In four surveys carried out between during 2024, approximately **** percent of people in the U.S. aged between 18 and 19 said they were following a vegan diet. The share of vegans among respondents aged between 40 and 49 was at ***** percent. Veganism in the U.S. Consumers who follow a vegan diet do not eat or drink any products derived either wholly or partly from animals. Besides moral concerns about animal welfare, there are many other reasons for only consuming vegan products. The second most common reason for becoming vegan or pursuing a non-meat diet is to have a healthier diet. Meat-substitute products in the United States The main reasons for eating meat-substitutes are that consumers consider them healthier than meat products, or think that they benefit the environment. Nearly ** percent of surveyed consumers in the U.S. are consuming meat-substitute products once a month or more often. About ** percent of Americans have increased their consumption of protein by eating more meat substitutes.

Vegan Statistics: As they say, what we eat today decides our personality and future. If we are consuming healthy food, then our life expectancy increases. In the era of the pandemic, it is necessary to follow some kind of diet to keep the body healthy and increase immunity. Around the world, there are various types of vegans. Looking at the current number of vegans, it is expected that The Vegan Food market will increase at CAGR 6.4% by reaching $36.3 billion by 2030. Check out these interesting Vegan Statistics gathered with current insights from around the globe. Editor’s Choice In 2022, around 629,000 people have signed up for Veganuary from around the world. Out of which, 21% of the people participated for personal health reasons. By 2025, it is expected that the global Vegan market is expected to reach more than $22 billion. The year 2022 recorded 3x more growth in plant-based food sales compared to other years. Furthermore, in 2022, around 2 million Americans were completely following a vegan-based lifestyle. As of 2022, Asia Pacific was the largest market for Vegan foods and other products which was followed by Western Europe. Vegan Statistics show that 67% of Vegan diet followers are females while only 33% are males. 3% of the people started following the diet because they were influenced by some film. Studies show that African Americans are 48% more likely to shift to a Vegan lifestyle, whereas it is 46% for Asian Americans. Around the world, 40% of Vegan products were cheaper than regular products in the market. A household with a Vegan lifestyle spends 8% less on groceries compared to non-vegan households. Vegan Statistics state that, if the world decided to go Vegan then global farmland will be reduced by 75%. Vegan items are costlier at supermarkets compared to non-vegan items. The ingredients decide the cost of the total vegan food. Consumable vegan food requires around 300 gallons of water every day for production. According to Vegan Statistics, India ranks top for having the highest number of vegans as of 2022 resulting in 13%. The global dairy alternatives market is expected to grow at a CAGR of 16.7% by 2025. In the United States of America, around 1 million people have become vegan. Eating plant-based food lowers the gender-specific cancer rate by 34% in women. As of June 2022, Vegan Statistics state that in all generations, the number of vegetarians is more than vegans. If everyone converts to vegan, the greenhouse gases would be reduced by 70%, which would save $608 billion in economic value by 2050.

During four surveys carried out between January four and December 12, 2024, approximately eight percent of people in the United States aged between 20 and 29 said they were following a vegetarian diet. The share of vegetarians among respondents aged between 50 and 59 was much lower at two percent. Vegetarianism in the U.S. The main two reasons for following a meat-free diet in the U.S. are to be healthier or due to concerns about animal welfare. Overall, approximately six percent of U.S. consumers follow a vegetarian diet. Only India has a share of vegetarians that is considerably higher. According to a survey, the South Asian country has by far the highest share of vegetarians worldwide, with over a third of the population following a vegetarian diet. Meat consumption in the U.S. While many people follow meat-free diets in the U.S., meat remains to be an essential part of the majority of consumers’ diets. In 2023, per capita meat consumption in the U.S. amounted to approximately 225.5 pounds. Broiler chicken was the most consumed meat, followed by beef and pork. Consumption is forecast to slightly grow within the next ten years. The leading U.S. meat and poultry processing companies, based on sales, are Tyson Foods Inc. and JBS USA Holdings Inc. owner of Cargill Meat Solutions.

