Annual data on the proportion of adults in Great Britain who use e-cigarettes, by different characteristics such as age, sex and cigarette smoking status.

A survey from the fall of 2024, found that the most used tobacco products among college students in the United States were e-cigarettes or other vape products. At that time, around 76 percent of college students who used tobacco products in the past three months reported they used e-cigarettes or other vape products. The same survey found that among college students who reported ever using a tobacco product, around 25 percent stated they used tobacco daily or almost daily in the past three months, while 28 percent had used just once or twice. What is the most popular kind of tobacco product in the United States? Although e-cigarettes are the most used tobacco product among college students, the most commonly used form of tobacco among U.S. adults is still regular combustible cigarettes. In 2021, around 10 percent of women and 13 percent of men were current cigarette smokers, compared to four percent of women and five percent of men who smoked e-cigarettes. However, e-cigarette use is much more common among younger adults, not just college students. In 2021, around 11 percent of those aged 18 to 24 years used e-cigarettes, while five percent smoked combustible cigarettes. Smoking trends in the United States Smoking in the United States has dramatically decreased over the past few decades. In 1965, it was estimated that around 42 percent of adults in the U.S. smoked, but this number was only about 14 percent in 2019. Nevertheless, as of 2022, almost 29 million people still smoked and are at risk of premature death due to cancer, cardiovascular disease, or stroke, just a few of the risk factors of smoking. The state with the highest percentage of adults who smoke is West Virginia, while Utah has the lowest prevalence of smoking. In 2023, around 20 percent of adults in West Virginia smoked, compared to six percent in Utah.

This online study examined the impact on smoking and vaping craving of exposure to smoking (i.e., tobacco cigarette), vaping (i.e., cigalike and tank system device), or neutral cues. Participants (n=1120 recruited, n=936 for analysis) included UK adult current or former smokers who either vaped or did not vape. They were randomised to view one of four cue videos. The primary outcome was urge to smoke; secondary outcomes were urge to vape, desire to smoke and vape, as well as intention to quit smoking or remain abstinent from smoking. We found no evidence that exposure to videos of smoking or vaping cued smoking urges, and no evidence of interaction effects between cue exposure and smoking and vaping status. The study highlights the potential limitations of using an online setting for assessing craving. The study protocol was preregistered on the Open Science Framework: https://osf.io/a6jpu/.PLEASE NOTE: Any values that are listed as NULL in the data sheet are either missing values or not applicable values.

The global e-cigarette market, currently valued at approximately $1.513 billion in 2025, is projected to experience a compound annual growth rate (CAGR) of -8% from 2025 to 2033. This negative growth reflects a complex interplay of factors. Increasing regulatory scrutiny and public health concerns regarding vaping-related illnesses have significantly impacted market expansion. Furthermore, a saturation of the market in developed nations, coupled with reduced consumer confidence due to safety concerns, contributes to the negative CAGR. Despite these challenges, certain market segments, particularly those offering innovative product designs and emphasizing harm reduction compared to traditional cigarettes, show some resilience. The continued innovation in e-liquid flavors, device technology (e.g., pod systems), and disposable vape pens will influence the market trajectory. However, the long-term success of these innovations hinges on favorable regulatory landscapes and public perception shifts. The leading companies—Imperial Tobacco, Reynolds American, Japan Tobacco, Altria, and others—are adapting their strategies, focusing on compliance, research and development, and targeted marketing to mitigate the negative growth trend. While the overall market contracts, certain niche segments may see growth. This could include heated tobacco products or e-cigarettes marketed with a focus on cessation aids. The geographical distribution of the market will likely see a shift, with developing markets potentially showing slightly stronger performance than mature markets, although the overall contraction is expected globally. This necessitates a thorough understanding of evolving regulations and consumer preferences for successful market navigation. The competitive landscape, although populated by major players, is experiencing consolidation and a shifting emphasis towards compliance and responsible marketing. Companies are increasingly focusing on research, innovation in less harmful technologies, and adherence to evolving regulatory frameworks.

This dataset contains two data files 1) High school electronic smoking device use and 2) High school tobacco use. Tobacco use is defined as having used either cigarettes, little cigars or cigarillos, cigars, kreteks (clove cigars), hookah, electronic smoking devices (e.g. e-cigarettes, vape pens, pod mods), or smokeless tobacco (e.g. chew, dip, snuff, snus). See the individual file description for more information on each data file.

