This timeline presents the value of the U.S. entertainment and media market from 2011 to 2014, and a forecast from 2015 to 2020. In 2020, the entertainment and media market in the United States is expected to be worth over 720.38 billion U.S. dollars. On a global scale, the entertainment and media market was worth 1.72 trillion U.S. dollars in 2015 and is set to rise to 2.14 trillion by 2020.

Value of the entertainment and media industry worldwide

The entertainment and media market includes film, TV, music, internet, video games, advertising, print and outdoor. Forecasts suggest that the value of these markets worldwide will increase in the future due to the expectation that digital media will surpass traditional formats such as TV and print.

As with the entertainment and media market in the United States, the values of the markets in Canada are also expected to grow in the future. The size of the Canadian entertainment and media markets is small in comparison to its neighbor. In 2016, the markets were valued at 56.1 billion U.S. dollars and are expected to grow to 64 billion U.S. dollars in 2020.

In the United States, the median value of enterprise value to earnings before interest, tax, depreciation and amortization (EV/EBITDA) in the media and advertising sector as of 2025 was a multiple of approximately ****x. Companies operating in the software (entertainment) industry saw the highest valuation multiple with EV/EBITDA valued at ****x as of January 2025.

The travel advertising market is developing its place in the global economy sector, with a projected value of US$ 11.61 billion in 2024 and a CAGR of 9.2% from 2024 to 2034. By 2034, it is envisioned to reach US$ 27.99 billion. By the end of the forecast period, firms operating in the travel and tourism sector are anticipated to have lucrative prospects for this fascinating revolution in the industry.

Historical Analysis and Forecast Projection

Category-wise Insights

Country-wise Insights

Over the last two observations, the ad spending is forecast to significantly increase in all segments. As part of the positive trend, the indicator achieves the maximum value across all four different segments by the end of the comparison period. Notably, the segment Search Advertising stands out with the highest value of ***** billion U.S. dollars. Find other insights concerning similar markets and segments, such as a comparison of ad spending in the United States and a comparison of average revenue per user (ARPU) in the United States.The Statista Market Insights cover a broad range of additional markets.

The United States healthcare advertising market value reached around USD 23.75 Billion in 2024. The shift towards digital advertising is significant, as healthcare providers increasingly use online platforms to reach patients directly. The growing emphasis on patient education and awareness about health issues also drives advertising expenditures, with healthcare organisations investing in campaigns that inform consumers about available treatments and preventive measures. The rise of telemedicine and mobile health applications further supports this trend by enabling providers to reach underserved populations. As a result, the industry is expected to grow at a CAGR of 4.00% during the forecast period of 2025-2034 to attain a value of USD 35.16 Billion by 2034.

Forecast: Value Added of Advertising and Market Research in the US 2022 - 2026 Discover more data with ReportLinker!

The U.S. In-app Advertising Market size was valued at USD 6.59 billion in 2023 and is projected to reach USD 14.39 billion by 2032, exhibiting a CAGR of 11.8 % during the forecasts period. The market that is being referred to as the U. S. in-app advertising encompasses the placement of promotions for goods and services within an application. It can include banners, interstitials, native ads, video ads to name but a few with the central goal of capturing users’ attention while they use the particular application. Applications include games, social networking sites, and business and productivity applications; it assists brand gurus to reach respective audiences that could be identified according to their behavioral pattern and age. Some of the trends in this area are the growing popularity of the programmatic advertising, especially when it comes to real time advertisement, as well as videos and other types of advertisements that integrate interactive elements. Furthermore, more consumers are concerned with the privacy of information and organizations have implemented ad blockers therefore leading to the change of the techniques to be used by marketer in advertising. Recent developments include: In September 2023, Unity completed its merger with ironSource. This merger is expected to allow Unity to support developers through the entire development cycle as they develop immersive and real-time apps and 3D experiences into successful businesses. , In July 2021, Smaato was acquired by Media and Games Invest. Together with Verve Group, Smaato completes the tech stack with omnichannel offerings across web, in-app, DOOH, and CTV. Smaato’s digital ad tech platform and ad server is a self-serve omnichannel monetization solution offering publishers the ability to manage their entire ad stack in one place. .

Advertising Market Outlook

The global advertising market size was valued at approximately $700 billion in 2023 and is projected to reach around $1.2 trillion by 2032, growing at a CAGR of about 6.2% during the forecast period. The primary growth factor driving this market is the rapid expansion of digital platforms and the increasing importance of targeted advertising. The proliferation of smartphones and the internet has significantly transformed the advertising landscape, enabling advertisers to reach their audience more efficiently and effectively.

A major growth factor for the advertising market is the ever-increasing penetration of digital devices and internet connectivity. With more than half of the global population now having access to the internet, advertisers have an unprecedented opportunity to reach a vast audience. The rise of social media platforms, search engines, and video-sharing sites has further enabled highly targeted and measurable advertising campaigns, which have proven to be more efficient and cost-effective compared to traditional advertising methods.

Another significant driver is the advancements in data analytics and artificial intelligence. These technologies allow advertisers to analyze vast amounts of consumer data to understand behavior patterns and preferences, enabling them to create highly personalized and relevant advertisements. AI-driven programmatic advertising is gaining traction, as it automates the buying process of ads and optimizes them in real-time based on performance metrics, thus ensuring higher engagement rates and better ROI.

The shift towards mobile advertising also contributes significantly to market growth. With the increasing use of smartphones and mobile applications, advertisers are focusing more on mobile platforms to reach consumers. Mobile advertising offers unique advantages such as location-based targeting and the use of interactive content, which can enhance user engagement. Additionally, the development of 5G technology is expected to further boost mobile advertising by providing faster data speeds and more reliable connections, creating new opportunities for innovative ad formats.

