In 2025, roughly 21 percent of people in the United States planned to mark Valentine's Day by buying a gift. Approximately a fifth of the population was planning to stay at home for a romantic night in.

In 2025, by far the most important factor when making a purchase for Valentine's Day was thoughtfulness for people in the United States. 42 percent of people valued quality.

In 2025, around half of people in the United States said that they did not have any plans for Valentine's Day. Roughly ** percent of people stated that they were planning to do something special at home.

In 2025, consumers in the United States were projected to spend a total roughly 14.6 billion U.S. dollars on their spouse or significant other for Valentine's Day. In other words, more than half of all Valentine's Day spending was specifically expected to go to partners. Valentine’s Day is celebrated every year on February 14th and is commonly considered the most romantic holiday of the year.

In 2025, almost of half of people in the United States said that they were going to shop in a big-box store for Valentine's Day gifts. Around a quarter of people were planning to use a discount store to make their purchases.

In 2025, around 50 percent of people in the United States said that they planned to look for lower cost gifts for Valentine's Day due to higher prices. Only two percent of people planned not to buy gifts or celebrate the occasion.

According to a study on Valentine's Day in the United States in 2022, the volume of online searches for "Valentine's Day decor" reached 301 thousand in January 2023, repeating the volume from the same month on the previous year. Most of these searches occur in the month prior to the holiday celebrated on February 14th. During the analyzed period, the interest for these items peaked in January 2021, when 368 thousand searches were registered. Additionally, related terms like Valentine's Day "mantel", "tree" and "door" were among those with the most significant growth during the analyzed period.

In 2025, around 40 percent of people in the United States said that they were going to buy candy or chocolate for Valentine's Day. Over half of respondents over the age of 45 stated that they were not buying anything for Valentine's Day.

In 2025, around 60 percent of Gen Z in the United States were planning to gift something to themselves for Valentine's Day. By contrast, only 34 percent of the general population were going to participate in self-gifting.

In 2025, around ** percent of respondents in the United States said they planned to celebrate Valentine's Day. This is an increase compared to last year, but there has been a decreasing trend from the late 2000s and early 2010s when about ** percent of respondents typically planned to celebrate Valentine's day.

In the United States, just over 50 percent of consumers that were in a relationship were expecting to receive a Valentine's Day gift from their significant other in 2023. Americans were also the most likely to be shopping for Valentine's Day that year. In contrast, only a quarter of Germans were expecting a present from their partners on that day.

Among adults in the United States who planned on purchasing alcohol for Valentine's Day in 2025, 45 percent intended on buying wine. A further 42 percent considered buying champagne or prosecco. Only one percent planned on buying gin.

Average expected per capita spending on Valentine's Day in the United States stood at about *** U.S. dollars in 2025. Estimated consumer spending for this occasion reached an all-time high of nearly *** U.S. dollars in 2020. By comparison, Americans spent an average of just over 100 U.S. dollars for Valentine's Day back in 2009.

In 2024, a majority of consumers in the United States did not believe a Valentine's Day gift is worth going into credit card debt for. That said, roughly 30 percent of survey respondents felt that it was worth the effort.

From fashion to luxury, food and leisure, Valentine’s Day has successfully found itself a pocket in the retail and service economy on a global scale. In the United Kingdom (UK) alone, Valentine’s Day spending is predicted to jump to *** billion British pounds in 2025, marking an increase of nearly about ***** percent compared to the previous year. Since 2017, overall expected spending had doubled. Buzzkill Valentine's Day gifts Receiving a gift can be a very thrilling experience. Unfortunately, some gifts do not spark as much joy as others. In 2021, approximately one in five women in the UK said they would not want to receive a gift card or a lingerie set as a Valentine's Day gift. For men, the most unwanted gift of the year was a Valentine's Day card, with more than 40 percent of male respondents indicating they would not be happy with such a present. Romantic expectations There were a number of items people in the UK were expecting to receive for Valentine's Day: although less than one in ten women did not want to receive flowers in 2021, approximately 40 percent of women were expecting to be gifted flowers nonetheless. A considerable share of UK women were also expecting jewelry or candy. Once again, romantic expectations among men were somewhat different, with over a third of respondents believing they would receive a gift card that year.

In 2025, around a quarter of people in the United States said that they planned spend less that ** U.S. dollars on Valentine's Day. Roughly ** percent of people were spending ** to ** U.S. dollars for the occasion.

When buying gifts for that special someone for Valentine's Day, consumers tend to spend different amounts depending on the country of origin. Spending an average of roughly *** euros each in 2021, lovebirds in Hong Kong were the highest Valentine's Day spenders. Average romantic gift expenditures were also high in places, such as the United Kingdom, Ireland, and the United States.

In 2025, almost of ** percent of people in the United States said that they were going to buy chocolate or candy Valentine's Day gifts. Around ******* of people were planning to purchase flowers.

In 2025, Generation Z were by far spending the most money on Valentine's Day at around *** U.S. dollars. By contrast, Baby boomers had an expenditure of just ** U.S. dollars.

In 2025, around ** percent of people in the United States said the most disappointing Valentine's Day gift they received was no gift because their partner forgot. Eight percent of Americans found generic gifts disappointing.