Introduction

Vegan Statistics: As the saying goes, what we eat today affects our future and personality. Eating healthy foods can increase our life expectancy. During the pandemic, following a diet that keeps our body strong and boosts immunity is important. There are many different types of vegans worldwide. With the rising number of vegans, experts predict that the Vegan Food market will grow by 6.4% annually, reaching $36.3 billion by 2030.

It involves not eating animal products like meat, dairy, eggs, and honey and not using animal-based items in other parts of life, such as clothes and beauty products. Here are some interesting Vegan Statistics from around the world.

More and more consumers are adopting vegetarian and vegan diets in the United States. Where only 2.5 percent of Americans over the age of 50 consider themselves vegetarian, 7.5 percent of Millennials and Gen Z have given up meat. The same goes for veganism, where the younger generations have taken on the diet at nearly double the rate of older Americans.

Plant-based diets

A vegetarian diet is one which excludes the consumption of meat and in some cases animal-derived foods such as eggs and milk. A vegan diet is characterized by abstaining from the consumption of all animal products, which can extend to products like honey as well. People who adopt these diets do so for either ethical, dietary, environmental concerns, or a combination of all three. While there are health benefits attributed to these diets, primarily a lower incidence of heart disease, they must be carefully constructed in order to receive the nutrients that are normally ingested from animal products. A recent survey of Millennial American consumers showed that the purported health benefits of a meat-free diet was the main reason for adopting a vegetarian or vegan diet.

Plant-based food sales

Sales of plant-based foods experienced rapid growth in 2018. Compared to the previous year, plant-based meals sales grew by 28 percent and meat alternatives by 24 percent. The sales values of these categories were worth 210 million and 670 million dollars respectively. Milk alternatives are still the highest selling segment of plant-based foods, valued at 1.6 billion dollars in 2018.

In four surveys carried out between during 2024, approximately five percent of people in the U.S. aged between 18 and 19 said they were following a vegan diet. The share of vegans among respondents aged between 40 and 49 was at three percent. Veganism in the U.S. Consumers who follow a vegan diet do not eat or drink any products derived either wholly or partly from animals. Besides moral concerns about animal welfare, there are many other reasons for only consuming vegan products. The second most common reason for becoming vegan or pursuing a non-meat diet is to have a healthier diet. Meat-substitute products in the United States The main reasons for eating meat-substitutes are that consumers consider them healthier than meat products, or think that they benefit the environment. Nearly 30 percent of surveyed consumers in the U.S. are consuming meat-substitute products once a month or more often. About 19 percent of Americans have increased their consumption of protein by eating more meat substitutes.

In 2024, around four percent of responding German consumers between 18 and 64 years of age followed a vegan diet. In Brazil, China, Mexico, and the U.S., between two and four percent of respondents ate vegan diets. The noteworthy standout is India, where about a tenth of respondents said they typically follow a vegan diet. The survey was carried out in four quarterly waves among online users. Veganism in the European Union The share of adults following a vegan diet in the European Union (EU) varies considerably among the different generations. According to a recent survey, Gen Z had the highest share of vegans in the EU, with approximately four percent. In comparison, among Generation X and the Baby Boomers, the share of vegans was only one percent. In general, the share of vegans in the EU tends to be higher among younger generations. The number of vegans in the EU is forecast to grow from about 6.6 million in 2023 to almost 8.3 million by 2033. Veganism in Germany Germany has a particularly high share of young adults who are vegan or vegetarian, as compared to other European countries. Approximately six and eleven percent of young adults in Germany classify themselves as vegan or vegetarian, respectively. Moreover, being vegan in Germany has become considerably easier over the years. The number of vegan restaurants in Germany has almost quadrupled throughout the last decade, adjusting to the growing demand for alternatives to animal products. While there were only 113 purely vegan restaurants in 2014, a total of 393 vegan restaurants were counted in 2024. The growing demand for animal alternatives can also be observed in the production volume of vegetarian and vegan meat substitutes in Germany. The volume of vegetarian and vegan meat substitutes produced has grown from approximately 60,000 tons in 2019 to about 121,600 tons in 2023.