The California Student Tobacco Survey (CSTS) is an on-going in-school survey of tobacco use among California middle and high school students. The purpose of the survey is to assess the use of, knowledge of, and attitudes toward cigarettes and emerging tobacco products (e.g. e-cigarettes, hookah, cigarillos). The California Tobacco Control Program coordinates statewide tobacco control efforts and funds the California Student Tobacco Survey (CSTS).

As of 2024, Millennials / Generation Y made up the ******* share of both e-cigarettes and vape pen users in the United States (U.S.) by far. Unsurprisingly, Baby Boomer amounted to ************ share of these devices' users.

Current statistical data on teen vaping prevalence, heavy metal exposure, and flavor preferences among high school students.

The chart provides an insightful analysis of the estimated sales amounts for Smoking & Vaping stores across various platforms. Shopify stands out, generating a significant portion of sales with an estimated amount of $15.60B, which is 44.98% of the total sales in this category. Following closely, WooCommerce accounts for $8.66B in sales, making up 24.97% of the total. Custom Cart also shows notable performance, contributing $3.35B to the total sales, representing 9.65%. This data highlights the sales dynamics and the varying impact of each platform on the Smoking & Vaping market.

Explore the statistics for Smoking & Vaping eCommerce in 2025, including store count by region and platform, estimated sales amount by platform and region, products sold by platform and region, and total app spend by platform and region. Gain insights into regional preferences, market penetration, consumer trends, and technological investments within the Smoking & Vaping sector. Discover the leading regions and platforms, as well as the dynamics of sales and product volumes. Stay informed about the evolving landscape of Smoking & Vaping online stores for a comprehensive understanding of the market.

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E-Cigarette And Vape Market Size 2025-2029

The e-cigarette and vape market size is forecast to increase by USD 59.58 billion at a CAGR of 23.6% between 2024 and 2029.

The market in the US is experiencing significant growth due to several key factors. The increasing awareness of the health risks associated with traditional tobacco smoking has led to a shift towards alternative smoking options. This trend is further fueled by product innovations in the market, including advanced battery technology, herbal e-cigarettes, and a wide range of e-juice flavors. However, the market also faces challenges such as increasing taxes and excise duties on e-cigarettes and vapes, which may impact consumer affordability. Additionally, concerns over the potential health risks of e-cigarettes, including the presence of harmful chemicals like benzene and hydrogen cyanide, remain a concern for some. Despite these challenges, the convenience offered by e-cigarettes and vapes, particularly in terms of portability and ease of use, continues to drive demand in the market.

What will be the Size of the E-Cigarette And Vape Market During the Forecast Period?

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The market encompasses a diverse range of products and technologies designed to deliver nicotine and flavors without the combustion of traditional tobacco. This market exhibits growth, driven by consumer preferences for customization options, such as temperature control, nicotine dosages, and various flavors, including menthol and tobacco. Pod systems and modular devices cater to different user needs, while e-liquids, atomizers, and vaping products continue to evolve, offering a wide array of choices. The vaping industry is characterized by a complex distribution landscape, encompassing online marketplaces, retail stores, and vape shops. Established brands and new entrants compete in this dynamic market, with acquisitions and regulatory frameworks shaping the competitive landscape.
Harm reduction and customer choice are key drivers, as e-cigarettes are perceived as less harmful than traditional tobacco. However, challenges persist, including concerns over e-liquid poisoning, compatibility issues, and regulatory oversight. The market's size and direction remain subject to ongoing research and analysis by industry experts, such as Bis Research, as social acceptance and harm reduction continue to shape consumer behavior and market trends.

How is this E-Cigarette And Vape Industry segmented and which is the largest segment?

The e-cigarette and vape industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Modular e-cigarette
  Next-generation products
  Rechargeable e-cigarette
  Disposable e-cigarette


Distribution Channel

  Offline
  Online


Type

  Open
  Closed


Product Type

  Automatic e-cigarette
  Manual e-cigarette


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France


  APAC

    China
    Japan


  South America



  Middle East and Africa

    South Africa

By Product Insights

The modular e-cigarette segment is estimated to witness significant growth during the forecast period.

Modular e-cigarettes represent a segment of electronic cigarettes that enable users to customize and modify various components of their vaping device. Distinct from traditional e-cigarettes, which are typically sold as single units, modular e-cigarettes offer flexibility and versatility to cater to individual preferences. The modular design comprises separate components that can be easily assembled or disassembled. The battery module is a crucial component of an e-cigarette, providing power to heat the e-liquid. Modular e-cigarettes offer various battery capacities or types, including removable rechargeable batteries and built-in rechargeable batteries. Moreover, these devices incorporate advanced control features, such as variable wattage and temperature control, enhancing the user experience.