More and more consumers are adopting vegetarian and vegan diets in the United States. Where only 2.5 percent of Americans over the age of 50 consider themselves vegetarian, 7.5 percent of Millennials and Gen Z have given up meat. The same goes for veganism, where the younger generations have taken on the diet at nearly double the rate of older Americans.

Plant-based diets

A vegetarian diet is one which excludes the consumption of meat and in some cases animal-derived foods such as eggs and milk. A vegan diet is characterized by abstaining from the consumption of all animal products, which can extend to products like honey as well. People who adopt these diets do so for either ethical, dietary, environmental concerns, or a combination of all three. While there are health benefits attributed to these diets, primarily a lower incidence of heart disease, they must be carefully constructed in order to receive the nutrients that are normally ingested from animal products. A recent survey of Millennial American consumers showed that the purported health benefits of a meat-free diet was the main reason for adopting a vegetarian or vegan diet.

Plant-based food sales

Sales of plant-based foods experienced rapid growth in 2018. Compared to the previous year, plant-based meals sales grew by 28 percent and meat alternatives by 24 percent. The sales values of these categories were worth 210 million and 670 million dollars respectively. Milk alternatives are still the highest selling segment of plant-based foods, valued at 1.6 billion dollars in 2018.

This statistic shows the share of consumers who consider themselves to be vegan or vegetarian in the United States as of July 2018, by income. During the survey, **** percent of respondents who reported having less than ****** dollars annual income said they considered themselves vegan.

Number of Businesses statistics on the Vegetarian & Vegan Restaurants industry in the US

Snapshot img

Vegan Fast Foods Market Size 2024-2028

The vegan fast foods market size is forecast to increase by USD 18.91 million, at a CAGR of 11.64% between 2024 and 2028. The vegan consumer base is expanding rapidly, driven by increasing awareness of the health benefits associated with vegan diets. This trend is further propelled by continuous new product launches catering to vegan preferences. These products not only meet dietary preferences but also emphasize the nutritional advantages of plant-based eating. As more individuals opt for vegan lifestyles, the market responds with innovative offerings that promote overall health and wellness. New product introductions play a pivotal role in satisfying the diverse needs of vegan consumers, highlighting the versatility and appeal of vegan foods in modern diets. This growth reflects a broader shift towards sustainable and health-conscious choices, positioning veganism as a significant dietary trend in the contemporary food landscape.

What will be the Size of the Market During the Forecast Period?

For More Highlights About this Report, Request Free Sample

Market Dynamic

Health-conscious individuals are increasingly opting for burgers, wraps, pizzas, and other vegan options that not only cater to their nutritional content needs but also offer substantial protein content without relying on animal-derived products like dairy and eggs. This shift is embraced by flexitarian individuals seeking plant-based alternatives in sandwiches, salads, desserts, and beverages to address both health consciousness and ethical concerns surrounding meat consumption. This trend aligns with global food trends promoted by celebrities and social media influencers in urban centers, emphasizing the role of plant-based diets in reducing the risk of chronic diseases associated with saturated fats. The evolution of vegan options also caters to diverse tastes, including the Indian palate, reflecting a broader cultural acceptance of sustainable and health-oriented dietary choices.

Key Vegan Fast Foods Market Driver

The growing number of vegan consumers is one of the key drivers supporting the vegan fast foods market growth. People are adopting the vegan lifestyle, particularly for its health benefits and ethical reasons. Over the last decade, the number of people adopting veganism and opting for vegan diets has increased by about 300%. Food service outlets are also adding vegan recipes to their menus to attract vegan consumers. Dairy-free cheese, vegetarian burgers, and vegetarian beverages are some food offerings available at various eateries. For instance, as of January 2021, the total number of vegans globally was nearly 79 million, which was 3% higher than the total vegan population worldwide in 2020. Such factors will drive the growth of the market during the forecast period.