In 2024, the number of vegans was estimated to be 2.5m. Based on survey results, another two million intend to follow the diet in the future. A combined 6.1 million more are going meatless and either follow a vegetarian or a pescetarian diet. How many vegans are there really? Due to the small share of vegans in a population, it is often difficult to get a reliable estimate of how many vegans can be found in any given population. Often the margin of error in a survey is larger than the share of vegans found. In the United States, for example, depending on the survey, you can find survey results ranging from one to four percent of the population. Across Europe, the overwhelming majority of countries have three percent or less of their population following a vegan diet. Healthy eating & Veganism In the United Kingdom, consumers cite health reasons among the top factors that might encourage them to adapt a vegan or vegetarian diet. Almost a quarter of women named health reasons, while 19 percent of their male counterparts had a similar standpoint. For men, this made it the leading reason, while women named animal welfare as high as health. Consumers in the United States who have already adopted a vegan or vegetarian diet also frequently named the desire to eat healthier as one of the reasons they adopted their current diet. Two in five vegans and vegetarians in the U.S. named healthier eating, only animal welfare ranked slightly higher.

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Vegan Food Market Size 2024-2028

The vegan food market size is forecast to increase by USD 29.93 billion at a CAGR of 15.2% between 2023 and 2028.

The market is experiencing significant growth, driven by the increasing number of consumers adopting veganism as a lifestyle choice. According to recent studies, the global vegan population is projected to reach 70 million by 2027, presenting a substantial market opportunity for food companies. This trend is being fueled by various factors, including ethical concerns, health benefits, and environmental sustainability. However, the market is not without challenges. One of the significant hurdles is the lack of standardization guidelines for vegan food products, leading to confusion among consumers and making it difficult for companies to meet consistent quality standards. Additionally, the rapid pace of new product launches in the market is intensifying competition, requiring companies to innovate and differentiate their offerings to stand out. To capitalize on this market opportunity, companies must focus on product development that caters to the evolving consumer preferences while adhering to stringent quality standards. Strategic partnerships, collaborations, and investments in research and development can also help companies navigate these challenges and stay ahead of the competition.

What will be the Size of the Vegan Food Market during the forecast period?

Request Free SampleThe market encompasses a range of plant-based alternatives to animal-derived products, including meat substitutes and alternative dairy products. This market has experienced significant growth due to various factors, including the increasing adoption of vegan and plant-based diets for health, ethical, and environmental reasons. The vegan lifestyle, which eschews all animal products, has gained traction as consumers become more health-conscious and seek to reduce their risk of cardiovascular disease and manage weight. Meat substitutes and plant-based meat, such as burgers, sausages, and chicken, have become increasingly popular as consumers seek to reduce their meat consumption. Similarly, plant-based dairy alternatives, including milk, cheese, and yogurt, have gained popularity among those with lactose intolerance or food intolerance network. The market for vegan food is expanding, with food chains offering more vegan options and the rise of vegan meal sales. The trend towards plant-based eating is expected to continue as consumers seek out ethical, sustainable, and healthier food choices.

How is this Vegan Food Industry segmented?

The vegan food industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. Distribution ChannelOfflineOnlineProductDairy alternativeMeat alternativeOthersGeographyNorth AmericaUSEuropeFranceGermanyAPACChinaJapanSouth AmericaMiddle East and Africa

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.The market encompasses plant-based alternatives to meat substitutes and dairy products, catering to consumers adhering to a vegan or plant-based diet for ethical, health, or environmental reasons. Meat substitutes, such as Quorn Foods' mycoprotein and Cauldron Foods' soy-based products, are gaining popularity due to their nutritional content and ability to mimic the taste and texture of animal-derived meat. Alternative dairy products, including vegan milk from companies like Daiya Foods, Treeline Cheese, and Harvest Gourmet, address lactose intolerance and food intolerance concerns, as well as ethical and environmental considerations. Consumer behavior is influenced by health consciousness, cardiovascular disease prevention, and weight loss goals. Innovative food packaging and delivery services, such as vegan meal deliveries and plant-based food products from food chains, contribute to the market's growth. The flexitarian diet, which includes occasional consumption of plant-based meals, also drives demand for plant-based food products. The market's revenue is significantly contributed by plant-based protein sources, such as soy, pea, and wheat, and dairy alternatives, including vegan cheese and plant-based milk. Ethical consumption, health benefits, and dietary preferences are key factors influencing consumer choices. Online distribution channels, such as grocery platforms and the Internet penetration, are increasingly popular for purchasing vegan food products. Environmental concerns, including animal health, animal cruelty, and greenhouse emissions, are also driving the market's growth.

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The Offline segment was valued at USD 14.71 billion in 2018 and showed a gra

Animal welfare topped the list of motivations for vegetarians and vegans of why they follow their diet in the United States. The survey, from early 2024, found that roughly 43 percent of respondents named this as a one of the reasons they currently follow their diet.

