Zalando’s active customer count has never been higher than it was in the first quarter of 2025. That quarter, the Berlin-based online fashion retailer had **** million customers who placed an order through Zalando’s website. The German online marketplace had **** million active buyers in the last quarter of 2024. Heavy online traffic Similarly, average visits to Zalando’s website have shown a dramatic rise since the last quarter of 2018. While in the first half of 2018 Zalando’s website visitor numbers fared around *** million, by the end of the second quarter of 2021 Zalando’s online traffic neared *** billion online visits. Incremental revenue growth In the fashion segment, Zalando figures as the most popular online store among German consumers. In addition to the DACH region, Germany’s beloved e-retailer is also active in ** different European countries. From these operations, Zalando generated ever-growing annual revenue since its foundation in 2008.

Zalando is a German-based e-commerce company that offers customers fashion and lifestyle products. In September 2021, Zalando mobile app counted almost 2.5 million monthly active iOS users in Germany, and more than 2.2 million MAU in Italy. In recent years, Zalando expanded its user base in Switzerland, and as of September 2021 there were approximately one million users in Switzerland browsing Zalando app monthly across iOS devices.

In 2020, the number of new Zalando customers during Cyber Week amounted to around ***********. This graph shows the number of new Zalando customers on Black Friday from 2017 to 2020.

In September 2024, online shoppers in Belgium averaged eight webpages per visit to zalando.be. Similarly, users visiting zalando.se clicked on an average of 8.07 pages on the online fashion marketplace, and it was the same for the Italian site, zalando.it.

How high is the brand awareness of Zalando in Germany?When it comes to second-hand apparel online shop users, brand awareness of Zalando is at ** percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Zalando in Germany?In total, ** percent of German second-hand apparel online shop users say they like Zalando. However, in actuality, among the ** percent of German respondents who know Zalando, ** percent of people like the brand.What is the usage share of Zalando in Germany?All in all, ** percent of second-hand apparel online shop users in Germany use Zalando. That means, of the ** percent who know the brand, ** percent use them.How loyal are the customers of Zalando?Around ** percent of second-hand apparel online shop users in Germany say they are likely to use Zalando again. Set in relation to the ** percent usage share of the brand, this means that ** percent of their customers show loyalty to the brand.What's the buzz around Zalando in Germany?In September 2023, about ** percent of German second-hand apparel online shop users had heard about Zalando in the media, on social media, or in advertising over the past three months. Of the ** percent who know the brand, that's ** percent, meaning at the time of the survey there's some buzz around Zalando in Germany.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

Live dashboard showing real-time coupon code activity, success rates, and user feedback across multiple stores, powered by the Shopper browser extension.

How high is the brand awareness of Zalando in the UK?When it comes to fashion online shop users, brand awareness of Zalando is at **% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Zalando in the UK?In total, *% of UK fashion online shop users say they like Zalando. However, in actuality, among the **% of UK respondents who know Zalando, **% of people like the brand.What is the usage share of Zalando in the UK?All in all, *% of fashion online shop users in the UK use Zalando. That means, of the **% who know the brand, **% use them.How loyal are the customers of Zalando?Around *% of fashion online shop users in the UK say they are likely to use Zalando again. Set in relation to the *% usage share of the brand, this means that **% of their customers show loyalty to the brand.What's the buzz around Zalando in the UK?In July 2022, about *% of UK fashion online shop users had heard about Zalando in the media, on social media, or in advertising over the past three months. Of the **% who know the brand, that's *%, meaning at the time of the survey there's little to no buzz around Zalando in the UK.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

Interactive chart showing code uses and verifications by day

The marketplace zalando.nl had a remarkable **** million website visitors in November 2023, excluding apps. After the sale season, the traffic to the Dutch platform of the fashion marketplace decreased to **** million users as of December 2023. Zalando was one of the top online stores in the Netherlands, by e-commerce net sales. The German-based company had generated *** million U.S dollars in the Netherlands in 2022.

Worldwide, the Zalando app was the most downloaded in Germany in 2024. From January to October 2024, the Zalando app was downloaded around 2.29 million times in Germany. Mobile users in France downloaded the fashion app around 1.78 million times, which is the second most among the leading ten countries. Spain followed with 1.36 million Zalando app downloads in the time period surveyed.