Key Vegan Fast Foods Market Trend

The rise of private label brands is one of the key vegan fast foods market trends contributing to the market growth. Consumer demand for private-label fast foods has increased as retailers have introduced delicious vegan food offerings with high-quality ingredients and complex flavor profiles, such as mock meat. The sales of private-label brands will increase as retailers roll out more vegan product formulations. Retailers are expanding their vegan product lines by introducing RTC vegan delicacies and other plant-based milk products to cater to the demands of consumers. Such initiatives from retailers will increase the sales of private-label vegan fast food products during the forecast period.

Significant Vegan Fast Foods Market Challenge

The lack of product standardization guidelines is one of the factors hampering the vegan fast foods market growth. The vegan food industry lacks internationally uniform regulatory policies. This lacuna results in inappropriate labeling, handling, and manufacturing processes for products, putting into doubt the claims of probiotic drinks being beneficial for health. Global players in the market face a considerable challenge because it creates confusion among consumers. Countries have different legislation and regulations for the packaging process for vegan fast food. Such rules are generally introduced keeping in mind the safety and effectiveness of the products, but the inconsistency of these regulations stands as a formidable challenge for the products' prospects in the market. Such challenges may hamper the market growth during the forecast period.

Customer Landscape

The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

Customer Landscape

Key Compan

Snapshot img

Vegan Food Market Size 2024-2028

The vegan food market size is forecast to increase by USD 29.93 billion, at a CAGR of 15.2% between 2023 and 2028.

The market is experiencing significant growth due to the increasing number of consumers adopting vegan diets. This trend is driven by various factors, including ethical and environmental concerns, health benefits, and changing consumer preferences. As a result, there is a surge in new product launches, with companies introducing innovative plant-based offerings to cater to this growing consumer base. However, the market faces challenges in the form of a lack of standardization guidelines. The absence of clear regulations and certifications for vegan food products can create confusion among consumers and hinder market growth.
Companies must navigate this challenge by implementing robust certification processes and adhering to ethical and sustainable production practices to build consumer trust and loyalty. By addressing these challenges and continuing to innovate, companies can capitalize on the market's potential and meet the evolving demands of the vegan consumer base.

What will be the Size of the Vegan Food Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
Request Free Sample

The market continues to evolve, driven by consumer preferences and advancements in food processing techniques. Plant-based protein sources, such as pea protein concentrate and textured vegetable protein, are gaining popularity due to their nutritional benefits and versatility in various applications. The production of vegan cheese and butter utilizes innovative methods, while vegan yogurt cultures and alternative sweeteners cater to consumers seeking dairy-free options. Natural fermented and vegan foods and mushroom-based meat analogs offer unique textures and flavors, expanding the market's offerings. Omega-3 fatty acids, essential nutrients often found in animal products, are being sourced from chlorella supplements, algae-based protein, and other plant-derived sources.

Consumer preference mapping plays a crucial role in product development, guiding companies to create vegan alternatives that cater to diverse tastes and dietary needs. Food safety regulations ensure the production and labeling of vegan products adhere to stringent standards, enhancing consumer trust. Innovations in non-dairy creamer technology, shelf life extension, and sensory evaluation methods contribute to the ongoing development of the vegan food industry. Insect protein powder and nutritional yeast are emerging as potential sources of sustainable and nutrient-dense ingredients. The integration of plant sterols and dairy-free milk alternatives further broadens the market's scope. The market's continuous dynamism is reflected in its diverse offerings and evolving production techniques. Companies remain committed to delivering high-quality, innovative products that cater to the ever-changing consumer landscape.

How is this Vegan Food Industry segmented?

The vegan food industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Dairy alternative
  Meat alternative
  Others


Source

  Soy
  Almond
  Oats
  Wheat
  Others


Consumer Segment

  Vegans
  Vegetarians
  Flexitarians
  Health-Conscious Consumers


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    UK


  Middle East and Africa

    UAE


  APAC

    Indonesia
    Malaysia
    South Korea
    Thailand


  South America

    Brazil


  Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The market encompasses a range of plant-based alternatives to traditional animal products, including vegan egg replacements, alternative sweeteners, and functional foods. Research and development in these areas are ongoing, with a focus on vegan certification standards and innovative manufacturing processes. For instance, vegan butter is produced using various plant-based oils, while vegan yogurt cultures are derived from soy, coconut, or other plant sources. Pea protein concentrate and textured vegetable protein are popular plant-based protein sources, while mushroom-based meat analogs and insect protein powder offer sustainable alternatives to animal protein. Consumer preference mapping plays a crucial role in market trends, with omega-3 fatty acids and vitamin formulations essential for maintaining a balanced diet.

