataset authored and provided by
    Sci-Tech Today
    License

    https://www.sci-tech-today.com/privacy-policyhttps://www.sci-tech-today.com/privacy-policy

    Time period covered
    2022 - 2032
    Area covered
    Global
    Description

    Introduction

    Internet Usage Statistics: It’s hard to imagine life without being connected to the internet, isn't it? The internet has become a fundamental part of our lives these days, from how we work and learn to how we shop and socialize. But how big is this world, really? What's the point behind all the clicks, swipes, and searches?

    That's where these internet usage statistics help us; these are the pulse of our global civilization. We are going to explore who's online, what they're doing, and where the next big digital thing is happening.

    Understanding these statistics is crucial for anyone who wants to grasp the modern world, from marketers and business owners to content creators and even everyday people. Let's dive deep into the data and see what it tells us about the condition of the internet in 2025. Let’s get into it.

  20. d

    US Consumer Marketing Data - 269M+ Consumer Records - 95% Email and Direct...

    • datarade.ai
    Updated Jun 1, 2022
    + more versions
    Share
    FacebookFacebook
    TwitterTwitter
    Email
    Click to copy link
    Link copied
    Close
    Cite
    Giant Partners (2022). US Consumer Marketing Data - 269M+ Consumer Records - 95% Email and Direct Dials Accuracy [Dataset]. https://datarade.ai/data-products/consumer-business-data-postal-phone-email-demographics-giant-partners
    Explore at:
    Dataset updated
    Jun 1, 2022
    Dataset authored and provided by
    Giant Partners
    Area covered
    United States of America
    Description

    Premium B2C Consumer Database - 269+ Million US Records

    Supercharge your B2C marketing campaigns with comprehensive consumer database, featuring over 269 million verified US consumer records. Our 20+ year data expertise delivers higher quality and more extensive coverage than competitors.

    Core Database Statistics

    Consumer Records: Over 269 million

    Email Addresses: Over 160 million (verified and deliverable)

    Phone Numbers: Over 76 million (mobile and landline)

    Mailing Addresses: Over 116,000,000 (NCOA processed)

    Geographic Coverage: Complete US (all 50 states)

    Compliance Status: CCPA compliant with consent management

    Targeting Categories Available

    Demographics: Age ranges, education levels, occupation types, household composition, marital status, presence of children, income brackets, and gender (where legally permitted)

    Geographic: Nationwide, state-level, MSA (Metropolitan Service Area), zip code radius, city, county, and SCF range targeting options

    Property & Dwelling: Home ownership status, estimated home value, years in residence, property type (single-family, condo, apartment), and dwelling characteristics

    Financial Indicators: Income levels, investment activity, mortgage information, credit indicators, and wealth markers for premium audience targeting

    Lifestyle & Interests: Purchase history, donation patterns, political preferences, health interests, recreational activities, and hobby-based targeting

    Behavioral Data: Shopping preferences, brand affinities, online activity patterns, and purchase timing behaviors

    Multi-Channel Campaign Applications

    Deploy across all major marketing channels:

    Email marketing and automation

    Social media advertising

    Search and display advertising (Google, YouTube)

    Direct mail and print campaigns

    Telemarketing and SMS campaigns

    Programmatic advertising platforms

    Data Quality & Sources

    Our consumer data aggregates from multiple verified sources:

    Public records and government databases

    Opt-in subscription services and registrations

    Purchase transaction data from retail partners

    Survey participation and research studies

    Online behavioral data (privacy compliant)

    Technical Delivery Options

    File Formats: CSV, Excel, JSON, XML formats available

    Delivery Methods: Secure FTP, API integration, direct download

    Processing: Real-time NCOA, email validation, phone verification

    Custom Selections: 1,000+ selectable demographic and behavioral attributes

    Minimum Orders: Flexible based on targeting complexity

    Unique Value Propositions

    Dual Spouse Targeting: Reach both household decision-makers for maximum impact

    Cross-Platform Integration: Seamless deployment to major ad platforms

    Real-Time Updates: Monthly data refreshes ensure maximum accuracy

    Advanced Segmentation: Combine multiple targeting criteria for precision campaigns

    Compliance Management: Built-in opt-out and suppression list management

    Ideal Customer Profiles

    E-commerce retailers seeking customer acquisition

    Financial services companies targeting specific demographics

    Healthcare organizations with compliant marketing needs

    Automotive dealers and service providers

    Home improvement and real estate professionals

    Insurance companies and agents

    Subscription services and SaaS providers

    Performance Optimization Features

    Lookalike Modeling: Create audiences similar to your best customers

    Predictive Scoring: Identify high-value prospects using AI algorithms

    Campaign Attribution: Track performance across multiple touchpoints

    A/B Testing Support: Split audiences for campaign optimization

    Suppression Management: Automatic opt-out and DNC compliance

    Pricing & Volume Options

    Flexible pricing structures accommodate businesses of all sizes:

    Pay-per-record for small campaigns

    Volume discounts for large deployments

    Subscription models for ongoing campaigns

    Custom enterprise pricing for high-volume users

    Data Compliance & Privacy

    VIA.tools maintains industry-leading compliance standards:

    CCPA (California Consumer Privacy Act) compliant

    CAN-SPAM Act adherence for email marketing

    TCPA compliance for phone and SMS campaigns

    Regular privacy audits and data governance reviews

    Transparent opt-out and data deletion processes

    Getting Started

    Our data specialists work with you to:

    1. Define your target audience criteria

    2. Recommend optimal data selections

    3. Provide sample data for testing

    4. Configure delivery methods and formats

    5. Implement ongoing campaign optimization

    Why We Lead the Industry

    With over two decades of data industry experience, we combine extensive database coverage with advanced targeting capabilities. Our commitment to data quality, compliance, and customer success has made us the preferred choice for businesses seeking superior B2C marketing performance.

