This statistic shows the growth of products labeled as vegan worldwide from 2010 to 2015. According to the report, vegan-labeled food products have experienced steady growth over the past five years. Globally, products labeled as vegan had a growth rate of approximately *** percent in 2014.

This statistic shows the sales growth of the vegan market between 2015 and 2020 worldwide, by country. According to the report, China was projected to be the fastest growing market for vegan products between 2015 and 2020, with a growth rate of **** percent. As of 2016, Asia Pacific held the largest share of vegan consumers globally, with approximately **** percent of people following a vegan diet in this area. Vegan lifestyle - additional informationVeganism is a lifestyle and which rejects all forms of animal exploitation. The term “vegan” was coined by Donald Watson in 1944 to differentiate vegans from vegetarians. Due to health, environmental and ethical reasons, vegans avoid consuming food, wearing clothes and using products that come from animals. Global sales of vegan-labeled food products have experienced a steady growth over the past five years. Products labeled as vegan had a growth rate of *** percent in 2015. In the United States, veganism has become quite popular among Millennial consumers. According to a survey, more than a fourth of U.S. Millennials had considered the label “vegan” as an important factor for purchasing food products. Additionally, a 2016 study on consumer attitudes towards the vegan diet showed that more than half of U.S. consumers consider veganism healthy. China, the United Arab Emirates and Australia were forecast to be the fastest growing markets for vegan products between 2015 and 2020. Australia’s vegan market was projected to have a growth rate of *** percent during the period considered. In 2015, the best-selling vegan packaged food products in Australia included vegan dairy-type products, which had a market value of over ** million Australian dollars.

In 2024, about **** million people in Germany were either vegetarians or largely forgo meat consumption. Since 2014, the number of people identifying as either complete or nearly complete vegetarians has grown noticeably. Trends in German meat consumption Per capita meat consumption in Germany has changed in recent years. Except for poultry, pork and beef saw noticeable annual decreases. Consumption of meat and sausage products, for which the country is well known, varied by product, giving rise to the idea that Germans are no longer totally hesitant to give up on meat or sausages. The German vegetarian and vegan meat Substitute market The decline in German meat consumption is accompanied by a rise in the production of vegan and vegetarian meat substitutes. In 2021, close to ******* tons of these alternatives were produced in Germany. Just in the two since 2019 this production has grown by almost ****** tons. In monetary value, this means a production of meat substitutes worth close to *** million euros.

According to a survey conducted among people who took part in Veganuary worldwide in 2023, approximately 25 percent of respondents intended to continue eating a vegan diet after Veganuary, compared to around seven percent who did not intend to do so. The share of those who did not maintain a Vegan diet during the month rose from 2021 to 2023 by 25 percent.

In 2022, Latin America had the highest growth rate for plant-based meat substitutes among all regions worldwide. Latin America's growth rate was approximately 36 percent. This was more than three times as much as the growth rate of Europe, which was the second-fastest growing region, with approximately nine percent growth.

In 2022, the investment in plant-based companies amounted to nearly 2.1 billion U.S. dollars. By comparison, the annual investment in plant-based companies amounted to approximately 23 million U.S. dollars in 2010.

According to a survey conducted among people who took part in Veganuary worldwide in 2023, nearly half of the respondents intended to reduce their consumption of animal products by at least three quarters or more after Veganuary. Only one percent of respondents stated that they would not do so at all.

This statistic shows the forecasted market value of vegan cheese worldwide from 2015 to 2024. In 2016, the market value of global vegan cheese amounted to approximately **** billion U.S. dollars and is forecasted to increase to about *** billion dollars by 2024.

Roughly ** percent of the Swedes replied to a survey held between 2015 and 2018 they were not a vegetarian or a vegan. As of 2018, only ***** percent stated to be vegetarians and *** percent were vegans. In the year before, most vegetarians in Sweden were women, reaching a share of ***** percent. By comparison, the share of men eating vegetarian food was half as high.
  Interest in vegetarian food       Among Swedes who are not vegetarians or vegans, the share of individuals being interested in vegetarian food increased in recent years from ** percent in 2015 to ** percent in 2018. However, most respondents who are not vegetarians or vegans have not noticed a development in their interest in vegetarian food within the past years.

Alternative for meat consumption: seafood
The result of a survey conducted in 2017 on attitudes to seafood as a meat alternative in Sweden showed that the majority of poultry buyers were convinced of seafood as a very good alternative for poultry meat. Among all meat buyers, this share amounted to ** percent.

There were approximately 1.3 million Canadians who followed a vegetarian diet in 2015. A further 0.7 million consumers classed themselves as vegan in Canada. The highest rates of vegetarianism and veganism were found in British Columbia in that year, whilst the lowest rates were found in the Atlantic and Prairies regions. What is the difference between vegetarian and vegan? Someone who is vegetarian does not eat any meat, poultry, game, fish or shellfish. Veganism is a stricter form of vegetarianism: vegans do not eat any animal or animal-derived products. This includes any dairy products, eggs, gelatin etc. Those who follow more stringent vegan diets may also cut out foods such as honey. People can have various motives for following such diets, including religious, health, environmental and moral reasons. Plant-based substitutes in Canada Those following a vegetarian or vegan diet may choose to include more plant-based meat and/or dairy substitutes in their diet. Retail sales of meat substitutes were forecast to reach around 148.9 million U.S. dollars by 2022 in Canada, a projected increase of over 40 million dollars from 2019. According to a recent survey, some 80 percent of Canadian respondents who had tried plant-based meat alternatives either loved or liked the taste.

