This dataset provides a snapshot of YouTube's global reach, presenting user statistics and penetration rates by country primarily for the year 2024, with comparative figures from 2023. It includes the estimated number of unique monthly users (in millions) and the calculated penetration rate (as a percentage of the population) for dozens of countries across the globe.

Context:

The data highlights key markets like India, the United States, Brazil, Indonesia, and Mexico, which lead in total user numbers. It also sheds light on countries with high penetration rates, such as Bahrain and Qatar, indicating widespread adoption within their populations. The dataset is based on aggregated statistics reflecting YouTube's position as a leading global video-sharing platform, owned by Alphabet (Google), with billions of active users worldwide.

Inspiration:

This dataset was created to offer a clear, comparative view of YouTube's user base across different countries, enabling analysis of market size, growth trends (comparing 2024 to 2023), and digital media adoption rates globally. It can be valuable for market researchers, digital marketers, analysts, and anyone interested in the global distribution of online media consumption.

As of October 2025, India was the country with the largest YouTube audience by far, with approximately 500 million users engaging with the popular social video platform. The United States followed, with 254 million YouTube viewers. Indonesia came in third, with 151 million users watching content on YouTube. The United Kingdom saw 55.5 million internet users engaging with the platform in the examined period. What country has the highest percentage of YouTube users? Saudi Arabia was the country with the highest YouTube penetration worldwide, as nearly 96 percent of the country's digital population engaged with the service. In 2025, YouTube counted 125 million paid subscribers for its YouTube Music and YouTube Premium services. YouTube mobile markets YouTube is among the most popular social media platforms worldwide. In terms of in-app (IAP) revenue, the YouTube app generated approximately 53 million U.S. dollars in the United States in December 2024, as well as 17 million U.S. dollars in Japan.

YouTube was launched in 2005. It was founded by three PayPal employees: Chad Hurley, Steve Chen, and Jawed Karim, who ran the company from an office above a small restaurant in San Mateo. The first...

The global number of Youtube users in was forecast to continuously increase between 2024 and 2029 by in total ***** million users (+***** percent). After the ninth consecutive increasing year, the Youtube user base is estimated to reach *** billion users and therefore a new peak in 2029. Notably, the number of Youtube users of was continuously increasing over the past years.User figures, shown here regarding the platform youtube, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Youtube users in countries like Africa and South America.

Comprehensive YouTube channel statistics for Real Time History, featuring 623,000 subscribers and 83,248,252 total views. This dataset includes detailed performance metrics such as subscriber growth, video views, engagement rates, and estimated revenue. The channel operates in the Entertainment category and is based in DE. Track 64 videos with daily and monthly performance data, including view counts, subscriber changes, and earnings estimates. Analyze growth trends, engagement patterns, and compare performance against similar channels in the same category.

