Vegan Statistics: As they say, what we eat today decides our personality and future. If we are consuming healthy food, then our life expectancy increases. In the era of the pandemic, it is necessary to follow some kind of diet to keep the body healthy and increase immunity. Around the world, there are various types of vegans. Looking at the current number of vegans, it is expected that The Vegan Food market will increase at CAGR 6.4% by reaching $36.3 billion by 2030. Check out these interesting Vegan Statistics gathered with current insights from around the globe. Editor’s Choice In 2022, around 629,000 people have signed up for Veganuary from around the world. Out of which, 21% of the people participated for personal health reasons. By 2025, it is expected that the global Vegan market is expected to reach more than $22 billion. The year 2022 recorded 3x more growth in plant-based food sales compared to other years. Furthermore, in 2022, around 2 million Americans were completely following a vegan-based lifestyle. As of 2022, Asia Pacific was the largest market for Vegan foods and other products which was followed by Western Europe. Vegan Statistics show that 67% of Vegan diet followers are females while only 33% are males. 3% of the people started following the diet because they were influenced by some film. Studies show that African Americans are 48% more likely to shift to a Vegan lifestyle, whereas it is 46% for Asian Americans. Around the world, 40% of Vegan products were cheaper than regular products in the market. A household with a Vegan lifestyle spends 8% less on groceries compared to non-vegan households. Vegan Statistics state that, if the world decided to go Vegan then global farmland will be reduced by 75%. Vegan items are costlier at supermarkets compared to non-vegan items. The ingredients decide the cost of the total vegan food. Consumable vegan food requires around 300 gallons of water every day for production. According to Vegan Statistics, India ranks top for having the highest number of vegans as of 2022 resulting in 13%. The global dairy alternatives market is expected to grow at a CAGR of 16.7% by 2025. In the United States of America, around 1 million people have become vegan. Eating plant-based food lowers the gender-specific cancer rate by 34% in women. As of June 2022, Vegan Statistics state that in all generations, the number of vegetarians is more than vegans. If everyone converts to vegan, the greenhouse gases would be reduced by 70%, which would save $608 billion in economic value by 2050.

In 2024, around four percent of responding German consumers between 18 and 64 years of age followed a vegan diet. In Brazil, China, Mexico, and the U.S., between two and four percent of respondents ate vegan diets. The noteworthy standout is India, where about a tenth of respondents said they typically follow a vegan diet. The survey was carried out in four quarterly waves among online users. Veganism in the European Union The share of adults following a vegan diet in the European Union (EU) varies considerably among the different generations. According to a recent survey, Gen Z had the highest share of vegans in the EU, with approximately four percent. In comparison, among Generation X and the Baby Boomers, the share of vegans was only one percent. In general, the share of vegans in the EU tends to be higher among younger generations. The number of vegans in the EU is forecast to grow from about 6.6 million in 2023 to almost 8.3 million by 2033. Veganism in Germany Germany has a particularly high share of young adults who are vegan or vegetarian, as compared to other European countries. Approximately six and eleven percent of young adults in Germany classify themselves as vegan or vegetarian, respectively. Moreover, being vegan in Germany has become considerably easier over the years. The number of vegan restaurants in Germany has almost quadrupled throughout the last decade, adjusting to the growing demand for alternatives to animal products. While there were only 113 purely vegan restaurants in 2014, a total of 393 vegan restaurants were counted in 2024. The growing demand for animal alternatives can also be observed in the production volume of vegetarian and vegan meat substitutes in Germany. The volume of vegetarian and vegan meat substitutes produced has grown from approximately 60,000 tons in 2019 to about 121,600 tons in 2023.

In 2022, the region of Europe accounted for the highest retail sales of plant-based meat, valued at 3.3 billion U.S. dollars. In comparison, the APAC region had retail sales that year with 326 million dollars.

Animal welfare topped the list of motivations for vegetarians and vegans of why they follow their diet in the United States. The survey, from early 2024, found that roughly 43 percent of respondents named this as a one of the reasons they currently follow their diet.

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Vegan Food Market Size 2024-2028

The vegan food market size is forecast to increase by USD 29.93 billion at a CAGR of 15.2% between 2023 and 2028.