Food processing techniques are continually evolving to extend shelf lif

In 2025, about **** percent of responding 20 to 29-year-olds in the United Kingdom stated that they followed a vegan diet. Respondents under fifty were **** likely to be vegans than those over. With small shares of the population, it is often difficult to track the number of actual vegans, as an error of only one percent in a survey can significantly change the size of the expected vegan population. Veganism worldwide Global interest in veganism has increased during the last decades. In January 2022, Just under 630 thousand people participated in Veganuary, a global campaign to get people to only eat vegan food during January, led by a British non-profit organization. By comparison, the figure was ***** in 2016. According to a survey, India has the largest share of vegans worldwide, as about ** percent of the population follows a vegan diet. India is followed by China and the United States (U.S.), where the share of vegans is approximately * and * percent, respectively. Veganism in the UK Wales, Scotland, and London are the regions where more consumers than in the rest of the country want to participate in Veganuary. In Wales, the share of survey respondents that said it wanted to try to follow a vegan diet was ***** percent. In the other two regions it was *** percent. The south of England showed the least interest overall. The interest in Veganuary is especially high among the youngest consumers, as ** percent of 18 to 24-year-olds have decided to take part in the challenge and live a vegan lifestyle for the entire month. The share of vegans in the United Kingdom (UK) varies among regions. The largest share of vegans in the UK can be found in London, at **** percent. The share of vegans in Scotland is approximately * percent. As with interest in Veganuary, the South brings up the rear.

This statistic shows the results of a survey conducted in the United States in May 2016. U.S. consumers were asked if they consider the vegan diet to be healthy. According to the report, approximately ** percent of the respondents considered the said diet to be very healthy.

Market Summary of Vegan Fast-Food Market:

• The global Vegan Fast-Food Market size in 2023 was XX Million. The Vegan Fast-Food Market Industry's compound annual growth rate (CAGR) will be XX% from 2024 to 2031. • The market for vegan fast food is increasing due to a shift in customer preferences for vegan food items and health consciousness and an increase in awareness and understanding among people about animal husbandry. • The market is anticipated to grow dramatically as consumers throughout the world become increasingly receptive to plant-based fast-food items. Diets that are vegetarian, vegan, or flexitarian were becoming more and more popular.. • To create and launch new vegan product variations, businesses are investing in expanding their production and technological capacities. • North America is the dominating market due to the shift in consumer preferences towards more ethical, healthy, and sustainable food options such as a vegan diet is anticipated to have a significant positive impact on the expansion of the local market.

Market Dynamics of the Vegan Fast-Food Market

Key Drivers of the Vegan Fast-Food Market

The market for vegan fast food is driven by a shift in customer preferences for vegan food items and health consciousness.

The food industry is changing these days since more and more people are choosing plant-based foods and becoming vegans. The practice of becoming a vegan, or avoiding animal products in one's diet, has become more and more well-known in recent years. Globally, the popularity of vegan diets is mostly being driven by rising public awareness of issues related to animal welfare, the environment, and health. For Instance, In 2022, over 700,000 people from nearly every nation in the world signed up for the Veganuary campaign, which encourages people to eat vegan for the entire month of January. This campaign had record-breaking sign-ups. By contrast, the number of participants was 692,000 in 2022, 582,000 in 2021, and 400,000 in 2020. (Source: https://www.vegansociety.com/news/media/statistics/worldwide) This tells us that more and more people are changing their preferences day by day In place of conventional animal-based food, people are searching for more sustainable, ethical, and healthful options. People's preferences for vegan diets have shifted dramatically as a result of growing awareness of the detrimental effects of animal agriculture, such as water use, greenhouse gas emissions, and deforestation. Furthermore, More and more customers are looking for better food options as their concerns about conditions like diabetes, heart disease, and obesity grow. Health-conscious people are drawn to vegan fast food since it is often thought to be healthier than non-vegan options because it doesn’t contain animal ingredients and has fewer saturated fats and cholesterol. Hence, as people want to consume food items that are easily available and easy to eat. Vegan consumers opt for vegan fast food. There is presently a lot variety of plant-based junk food options available on grocery shelves and in burger restaurants, ranging from sausage rolls to chicken nuggets that people want. For instance, McDonald's introduced McPlant which is a plant-based burger. On a toasted sesame seed bun, it's sizzled on a flat iron grill and topped with crisp shredded lettuce, snappy pickles, crisp Roma tomato slices, ketchup, mustard, mayo, and a slice of melty American cheese.(Source: https://www.mcdonalds.com/us/en-us/product/mcplant.html) Hence, as more people are turning vegan, the demand for vegan fast food market is increasing.

