The Short Term Vacation Rental Market Report is Segmented by Accommodation Type (Apartments, Villas, Cottages, Houses, Cabins, and Condos), by Price Range ( Budget, Mid-Range, and Luxury), by Booking Channel (Online Travel Agencies, Direct Bookings ( Via Host Websites), and Offline Channels), by Region ( North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa). The Report Offers Market Size and Forecast in Terms of Value in (USD) for all Above Segments.

The global vacation rental market size was over USD 94.77 billion in 2024 and is expected to grow at a CAGR of over 3.5%, surpassing USD 148.22 billion by 2037. Europe industry is likely to account for largest revenue share of 42% by 2037, driven by focus on sustainable tourism and increasing demand for cultural heritage experiences.

This statistic shows the value of the vacation rental market worldwide in 2016 and 2021. In 2021, the value of the global vacation rental market was estimated to reach 193.89 billion U.S. dollars.

Vacation rentals encompass a broad range of property types, catering to diverse target markets. Homes and apartments remain popular choices, offering a home-like experience with furnished accommodations and kitchen facilities. Resorts and condominiums provide a more luxurious experience, featuring amenities such as pools, fitness centers, and concierge services. Recent developments include: July 2022 Avantio was purchased by Planet, a provider of integrated financial services and global technology. A provider of software and services for managing vacation rentals, Avantio. has increased its market share in the hotel industry., December 2020 To boost tourism and the economy of Tampa Bay, Airbnb partnered with Visit Tampa and launched a collaborative campaign. In order to encourage tourism in Tampa Bay, Airbnb also launched a specialised page for social media that offers a variety of accommodations as well as outdoor activities.. Notable trends are: Rising tourism sector to drive the market growth.

The short-term vacation rental market is expected to expand at a CAGR of 10.80% through 2034. The market value is projected to increase from US$ 1,35,258.3 million in 2024 to US$ 3,77,191.2 million by 2034. The short-term vacation rental industry share was valued at US$ 1,21,416.8 million in 2023.

Attribute	Detail
Short-term Vacation Rental Market Size, 2023	US$ 1,21,416.8 million
Estimated Market Size, 2024	US$ 1,35,258.3 million
Projected Market Size, 2034	US$ 3,77,191.2 million
Value-based CAGR, 2024 to 2034	10.80%

Historical Analysis of the Short-term Vacation Rental Market and Future Outlook

Attributes	Details
Historical Market Value (2019)	US$ 83,840.20 million
Short-term Vacation Rental Market Value (2023)	US$ 1,21,416.8 million
Historical CAGR (2019 to 2023)	9.70%

Historical CAGR (2019 to 2023)	9.70%
Forecasted CAGR (2024 to 2034)	10.80%

Country-wise Insights

Countries	CAGR (2024 to 2034)
United States	5.90%
Germany	9.20%
China	14.60%
India	15.70%
Australia	9.70%

Category-wise Insights

Top Accommodation Type	Resorts
Market Share (2024)	40.40%

Top Booking Mode	Online
Market Share (2024)	59.40%

Vacation Rental Market Report is Segmented by Booking Type (Home, Apartments, Resort/Condominium, Others), Booking Mode (Online and Offline), and Geography (North America, Europe, Asia Pacific, Middle East & Africa, and Latin America). The Market Sizes and Forecasts Regarding Value (USD) for all the Above Segments are Provided.

The revenue in the 'Vacation Rentals' segment of the travel & tourism market in the United States was forecast to continuously increase between 2024 and 2029 by in total 4.5 billion U.S. dollars (+22.2 percent). After the ninth consecutive increasing year, the revenue is estimated to reach 24.78 billion U.S. dollars and therefore a new peak in 2029. Notably, the revenue of the 'Vacation Rentals' segment of the travel & tourism market was continuously increasing over the past years.Find other key market indicators concerning the user penetration and number of users. The Statista Market Insights cover a broad range of additional markets.

In 2024, Global Vacation Rental Market was worth USD 84.06 billion. It is projected to grow to USD 123.69 billion by 2032, at a 4.90% CAGR during 2024-2032

As per newly released data by Future Market Insights (FMI), the global vacation rentals market is estimated at US$ 74.8 billion in 2023 and is projected to reach US$ 132.7 billion by 2033, at a CAGR of 5.9% from 2023 to 2033.