E-liquids, available in a wide range of flavors including menthol, tobacco, and nicotine dosages, are essential consumables for these devices. The market for modular e-cigarettes is witnessing significant technological advancements, with innovations in atomizer technology, Bluetooth connectivity, and induction-heating technology. Despite the health benefits associated with harm reduction and consumer choice, concerns regarding e-liquid poisoning and compatibility issues persist. Regulations, retail stores, and vape shops play a crucial role in shaping the market landscape. Key players in the industry include Imperial Brands, Logic Technology, and others.

Get a glance at the E-Cigarette And Vape Industry report of share of various segments Request Free Samp

The global vaping market is booming, projected to reach $60 billion by 2033, driven by smoking cessation efforts and product innovation. Learn about market trends, key players (JUUL, Vuse, etc.), and the challenges posed by regulations in this comprehensive analysis.

In 2025, ** percent of teenagers in Great Britain who were former smokers said they had tried vaping at least once or twice. Meanwhile, around ** percent of young people who were cigarette smokers also used e-cigarettes more than once a week.

[225+ Pages Report] The global E-Cigarette and Vape market size is expected to grow from USD 27.92 billion in 2023 to USD 72.36 billion by 2032, at a CAGR of 11.16% from 2024-2032

Since the introduction of electronic cigarettes to the United States market in 2007, vaping prevalence has surged in both adult and adolescent populations. E-cigarettes are advertised as a safer alternative to traditional cigarettes and as a method of smoking cessation, but the U.S. government and health professionals are concerned that e-cigarettes attract young non-smokers. Here, we develop and analyze a dynamical systems model of competition between traditional and electronic cigarettes for users. With this model, we predict the change in smoking prevalence due to the introduction of vaping, and we determine the conditions under which e-cigarettes present a net public health benefit or harm to society.

Vaping is the act of inhaling and exhaling an aerosol produced by a vaping product, such as an electronic cigarette.

This dataset contains two data files: 1) Adult cigarette use prevalence and 2) Adult tobacco use prevalence in California. Tobacco use includes cigarettes, cigars, little cigars or cigarillos, pipe tobacco, smokeless tobacco (e.g. chew, snuff, snus), hookah, or electronic smoking devices (e.g. e-cigarettes, vape pens, pod mods). See the individual file description for more information on each data file.

The California Behavioral Risk Factor Surveillance System (BRFSS) is an on-going telephone survey of randomly selected adults, which collects information on a wide variety of health-related behaviors, including current cigarette and tobacco usage. Data are collected monthly from a random sample of the California population aged 18 years and older. The BRFSS has been conducted since 1984 by the California Department of Public Health in collaboration with the Centers for Disease Control and Prevention (CDC).

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E-Cigarette Market Size 2025-2029

The e-cigarette market size is forecast to increase by USD 18.29 billion, at a CAGR of 11.9% between 2024 and 2029. The market is driven by the growing preference for less harmful alternatives to traditional tobacco products. The safety profile of e-cigarettes, compared to conventional cigarettes, is a significant factor fueling market growth. This shift in consumer behavior is particularly evident among younger generations, who are increasingly turning to e-cigarettes as a smoking cessation tool or as a healthier alternative.

Major Market Trends & Insights

North America dominated the market and contributed 33% to the growth during the forecast period.
The market is expected to grow significantly in Europe region as well over the forecast period.
Based on the Distribution Channel, the offline segment led the market and was valued at USD 18.51 billion of the global revenue in 2023.
Based on the Product, the modular e-cigarette segment accounted for the largest market revenue share in 2023.

Market Size & Forecast

Market Opportunities: USD 129.52 Million
Future Opportunities: USD 18.29 Billion
CAGR (2024-2029): 11.9%
North America: Largest market in 2023

Another trend shaping the market is the emergence of hybrid vaping devices, which combine the convenience of e-cigarettes with the rich flavor and customizability of refillable vaporizers. These devices cater to the evolving needs of consumers who seek a more personalized vaping experience. However, the market faces challenges due to mounting health concerns surrounding e-cigarettes. Reports linking e-cigarettes to respiratory issues, nicotine addiction, and other health risks have raised concerns among regulators and consumers alike. These challenges necessitate robust research and development efforts to address these concerns and ensure the long-term viability of the market. Companies must prioritize product safety, transparency, and education to mitigate these challenges and maintain consumer trust.