An increase in awareness and understanding among people about animal husbandry is driving the growth of the vegan fast-food market.

Deforestation, water pollution, and greenhouse gas emissions are all significantly influenced by animal agriculture. As more people become aware of the catastrophic effects that animal agriculture has on the environment, they are cutting back on or giving up the consumption of animal products. One approach to lessen one's environmental effects and make a positive difference in the world is through veganism. Refusing to purchase animal products lowers the market for them, resulting in fewer animals being bred to suffer and perish on farms. For Instance, There are 205 million chickens counted every day, which is a huge...

In 2024, around **** percent of responding German consumers between 18 and 64 years of age followed a vegan diet. In Brazil, China, Mexico, and the U.S., between two and **** percent of respondents ate vegan diets. The noteworthy standout is India, where about ******* of respondents said they typically follow a vegan diet. The survey was carried out in four quarterly waves among online users. Veganism in the European Union The share of adults following a vegan diet in the European Union (EU) varies considerably among the different generations. According to a recent survey, Gen Z had the highest share of vegans in the EU, with approximately **** percent. In comparison, among Generation X and the Baby Boomers, the share of vegans was only *** percent. In general, the share of vegans in the EU tends to be higher among younger generations. The number of vegans in the EU is forecast to grow from about *** million in 2023 to almost *** million by 2033. Veganism in Germany Germany has a particularly high share of young adults who are vegan or vegetarian, as compared to other European countries. Approximately *** and ****** percent of young adults in Germany classify themselves as vegan or vegetarian, respectively. Moreover, being vegan in Germany has become considerably easier over the years. The number of vegan restaurants in Germany has almost ********** throughout the last decade, adjusting to the growing demand for alternatives to animal products. While there were only *** purely vegan restaurants in 2014, a total of *** vegan restaurants were counted in 2024. The growing demand for animal alternatives can also be observed in the production volume of vegetarian and vegan meat substitutes in Germany. The volume of vegetarian and vegan meat substitutes produced has grown from approximately ****** tons in 2019 to about ******* tons in 2023.

Snapshot img

Vegan Ice Cream Market Size 2024-2028

The vegan ice cream market size is forecast to increase by USD 1.31 billion, at a CAGR of 10% between 2023 and 2028.

The market is experiencing significant growth, driven by the expanding global population base adhering to vegan diets. This trend is leading companies to innovate and introduce new product offerings to cater to this consumer demographic. Coconut milk, almond milk, cashew milk, and soy milk are some of the common plant-based bases used in vegan ice cream production. However, product recalls pose a significant challenge to market players. In 2020, several vegan ice cream brands faced recalls due to contamination issues, damaging their reputation and sales. To mitigate this risk, companies are investing in robust quality control measures and supply chain transparency. Additionally, collaborations with influencers and partnerships with foodservice outlets are strategic moves to expand market reach and boost brand visibility.
The market's dynamics are shaped by these key drivers and challenges, offering opportunities for companies to capitalize on the growing demand for vegan ice cream while navigating potential risks effectively.