The market is experiencing significant growth, driven by the increasing number of consumers adopting veganism as a lifestyle choice. According to recent studies, the global vegan population is projected to reach 70 million by 2027, presenting a substantial market opportunity for food companies. This trend is being fueled by various factors, including ethical concerns, health benefits, and environmental sustainability. However, the market is not without challenges. One of the significant hurdles is the lack of standardization guidelines for vegan food products, leading to confusion among consumers and making it difficult for companies to meet consistent quality standards. Additionally, the rapid pace of new product launches in the market is intensifying competition, requiring companies to innovate and differentiate their offerings to stand out. To capitalize on this market opportunity, companies must focus on product development that caters to the evolving consumer preferences while adhering to stringent quality standards. Strategic partnerships, collaborations, and investments in research and development can also help companies navigate these challenges and stay ahead of the competition.

What will be the Size of the Vegan Food Market during the forecast period?

Request Free SampleThe market encompasses a range of plant-based alternatives to animal-derived products, including meat substitutes and alternative dairy products. This market has experienced significant growth due to various factors, including the increasing adoption of vegan and plant-based diets for health, ethical, and environmental reasons. The vegan lifestyle, which eschews all animal products, has gained traction as consumers become more health-conscious and seek to reduce their risk of cardiovascular disease and manage weight. Meat substitutes and plant-based meat, such as burgers, sausages, and chicken, have become increasingly popular as consumers seek to reduce their meat consumption. Similarly, plant-based dairy alternatives, including milk, cheese, and yogurt, have gained popularity among those with lactose intolerance or food intolerance network. The market for vegan food is expanding, with food chains offering more vegan options and the rise of vegan meal sales. The trend towards plant-based eating is expected to continue as consumers seek out ethical, sustainable, and healthier food choices.

How is this Vegan Food Industry segmented?

The vegan food industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. Distribution ChannelOfflineOnlineProductDairy alternativeMeat alternativeOthersGeographyNorth AmericaUSEuropeFranceGermanyAPACChinaJapanSouth AmericaMiddle East and Africa

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.The market encompasses plant-based alternatives to meat substitutes and dairy products, catering to consumers adhering to a vegan or plant-based diet for ethical, health, or environmental reasons. Meat substitutes, such as Quorn Foods' mycoprotein and Cauldron Foods' soy-based products, are gaining popularity due to their nutritional content and ability to mimic the taste and texture of animal-derived meat. Alternative dairy products, including vegan milk from companies like Daiya Foods, Treeline Cheese, and Harvest Gourmet, address lactose intolerance and food intolerance concerns, as well as ethical and environmental considerations. Consumer behavior is influenced by health consciousness, cardiovascular disease prevention, and weight loss goals. Innovative food packaging and delivery services, such as vegan meal deliveries and plant-based food products from food chains, contribute to the market's growth. The flexitarian diet, which includes occasional consumption of plant-based meals, also drives demand for plant-based food products. The market's revenue is significantly contributed by plant-based protein sources, such as soy, pea, and wheat, and dairy alternatives, including vegan cheese and plant-based milk. Ethical consumption, health benefits, and dietary preferences are key factors influencing consumer choices. Online distribution channels, such as grocery platforms and the Internet penetration, are increasingly popular for purchasing vegan food products. Environmental concerns, including animal health, animal cruelty, and greenhouse emissions, are also driving the market's growth.

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The Offline segment was valued at USD 14.71 billion in 2018 and showed a gra

In 2024, the number of vegans was estimated to be 2.5m. Based on survey results, another two million intend to follow the diet in the future. A combined 6.1 million more are going meatless and either follow a vegetarian or a pescetarian diet. How many vegans are there really? Due to the small share of vegans in a population, it is often difficult to get a reliable estimate of how many vegans can be found in any given population. Often the margin of error in a survey is larger than the share of vegans found. In the United States, for example, depending on the survey, you can find survey results ranging from one to four percent of the population. Across Europe, the overwhelming majority of countries have three percent or less of their population following a vegan diet. Healthy eating & Veganism In the United Kingdom, consumers cite health reasons among the top factors that might encourage them to adapt a vegan or vegetarian diet. Almost a quarter of women named health reasons, while 19 percent of their male counterparts had a similar standpoint. For men, this made it the leading reason, while women named animal welfare as high as health. Consumers in the United States who have already adopted a vegan or vegetarian diet also frequently named the desire to eat healthier as one of the reasons they adopted their current diet. Two in five vegans and vegetarians in the U.S. named healthier eating, only animal welfare ranked slightly higher.