Key YouTube Statistics (Editor’s Choice) YouTube recorded 70 billion monthly active users in March 2023, which includes 55.10% of worldwide active social media users. There have been more than 14 million daily active users currently on YouTube, in the United States of America this platform is accessed by 62% of users. YouTube is touted as the second largest search engine and the second most visited website after Google. Revenue earned by YouTube in the first two quarters of 2023 is around $14.358 billion. In 2023, YouTube Premium and YouTube Music have recorded 80 million subscribers collectively worldwide. YouTube consumers view more than a billion hours of video per day. YouTube has more than 38 million active channels. In the fourth quarter of 2021, YouTube ad revenue has been $8.6 billion. Around 3 million paid subscribers to access YouTube TV. YouTube Premium has around 1 billion paid users. In 2023, YouTube was banned in countries such as China excluding Macau and Hong Kong, Eritrea, Iran, North Korea, Turkmenistan, and South Sudan. With 166 million downloads, the YouTube app has become the second most downloaded entertainment application across the world after Netflix. With 91 million downloads, YouTube Kids has become the sixth most downloaded entertainment app in the world. Nearly 90% of digital consumers access YouTube in the US, making it the most popular social network for watching video content. Over 70% of YouTube viewership takes place on its mobile application. More than 70% of YouTube video content watched by people is suggested by its algorithm. The average duration of a video on YouTube is 12 minutes. An average YouTube user spends 20 minutes and 23 seconds on the platform daily. Around 28% of YouTube videos that are published by popular channels are in the English language. 77% of YouTube users watch comedy content on the platform. With 247 million subscribers, T-Series has become the most subscribed channel on YouTube. Around 50 million users log on to YouTube every day. YouTube's biggest concurrent views record has been at 2.3 billion from when SpaceX has gone live on the platform to unveil Falcon Heavy Rocket. The majority of YouTube users are in the age group of 15 to 35 years in the US. The male-female ratio of YouTube users is 11:9. Apple INC. has been touted as the biggest advertiser on YouTube in 2020 spending $237.15 million. YouTube produced total revenue of $19.7 billion in 2020. As of 2021, the majority of YouTube users (467 million) are from India. It is the most popular platform in the United States with 74 percent of adult users. YouTube contributes to nearly 25% of mobile traffic worldwide. Daily live streaming on YouTube has increased by 45% in total in 2020. In India, around 225 million people are active on the platform each hour as per the 2021 statistics. YouTube Usage and Viewership Statistics #1. YouTube accounts for more than 2 billion monthly active users Around 2.7 billion users log on to YouTube each month. The number of monthly active users of YouTube is expected to grow even further. #2. Around 14.3 billion people visit the platform every month The number of YouTube visitors is far higher compared to Facebook, Amazon, and Instagram. #3. YouTube is accessible across 100 countries in 80 languages. The platform is widely available across different communities and nations. #4. 53.9% of YouTube users are men and 46.1% of women use the platform As of 2023 statistics, 53.9% of men use the platform and 46.1% of women over 18 years are on YouTube. The share in the number of males and females is 1.38 billion and 1.18 billion respectively. Age Group Male Female 18 to 24 8.5% 6% 25 to 34 11.6% 8.6% 35 to 44 9% 7.5% 45 to 54 6.2% 5.7% 55 to 64 4.4% 4.5% Above 65 4.3% 5.4% #5. 99% of YouTube users are active on other social media networks as well. Fewer than 1% of YouTube users are solely dependent on the platform. #6. Users spend around 20 minutes and 23 seconds per day on YouTube on average It is quite a generous amount of time spent on any social network platform. #7. YouTube is the second most visited site worldwide With more than 14 billion visits per month, YouTube has become the second most visited site in the world. However, its parent company Google is the most visited site across the globe. As per the statistics, YouTube is the third most popular searched word on Google. #8. 694000 hours of video content are streamed on YouTube per minute YouTube has outweighed Netflix as well in terms of streaming video content. #9. Over 81% of total internet users have accessed YouTube #10. Nearly 450 million hours of video content are uploaded on YouTube each hour More than 5 billion videos are watched on YouTube per day. #11. India has the maximum numb

Comprehensive YouTube channel statistics for What about it!?, featuring 617,000 subscribers and 262,235,720 total views. This dataset includes detailed performance metrics such as subscriber growth, video views, engagement rates, and estimated revenue. The channel operates in the Lifestyle category and is based in US. Track 953 videos with daily and monthly performance data, including view counts, subscriber changes, and earnings estimates. Analyze growth trends, engagement patterns, and compare performance against similar channels in the same category.

As of October 2025, male users aged 25 to 34 years accounted for **** percent of YouTube’s global audience, while female users in the same age group represented around *** percent. This made the 25-to-34 age bracket the platform’s largest audience segment worldwide. YouTube’s global popularity The number of monthly active users on YouTube reached almost *** billion in April 2024, making it the second most popular social network on the internet. The platform's popularity spans all over the world, with India and the United States having the largest YouTube audiences. As of April 2024, the audience of YouTube in India was around *** million, while the United States recorded a YouTube audience of around *** million users.

YouTube’s digital revenues One of YouTube's leading monetization methods include advertising, with the company generating around **** billion U.S. dollars in the first quarter of 2024. Additionally, the platform generated over ** million dollars in the United States through in-app purchases, as well as over **** million U.S. dollars in revenues from mobile app users in Japan.

Comprehensive YouTube channel statistics for Tech Burner, featuring 12,500,000 subscribers and 2,435,896,705 total views. This dataset includes detailed performance metrics such as subscriber growth, video views, engagement rates, and estimated revenue. The channel operates in the Technology category and is based in IN. Track 1,543 videos with daily and monthly performance data, including view counts, subscriber changes, and earnings estimates. Analyze growth trends, engagement patterns, and compare performance against similar channels in the same category.

