As of the first quarter of 2025, photo and video sharing app Snapchat had 460 million daily active users worldwide, up from 460 million global DAU in the fourth quarter of 2024. The app has seen steady increases in daily active users since the beginning of 2019. Snapchat is relevant for teenagers Originally launched in 2011, Snapchat has become one of the most popular social messaging and photo sharing apps worldwide; making its CEO and co-founder Evan Spiegel one of the world’s richest social media entrepreneurs. With almost 800 million active users as of April 2024, Snapchat easily ranks among the most popular social networks worldwide. According to U.S. teenagers in fall 2023, Snapchat is the second most important social network of their generation, ahead of photo sharing competitor Instagram and other networks such as Twitter or Facebook. Overall, 48 percent of U.S. internet users aged 15 to 25 years were reportedly using Snapchat, the highest usage reach among any age group. When it comes to user satisfaction with social media, Snapchat’s performance is fair to middling. According to recent survey data, the social app scored 72 out of 100 points on a consumer satisfaction scale, ranking ahead of Twitter and Facebook but behind Pinterest and eternal rival Instagram.

In 2021, photo and social media app Snapchat had approximately *** million monthly active users worldwide, a year-on-year change of +**** percent on the previous year. Overall, **** percent of internet users use Snapchat. It is estimated that the platform will reach over *** million monthly active users by 2024.

Snapchat now boasts over 319 million daily active users. That means it’s one of the most engaging platforms. Snapchat currently has a total user base of 800 million.

The average Snapchat user spends just 3 hours per month on the app.

Snapchat has a reach into 75% of the millenial and Gen Z audience.

The number of snapchat users in Colombia was forecast to continuously increase between 2024 and 2028 by in total 0.8 million users (+10.67 percent). After the ninth consecutive increasing year, the snapchat user base is estimated to reach 8.28 million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The number of snapchat users in Israel was forecast to remain on a similar level in 2028 as compared to 2024 with 1.24 million users. According to this forecast, the snapchat user base will stay nearly the same over the forecast period. The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of snapchat users in countries like Lebanon and Iraq.

In 2023, the photo messaging app and social media sharing platform Snapchat counted more than **** million users in the United States. This figure is projected to increase to **** million users in 2025, and close to ** million users the year after.

As of February 2025, Snapchat had approximately 1.24 million users in Singapore. This marked a notable increase from 2019, when the user base was just under half a million.

How high is the brand awareness of Snapchat in the United States?When it comes to social media users, brand awareness of Snapchat is at 91 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Snapchat in the United States?In total, 34 percent of U.S. social media users say they like Snapchat. However, in actuality, among the 91 percent of U.S. respondents who know Snapchat, 37 percent of people like the brand.What is the usage share of Snapchat in the United States?All in all, 31 percent of social media users in the United States use Snapchat. That means, of the 91 percent who know the brand, 34 percent use them.How loyal are the users of Snapchat?Around 27 percent of social media users in the United States say they are likely to use Snapchat again. Set in relation to the 31 percent usage share of the brand, this means that 87 percent of their users show loyalty to the brand.What's the buzz around Snapchat in the United States?In February 2024, about 23 percent of U.S. social media users had heard about Snapchat in the media, on social media, or in advertising over the past four weeks. Of the 91 percent who know the brand, that's 25 percent, meaning at the time of the survey there's some buzz around Snapchat in the United States.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

The number of snapchat users in India was forecast to continuously increase between 2024 and 2028 by in total *** million users (+**** percent). After the ninth consecutive increasing year, the snapchat user base is estimated to reach ****** million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

During the second half of 2023, photo sharing and chat app Snapchat received 22,326 user data requests from the federal agencies and courts in the United States, down from 25,392 requests in the preceding six month period.

High Frequency Indicator: The dataset contains year- and month-wise compiled data from the year 2021 to till date on the number of different types of grievances (complaints) received from the users by Snapchat and the action taken by it. The data compiled is based on the monthly transparency reports published by Snapchat in accordance with Rule 4(1)(d) of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 (IT Rules, 2021).

The types of grievances received by Snapchat include Sexual Content, Harassment and Bullying, Violence, False Information, Weapons, Drugs, etc. and the action taken includes number of content and unique accounts enforced

I’ve compiled a list of the latest social media user statistics showing just how big social media has become and where it’s likely to go in the future.

In 2025, Snap Inc's social media platform Snapchat had 23.9 million users in the United Kingdom, up from 23.67 million in 2024. Snapchat is one of the most well-known social networks in the UK, with 90 percent of social media users in the country having awareness of the platform.

There are over 2 billion registered users on Instagram in 2025.

This graph displays the share of French aged between 16 and 25 years old who used Instagram or Snapchat in 2018, broken down by age. It appears that 86 percent of the respondents aged 16-18 years old used Snapchat, while 59 percent of persons aged between 22 and 25 years old stated so.

As of the third quarter of 2020, 48 percent of U.S. internet users aged 15 to 25 years used photo sharing app Snapchat. Snapchat usage in the United States Since spring 2016, Snapchat consistently ranks as the most important social network for teenagers in the United States. In spring 2019, 41 percent of teenage survey respondents stated that the photo messaging app was their preferred social network. However, the popularity of Snapchat among its key user demographic is in decline and this also holds true for the general Snapchat audience in the United States. In 2018, 79.7 million U.S. users accessed the photo messaging app to communicate. This figure is projected to decrease to 78.1 million users in 2023. As of March 2019, Snapchat had a 26.3 percent mobile audience reach in the United States, ranking behind several competitors such as Facebook, Instagram and Facebook Messenger. In terms of monthly user engagement, Snapchat still ranked ahead of eternal rival Instagram but was trailing digital juggernaut Facebook and rapidly trending video sharing app TikTok.

36.6% of Twitter users are aged 25-34 and make up the biggest age group on the platform. Only 2.4% of Twitter users are aged 13-17.

There are more male LinkedIn users than females – although it is pretty balanced.