Market Summary of Vegan Fast-Food Market:

• The global Vegan Fast-Food Market size in 2023 was XX Million. The Vegan Fast-Food Market Industry's compound annual growth rate (CAGR) will be XX% from 2024 to 2031. • The market for vegan fast food is increasing due to a shift in customer preferences for vegan food items and health consciousness and an increase in awareness and understanding among people about animal husbandry. • The market is anticipated to grow dramatically as consumers throughout the world become increasingly receptive to plant-based fast-food items. Diets that are vegetarian, vegan, or flexitarian were becoming more and more popular.. • To create and launch new vegan product variations, businesses are investing in expanding their production and technological capacities. • North America is the dominating market due to the shift in consumer preferences towards more ethical, healthy, and sustainable food options such as a vegan diet is anticipated to have a significant positive impact on the expansion of the local market.

Market Dynamics of the Vegan Fast-Food Market

Key Drivers of the Vegan Fast-Food Market

The market for vegan fast food is driven by a shift in customer preferences for vegan food items and health consciousness.

The food industry is changing these days since more and more people are choosing plant-based foods and becoming vegans. The practice of becoming a vegan, or avoiding animal products in one's diet, has become more and more well-known in recent years. Globally, the popularity of vegan diets is mostly being driven by rising public awareness of issues related to animal welfare, the environment, and health. For Instance, In 2022, over 700,000 people from nearly every nation in the world signed up for the Veganuary campaign, which encourages people to eat vegan for the entire month of January. This campaign had record-breaking sign-ups. By contrast, the number of participants was 692,000 in 2022, 582,000 in 2021, and 400,000 in 2020. (Source: https://www.vegansociety.com/news/media/statistics/worldwide) This tells us that more and more people are changing their preferences day by day In place of conventional animal-based food, people are searching for more sustainable, ethical, and healthful options. People's preferences for vegan diets have shifted dramatically as a result of growing awareness of the detrimental effects of animal agriculture, such as water use, greenhouse gas emissions, and deforestation. Furthermore, More and more customers are looking for better food options as their concerns about conditions like diabetes, heart disease, and obesity grow. Health-conscious people are drawn to vegan fast food since it is often thought to be healthier than non-vegan options because it doesn’t contain animal ingredients and has fewer saturated fats and cholesterol. Hence, as people want to consume food items that are easily available and easy to eat. Vegan consumers opt for vegan fast food. There is presently a lot variety of plant-based junk food options available on grocery shelves and in burger restaurants, ranging from sausage rolls to chicken nuggets that people want. For instance, McDonald's introduced McPlant which is a plant-based burger. On a toasted sesame seed bun, it's sizzled on a flat iron grill and topped with crisp shredded lettuce, snappy pickles, crisp Roma tomato slices, ketchup, mustard, mayo, and a slice of melty American cheese.(Source: https://www.mcdonalds.com/us/en-us/product/mcplant.html) Hence, as more people are turning vegan, the demand for vegan fast food market is increasing.

An increase in awareness and understanding among people about animal husbandry is driving the growth of the vegan fast-food market.

Deforestation, water pollution, and greenhouse gas emissions are all significantly influenced by animal agriculture. As more people become aware of the catastrophic effects that animal agriculture has on the environment, they are cutting back on or giving up the consumption of animal products. One approach to lessen one's environmental effects and make a positive difference in the world is through veganism. Refusing to purchase animal products lowers the market for them, resulting in fewer animals being bred to suffer and perish on farms. For Instance, There are 205 million chickens counted every day, which is a huge...

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Packaged Vegan Foods Market Size 2024-2028

The packaged vegan foods market size is forecast to increase by USD 39.06 billion at a CAGR of 18.52% between 2023 and 2028.

The market is witnessing significant growth due to the increasing number of vegan consumers and the health benefits associated with a vegan diet. Vegan food companies are attracting venture capital and private equity investments, with strategic investments in dairy alternatives, texturized vegetable protein, Seiten, Quorn, Almond, Oats, and Wheat-based products. Tofu, a long-standing staple of vegan cuisine, continues to be a popular choice for those seeking plant-based alternatives to animal products. These plant-based substitutes cater to the growing demand for sustainable and ethical food options. Moreover, the adoption of bio-based plastics and bioplastics in packaging further enhances the market's appeal, addressing concerns related to animal cruelty and environmental sustainability. However, distribution challenges persist, as these products often require specialized handling and storage. To remain competitive, companies must focus on improving product availability and accessibility to meet the increasing consumer demand.