Market Summary of Vegan Fast-Food Market:

• The global Vegan Fast-Food Market size in 2023 was XX Million. The Vegan Fast-Food Market Industry's compound annual growth rate (CAGR) will be XX% from 2024 to 2031. • The market for vegan fast food is increasing due to a shift in customer preferences for vegan food items and health consciousness and an increase in awareness and understanding among people about animal husbandry. • The market is anticipated to grow dramatically as consumers throughout the world become increasingly receptive to plant-based fast-food items. Diets that are vegetarian, vegan, or flexitarian were becoming more and more popular.. • To create and launch new vegan product variations, businesses are investing in expanding their production and technological capacities. • North America is the dominating market due to the shift in consumer preferences towards more ethical, healthy, and sustainable food options such as a vegan diet is anticipated to have a significant positive impact on the expansion of the local market.

Market Dynamics of the Vegan Fast-Food Market

Key Drivers of the Vegan Fast-Food Market

The market for vegan fast food is driven by a shift in customer preferences for vegan food items and health consciousness.

The food industry is changing these days since more and more people are choosing plant-based foods and becoming vegans. The practice of becoming a vegan, or avoiding animal products in one's diet, has become more and more well-known in recent years. Globally, the popularity of vegan diets is mostly being driven by rising public awareness of issues related to animal welfare, the environment, and health. For Instance, In 2022, over 700,000 people from nearly every nation in the world signed up for the Veganuary campaign, which encourages people to eat vegan for the entire month of January. This campaign had record-breaking sign-ups. By contrast, the number of participants was 692,000 in 2022, 582,000 in 2021, and 400,000 in 2020. (Source: https://www.vegansociety.com/news/media/statistics/worldwide) This tells us that more and more people are changing their preferences day by day In place of conventional animal-based food, people are searching for more sustainable, ethical, and healthful options. People's preferences for vegan diets have shifted dramatically as a result of growing awareness of the detrimental effects of animal agriculture, such as water use, greenhouse gas emissions, and deforestation. Furthermore, More and more customers are looking for better food options as their concerns about conditions like diabetes, heart disease, and obesity grow. Health-conscious people are drawn to vegan fast food since it is often thought to be healthier than non-vegan options because it doesn’t contain animal ingredients and has fewer saturated fats and cholesterol. Hence, as people want to consume food items that are easily available and easy to eat. Vegan consumers opt for vegan fast food. There is presently a lot variety of plant-based junk food options available on grocery shelves and in burger restaurants, ranging from sausage rolls to chicken nuggets that people want. For instance, McDonald's introduced McPlant which is a plant-based burger. On a toasted sesame seed bun, it's sizzled on a flat iron grill and topped with crisp shredded lettuce, snappy pickles, crisp Roma tomato slices, ketchup, mustard, mayo, and a slice of melty American cheese.(Source: https://www.mcdonalds.com/us/en-us/product/mcplant.html) Hence, as more people are turning vegan, the demand for vegan fast food market is increasing.

An increase in awareness and understanding among people about animal husbandry is driving the growth of the vegan fast-food market.

Deforestation, water pollution, and greenhouse gas emissions are all significantly influenced by animal agriculture. As more people become aware of the catastrophic effects that animal agriculture has on the environment, they are cutting back on or giving up the consumption of animal products. One approach to lessen one's environmental effects and make a positive difference in the world is through veganism. Refusing to purchase animal products lowers the market for them, resulting in fewer animals being bred to suffer and perish on farms. For Instance, There are 205 million chickens counted every day, which is a huge...

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Packaged Vegan Foods Market Size 2024-2028

The packaged vegan foods market size is forecast to increase by USD 39.06 billion at a CAGR of 18.52% between 2023 and 2028.

The market is witnessing significant growth due to the increasing number of vegan consumers and the health benefits associated with a vegan diet. Vegan food companies are attracting venture capital and private equity investments, with strategic investments in dairy alternatives, texturized vegetable protein, Seiten, Quorn, Almond, Oats, and Wheat-based products. Tofu, a long-standing staple of vegan cuisine, continues to be a popular choice for those seeking plant-based alternatives to animal products. These plant-based substitutes cater to the growing demand for sustainable and ethical food options. Moreover, the adoption of bio-based plastics and bioplastics in packaging further enhances the market's appeal, addressing concerns related to animal cruelty and environmental sustainability. However, distribution challenges persist, as these products often require specialized handling and storage. To remain competitive, companies must focus on improving product availability and accessibility to meet the increasing consumer demand.