The Swiss e-commerce market, valued at CHF 16.5 billion in 2025, is experiencing robust growth, projected to expand at a compound annual growth rate (CAGR) of 13.71% from 2025 to 2033. This surge is driven by increasing internet and smartphone penetration, a young and digitally savvy population, and a preference for convenience among Swiss consumers. The B2C sector dominates, with significant contributions from diverse segments like beauty & personal care, consumer electronics, fashion & apparel, and food & beverage. The rise of omnichannel strategies, incorporating both online and offline experiences, further fuels market expansion. Key players like Coop Group, Nestlé Nespresso SA, and Zalando Group are driving innovation and competition, while smaller, specialized e-commerce businesses cater to niche markets. However, challenges remain, including robust regulations concerning data privacy and consumer protection, and the potential impact of global economic fluctuations on consumer spending. Despite these, the long-term outlook remains positive, indicating considerable potential for continued growth throughout the forecast period. The strong growth is fueled by several factors. The Swiss market benefits from high disposable incomes and a robust logistics infrastructure. Furthermore, the increasing adoption of mobile commerce and the expansion of digital payment options contribute significantly to e-commerce adoption. While larger players like Amazon continue to gain traction, smaller, specialized retailers are thriving by catering to specific consumer needs and offering personalized experiences. The growing importance of sustainability and ethical sourcing in consumer choices is influencing purchasing behavior and shaping the future of e-commerce in Switzerland. Future growth will likely be driven by further technological advancements, particularly in areas such as artificial intelligence and personalized recommendations, enhancing the overall consumer shopping experience. Competition is likely to intensify, requiring businesses to adapt to ever-changing consumer preferences and technological advancements to maintain their market share. Recent developments include: March 2023: Autonomous driving skills can soon be seen in the food delivery industry. Migros, in partnership with Loxo and Schindler, has developed an autonomous delivery service called Migronomous. The trails have been started, and the van can carry up to 64 shopping bags. The eco-friendly van runs on an electric motor, reducing emissions. The upsurge in online orders in recent years compelled the brand to adopt this AI technology., February 2023: Switzerland's Spar and Avia launched Spar Express, an autonomous C-store that will be operational 24 hrs. Customers can also find hygiene products, car accessories, and perishable items like baked goods, fruit, vegetables, dairy products, meat, and beverages. This will be a fully automated store where customers scan a QR code with their smartphone at the entrance, scan chosen items with their mobile, and pay for their purchases using a card or any payment wallet like Apple Pay., January 2023: To give a new look to its website and influence its consumers, Zalando shopping club introduced a new brand identity called Lounge by Zalando. The new app comes loaded with a gem click that showcases the offers once users log in. To attract more online consumers, Lounge by Zalando launches fresh campaigns, everyday lavishing huge discounts.. Key drivers for this market are: High Dependency for booking of Hotels and Flights, Penetration of Internet and Smartphone Usage. Potential restraints include: Evolving taxation landscape and custom regulations has increased the complexity of trade, Digitization of e-commerce may incur expenses for consumers. Notable trends are: Food and Personal Care Holds High Demand in the Country.