In 2023, the region of Europe accounted for the highest retail sales of plant-based meat, valued at 3.3 billion U.S. dollars. In comparison, the APAC region had retail sales that year with 339 million dollars.

This statistic shows the number of new products launched for leading categories of vegetarian / vegan products in Germany from 2011 to 2015. A majority of vegetarian or vegan products launched belonged to the meat substitute category with a total of 410, followed by savory vegetable pastes / spreads at 239.

This statistic shows the prevalence of vegetarians and people who are attempting to eat less meat in Canada in 2015, by province. During the survey, 13 percent of respondents from British Columbia claimed they were vegetarian or mostly vegetarian.

This statistic shows the leading claims of new vegetarian / vegan products in Germany from 2011 to 2015. A majority of vegetarian or vegan products launched claimed to be organic with a total of *****, followed by low / no / reduced allergen at *****.

This statistic illustrates the increase in vegetarian and vegan meals and meal centers launched in Germany from 2011 to 2015. The share of meals or meal centers launched with a vegetarian claim has increased from only two percent in 2011 to 12 percent by 2015. Vegan and vegetarian tendencies are booming in Germany due to the rise of flexitarianism, a mostly plant-based diet with the occasional meat included, which allows companies to experiment with more meat-free product concepts.

In fiscal year 2021, the market size of plant-based foods in Japan was estimated at ** billion Japanese yen. The market was forecast to grow steadily to ** billion yen in fiscal 2025. While the rising awareness of sustainable and ethical consumption is stimulating market growth in Japan, plant-based foods have long been a part of Japanese eating culture without recognition as an alternative to animal products. Plant-based proteins Plant-based foods cover a broad range of alternatives to animal-derived products, but among the most commonly associated segments are meat alternatives made from soybeans. Soy products like tofu are actively consumed as a general side dish in Japan, but a stand-alone soy meat market is only emergent. Advances in food technology have been closing the gaps between conventional meats and imitation products regarding texture, taste, and culinary uses, with the familiarity with meat alternatives slowly growing. Elevating soy to plant-based foods? Soy-based foods are considered a factor contributing to the healthy aspect of traditional Japanese foods (washoku), with the beans being processed into a variety of foods, condiments, and beverages. But unlike the global consumer market, soy milk and tofu are considered more as general foods than plant-based alternatives to cow’s milk and meat. Soy milk is consumed as a regular beverage in Japan, with flavored, fruity soy beverages being no rarity on store shelves. Tofu, on the other hand, is a multipurpose ingredient in Japanese cuisine, available in a variety of textures through frying, freeze-drying, stir-frying, or steaming the pressed soy curds. With startups and established meat processors joining the plant-based food market, manufacturers are faced with the challenge of setting themselves apart from conventional soy products.

This statistic shows the dollar sales of products labeled as vegan in the United States in 2015, by channel. In that year, conventional channels reported U.S. vegan product sales worth of about 2.02 billion U.S. dollars.

This statistic shows the market value of packaged vegan food worldwide in 2015, by country. According to the report, the United States had the largest packaged vegan food market that year, with a value of roughly **** billion U.S. dollars.

This statistic depicts the value of packaged vegan food in Australia from 2016 to 2020. In 2020, the value of packaged vegan food in Australia is projected to reach approximately *** million Australian dollars. Between 2015 and 2020, Australia's vegan food market is projected to be the third-fastest-growing vegan market in the world with a growth rate of *** percent.

In 2024, the number of vegans was estimated to be *** million. Based on survey results, another *** million intend to follow the diet in the future. A combined **** million more are going meatless and either follow a vegetarian, vegan, or pescetarian diet. How many vegans are there really? Due to the small share of vegans in a population, it is often difficult to get a reliable estimate of how many vegans can be found in any given population. Often the margin of error in a survey is larger than the share of vegans found. In the United States, for example, depending on the survey, you can find survey results ranging from *** to **** percent of the population. Across Europe, the overwhelming majority of countries have ***** percent or less of their population following a vegan diet. Healthy eating & Veganism In the United Kingdom, consumers cite health reasons among the top factors that might encourage them to adapt a vegan or vegetarian diet. Almost a quarter of women named health reasons, while ** percent of their male counterparts had a similar standpoint. For men, this made it the leading reason, while women named animal welfare as high as health. Consumers in the United States who have already adopted a vegan or vegetarian diet also frequently named the desire to eat healthier as one of the reasons they adopted their current diet. Two in five vegans and vegetarians in the U.S. named healthier eating, only animal welfare ranked slightly higher.