What will the size of the market be during the forecast period?

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The vegan food market has witnessed significant growth in recent years, fueled by the increasing adoption of vegan and vegetarian diets for various reasons. These reasons include health concerns, animal welfare, and environmental sustainability. According to market research, the number of vegetarians has been steadily increasing, with an estimated 8.3% of the population identifying as vegetarian in 2021. This trend is expected to continue, as more individuals seek plant-based alternatives to meet their nutritional needs and align with their ethical and environmental values.
The vegan diet, a stricter form of vegetarianism that excludes all animal products, has also gained popularity. The health benefits of a vegan diet are well-documented, with research linking it to a reduced risk of chronic illnesses such as heart disease, diabetes, and obesity. Furthermore, the environmental impact of animal agriculture is a significant concern for many consumers, leading them to seek out plant-based alternatives. Animal welfare is another driving factor in the growth of the vegan food market. Many consumers are increasingly conscious of the ethical implications of their food choices and are choosing to support businesses that align with their values.

Vegan fairs, festivals, and other events provide a platform for these consumers to connect with each other and discover new plant-based options. The influence of celebrities and social media influencers has also played a role in the growth of the vegan food industry. Many high-profile individuals have publicly endorsed plant-based diets, raising awareness and inspiring others to make the switch. Influencer culture has also facilitated the spread of veganism, with social media platforms providing a space for individuals to share their experiences and recommendations. Food technology has also contributed to the growth of the packaged vegan food market.


Advances in plant-based meat alternatives, vegan cheese, and other processed food products have made it easier for consumers to access a wide range of options that closely mimic the taste and texture of animal-derived foods. The vegan bakery and confectionery sectors have also seen significant growth, with many businesses offering vegan versions of traditional treats. The packaged vegan food market is expected to continue growing as more consumers seek out convenient, affordable, and delicious plant-based options. Vegan food labelling is becoming increasingly important, with clear and accurate labeling helping consumers make informed choices. As the demand for plant-based alternatives continues to rise, the vegan food industry is poised for continued success.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Vegan milk
  Vegan meat
  Others


Geography

  Europe

    Germany
    UK


  North America

    Canada
    US


  APAC



  Middle East and Africa



  South America

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The vegan foods market has witnessed significant growth due to the increasing adoption of veganism and vegetarianism. Vegan fairs and festivals have become popular platforms for promoting plant-based alternatives to meat, dairy, and other animal-der

In 2022, the region of Europe accounted for the highest retail sales of plant-based meat, valued at 3.3 billion U.S. dollars. In comparison, the APAC region had retail sales that year with 326 million dollars.

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Vegan Fast Foods Market Size 2024-2028

The vegan fast foods market size is forecast to increase by USD 18.91 million, at a CAGR of 11.64% between 2024 and 2028. The vegan consumer base is expanding rapidly, driven by increasing awareness of the health benefits associated with vegan diets. This trend is further propelled by continuous new product launches catering to vegan preferences. These products not only meet dietary preferences but also emphasize the nutritional advantages of plant-based eating. As more individuals opt for vegan lifestyles, the market responds with innovative offerings that promote overall health and wellness. New product introductions play a pivotal role in satisfying the diverse needs of vegan consumers, highlighting the versatility and appeal of vegan foods in modern diets. This growth reflects a broader shift towards sustainable and health-conscious choices, positioning veganism as a significant dietary trend in the contemporary food landscape.

What will be the Size of the Market During the Forecast Period?

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Market Dynamic

Health-conscious individuals are increasingly opting for burgers, wraps, pizzas, and other vegan options that not only cater to their nutritional content needs but also offer substantial protein content without relying on animal-derived products like dairy and eggs. This shift is embraced by flexitarian individuals seeking plant-based alternatives in sandwiches, salads, desserts, and beverages to address both health consciousness and ethical concerns surrounding meat consumption. This trend aligns with global food trends promoted by celebrities and social media influencers in urban centers, emphasizing the role of plant-based diets in reducing the risk of chronic diseases associated with saturated fats. The evolution of vegan options also caters to diverse tastes, including the Indian palate, reflecting a broader cultural acceptance of sustainable and health-oriented dietary choices.

