With roughly three billion monthly active users as of the second quarter of 2023, Facebook is the most used online social network worldwide. The platform surpassed two billion active users in the second quarter of 2017, taking just over 13 years to reach this milestone. In comparison, Meta-owned Instagram took 11.2 years, and Google’s YouTube took just over 14 years to achieve this landmark. As of January 2022, Facebook’s leading audience base was in India, with almost 330 million users whilst the United States ranked second with an approximate total of 179 million users. The platform also finds remarkable popularity in Indonesia and Brazil. Social Media usage in the United States In January 2021, Facebook was the platform on which users in the United States spent the most time per day. The average time spent on Facebook was 33 minutes, followed by TikTok with 32 minutes and Twitter with 31 daily minutes. Due to the COVID-19 outbreak in 2020, all major social media platforms saw an increase in daily usage, which then either plateaued or decreased in 2021. At the end of 2021, over a quarter of all Facebook users in the United States belonged to the 25 to 34 year age group and 18.2 percent of users were in the 35 to 44 year age group. In general, Facebook users were more likely to be female. Meta Platforms Meta is Facebook’s recently renamed parent company and had a grand total of 3.59 billion core product users by the final quarter of 2021. Other Meta products include Instagram, Facebook Messenger, WhatsApp and Oculus – Meta’s virtual reality subsidiary which produces VR headsets. In 2021, Meta's revenue amounted to 117 billion US dollars, up from around 86 billion U.S. dollars in the previous financial year.

As of 2024, the estimated number of internet users worldwide was 5.5 billion, up from 5.3 billion in the previous year. This share represents 68 percent of the global population. Internet access around the world Easier access to computers, the modernization of countries worldwide, and increased utilization of smartphones have allowed people to use the internet more frequently and conveniently. However, internet penetration often pertains to the current state of development regarding communications networks. As of January 2023, there were approximately 1.05 billion total internet users in China and 692 million total internet users in the United States. Online activities Social networking is one of the most popular online activities worldwide, and Facebook is the most popular online network based on active usage. As of the fourth quarter of 2023, there were over 3.07 billion monthly active Facebook users, accounting for well more than half of the internet users worldwide. Connecting with family and friends, expressing opinions, entertainment, and online shopping are amongst the most popular reasons for internet usage.

There were 23 681 000 Messenger users in Germany in December 2023, which accounted for 28.9% of its entire population. The majority of them were women - 50.7%. People aged 25 to 34 were the largest user group (6 200 000). The highest difference between men and women occurs within people aged 35 to 44, where women lead by 2 900 000.

There were 23 800 Linkedin users in Greenland in February 2024, which accounted for 41.8% of its entire population. People aged 25 to 34 were the largest user group (13 000).

In 2023, social video app TikTok had approximately 102 million users in the United States. This figure is projected to increase by over five percent year-over-year, reaching 107.8 million users in 2024. TikTok is one of the fastest-growing social media apps in the United States and especially popular with younger digital audiences.

There were 23 340 000 Linkedin users in Indonesia in April 2023, which accounted for 8.2% of its entire population. People aged 25 to 34 were the largest user group (15 000 000).

As of August 2024, 26.3 percent of Facebook Messenger users in Brazil were aged between 25 and 34 years, making the service most popular among this age group. In total, this age group makes up around 30 million users of Meta's Facebook Messenger audience in the country. Overall, 23 percent of users were in the 35 to 44 year age group and 14.3 percent of users were between the ages of 18 and 24.

There were 23 510 000 Linkedin users in Mexico in April 2024, which accounted for 16.6% of its entire population. People aged 25 to 34 were the largest user group (13 000 000).

As of February 2025, there were 5.56 billion internet users worldwide, which amounted to 67.9 percent of the global population. Of this total, 5.24 billion, or 63.9 percent of the world's population, were social media users. Global internet usage Connecting billions of people worldwide, the internet is a core pillar of the modern information society. Northern Europe ranked first among worldwide regions by the share of the population using the internet in 2024. In The Netherlands, Norway and Saudi Arabia, 99 percent of the population used the internet as of April 2024. North Korea was at the opposite end of the spectrum, with virtually no internet usage penetration among the general population, ranking last worldwide. Asia was home to the largest number of online users worldwide – over 2.93 billion at the latest count. Europe ranked second, with around 750 million internet users. China, India, and the United States rank ahead of other countries worldwide by the number of internet users. Worldwide internet user demographics As of 2023, the share of female internet users worldwide was 65 percent, five percent less than that of men. Gender disparity in internet usage was bigger in the Arab States and Africa, with around a ten percent difference. Worldwide regions, like the Commonwealth of Independent States and Europe, showed a smaller gender gap. As of 2023, global internet usage was higher among individuals between 15 and 24 years across all regions, with young people in Europe representing the most significant usage penetration, 98 percent. In comparison, the worldwide average for the age group 15–24 years was 79 percent. The income level of the countries was also an essential factor for internet access, as 93 percent of the population of the countries with high income reportedly used the internet, as opposed to only 27 percent of the low-income markets.