Attributes	Details
Historical Value (2022)	US$ 74 billion
Current Year Value (2023)	US$ 74.8 billion
Expected Forecast Value (2033)	US$ 132.7 billion
Projected CAGR (2023 to 2033)	5.9%
2022 Value Share of North America in Global Market	24%
2022 Value Share of Europe in Global Market	19%

2018 to 2022 Global Vacation Rentals Market Outlook Compared to 2023 to 2033 Forecast

Historical CAGR (2018 to 2022)	5.4%
Forecasted CAGR (2023 to 2033)	5.9%

Country-wise Insights

Country	2022 Value Share in Global Market
United States	4.5%
Germany	3%
Japan	3.7%

The Indian vacation rental market exhibits regional variations:North India: With popular tourist destinations like Delhi, Jaipur, and Agra, North India experiences strong demand for vacation rentals.South India: Kerala and Goa are renowned tourist hotspots, attracting both domestic and international travelers seeking beach vacations and cultural experiences.West India: Mumbai and Pune are major cities in West India, catering to business and leisure travelers.East India: Kolkata and Darjeeling attract tourists with their historical and cultural significance. Recent developments include: January 2023: The Hotelplan Group's completely owned subsidiary, Interhome Group, has partnered with Sol og Strand, a Danish vacation rental broker with over 6,000 holiday houses and apartments, to strategically extend its portfolio to include Denmark., May 2023: The short-term vacation rental company MakeMyTrip Pvt. Ltd. established a partnership with Microsoft to expand trip planning accessibility with the introduction of voice-assisted booking in Indian languages. By combining Azure Cognitive Services with Microsoft Azure OpenAI Service, a technology stack has been created that allows for user-specific travel recommendations.. Notable trends are: Growing trend of short-term rental homes is driving the market growth.

Snapshot img

Short Term Vacation Rental Market Size 2025-2029

The short term vacation rental market size is forecast to increase by USD 114.1 billion at a CAGR of 13.5% between 2024 and 2029.

The market is experiencing significant growth due to the expanding tourism industry and the increasing preference for flexible and affordable accommodation options. Technological advancements are revolutionizing the sector with online booking platforms, property management software, and smart home technology becoming the norm. However, inconsistency in providing quality vacation rentals remains a challenge. To enhance the guest experience, some rental properties are integrating spa and wellness facilities, while others are exploring the use of Augmented Reality to offer virtual tours. These trends reflect the industry's commitment to delivering superior guest experiences and meeting evolving traveler demands.

What will be the Size of the Short Term Vacation Rental Market During the Forecast Period?

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The short-term rental market, a segment of travel and tourism, has experienced significant growth in recent years, offering budget-friendly accommodations for both leisure and work travelers. With the rise of platforms like Airbnb and Booking.Com, this accommodation type has gained popularity among millennials and international travelers seeking unique, aesthetic stays. The market's size is substantial, with spending on services and goods in this sector continuing to increase. Emerging markets and low airfare prices have contributed to the market's expansion. Work-from-home trends have also driven demand for short-term rentals, allowing travelers to maintain productivity while enjoying eco-friendly and sustainable amenities.
Property owners benefit from the use of online booking platforms and property management software, streamlining the rental process. Technological trends, such as virtual tours, augmented reality, and innovative solutions, enhance the guest experience. The real estate industry has taken notice, with many investing in short-term rental properties. However, concerns regarding fake listings and safety remain, highlighting the need for continued industry regulation. Female visitors represent a significant portion of the market, with a focus on environmentally-friendly rentals and sustainable amenities becoming increasingly important. As the market continues to evolve, it is poised for continued growth and innovation.

How is this Short Term Vacation Rental Industry segmented and which is the largest segment?