Key Vegan Fast Foods Market Driver

The growing number of vegan consumers is one of the key drivers supporting the vegan fast foods market growth. People are adopting the vegan lifestyle, particularly for its health benefits and ethical reasons. Over the last decade, the number of people adopting veganism and opting for vegan diets has increased by about 300%. Food service outlets are also adding vegan recipes to their menus to attract vegan consumers. Dairy-free cheese, vegetarian burgers, and vegetarian beverages are some food offerings available at various eateries. For instance, as of January 2021, the total number of vegans globally was nearly 79 million, which was 3% higher than the total vegan population worldwide in 2020. Such factors will drive the growth of the market during the forecast period.

Key Vegan Fast Foods Market Trend

The rise of private label brands is one of the key vegan fast foods market trends contributing to the market growth. Consumer demand for private-label fast foods has increased as retailers have introduced delicious vegan food offerings with high-quality ingredients and complex flavor profiles, such as mock meat. The sales of private-label brands will increase as retailers roll out more vegan product formulations. Retailers are expanding their vegan product lines by introducing RTC vegan delicacies and other plant-based milk products to cater to the demands of consumers. Such initiatives from retailers will increase the sales of private-label vegan fast food products during the forecast period.

Significant Vegan Fast Foods Market Challenge

The lack of product standardization guidelines is one of the factors hampering the vegan fast foods market growth. The vegan food industry lacks internationally uniform regulatory policies. This lacuna results in inappropriate labeling, handling, and manufacturing processes for products, putting into doubt the claims of probiotic drinks being beneficial for health. Global players in the market face a considerable challenge because it creates confusion among consumers. Countries have different legislation and regulations for the packaging process for vegan fast food. Such rules are generally introduced keeping in mind the safety and effectiveness of the products, but the inconsistency of these regulations stands as a formidable challenge for the products' prospects in the market. Such challenges may hamper the market growth during the forecast period.

Customer Landscape

The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

Customer Landscape

Key Compan

As of 2019, the demographic group in Great Britain that was most commonly adhering to a vegan diet were females aged between 18 and 34 years, at three percent of the population. Veganism is a practice of eliminating any use of animal products in a diet or in other forms of use.

The vegan drink mixes market is projected to reach $2.54 billion by 2033, growing at a CAGR of 8.97% from 2025 to 2033. The increasing prevalence of veganism and the growing demand for plant-based products are key factors driving the market growth. Additionally, increasing health consciousness among consumers and the availability of various products with different flavors and formulations are further contributing to market expansion. The market is segmented by product type, distribution channel, end user, form, and region. Among product types, protein powders hold the largest market share due to the increasing demand for protein-rich products among fitness enthusiasts and health-conscious individuals. Online retail is the dominant distribution channel, offering convenience and a wide range of product options. North America is the largest regional market, followed by Europe and Asia Pacific. Key players in the market include Laird Superfood, Coconut Collaborative, Happy Planet Foods, Koya, Oatly, NutraBlast, Ripple Foods, Plantiful, Oats Overnight, NutPods, Lifeway Foods, Mooala, So Delicious Dairy Free, Orgain, and Almonds and Co. Recent developments include: Recent developments in the Vegan Drink Mixes Market have showcased notable growth and shifts among key players. Companies like Oatly and Ripple Foods are witnessing an increase in their market valuation due to heightened consumer demand for plant-based products, which is driving innovation within the industry., The expansion of product lines, such as plant-based milk alternatives and nutritious smoothies, has contributed significantly to the market's appeal. Meanwhile, partnerships and collaborations are emerging as companies look to enhance distribution and product accessibility., Notable acquisitions have also been reported, indicating a strategic positioning of brands like Happy Planet Foods and Mooala to capture a larger segment of the vegan drink market. This synergy is expected to foster competitive advantage and improve product offerings., Furthermore, raising awareness of health benefits associated with vegan diets is influencing consumer behavior, with brands such as Nutrablaste and So Delicious Dairy Free ramping up marketing strategies to tap into this growing demographic. The overall trajectory of the market reflects an increasing acceptance of vegan lifestyle choices, influencing existing brands while attracting new entrants to this evolving segment.. Key drivers for this market are: Rise in health consciousness, Growing vegan population; Demand for convenience products; Increase in e-commerce sales; Innovative flavors and formulations . Potential restraints include: Rising vegan population, Health consciousness; Product innovation; Sustainable sourcing; Growing e-commerce channels .

Global Vegan Food market size was USD 16.46 billion in 2023 and is grow to around USD 39.03 billion by 2032 with a CAGR of roughly 10.07%.