What will be the Size of the E-Cigarette Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with innovations in technology and consumer preferences shaping its dynamics. Atomizer technology advances, such as airflow control and vapor density adjustments, have revolutionized vape pen design. E-liquid composition, including nicotine salts and varying PG/VG ratios, caters to diverse nicotine delivery preferences. Heating elements and wicking materials have significantly influenced vapor production, with mesh coils and refillable tanks offering improved throat hit and lung capacity. Battery life and power output are crucial factors, with expectations for industry growth reaching 20% annually. For instance, a leading vape pen manufacturer reported a 30% increase in sales due to improved battery life and customizable settings.

Regulation and temperature control have become essential aspects of e-cigarette usage, ensuring consistent nicotine delivery and user safety. Cartridge lifespan and coil longevity are also critical considerations for consumers, with sub-ohm vaping and variable wattage offering enhanced vaping experiences. Modulating voltage and draw activation further customize the vaping experience, making the market a dynamic and evolving landscape.

How is this E-Cigarette Industry segmented?

The e-cigarette industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Modular e-cigarette
  Next-generation products
  Rechargeable e-cigarette
  Disposable e-cigarette


Flavor

  Tobacco
  Botanical
  Fruit
  Sweet
  Beverage
  Others


Mode of Operation

  Automatic
  Manual


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    UAE


  APAC

    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period. The segment was valued at USD 18.51 billion in 2023. It continued to the largest segment at a CAGR of 8.65%.

The market dynamics are shaped by several factors, including technology advancements and consumer preferences. Atomizer technology, such as mesh coils and temperature control, enhances vapor production and customizable settings. Airflow control and vapor density cater to varying consumer preferences. E-liquid composition, including nicotine salts and PG/VG ratio, influences nicoti

This chart offers a detailed view of the estimated sales amounts for Smoking & Vaping stores across different regions. In United States, the sales figures are particularly impressive, with the region generating $24.71B, which accounts for 71.24% of the total sales in this category. United Kingdom follows with robust sales, totaling $3.69B and representing 10.64% of the overall sales. Canada also contributes significantly to the market with sales amounting to $880.43M, making up 2.54% of the total. These numbers not only illustrate the economic vitality of each region in the Smoking & Vaping market but also highlight regional consumer preferences and spending power.

This data table shows the percentage of tobacco retailer stores that sell electronic smoking devices (including e-cigarettes, other vapor devices or e-liquids) in 2013 and 2016 by county. Data for three city health departments (Berkeley, Long Beach and Pasadena) were analyzed separately, results for Alameda County include the city of Berkeley and results for Los Angeles County include the cities of Pasadena and Long Beach. Results were suppressed for items with a small sample size (n =< 5) and for results considered unreliable (coefficient of variation greater than or equal to 0.5). Cities or counties that conducted a census of tobacco retailers will not have a confidence interval due to the survey methodology.

The Healthy Stores for a Healthy Community (HSHC) marketing survey measured the availability of a range of unhealthy and healthy products, as well as marketing practices for tobacco, alcohol, food and beverage items, and condoms. The California Tobacco Control Program (CTCP) invited partners in the Nutrition Education and Obesity Prevention Branch at the California Department of Public Health (CDPH), the Substance Use Disorders Program at the California Department of Health Care Services (DHCS), and the Sexually Transmitted Diseases Control Branch at CDPH to join the campaign and look at the retail environment from a more comprehensive perspective, as there were many local and state efforts examining one or more of these health issues in community stores. This collaboration is part of the state’s continued effort to address the burden of chronic disease and to better understand the role that stores could play in making communities healthier. In 2013, the 61 local lead agencies (LLAs) completed the HSHC survey in a total of 7,393 randomly selected stores that sell tobacco throughout the state of California. In 2016, the LLAs completed a follow-up survey in 7,152 randomly selected stores that sell tobacco statewide.

Our data sheds light on the distribution of Smoking & Vaping stores across different online platforms. WooCommerce leads with a substantial number of stores, holding 10.47K stores, which accounts for 40.71% of the total in this category. Shopify follows with 7.36K stores, making up 28.64% of the Smoking & Vaping market. Meanwhile, Custom Cart offers a significant presence as well, with 1.61K stores, or 6.26% of the total. This chart gives a clear picture of how stores within the Smoking & Vaping sector are spread across these key platforms.