What will be the Size of the Vegan Ice Cream Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
Request Free Sample

The market continues to evolve, driven by consumer preferences for plant-based options and innovative product development. High-protein ice cream variants are gaining traction, utilizing natural food colorings and vegan protein sources to cater to health-conscious consumers. Production efficiency metrics, cold chain management, and texture modification techniques are essential for maintaining product quality and consistency. Emulsifier selection and ingredient sourcing are critical factors in ensuring vegan certification standards are met. Frozen dessert manufacturing involves intricate processes such as homogenization and churning, which require careful optimization for low-fat and low-sugar ice cream formulations. Prevention of freezer burn and maintaining optimal shelf life is a continuous challenge, necessitating the exploration of new packaging materials and shelf-life extension methods.

Natural flavorings and plant-based fat sources are increasingly popular, as are fat reduction strategies. Sensory evaluation methods and food safety regulations play a crucial role in ensuring product quality and consumer safety. Cost optimization strategies are essential for manufacturers to remain competitive in this dynamic market. Dairy-free alternatives continue to expand, with a focus on natural and sustainable ingredients. The ongoing evolution of this market underscores the importance of staying abreast of emerging trends and consumer preferences.

How is this Vegan Ice Cream Industry segmented?

The vegan ice cream industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Product

  Take home
  Impulse
  Artisanal


Base Ingredient

  Almond Milk
  Coconut Milk
  Soy Milk
  Cashew Milk
  Oat Milk
  Rice Milk
  Avocado
  Other Plant-Based Milks


Form

  Bars
  Pints/Tubs
  Sticks
  Novelties
  Cones


Flavor

  Vanilla
  Chocolate
  Strawberry
  Coffee
  Fruit Flavors
  Nut Flavors
  Specialty Flavors


Packaging Type

  Cups
  Cones
  Tubs
  Boxes


Distribution Channel

  Supermarkets/Hypermarkets
  Convenience Stores
  Online Retail
  Foodservice
  Specialty Stores


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Product Insights

The take home segment is estimated to witness significant growth during the forecast period.

The market is witnessing significant growth due to the increasing preference for plant-based diets and the surge in demand for dairy-free alternatives. In response, manufacturers are innovating with high-protein ice creams, natural food colorings, and texture modification techniques to cater to consumer needs. Production efficiency metrics and cold chain management are crucial considerations to maintain product quality and ensure shelf stability. Emulsifier selection and stabilizer choice are essential for creating the desired texture and preventing ice crystal formation. Ingredient sourcing from reputable suppliers and adherence to vegan certification standards are key to maintaining consumer trust. Freezer burn prevention techniques and proper packaging materials are essentia

Snapshot img

Vegan Eggs Market Size 2024-2028

The vegan eggs market size is forecast to increase by USD 1.13 billion, at a CAGR of 9.34% between 2023 and 2028.

What will be the Size of the Vegan Eggs Market During the Forecast Period?

To learn more about this market report, View Report Sample

Vegan Eggs Market Segmentation

The vegan eggs market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.

Distribution Channel Outlook 

  Offline
  Online





Type Outlook 

  Liquid
  Powder
  Egg shaped





Region Outlook 

  North America

    The U.S.
    Canada





  Europe

    U.K.
    Germany
    France
    Rest of Europe





  APAC

    China
    India


  South America

    Chile
    Argentina
    Brazil





  Middle East & Africa

    Saudi Arabia
    South Africa
    Rest of the Middle East & Africa

By Distribution Channel

The market is characterized by a diverse range of factors driving its growth and development. Consumers are increasingly turning to plant-based alternatives such as mung beans, chickpeas, lentils, and soybeans to replace regular chicken eggs in their diets. These alternatives come in various forms like powdered, liquid, and even flavored varieties, providing a wide product range to cater to different tastes and preferences.The rise of plant-based diets and animal sympathy among consumers has fueled the demand for vegan egg substitutes. This trend is further supported by nutritionists and dieticians who highlight the obesity risks associated with traditional eggs, leading individuals to make lifestyle choices that prioritize health and environmental concerns.