What will the size of the market be during the forecast period?

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The vegan food market has witnessed significant growth in recent years, fueled by the increasing adoption of vegan and vegetarian diets for various reasons. These reasons include health concerns, animal welfare, and environmental sustainability. According to market research, the number of vegetarians has been steadily increasing, with an estimated 8.3% of the population identifying as vegetarian in 2021. This trend is expected to continue, as more individuals seek plant-based alternatives to meet their nutritional needs and align with their ethical and environmental values.
The vegan diet, a stricter form of vegetarianism that excludes all animal products, has also gained popularity. The health benefits of a vegan diet are well-documented, with research linking it to a reduced risk of chronic illnesses such as heart disease, diabetes, and obesity. Furthermore, the environmental impact of animal agriculture is a significant concern for many consumers, leading them to seek out plant-based alternatives. Animal welfare is another driving factor in the growth of the vegan food market. Many consumers are increasingly conscious of the ethical implications of their food choices and are choosing to support businesses that align with their values.

Vegan fairs, festivals, and other events provide a platform for these consumers to connect with each other and discover new plant-based options. The influence of celebrities and social media influencers has also played a role in the growth of the vegan food industry. Many high-profile individuals have publicly endorsed plant-based diets, raising awareness and inspiring others to make the switch. Influencer culture has also facilitated the spread of veganism, with social media platforms providing a space for individuals to share their experiences and recommendations. Food technology has also contributed to the growth of the packaged vegan food market.


Advances in plant-based meat alternatives, vegan cheese, and other processed food products have made it easier for consumers to access a wide range of options that closely mimic the taste and texture of animal-derived foods. The vegan bakery and confectionery sectors have also seen significant growth, with many businesses offering vegan versions of traditional treats. The packaged vegan food market is expected to continue growing as more consumers seek out convenient, affordable, and delicious plant-based options. Vegan food labelling is becoming increasingly important, with clear and accurate labeling helping consumers make informed choices. As the demand for plant-based alternatives continues to rise, the vegan food industry is poised for continued success.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Vegan milk
  Vegan meat
  Others


Geography

  Europe

    Germany
    UK


  North America

    Canada
    US


  APAC



  Middle East and Africa



  South America

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The vegan foods market has witnessed significant growth due to the increasing adoption of veganism and vegetarianism. Vegan fairs and festivals have become popular platforms for promoting plant-based alternatives to meat, dairy, and other animal-der

More and more consumers are adopting vegetarian and vegan diets in the United States. Where only 2.5 percent of Americans over the age of 50 consider themselves vegetarian, 7.5 percent of Millennials and Gen Z have given up meat. The same goes for veganism, where the younger generations have taken on the diet at nearly double the rate of older Americans.

Plant-based diets

A vegetarian diet is one which excludes the consumption of meat and in some cases animal-derived foods such as eggs and milk. A vegan diet is characterized by abstaining from the consumption of all animal products, which can extend to products like honey as well. People who adopt these diets do so for either ethical, dietary, environmental concerns, or a combination of all three. While there are health benefits attributed to these diets, primarily a lower incidence of heart disease, they must be carefully constructed in order to receive the nutrients that are normally ingested from animal products. A recent survey of Millennial American consumers showed that the purported health benefits of a meat-free diet was the main reason for adopting a vegetarian or vegan diet.

Plant-based food sales

Sales of plant-based foods experienced rapid growth in 2018. Compared to the previous year, plant-based meals sales grew by 28 percent and meat alternatives by 24 percent. The sales values of these categories were worth 210 million and 670 million dollars respectively. Milk alternatives are still the highest selling segment of plant-based foods, valued at 1.6 billion dollars in 2018.

Global Vegan Food market size was USD 16.46 billion in 2023 and is grow to around USD 39.03 billion by 2032 with a CAGR of roughly 10.07%.