The connected retail market is experiencing significant growth, with a market size of $41.41 million in 2025 and a projected CAGR of 14.9% over the forecast period of 2025-2033. This growth is driven by the increasing adoption of connected technologies such as ZigBee, WiFi, NFC, and BLE (Bluetooth Low Energy) in retail environments. These technologies enable retailers to enhance customer engagement, improve supply chain efficiency, and optimize in-store operations. Key trends in the connected retail market include the growing use of mobile apps for customer engagement, the integration of artificial intelligence (AI) and machine learning (ML) for personalized recommendations and automated tasks, and the increasing popularity of omnichannel retailing. However, challenges such as data security concerns and the need for seamless integration across different technologies may hinder market growth. Despite these challenges, the connected retail market is expected to continue its upward trajectory, driven by the growing demand for personalized and seamless shopping experiences. Vendors operating in the market include NXP Semiconductors NV, Honeywell International Inc., Cisco Systems, Inc., GE Digital, and IBM. Connected Retail Market: A Comprehensive Analysis The global connected retail market is projected to reach $2,000 million by 2028, growing at a CAGR of 12.5% from 2023 to 2028. The market's growth is attributed to the increasing adoption of IoT devices and sensors, the rise of e-commerce, and the growing need for enhanced customer experiences. Recent developments include: In January 2024, SAP announced the launch of new AI-driven retail capabilities aimed at enhancing customer experience. These innovations integrate AI to provide personalized shopping experiences, improve inventory management, and optimize supply chain operations. The goal is to empower retailers to understand better and respond to customer preferences in real time, ultimately driving increased efficiency and customer satisfaction in the retail sector. , In October 2022, Facilio, a facility management software provider, announced a partnership with Tutenlabs to digitize and automate a significant number of large-format retail stores across North America. This collaboration intends to leverage Facilio's technology to enhance operational efficiency and sustainability in retail environments by integrating IoT and AI-driven solutions.The goal is to optimize building performance and maintenance processes, ultimately improving the overall customer experience within these retail spaces. , In October 2021, Zalando announced the launch of Connected Retail in Italy, a new service enabling retailers to extend their reach to millions of customers through the Zalando platform. This initiative aims to enhance customer choice by integrating local stores into Zalando's online shopping experience. Through Connected Retail, Italian retailers can showcase their inventory on Zalando's website, allowing customers to browse and purchase items directly from nearby stores. .

In March 2024, zalando.se ranked as the most visited fashion website in Sweden. However, it did not have the highest number of pages viewed by website visitors among the other top ten websites. Bonprix.se grabbed this title, with over ***** pages per visit. Zalando.se and boozt.com followed, with **** and **** pages per visit, respectively.

Die Anzahl der Visits von zalando.de belief sich im April 2025 auf rund ** Millionen. Die Zahl der Visits ist damit im Vergleich zum Vormonat um rund *** Prozent gestiegen.

Zalando was the leading online clothing store in Poland in November 2018, with over ************* users. Bonprix.pl and Eobuwie.com.pl were next, with **** million and **** million users, respectively.

Zalando was the leading online clothing store in Poland in November 2018, with over ************* users. Users also spent the most time on Zalando - over half an hour.

In 2024, around ** percent of 25- to 45-year-olds in Germany had ordered and purchased products online in the past three months. They were also the largest age group of online consumers. 65- to 75-year-olds were the group that shopped online the least. Where are people shopping online? Some of the most visited fashion websites in Germany included zalando.de, hm.com, and vinted.de. Zalando is especially popular because it sells items from multiple different brands, allowing the consumer to find all different types of clothes, shoes, accessories, and more in one place. Another advantage of shopping online is that consumers are not just limited to shopping in the country in which they live. Products can be ordered from almost anywhere in the world (if, of course, consumers are willing to pay a little extra). If a better deal is available elsewhere or a product is not available anywhere in the home country, then this can be a good reason to make a purchase on a foreign website. Challenges of online shopping Online shopping, however, is not without its challenges. Retailers themselves continued to be worried about challenges facing e-commerce. These included customer reluctance to buy due to higher prices, as well as competitive pressure from other businesses and supply bottlenecks. Most customers preferred to return products they did not want to keep via an online self-service, which means declaring a return online and then dropping off the package, e.g. at the post, a return point located in another establishment or a package pick-up station. While the return option is an integral part of online shopping, it brings with it a multitude of issues. These include putting a significant strain on the environment, transportation and logistics, as well as staff involved.

This statistic presents the leading iPhone shopping app titles in the Apple App Store in Norway in October 2020, ranked by daily active users. In the measured period, the e-commerce app Wish had more than ** thousand daily active users. FINN.no (roughly **** thousand DAU) and Zalando (approximately **** thousand users) came in second and third place respectively.

The undeniable leader of multi-brand platforms in Poland by the reach of the internet audience was Zalando. Between March 2020 and March 2021, Zalando reached nearly *** million internet users.

This statistic displays the leading iPad shopping app titles in the Apple App Store in Finland in ************, ranked by daily active users. In the measured period, Zalando had nearly *** thousand daily active users. Wish (roughly *** thousand DAU) and H&M (approximately *** users) came in second and third place respectively.