The market share growth by the offline segment will be significant during the forecast period. The offline distribution channel of the global market had a higher share in 2022. This is mostly explained by the fact that brick-and-mortar grocery stores use more product placement than Internet retailers. To improve consumer propensity and broaden the target audience, products are frequently positioned nearer to the traditional products in stores.

Get a glance at the market contribution of various segments. View the PDF Sample

The offline segment was valued at USD 914.70 million in 2018 and continued to grow until 2022. Offline sales channels such as supermarkets, convenience stores, and local grocery stores are easily accessible and convenient for people to buy food products. Consumers trust physical stores more than online stores, as they can see the products and inspect them before purchasing. This trend aligns with the rising number of individuals embracing veganism and plant-based water, contributing significantly to market growth. This can lead to higher sales and popularity of vegan eggs in offline channels. Offline sales channels often offer various promotions and discounts, which can attract customers and increase the popularity of certain food products. companies in the market also focus to collaborate with retailers to increase product presence. All these will surge the demand for vegan eggs through offline channels, which, in turn, will boost the global market during the forecast period.

Regional Analysis

For more insights on the market share of various regions, Download PDF Sample now!

North America is estimated to contribute 42% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. North America dominated the global market with the largest share in 2022. The demand for vegan food products has been growing steadily in North America over the past few years. Some of the factors driving this growth include concerns about animal welfare, the environmental impact of animal agriculture, and the health benefits of plant-based diets.

The US, Canada, and Mexico are some of the leading countries for vegan products in North America. The expanding vegan population base and increasing awareness of the benefits of following a vegan diet are driving the growth of the market in the region. High disposable incomes and high personal consumption expenditure of people are likely to drive the growth of the market in the region during the forecast period.

Vegan Eggs Market Dynamics

Consumers opting for vegan eggs prioritize animal sympathy and embrace plant-based diets due to health concerns like the obesity risk associated with regular chicken eggs. Challenges include addressing misconceptions about antibiotics and hormones in farm animals, highlighting the greenhouse effect, and fostering climate awareness. Expert and demand analysis guide market strategies, emphasizing the importance of product innovation and catering to div

Snapshot img

Vegan Supplements Market Size 2024-2028

The vegan supplements market size is forecast to increase by USD 3.64 billion at a CAGR of 8.51% between 2023 and 2028.

The market is experiencing significant growth, driven by expanding global vegan population bases and increasing health consciousness among consumers. With the growing prominence of online shopping, the market is witnessing a growth in sales as consumers seek convenience and accessibility. However, the availability of counterfeit dietary supplements poses a challenge, as it undermines consumer trust and safety. To mitigate this issue, industry players are focusing on implementing stringent quality control measures and collaborating with regulatory bodies to ensure product authenticity and transparency. Major players offer vegan supplements in various forms such as capsules and tablets. The market is expected to continue its upward trajectory, fueled by these trends and the increasing demand for plant-based alternatives to traditional supplements.

What will be the Size of the Vegan Supplements Market During the Forecast Period?

Request Free Sample

The market is witnessing significant growth due to the increasing popularity of plant-based diets. The Vegan Society reports that over 600,000 people In the UK alone follow a vegan diet, and this number is continuously rising. Cymbiotika, Elderberry, Vital Nutrients, and other brands are catering to this niche market by offering vegan supplements made from algae, fruits, and other plant-based sources. Government support and regulations are also driving the growth of the market. For instance, the European Food Safety Authority (EFSA) has approved several plant-based sources as valid sources of essential nutrients. VegNews, Veganuary Campaign, Vegetarian Times Magazine, and other media outlets are emphasizing the importance of vegan supplements to ensure adequate nutrient intake.
The market is expected to grow further as more people adopt plant-based diets, including flexitarian diets, which allow for the consumption of some animal products. The market is projected to reach a value of over USD 12 billion by 2031. The market is expected to be driven by the increasing demand for plant-based alternatives to dairy and meat.

How is this Vegan Supplements Industry segmented and which is the largest segment?