The short term vacation rental industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Mode Of Booking

  Offline
  Online


Management

  Managed by owners
  Professionally managed


Type

  Apartments and condominiums
  Villas and luxury homes
  Cottages and cabins
  Resorts and bungalows
  Others


Geography

  Europe

    Germany
    UK
    France
    Italy


  North America

    Canada
    US


  APAC

    China
    Japan


  Middle East and Africa



  South America

By Mode Of Booking Insights

The offline segment is estimated to witness significant growth during the forecast period. Offline segment had high demand previously when Internet penetration was not high, as word of mouth and repeat business were the most powerful factors for offline bookings. At present, some people are still hesitant to book their accommodation online. The main reason for this is people's lack of faith in online reservations. Another reason people choose to book short term vacation rentals offline is to ensure that they get the best rate. People generally think that by booking hotels offline, they will be able to negotiate with the staff or get extra discounts. Satisfied guests may become repeat customers, contributing to guest loyalty and positive word-of-mouth referrals. Thus, these factors will boost the growth of the offline segment and enhance the growth of the global short term vacation rental market during the forecast period.

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The Offline segment was valued at USD 87.10 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

Europe is estimated to contribute 32% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The European short-term vacation rental market is projected to expand due to the rising demand for travel and tourism, particularly for budget-friendly accommodations.

Explore the Short-Term Vacation Rental Market trends! Covers key players, growth rate 8.8% CAGR, market size $184.51 Billion, and forecasts to 2033. Get insights now!

The vacation rental market, currently valued at $98.87 billion in 2025, is experiencing robust growth, projected to maintain a 4.1% CAGR from 2025 to 2033. This expansion is driven by several key factors. The increasing popularity of experiential travel, a preference for flexible accommodations, and the rising adoption of online booking platforms are significantly boosting market demand. Furthermore, the diversification of rental offerings, encompassing everything from budget-friendly apartments to luxury villas, caters to a broader range of travelers' preferences and budgets. The market is segmented by management type (owner-managed vs. professionally managed) and booking method (online vs. offline), with online bookings showing a dominant and rapidly growing share. Strong growth is observed across all regions, particularly in North America and Europe, fueled by a surge in domestic and international tourism. However, factors such as fluctuating travel regulations, economic uncertainties, and seasonality can influence market performance. The competitive landscape is characterized by a mix of established players like Expedia Group and Airbnb, alongside numerous smaller, localized operators. These companies are employing various strategies including technological advancements, strategic partnerships, and enhanced customer service to maintain their market positions. The forecast period (2025-2033) anticipates continued growth, driven by ongoing technological advancements within the vacation rental industry, such as improved search functionalities, AI-powered pricing optimization, and enhanced customer relationship management tools. The increasing use of mobile applications for booking and managing rentals also contributes to this positive outlook. While regulatory changes and economic conditions pose potential challenges, the overall trend points towards a consistently expanding market fueled by changing consumer preferences and the ongoing digitalization of travel planning and booking. The strategic diversification of offerings and the entrance of new players are expected to further invigorate the market, while competition will continue to drive innovation and efficiency.

Vacation Rental Market valued at US$ 79.34 billion in 2025, is anticipated to reaching US$ 117.03 billion by 2032, with a steady annual growth rate of 5.7%.

The penetration rate in the 'Vacation Rentals' segment of the travel & tourism market in the United States was forecast to continuously increase between 2024 and 2029 by in total 1.8 percentage points. After the ninth consecutive increasing year, the penetration rate is estimated to reach 20.52 percent and therefore a new peak in 2029. Notably, the penetration rate of the 'Vacation Rentals' segment of the travel & tourism market was continuously increasing over the past years.Find other key market indicators concerning the average revenue per user (ARPU) and revenue. The Statista Market Insights cover a broad range of additional markets.

The global vacation rental website market is valued at US$ 1,482.6 Million in 2022. It is estimated to grow at a promising CAGR of 12.1% over the forecast period, reaching a value of US$ 4,640.2 Million by 2032.