As of January 2024, Ghana registered 7.4 million social media users. This was an increase from 6.6 million in the preceding year. In May 2023, there was an estimated number of 8.7 million Facebook users. This, however, did not exceed the share of WhatsApp users, which reached 83.6 percent of all internet users in the country by the third quarter of 2022. Over the years, the usage of most social media platforms in Ghana has followed an upward trend. Expanding internet usage The number of internet users in Ghana reached a total of 15.7 million in January 2021. This represented a penetration rate of 50 percent, meaning that around half of the population had internet access as of 2021. Consequently, revenues generated by internet access were projected to amount to 1.9 billion U.S. dollars in the West African country, following an increasing trend from the preceding years. Mobile connections and subscriptions There were more than 43 million mobile connections in Ghana by the beginning of January 2021, most of which were pre-paid connections. In terms of mobile internet users, an estimated number of 17.84 million was registered in the same period. Similarly, in 2019, 134.32 mobile cellular subscriptions per 100 inhabitants were counted, which indicated a rising mobile subscription tendency.

According to February and March 2023 survey, 85 percent of the respondents never used ChatGPT nor know what it is. Five percent already used ChatGPT, while 10 percent have not but have already heard about it.

The KNMI'23 climate scenarios are based on 240 years (8 ensembles of 30 years each) of RACMO (Regional Atmospheric Climate Model) v2.3 data for every horizon/scenario. The data in this set is a user-friendly version of the RACMO putput that was used to calculate the scenario tables. ‘User-friendly’ means that the data is mapped to a regular lat/lon grid, and that the time coordinate corresponds to the nominal period it is used for. This dataset version only includes values within the Dutch borders, for a more extensive area, please take a look at version 2 of this dataset (https://dataplatform.knmi.nl/dataset/knmi23-user-friendly-racmo-2-0). This user-friendly dataset is also provided to the public via the data portal. Additional information can be found in the KNMI’23 user report: https://cdn.knmi.nl/system/data_center_publications/files/000/071/901/original/KNMI23_klimaatscenarios_gebruikersrapport_23-03.pdf, as well as on the data portal: https://klimaatscenarios-data.knmi.nl/.

There were 23 338 400 Instagram users in Republic of Korea in July 2023, which accounted for 44.4% of its entire population. The majority of them were women - 57.1%. People aged 25 to 34 were the largest user group (7 600 000). The highest difference between men and women occurs within people aged 18 to 24, where women lead by 2 700 000.

There were 23 000 Messenger users in Turks and Caicos Islands in January 2023, which accounted for 54.8% of its entire population. The majority of them were men - 54.3%. People aged 25 to 34 were the largest user group (7 800). The highest difference between men and women occurs within people aged 35 to 44, where men lead by 4 100.

There were 23 820 Linkedin users in Comoros in February 2024, which accounted for 2.5% of its entire population. People aged 25 to 34 were the largest user group (13 000).

There were 23 771 800 Messenger users in Peru in January 2023, which accounted for 68% of its entire population. The majority of them were men - 51.6%. People aged 25 to 34 were the largest user group (7 000 000). The highest difference between men and women occurs within people aged 25 to 34, where men lead by 3 700 000.

There were 37 800 Linkedin users in Grenada in May 2023, which accounted for 33.8% of its entire population. People aged 25 to 34 were the largest user group (23 000).

There were 82 300 Facebook users in Seychelles in June 2023, which accounted for 82.3% of its entire population. The majority of them were men - 52.4%. People aged 25 to 34 were the largest user group (23 800). The highest difference between men and women occurs within people aged 25 to 34, where men lead by 13 800.

There were 23 210 Linkedin users in Mayotte in September 2023, which accounted for 7.4% of its entire population. People aged 25 to 34 were the largest user group (14 000).

There were 23 520 000 Instagram users in France in June 2021, which accounted for 35.1% of its entire population. The majority of them were women - 54.9%. People aged 25 to 34 were the largest user group (7 100 000). The highest difference between men and women occurs within people aged 35 to 44, where women lead by 1 600 000.