The vegan supplements industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


Geography

  Europe

    Germany
    UK


  North America

    US


  APAC

    China
    Japan


  South America



  Middle East and Africa

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period. The market caters to individuals following plant-based diets, a segment that continues to expand with the growing influence of the Vegan Society and campaigns like Veganuary. Cymbiotika, Elderberry, Vital Nutrients, Algae, Nestlé Health Science, Orgain, and other brands offer a wide range of vegan supplements In the form of capsules and tablets. The food and beverage sector, including beverage and food service channels, is a significant contributor to the market's growth. Government support and regulations play a crucial role In the market's development, ensuring the production and distribution of safe and high-quality vegan supplements.

Retail outlets, such as supermarkets, hypermarkets, departmental stores, pharmacies, and other stores, form the offline segment of the market. These retailers attract a high footfall due to the availability of sales representatives who guide buyers in selecting the right products for their needs. Despite higher operating costs, offline retailers have the advantage of providing buyers with assured product quality, reducing the risk of purchasing counterfeit products online. Companies further promote the market by increasing consumer awareness and introducing innovative products with unique flavors. Startup companies are also entering the market, offering D2C (direct-to-consumer) options and expanding the consumer base for vegan supplements. The flexitarian diet trend, which involves reducing meat and dairy consumption, further fuels the demand for plant-based alternatives In the market. Online shopping and social media platforms also provide convenient access to a vast array of vegan supplements, making it easier for consumers to make informed choices.

Get a glance at the market report of share of various segments Request Free Sample

The Offline segment was valued at USD 3.25 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

Europe is estimated to contribute 44% to the grow

Download Free Sample
The whole grain and high fiber food market in us is expected to grow at a CAGR of 5% during the forecast period. Health benefits of whole grain foods, Convenience factor associated with whole grain and high fiber foods, and Expanding vegan population base are some of the significant factors fueling whole grain and high fiber food market in us growth.

The whole grain and high fiber food market in us report also provides several other key information including:

CAGR of the market during the forecast period 2020-2024
Detailed information on factors that will drive whole grain and high fiber food market in us growth during the next five years
Precise estimation of the whole grain and high fiber food market in us size and its contribution to the parent market
Accurate predictions on upcoming trends and changes in consumer behavior
The growth of the whole grain and high fiber food market in us industry across US
A thorough analysis of the market’s competitive landscape and detailed information on vendors
Comprehensive details of factors that will challenge the growth of whole grain and high fiber food market in us vendors

This statistic shows the results of a 2018 survey among adult Americans on whether they are vegetarian or vegan. During the survey, 5 percent of respondents in the United States said they considered themselves vegetarian, while 3 percent said they were vegan.

The global pure tofu market is experiencing robust growth, driven by increasing consumer awareness of plant-based diets and the health benefits associated with tofu's high protein and low-fat content. The market, estimated at $5 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033, reaching approximately $9 billion by 2033. This growth is fueled by several key trends, including the rising popularity of veganism and vegetarianism, the increasing demand for convenient and ready-to-eat food products, and the growing focus on sustainable and ethical food choices. Major players like Pulmuone, Sagamiya Foods, and CJ CheilJedang are driving innovation through product diversification, focusing on flavored and textured tofu options to cater to evolving consumer preferences. However, the market faces certain restraints, primarily related to the perishability of tofu and the need for effective cold chain management to ensure product quality and shelf life. Furthermore, fluctuating soybean prices and regional variations in consumer acceptance pose challenges to sustained market expansion. Geographic segmentation shows strong growth potential in Asia-Pacific, driven by established tofu consumption habits and a large vegetarian population. North America and Europe are also witnessing significant growth, fueled by the adoption of plant-based diets and increased availability of tofu products in mainstream supermarkets and restaurants. The market is segmented by type (firm, silken, etc.), packaging (individual packs, bulk), and distribution channel (retail, foodservice). Competition is intensifying, with established players facing competition from smaller regional and local producers capitalizing on localized preferences and sourcing strategies. Future growth hinges on successful innovations, such as extending shelf life, improving texture and flavor profiles, and tapping into emerging markets through strategic partnerships and distribution networks.