In the evolving landscape of advertising, Experiential Advertising Agency Services have become increasingly vital. These services focus on creating immersive and interactive experiences that engage consumers on a deeper emotional level. By leveraging experiential marketing, brands can foster stronger connections with their audience, leading to enhanced brand loyalty and advocacy. This approach allows consumers to experience a brand's message firsthand, often through events, pop-up installations, or interactive digital experiences. As the advertising market continues to grow, the demand for experiential services is likely to rise, offering unique opportunities for brands to differentiate themselves in a crowded marketplace.

Regionally, the Asia Pacific region is emerging as a significant market for advertising, driven by the expanding middle-class population, increasing urbanization, and growing internet penetration. Countries like China and India are experiencing rapid growth in digital advertising, fueled by their large populations and thriving e-commerce sectors. North America and Europe continue to be mature markets with substantial advertising spending, particularly in digital formats. The Middle East & Africa and Latin America are also witnessing growth, albeit at a slower pace, as they gradually adopt digital advertising technologies.

Type Analysis

The advertising market is segmented by type, which includes Digital Advertising, Traditional Advertising, Out-of-Home Advertising, and Others. Digital advertising has seen the most rapid growth and is expected to continue dominating the market. It encompasses various formats such as display ads, video ads, social media ads, search engine marketing, and more. The key advantage of digital advertising is its ability to target specific demographics and measure campaign performance in real-time, providing valuable insights for advertisers. This segment's growth is further fueled by increasing internet usage and the proliferation of digital content platforms.

Traditional advertising, which includes print media, television, and radio, still holds a significant share of the market. Television remains a powerful medium for reaching a broad audience, especially for brand-building campai

United States Outdoor Advertising Market was valued at USD 10.34 Billion in 2024 and is expected to reach USD 16.72 Billion by 2030 with a CAGR of 8.34% during the forecast period.

United States In-Game Advertising Market was valued at USD 7.91 billion in 2024 and is anticipated to grow USD 13.74 billion by 2030 with a CAGR of 9.70% during forecast period.

U.S. Digital Advertising Market valued USD 315.3 billion in 2024 and is projected to surpass USD 974.5 billion through 2032

The Media Market Report is Segmented by Type (TV and Radio Broadcasting, Film and Music, Web/Digital Content, Print Media, and More), Revenue Model (Advertising-Supported, Subscription, Sponsorship, and More), and Geography (North America, South America, Europe, Asia-Pacific, Middle East, and Africa). The Market Forecasts are Provided in Terms of Value (USD).

[306 Pages Report] The native video advertising market is predicted to register a CAGR of 25.2% during the forecast period (2022 - 2032).

By 2032, the native video advertising market is expected to be valued at US$ 38.4 billion from US$ 4.1 billion in 2022.

What is the Regional-Outlook for the Native Video Advertising Market?

In 2024, the value of the advertising market in Indonesia amounted to around 2.94 billion U.S. dollars. The value of the market was forecast to continue to increase and will reach around 5.1 billion U.S. dollars by 2029.

Global In-App Advertising Market size valued at US$ 168.96 Million in 2023, set to reach US$ 486.55 Million by 2032 at a CAGR of 12.47% from 2024 to 2032.

The global account-based advertising software market was valued at around US$ 463.3 million in 2022. With a projected CAGR of 11.1% for the next ten years, the market is likely to reach a valuation of nearly US$ 1,457.9 million by the end of 2033.

Which Application is the Key Contributor to Demand?

Region-wise Insights

Country-wise Insights

The global advertising spending market, valued at $657.28 billion in 2025, is projected to experience robust growth, exhibiting a compound annual growth rate (CAGR) of 8.51% from 2025 to 2033. This expansion is fueled by several key drivers. The increasing adoption of digital channels, particularly programmatic advertising and social media marketing, is significantly boosting spending. Furthermore, the rise of connected TV (CTV) and the expansion of streaming platforms provide new avenues for reaching targeted audiences, driving further investment. Growth is also supported by the ongoing evolution of data analytics and measurement capabilities, enabling more precise targeting and improved return on investment (ROI) for advertisers. While challenges exist, such as concerns regarding data privacy and ad fraud, the overall market trajectory remains positive due to the continuous innovation in advertising technology and the ever-increasing reliance of businesses on effective marketing strategies to reach consumers across multiple touchpoints. Geographic distribution of ad spending reflects existing market dynamics, with North America and APAC likely holding the largest market shares. The strong performance of these regions is attributed to factors such as higher disposable incomes, advanced digital infrastructure, and a significant presence of major technology companies driving innovation within the advertising landscape. European markets will also contribute substantially, although potentially at a slightly lower rate than North America and APAC due to variations in economic growth and regulatory landscapes. Emerging markets in South America and the Middle East and Africa represent areas of significant future growth potential, although currently hold comparatively smaller market shares due to factors like economic development and digital penetration levels. The diverse range of companies involved, encompassing both traditional advertising giants and digital-native players, showcases the market's dynamic and competitive nature.

This statistic presents the value of the U.S. entertainment and media market in 2016, by sector. In this year, the music industry in the United States was worth **** billion U.S. dollars.

The U.S. Big Data Pharmaceutical Advertising market is projected to be valued at $3.5 billion in 2024, driven by factors such as increasing consumer awareness and the rising prevalence of industry-specific trends. The market is expected to grow at a CAGR of 12.5%, reaching approximately $11.1 billion by 2034.

In 2023, programmatic advertising spending in Europe stood at approximately ***** billion U.S. dollars. The corresponding figure was expected to increase to nearly *** billion dollars by 2028 in the region. In general, the spending on programmatic advertising worldwide has been growing steadily since 2017 and was expected to reach roughly *** billion dollars by 2028.