Attribute	Details
Vacation Rental Website Size Value in 2022	US$ 1,482.6 Million
Vacation Rental Website Forecast Value in 2032	US$ 4,640.2 Million
Vacation Rental Website CAGR Global Growth Rate (2022 to 2032)	12.1%

Scope of Report

Attribute	Details
Forecast Period	2022 to 2032
Historical Data Available for	2017 to 2022
Market Analysis	US$ Million for Value and MT for Volume
Key Regions Covered	North America Latin America Europe The Middle East and Africa East Asia
Key Countries Covered	USA, Canada, Brazil, Mexico, Chile, Peru, Germany, United Kingdom, Spain, Italy, France, Russia, Poland, China, India, Japan, Australia, New Zealand, GCC Countries, North Africa, South Africa, and Turkey
Key Segments Covered	Property Type End User Region
Key Companies Profiled	BookingSync CiiRUS Kigo Inc. Virtual Resort Manager LiveRez OwnerRez 365Villas Convoyant 9flats Pvt Limited Airbnb Inc Booking Holdings Inc Expedia Group Hotelplan Holding AG MakeMyTrip Limited NOVASOL Oravel Stays Private Limited TripAdvisor Inc Rentalo Inc. Wyndham Destinations Inc World Travel Holdings Inc
Report Coverage	Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing	Available upon Request

The short-term vacation rental market, valued at $116.14 billion in 2025, is experiencing robust growth, projected to expand at a compound annual growth rate (CAGR) of 8.32% from 2025 to 2033. This expansion is fueled by several key drivers. The rising popularity of experiential travel, coupled with the increasing affordability and accessibility of online booking platforms like Airbnb, Booking.com, and Expedia, significantly contributes to market growth. Furthermore, the diversification of rental options, including professionally managed properties catering to a wider range of traveler preferences, and the growing adoption of vacation rentals by families and groups seeking more space and privacy compared to traditional hotels, are driving demand. The preference for unique and authentic travel experiences, often found in vacation rentals, also fuels this sector's growth. Geographic expansion into emerging markets and the ongoing technological advancements in property management systems are also contributing factors. However, the market faces certain challenges. Seasonal fluctuations in demand and potential regulatory hurdles related to licensing, taxation, and guest safety standards pose significant constraints. Competition from established hotel chains offering comparable amenities and pricing strategies necessitates continuous innovation and strategic adaptations by vacation rental providers. Fluctuations in global economic conditions and the impact of geopolitical events can also influence traveler spending and market growth. Nevertheless, the overall outlook remains positive, with the market poised for substantial expansion driven by sustained demand and evolving traveler preferences. The diverse range of booking methods (online and offline) and management styles (owner-managed and professionally managed) further contributes to the market's dynamism and adaptability. Key players are employing various competitive strategies, including strategic partnerships, technological upgrades, and brand building, to maintain a strong market presence and capture a larger share of this expanding market.

The number of users in the 'Vacation Rentals' segment of the travel & tourism market in the United States was forecast to continuously increase between 2024 and 2029 by in total 7.9 million users (+12.33 percent). After the ninth consecutive increasing year, the number of users is estimated to reach 71.94 million users and therefore a new peak in 2029. Notably, the number of users of the 'Vacation Rentals' segment of the travel & tourism market was continuously increasing over the past years.Find other key market indicators concerning the average revenue per user (ARPU) and user penetration. The Statista Market Insights cover a broad range of additional markets.

The revenue in the 'Vacation Rentals' segment of the travel & tourism market in Indonesia was forecast to continuously increase between 2024 and 2029 by in total 0.3 billion U.S. dollars (+49.18 percent). After the ninth consecutive increasing year, the revenue is estimated to reach 0.9 billion U.S. dollars and therefore a new peak in 2029. Find further information concerning the number of users in the travel & tourism market in the world and the revenue growth in the travel & tourism market in the world. The Statista Market Insights cover a broad range of additional markets.

The Asia-Pacific vacation rental market offers a wide range of vacation rental properties, including apartments, condominiums, homes, and others. The most popular property types are apartments and condominiums, which are preferred by travelers for their affordability and convenience. Vacation rentals are often equipped with amenities such as kitchens, bathrooms, and laundry facilities, which make them a more comfortable and convenient option than traditional hotel rooms. Recent developments include: June 2019: Peng Tao, president of Airbnb China, declared that the firm undertook to introduce educational initiatives to educate landlords in second and third-tier cities in China. This initiative expanded the quality of the company's listings, consolidated online reviews, and encouraged brand-building.. Notable trends are: Increasing trend of transformational travel drives market growth.