How many people use social media?
Social media usage is one of the most popular online activities. In 2024, over five billion people were using social media worldwide, a number projected to increase to over six billion in 2028.
Who uses social media?
Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at 59 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions
when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe.
How much time do people spend on social media?
Social media is an integral part of daily internet usage. On average, internet users spend 151 minutes per day on social media and messaging apps, an increase of 40 minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media.
What are the most popular social media platforms?
Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.9 billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.
During a 2025 survey, ** percent of respondents from Nigeria stated that they used social media as a source of news. In comparison, just ** percent of Japanese respondents said the same. Large portions of social media users around the world admit that they do not trust social platforms either as media sources or as a way to get news, and yet they continue to access such networks on a daily basis. Social media: trust and consumption Despite the majority of adults surveyed in each country reporting that they used social networks to keep up to date with news and current affairs, a 2018 study showed that social media is the least trusted news source in the world. Less than ** percent of adults in Europe considered social networks to be trustworthy in this respect, yet more than ** percent of adults in Portugal, Poland, Romania, Hungary, Bulgaria, Slovakia and Croatia said that they got their news on social media. What is clear is that we live in an era where social media is such an enormous part of daily life that consumers will still use it in spite of their doubts or reservations. Concerns about fake news and propaganda on social media have not stopped billions of users accessing their favorite networks on a daily basis. Most Millennials in the United States use social media for news every day, and younger consumers in European countries are much more likely to use social networks for national political news than their older peers. Like it or not, reading news on social is fast becoming the norm for younger generations, and this form of news consumption will likely increase further regardless of whether consumers fully trust their chosen network or not.
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1) Data Introduction • The Social Media Usage Dataset(Applications) features patterns and activity indicators that 1,000 users use seven major social media platforms, including Facebook, Instagram, and Twitter.
2) Data Utilization (1) Social Media Usage Dataset(Applications) has characteristics that: • This dataset provides different social media activity data for each user, including daily usage time, number of posts, number of likes received, and number of new followers. (2) Social Media Usage Dataset(Applications) can be used to: • Analysis of User Participation by Platform: You can analyze participation and popular trends by platform by comparing usage time and activity for each social media. • Establish marketing strategy: Based on user activity data, it can be used for targeted marketing, content production, and user retention strategies.
During a 2025 survey among marketers worldwide, around 83 percent reported using Facebook for marketing purposes. Instagram and LinkedIn followed, respectively mentioned by 78 and 69 percent of the respondents. The global social media marketing segment According to the same study, 60 percent of responding marketers intended to increase their organic use of YouTube for marketing purposes throughout that year. LinkedIn and Instagram followed with similar shares, rounding up the top three social media platforms attracting a planned growth in organic use among global marketers in 2025. Their main driver is increasing brand exposure and traffic, which led the ranking of benefits of social media marketing worldwide. Social media for B2B marketing Social media platform adoption rates among business-to-consumer (B2C) and business-to-business (B2B) marketers vary according to each subsegment's focus. While B2C professionals prioritize Facebook and Instagram, both run by Meta, Inc., due to their popularity among online audiences, B2B marketers concentrate their endeavors on Microsoft-owned LinkedIn due to its goal to connect people and companies in a corporate context.
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Survey data collected in Canada, 2019. n = 1539. Using, Age, Facebook use and meme understanding to determine differences between demographics in relation to Instagram use
How much time do people spend on social media? As of 2025, the average daily social media usage of internet users worldwide amounted to 141 minutes per day, down from 143 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of 3 hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just 2 hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.
By CrowdFlower [source]
Welcome to the disaster tweets dataset! This collection of tweets holds a wealth of information about global disasters and their effects on people, governments, and organizations all over the world. With over 10,000 tweets collected and carefully annotated with labels of whether they reported an actual disaster or not, this dataset provides unique insight into what these events look like in terms of social media conversations.
This information is derived from a variety of key terms related to disaster events, such as “ablaze” and “pandemonium” which was used to gather each individual tweet for analysis. The columns for each tweet include detailed metadata about the user who posted it along with variables such as keyword relevance and location. Alongside all these attributes is the core text belonging to each individual tweet- giving you access to all sorts of stories from natural disasters, contagious disease outbreaks or conflicts between nations that can be found in one place!
So whatever you're looking for - whether it's observations about first-hand accounts or conducting research on public sentiment during a major event - this dataset offers you an invaluable source full of timely information that could potentially save lives down the line. So take your journey through this data now and embark upon discovering what devastation looks like through social media!
For more datasets, click here.
- 🚨 Your notebook can be here! 🚨!
This dataset contains tweets related to disaster events, including the keyword, location, text, tweetid and userid. It provides insights into how people interact with each other on social media during a disaster. Using this dataset you can gain valuable insight into the dynamics of online communication in disasters and provide an important point of reference for future disaster management initiatives.
- Analyzing the effectiveness of disaster relief and humanitarian aid efforts, by mapping tweets against public data of areas affected by disasters and donations made to help those affected.
- Developing advanced statistical models to predict the magnitude and impact of an oncoming natural disaster using keyword analysis in social media posts related to past disasters.