YouTube gets an average of 14.3 billion total worldwide visits every month.

In 2020, the popular social video platform YouTube counted roughly 20 million paying users subscribing to its premium services in the United States. By the end of 2024, this number is forecasted to increase by almost eight million users, reaching 27.9 million paying subscribers in the U.S. YouTube premium plans allow users to have an ads-free experience, as well as video and music downloads.

Comprehensive YouTube channel statistics for Scott Yu-Jan, featuring 787,000 subscribers and 63,217,107 total views. This dataset includes detailed performance metrics such as subscriber growth, video views, engagement rates, and estimated revenue. The channel operates in the Lifestyle category and is based in US. Track 65 videos with daily and monthly performance data, including view counts, subscriber changes, and earnings estimates. Analyze growth trends, engagement patterns, and compare performance against similar channels in the same category.

At the beginning of 2025, approximately 50.2 percent of YouTube users in the United States were women. By comparison, men made up around 49.8 percent of the platform's user base. From video-hosting to social media YouTube has come a long way from its early 2000s launch as a video-hosting site. As of today, thanks to its social features and the possibility to interact directly with content creators, YouTube is one of the most popular social media platforms worldwide. At the beginning of 2022, the platform counted almost 2.6 billion global users, making it second only to Facebook. A large part of YouTube’s audience is located in the United States, with the country being the second largest market for the popular video platform. In the United States, approximately eight in 10 social media users access YouTube for videos, renting movies and TV shows, live streaming sessions, as well as short-form videos. Video content creators and YouTubers With its proper introduction in English dictionaries around 2016, the term YouTuber has increasingly acquired professional recognition in the media industry. In 2020, it was estimated that YouTube facilitated or supported the creation of 394 thousand jobs in the United States, contributing to the country’s gross domestic product a whopping 20.5 billion U.S. dollars. Despite only a small fraction of content creators on the platform acquiring notoriety and fame, 78 percent of U.S. creators agreed that YouTube had a positive impact on their professional goals. In 2022, the company announced further plans to help creators monetize their efforts on the platform, including a possible marketplace for video NFTs, after iconic YouTube videos like “Charlie Bit my Finger,” and “Nyan Cat” have already been sold for hundreds of thousands of dollars.

The number of Youtube users ranking is led by India with ***** million users, while Russia is following with ***** million users. In contrast, Iceland is at the bottom of the ranking with **** million users, showing a difference of ****** million users to India. User figures, shown here regarding the platform youtube, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

As of November 2023, approximately ** percent of internet users aged between 16 and 24 years in the United Kingdom (UK) reported watching videos on YouTube. In comparison, ** percent of users aged between 45 and 64 years in the UK reported engaging with the popular platform to watch videos as of the examined period.

Comprehensive YouTube channel statistics for my20s, featuring 555,000 subscribers and 69,040,850 total views. This dataset includes detailed performance metrics such as subscriber growth, video views, engagement rates, and estimated revenue. The channel operates in the Lifestyle category and is based in VN. Track 233 videos with daily and monthly performance data, including view counts, subscriber changes, and earnings estimates. Analyze growth trends, engagement patterns, and compare performance against similar channels in the same category.

As of November 2024, users worldwide spent more than ** hours using the YouTube mobile app per month. Users in South Korea spent an average of approximately ** hours and ** minutes engaging with video content on the YouTube app, while users in Switzerland spent less than ** hours monthly on the app. In the United States, each user spent approximately ***** hours on the mobile app of the popular social video platform in 2024.

In 2021, YouTube's user base in Brazil amounts to approximately ****** million users. The number of YouTube users in Brazil is projected to reach ****** million users by 2025. User figures have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Comprehensive YouTube channel statistics for Task & Purpose, featuring 1,960,000 subscribers and 604,376,813 total views. This dataset includes detailed performance metrics such as subscriber growth, video views, engagement rates, and estimated revenue. The channel operates in the News-&-Politics category and is based in US. Track 589 videos with daily and monthly performance data, including view counts, subscriber changes, and earnings estimates. Analyze growth trends, engagement patterns, and compare performance against similar channels in the same category.

This statistic illustrates the average data consumption of YouTube mobile users in Italy between January and June 2018. According to data tracked by Walletsaver , the average data consumption of mobile users for YouTube decreased from *** Megabytes (MB) in February 2018 to *** Megabytes in June 2018.