What is the share of vegetarian and vegan individuals in Italy? From 2014 to 2024, the share of vegetarian people in Italy showed some fluctuations. According to the survey, 6.5 percent of respondents declared to be vegetarian in 2014. Whereas, this value went up to 7.2 percent in 2024. The share of Italian vegan individuals more than tripled during this period. For instance, 2.3 percent of the interviewees claimed to be vegan in Italy in 2024. Reasons behind vegetarianism and veganism in Italy There are undoubtedly several reasons for becoming vegetarian or vegan. In 2021, most Italian vegetarians or vegans chose to change their dietary lifestyle mainly due to their personal philosophy of life. Secondly, many respondents claimed to have made this choice for health reasons, or out of respect for animals. The profile of vegetarian people in Italy Although the share of vegetarians in Italy decreased from 2014 to 2023, vegetarianism was more common than veganism in Italy as of 2023. Furthermore, most Italian vegetarians were aged between 25 and 34 years old. There were less vegetarian men than women. Finally, they came especially from the macro-regions of the North-East, and the Center of Italy.

According to 44 percent of survey respondents who took part in Veganuary 2023 worldwide, animals were the leading motivation to try the vegan diet. Other participants were motivated by personal health reasons (21 percent) and the environment (19 percent). These three reasons are commonly the main motivators in most Western cultures for going vegan or vegetarian.

According to an online survey as of June 2024, the majority of vegetarians, vegans or supporters in Brazil were living in the state of São Paulo, with over 11.1 thousand people. The second largest population of self-identified vegetarians, vegans and supporters were found in Rio de Janeiro, with more than 3.2 thousand respondents. In 2018, 14 percent of respondents in a survey in Brazil identified as vegetarians.

The global vegan pasta sauce market is expected to reach a market size of USD 1,300 million by 2033, witnessing a CAGR of 8.5% from 2025 to 2033. The growing popularity of veganism, increasing awareness of health benefits associated with plant-based diets, and the expanding retail presence of vegan products are some of the key factors driving the growth of the vegan pasta sauce market. The increasing availability of vegan pasta sauce options in various flavors and styles is also contributing to market growth. The market is segmented into application and types. By application, the retail segment is projected to hold a larger share of the market in 2025. By type, the organic segment is anticipated to expand at the highest CAGR from 2025 to 2033. The growing demand for organic and minimally processed food products is contributing to the growth of this segment. The market is also segmented into regions, with North America holding the largest share in 2025. The increasing vegan population and the growing popularity of vegan pasta dishes in the region are driving market growth in North America. The market in the Asia Pacific region is also expected to expand at a significant rate during the forecast period due to the rising demand for vegan products in countries such as China and India.

The global vegan food market is expected to reach a value of over 27.8 billion U.S. dollars in 2024. In 2023, the market size was close to 25 billion U.S. dollars. It is important to note that the market is not solely serving vegans but is also serving a growing number of flexitarians who cut down on meat consumption to varying degrees and replace their food in parts with vegan offerings.

[205+ Pages Report] The global vegan cosmetics market size is expected to grow from USD 2,305.14 million in 2022 to USD 3,861.09 million by 2030, at a CAGR of 6.66% from 2023-2030

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A survey conducted from 2018 to 2021 about the change in plant-based vegetarian or vegan diets in New Zealand revealed that the adoption of plant-based vegetarian diet or vegan diet grew among New Zealanders in 2021 by 19 percent, compared to the previous year. Moreover, the change in plant-based vegetarian or vegan diets saw a small decline in 2020, with a respondent's share of 13 percent.

During four surveys carried out between January four and December 12, 2024, approximately eight percent of people in the United States aged between 20 and 29 said they were following a vegetarian diet. The share of vegetarians among respondents aged between 50 and 59 was much lower at two percent. Vegetarianism in the U.S. The main two reasons for following a meat-free diet in the U.S. are to be healthier or due to concerns about animal welfare. Overall, approximately six percent of U.S. consumers follow a vegetarian diet. Only India has a share of vegetarians that is considerably higher. According to a survey, the South Asian country has by far the highest share of vegetarians worldwide, with over a third of the population following a vegetarian diet. Meat consumption in the U.S. While many people follow meat-free diets in the U.S., meat remains to be an essential part of the majority of consumers’ diets. In 2023, per capita meat consumption in the U.S. amounted to approximately 225.5 pounds. Broiler chicken was the most consumed meat, followed by beef and pork. Consumption is forecast to slightly grow within the next ten years. The leading U.S. meat and poultry processing companies, based on sales, are Tyson Foods Inc. and JBS USA Holdings Inc. owner of Cargill Meat Solutions.

When it comes to the consumption of vegan diet in selected countries worldwide, India tops the list followed by Singapore. 10 percent of consumers from India as well as 9 percent from Singapore state that they follow this diet. Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than 2,000,000 interviews.