- Creating text-based classifiers to accurately detect disaster-related tweets in real-time, allowing emergency services providers early warning signs before a potential event occurs
If you use this dataset in your research, please credit the original authors. Data Source
Unknown License - Please check the dataset description for more information.
File: socialmedia-disaster-tweets-DFE.csv | Column name | Description | |:-----------------------|:-----------------------------------------------------------------------------------| | _golden | A boolean value indicating whether the tweet is a golden tweet or not. (Boolean) | | _unit_state | The state of the tweet (e.g. finalized, judged, etc.). (String) | | _trusted_judgments | The number of trusted judgments for the tweet. (Integer) | | _last_judgment_at | The date and time of the last judgment for the tweet. (DateTime) | | choose_one | The label assigned to the tweet (e.g. relevant, not relevant, etc.). (String) | | choose_one_gold | The gold label assigned to the tweet (e.g. relevant, not relevant, etc.). (String) | | keyword | The keyword associated with the tweet. (String) | | location | The location associated with the tweet. (String) | | text | The text content of the tweet. (String) |
If you use this dataset in your research, please credit the original authors. If you use this dataset in your research, please credit CrowdFlower.
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Internet Usage: Social Media Market Share: All Platforms: Youku data was reported at 0.000 % in 14 Apr 2024. This stayed constant from the previous number of 0.000 % for 13 Apr 2024. Internet Usage: Social Media Market Share: All Platforms: Youku data is updated daily, averaging 0.000 % from Apr 2024 (Median) to 14 Apr 2024, with 9 observations. The data reached an all-time high of 0.430 % in 10 Apr 2024 and a record low of 0.000 % in 14 Apr 2024. Internet Usage: Social Media Market Share: All Platforms: Youku data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Iran – Table IR.SC.IU: Internet Usage: Social Media Market Share.
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IntroductionMost Canadians use at least one social media platform regularly, making social media a potentially effective tool for reaching broad audiences. The Public Health Agency of Canada (PHAC) uses social media as one tool for rapidly communicating with the public during multi-jurisdictional enteric illness outbreaks. However, the effectiveness of social media in enhancing public risk communication during these outbreaks remains unexplored. Addressing this gap may help optimise social media use for risk communication to inform the public and prevent additional illness. This study aims to analyse the engagement with and quality of PHAC’s social media content regarding multi-jurisdictional enteric illness outbreaks.MethodsUsing a search of PHAC’s social media platforms, 482 posts during enteric illness outbreaks (2014–2022) were identified, including 198 posts from Facebook and 284 posts from X (formerly Twitter) in English and French. A codebook was developed using engagement metrics for gauging public interest, the Centers for Disease Control and Prevention’s (CDC) Modified Clear Communication Index (CCI) to assess clarity as a proxy for comprehension, the Health Belief Model (HBM) to evaluate the potential to motivate behaviour change, and measures of consistency. Descriptive statistics were used to analyse post content.ResultsThe average engagement rates for PHAC social media accounts were
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This database is comprised of 951 participants who provided self-report data online in their school classrooms. The data was collected in 2016 and 2017. The dataset is comprised of 509 males (54%) and 442 females (46%). Their ages ranged from 12 to 16 years (M = 13.69, SD = 0.72). Seven participants did not report their age. The majority were born in Australia (N = 849, 89%). The next most common countries of birth were China (N = 24, 2.5%), the UK (N = 23, 2.4%), and the USA (N = 9, 0.9%). Data were drawn from students at five Australian independent secondary schools. The data contains item responses for the Spence Children’s Anxiety Scale (SCAS; Spence, 1998) which is comprised of 44 items. The Social media question asked about frequency of use with the question “How often do you use social media?”. The response options ranged from constantly to once a week or less. Items measuring Fear of Missing Out were included and incorporated the following five questions based on the APS Stress and Wellbeing in Australia Survey (APS, 2015). These were “When I have a good time it is important for me to share the details online; I am afraid that I will miss out on something if I don’t stay connected to my online social networks; I feel worried and uncomfortable when I can’t access my social media accounts; I find it difficult to relax or sleep after spending time on social networking sites; I feel my brain burnout with the constant connectivity of social media. Internal consistency for this measure was α = .81. Self compassion was measured using the 12-item short-form of the Self-Compassion Scale (SCS-SF; Raes et al., 2011). The data set has the option of downloading an excel file (composed of two worksheet tabs) or CSV files 1) Data and 2) Variable labels. References: Australian Psychological Society. (2015). Stress and wellbeing in Australia survey. https://www.headsup.org.au/docs/default-source/default-document-library/stress-and-wellbeing-in-australia-report.pdf?sfvrsn=7f08274d_4 Raes, F., Pommier, E., Neff, K. D., & Van Gucht, D. (2011). Construction and factorial validation of a short form of the self-compassion scale. Clinical Psychology and Psychotherapy, 18(3), 250-255. https://doi.org/10.1002/cpp.702 Spence, S. H. (1998). A measure of anxiety symptoms among children. Behaviour Research and Therapy, 36(5), 545-566. https://doi.org/10.1016/S0005-7967(98)00034-5
** percent of Australian respondents answer our survey on "Most used social media platforms by type" with "Social networks (e.g., Facebook)". The survey was conducted in 2023, among ****** consumers.Find this and more survey data on most used social media platforms by type in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.