The global vegan protein food market size was valued at USD XXX million in 2025 and is projected to grow at a CAGR of XX% during the forecast period, 2025-2033. Rising consumer consciousness about animal welfare, coupled with the growing prevalence of chronic diseases, is driving the demand for vegan protein food. Growing vegan population and increasing demand for plant-based alternatives are also contributing to the market growth. The increasing availability of vegan protein food options in the market, such as plant-based meat, dairy, and egg alternatives, is also supporting the growth of the market. Key industry participants in the vegan protein food market include Beyond Meat, EVO Foods, Field Roast, Good Dot, Meatless Farm, Quorn Foods, The Meatless Farm, Tofurky, and Vivera-Vivera. These companies are focusing on expanding their product portfolios, investing in research and development, and adopting sustainable practices to cater to the evolving consumer needs and market trends. The market is also fragmented with the presence of various regional and local players. The competitive landscape is expected to remain dynamic with the entry of new players and the expansion of existing ones. The global vegan protein food market is projected to reach USD 23.89 billion by 2026, exhibiting a CAGR of 10.5% during the forecast period (2019-2026). The rising demand for plant-based diets, coupled with increasing health consciousness among consumers, is driving market growth.

As of 2021, there were around 2.5 million people in South Korea following a vegan diet. The number of vegans has increased tenfold from 2008 to 2018, and has shown a growth of around 67 percent in the three years after that.

In 2023, about four percent of responding 20 to 29-year-olds in the United Kingdom stated that they followed a vegan diet. Respondents under fifty were more likely to be vegans than those over. With small shares of the population, it is often difficult to track the number of actual vegans, as an error of only one percent in a survey can significantly change the size of the expected vegan population. Veganism worldwide Global interest in veganism has increased during the last decades. In January 2022, Just under 630 thousand people participated in Veganuary, a global campaign to get people to only eat vegan food during January, led by a British non-profit organization. By comparison, the figure was 2,300 in 2016. According to a survey, India has the largest share of vegans worldwide, as about 13 percent of the population follows a vegan diet. India is followed by China and the United States (U.S.), where the share of vegans is approximately six and four percent, respectively. Veganism in the UK Wales, Scotland, and London are the regions where more consumers than in the rest of the country want to participate in Veganuary. In Wales, the share of survey respondents that said it wanted to try to follow a vegan diet was seven percent. In the other two regions it was six percent. The south of England showed the least interest overall. The interest in Veganuary is especially high among the youngest consumers, as twelve percent of 18 to 24-year-olds have decided to take part in the challenge and live a vegan lifestyle for the entire month. The share of vegans in the United Kingdom (UK) varies among regions. The largest share of vegans in the UK can be found in London, at 3.67 percent. The share of vegans in Scotland is approximately 3 percent. As with interest in Veganuary, the South brings up the rear.

In 2022, the largest share of vegans, at 3.67 percent, could be found in London. In contrast, the smallest proportion of the population that identified themselves as vegan could be found in the Rest of the South. Here the share of vegans was close to two percent. The North also showed a high share of vegans. Other facts about Veganism in the UK The Vegan society estimated that about 600 thousand people in the UK followed a vegan diet in 2019. The exact number is disputed and can vary from source to source; however, it seems clear that the number of vegans has been growing. Other estimates put the share of vegans at 2.59 percent of the UK population which would put the number of vegans at around 1.7 million in January of 2019. Ethical motivations and healthier living are the main drivers for becoming a vegan in the UK. A growing importance of ethical consumerism Ethical dimensions increasingly drive consumer spending, whether these are animal-welfare and environmental concerns - in the case of veganism and vegetarianism in particular - or concerns for human rights and social justice. Average household spending on ethical food in the UK has reached eleven million British pounds.

The global vegan pasta sauce market is expected to reach a market size of USD 1,300 million by 2033, witnessing a CAGR of 8.5% from 2025 to 2033. The growing popularity of veganism, increasing awareness of health benefits associated with plant-based diets, and the expanding retail presence of vegan products are some of the key factors driving the growth of the vegan pasta sauce market. The increasing availability of vegan pasta sauce options in various flavors and styles is also contributing to market growth. The market is segmented into application and types. By application, the retail segment is projected to hold a larger share of the market in 2025. By type, the organic segment is anticipated to expand at the highest CAGR from 2025 to 2033. The growing demand for organic and minimally processed food products is contributing to the growth of this segment. The market is also segmented into regions, with North America holding the largest share in 2025. The increasing vegan population and the growing popularity of vegan pasta dishes in the region are driving market growth in North America. The market in the Asia Pacific region is also expected to expand at a significant rate during the forecast period due to the rising demand for vegan products in countries such as China and India.