    Contact our team to discuss your specific targeting requirements and receive custom pricing for your marketing objectives.

Share
FacebookFacebook
TwitterTwitter
Email
Click to copy link
Link copied
Close
Cite
Shaik Barood Mohammed Umar Adnaan Faiz (2025). Daily Social Media Active Users [Dataset]. https://www.kaggle.com/datasets/umeradnaan/daily-social-media-active-users
Organization logo

Daily Social Media Active Users

"A thorough dataset that displays user activity on major social media platforms

Explore at:
zip(126814 bytes)Available download formats
Dataset updated
May 5, 2025
Authors
Shaik Barood Mohammed Umar Adnaan Faiz
License

https://creativecommons.org/publicdomain/zero/1.0/https://creativecommons.org/publicdomain/zero/1.0/

Description

Description:

The "Daily Social Media Active Users" dataset provides a comprehensive and dynamic look into the digital presence and activity of global users across major social media platforms. The data was generated to simulate real-world usage patterns for 13 popular platforms, including Facebook, YouTube, WhatsApp, Instagram, WeChat, TikTok, Telegram, Snapchat, X (formerly Twitter), Pinterest, Reddit, Threads, LinkedIn, and Quora. This dataset contains 10,000 rows and includes several key fields that offer insights into user demographics, engagement, and usage habits.

Dataset Breakdown:

  • Platform: The name of the social media platform where the user activity is tracked. It includes globally recognized platforms, such as Facebook, YouTube, and TikTok, that are known for their large, active user bases.

  • Owner: The company or entity that owns and operates the platform. Examples include Meta for Facebook, Instagram, and WhatsApp, Google for YouTube, and ByteDance for TikTok.

  • Primary Usage: This category identifies the primary function of each platform. Social media platforms differ in their primary usage, whether it's for social networking, messaging, multimedia sharing, professional networking, or more.

  • Country: The geographical region where the user is located. The dataset simulates global coverage, showcasing users from diverse locations and regions. It helps in understanding how user behavior varies across different countries.

  • Daily Time Spent (min): This field tracks how much time a user spends on a given platform on a daily basis, expressed in minutes. Time spent data is critical for understanding user engagement levels and the popularity of specific platforms.

  • Verified Account: Indicates whether the user has a verified account. This feature mimics real-world patterns where verified users (often public figures, businesses, or influencers) have enhanced status on social media platforms.

  • Date Joined: The date when the user registered or started using the platform. This data simulates user account history and can provide insights into user retention trends or platform growth over time.

Context and Use Cases:

  • This synthetic dataset is designed to offer a privacy-friendly alternative for analytics, research, and machine learning purposes. Given the complexities and privacy concerns around using real user data, especially in the context of social media, this dataset offers a clean and secure way to develop, test, and fine-tune applications, models, and algorithms without the risks of handling sensitive or personal information.

Researchers, data scientists, and developers can use this dataset to:

  • Model User Behavior: By analyzing patterns in daily time spent, verified status, and country of origin, users can model and predict social media engagement behavior.

  • Test Analytics Tools: Social media monitoring and analytics platforms can use this dataset to simulate user activity and optimize their tools for engagement tracking, reporting, and visualization.

  • Train Machine Learning Algorithms: The dataset can be used to train models for various tasks like user segmentation, recommendation systems, or churn prediction based on engagement metrics.

  • Create Dashboards: This dataset can serve as the foundation for creating user-friendly dashboards that visualize user trends, platform comparisons, and engagement patterns across the globe.

  • Conduct Market Research: Business intelligence teams can use the data to understand how various demographics use social media, offering valuable insights into the most engaged regions, platform preferences, and usage behaviors.

  • Sources of Inspiration: This dataset is inspired by public data from industry reports, such as those from Statista, DataReportal, and other market research platforms. These sources provide insights into the global user base and usage statistics of popular social media platforms. The synthetic nature of this dataset allows for the use of realistic engagement metrics without violating any privacy concerns, making it an ideal tool for educational, analytical, and research purposes.

The structure and design of the dataset are based on real-world usage patterns and aim to represent a variety of users from different backgrounds, countries, and activity levels. This diversity makes it an ideal candidate for testing data-driven solutions and exploring social media trends.

Future Considerations:

As the social media landscape continues to evolve, this dataset can be updated or extended to include new platforms, engagement metrics, or user behaviors. Future iterations may incorporate features like post frequency, follower counts, engagement rates (likes, comments, shares), or even sentiment analysis from user-generated content.

By leveraging this dataset, analysts and data scientists can create better, more effective strategies ...

Search
Clear search
Close search
Google apps
Main menu