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The average Twitter user spends 5.1 hours per month on the platform.
As of the third quarter of 2024, the most popular reason for using social media according to users in the United States was ****************************************, with almost ** percent of respondents choosing this as their leading reason. Overall, **** percent of internet users in the U.S. said that they used social media to fill their spare time, and **** percent said they used it to find content. Live streams, following sports, and making new contacts were other popular reasons for using social networks.
During a survey among internet users worldwide during the third quarter of 2024, an average of **** percent of global respondents said they used social media platforms to conduct research on brands. The top three markets with the highest share of internet users using social media for brand research were all African: Nigeria, Morocco, and Ghana all recorded shares above ** percent.
How many people use social media? Social media usage is one of the most popular online activities. In 2024, over **** ******* people were using social media worldwide, a number projected to increase to over *** billion in 2029. Who uses social media? Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at ** percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe. How much time do people spend on social media? Social media is an integral part of daily internet usage. On average, internet users spend *** minutes per day on social media and messaging apps, an increase of ** minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media. What are the most popular social media platforms? Market leader Facebook was the first social network to surpass *** billion registered accounts and currently boasts approximately *** billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.
In 2021, **** percent of U.S. marketers in companies largest than 100 employees were expected to use social media for marketing purposes. In 2013, the share stood at **** percent. Social media marketing – additional informationEveryone knows that social media started as an entertainment tool and evolved to a powerful marketing tool. While it serves its primary purpose of connecting people, at the same time it plays a major role in connecting marketers with current and potential customers. Marketing professionals agreed that social media was very important to their business. In fact, ** percent agreed with it strongly. These convictions are reflected in growing expenditures towards this medium. In the United States alone, social media marketing spending is expected to exceed ** billion U.S. dollars in 2019 – almost ** billion increase, compared to 2014.When asked about the leading challenges of social media marketing, ** percent of surveyed marketers stated that assessing its effectiveness was their main concern, followed by strategy design and analyzing obtained data. In order to evaluate the effectiveness, U.S. social media specialists employed a number of measurements. Counting the number of hits, visits or page views was the leading social media metric used in 2014. In addition, ** percent of respondents believed that the number of friends or followers on social platforms was a significant indicator of marketing success.Specific platform usage among social media professionals varies depending on the type of commerce transaction. Twitter seems to be a shared platform, ranked second in usage for both business-to-business and business-to-consumer industries. The difference is visible when considering the primary spot. Among B2C marketers, ** percent used Facebook, while among B2B marketers, ** percent indicated using LinkedIn.
According to a March 2024 survey conducted in the United States, more men than women considered that social media had positive effects on their mental health, with nine percent of male respondents reporting very positive effects, and 16 percent reporting somewhat positive effects. In comparison, only six percent and 15 percent of women reported that social networks affected them very positively or somewhat positively, respectively. A similar share of men and women considered that online networks did not have a negative or positive effect on them.
During a 2024 global survey among marketing and media leaders, around ** percent reported using X (formerly known as Twitter) for their content marketing efforts; ** percent turned to Facebook. According to the same study, Facebook and Instagram were the social media platforms most used by global marketers for organic content and paid ads.
According to a survey on social media usage in Indonesia conducted in February 2022, Facebook was the most used social media platform among Indonesian users, as stated by approximately **** percent of respondents. Instagram came in second place, with almost ** percent of respondents using the platform. Indonesia’s digital environment Indonesia is one of the leading mobile-first nations in Asia, boasting more than *** million smartphone users as of 2022. As mobile internet penetration grows across the country, the demand for affordable data prices, greater coverage, and improved quality of service is also increasing. In 2021, 5G mobile technology was launched and gradually introduced in Indonesia. Telkomsel was the first Indonesian internet provider to have rolled out commercial 5G services in some areas of the country, followed by Indosat (IOH) and XL. These operators are now working to expand their 5G data service coverage across the country. Social media as a marketing tool Social media is no longer limited to personal use; many businesses have incorporated social media into their business operations. Having an influencer marketing or social commerce strategy is now considered key in a country with an average daily time spent on social media reaching up to * hours and ** minutes. A recent survey found that around ** percent of social media users in Indonesia would search for more information on the brand or product being endorsed when exposed to influencer marketing content.
The number of social media users in the United States was forecast to continuously increase between 2024 and 2029 by in total 26 million users (+8.55 percent). After the ninth consecutive increasing year, the social media user base is estimated to reach 330.07 million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).
How many people use social media?
Social media usage is one of the most popular online activities. In 2024, over five billion people were using social media worldwide, a number projected to increase to over six billion in 2028.
Who uses social media?
Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at 59 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions
when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe.
How much time do people spend on social media?
Social media is an integral part of daily internet usage. On average, internet users spend 151 minutes per day on social media and messaging apps, an increase of 40 minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media.
What are the most popular social media platforms?
Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.9 billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.