In 2024, around four percent of responding German consumers between 18 and 64 years of age followed a vegan diet. In Brazil, China, Mexico, and the U.S., between two and four percent of respondents ate vegan diets. The noteworthy standout is India, where about a tenth of respondents said they typically follow a vegan diet. The survey was carried out in four quarterly waves among online users. Veganism in the European Union The share of adults following a vegan diet in the European Union (EU) varies considerably among the different generations. According to a recent survey, Gen Z had the highest share of vegans in the EU, with approximately four percent. In comparison, among Generation X and the Baby Boomers, the share of vegans was only one percent. In general, the share of vegans in the EU tends to be higher among younger generations. The number of vegans in the EU is forecast to grow from about 6.6 million in 2023 to almost 8.3 million by 2033. Veganism in Germany Germany has a particularly high share of young adults who are vegan or vegetarian, as compared to other European countries. Approximately six and eleven percent of young adults in Germany classify themselves as vegan or vegetarian, respectively. Moreover, being vegan in Germany has become considerably easier over the years. The number of vegan restaurants in Germany has almost quadrupled throughout the last decade, adjusting to the growing demand for alternatives to animal products. While there were only 113 purely vegan restaurants in 2014, a total of 393 vegan restaurants were counted in 2024. The growing demand for animal alternatives can also be observed in the production volume of vegetarian and vegan meat substitutes in Germany. The volume of vegetarian and vegan meat substitutes produced has grown from approximately 60,000 tons in 2019 to about 121,600 tons in 2023.

Vegan Statistics: As they say, what we eat today decides our personality and future. If we are consuming healthy food, then our life expectancy increases. In the era of the pandemic, it is necessary to follow some kind of diet to keep the body healthy and increase immunity. Around the world, there are various types of vegans. Looking at the current number of vegans, it is expected that The Vegan Food market will increase at CAGR 6.4% by reaching $36.3 billion by 2030. Check out these interesting Vegan Statistics gathered with current insights from around the globe. Editor’s Choice In 2022, around 629,000 people have signed up for Veganuary from around the world. Out of which, 21% of the people participated for personal health reasons. By 2025, it is expected that the global Vegan market is expected to reach more than $22 billion. The year 2022 recorded 3x more growth in plant-based food sales compared to other years. Furthermore, in 2022, around 2 million Americans were completely following a vegan-based lifestyle. As of 2022, Asia Pacific was the largest market for Vegan foods and other products which was followed by Western Europe. Vegan Statistics show that 67% of Vegan diet followers are females while only 33% are males. 3% of the people started following the diet because they were influenced by some film. Studies show that African Americans are 48% more likely to shift to a Vegan lifestyle, whereas it is 46% for Asian Americans. Around the world, 40% of Vegan products were cheaper than regular products in the market. A household with a Vegan lifestyle spends 8% less on groceries compared to non-vegan households. Vegan Statistics state that, if the world decided to go Vegan then global farmland will be reduced by 75%. Vegan items are costlier at supermarkets compared to non-vegan items. The ingredients decide the cost of the total vegan food. Consumable vegan food requires around 300 gallons of water every day for production. According to Vegan Statistics, India ranks top for having the highest number of vegans as of 2022 resulting in 13%. The global dairy alternatives market is expected to grow at a CAGR of 16.7% by 2025. In the United States of America, around 1 million people have become vegan. Eating plant-based food lowers the gender-specific cancer rate by 34% in women. As of June 2022, Vegan Statistics state that in all generations, the number of vegetarians is more than vegans. If everyone converts to vegan, the greenhouse gases would be reduced by 70%, which would save $608 billion in economic value by 2050.

When it comes to the consumption of vegan diet in selected countries worldwide, India tops the list followed by Singapore. ** percent of consumers from India as well as * percent from Singapore state that they follow this diet. Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than ********* interviews.

This statistic presents the share of vegans in selected Latin American countries as of **********. Vegans are defined as people who follow a diet with no consumption of animal products. On a survey, * percent of respondents from Mexico claimed to be vegans, while the regional average stood at * percent.

Of the respondents taking part in this survey, *** percent stated to follow a vegan diet. Vegan diets were relatively popular in the Netherlands and the United Kingdom. In these countries, *** percent of survey participants stated to be vegan.

The displayed data on the share of vegans shows results of the Statista Global Consumer Survey conducted in a variety of European countries in 2024. Approximately ***** percent of respondents in the United Kingdom answered the question "Do you follow one or more of the following nutrition rules?" with "Vegan (not eating any animal products)".

The United Kingdom was the world's most popular country for veganism in 2020, according to a study based on Google Trends. In the first seven months of that year, the popularity of that lifestyle in the European country reached 100 out of the 100 possible points. In the second place was Australia.

In 2025, Germany had the highest share of polled individuals aged between 18 and 29 years of age who were vegetarian or vegan in Europe. All countries had a share of vegetarians that was higher than the share of vegans. Environmental issues In Europe in 2024, 26 percent of consumers that stopped, reduced, or have never eaten red meat were motivated by environmental concerns. Reducing consumption of meat and dairy products would likely be a somewhat efficient method of reducing the environmental impact of the agricultural industry on the planet. In the UK, greenhouse gas emissions from the agricultural industry amounted to approximately 46 million metric tons in 2024. For comparison, in 2022, total emissions in the EU were about 366 million metric tons. European perspectives The meat-free market is gaining momentum in Germany, where the sales value of meat substitutes is expected to reach approximately 1.4 billion U.S. dollars by the end of 2030. At the same time, meat consumption in Germany has been falling for years and is likely to continue to do so. The overall European trend is similar.

The displayed data on the share of non-meat eaters shows of the Statista Global Consumer Survey conducted in various European countries in 2024. Some ** percent of participants in Germany responded to the question "Do you follow one or more of the following nutrition rules?" by selecting "Vegetarian (not eating meat and fish)", "Vegan (not eating any animal products)", or "Pescatarian (not eating meat, but eating fish)".Meat production worldwideDespite the popularity of meat-free diets, including popular trends such as the Veganuary campaign, the worldwide production of meat has slightly increased during recent years. The largest share of meat is produced in Asia. The most common type of meat produced worldwide is poultry. Vegetarianism in GermanyIn European countries, the share of vegetarians is particularly high among young adults in Germany, where approximately ** percent stated in a survey that they consider themselves vegetarians. This trend is reflected in the market for meat substitutes in Germany, which has nearly doubled its value in 2020, as compared to the previous year. The market is forecast to continue this growth trend and by the end of 2024 the market size is expected to be around *** million euros.

Global Vegan Food market size is expected to reach $47.82 billion by 2029 at 11.2%, flourishing vegan food market catering to the growing population of vegans and vegetarians

In 2025, about **** percent of responding 20 to 29-year-olds in the United Kingdom stated that they followed a vegan diet. Respondents under fifty were **** likely to be vegans than those over. With small shares of the population, it is often difficult to track the number of actual vegans, as an error of only one percent in a survey can significantly change the size of the expected vegan population. Veganism worldwide Global interest in veganism has increased during the last decades. In January 2022, Just under 630 thousand people participated in Veganuary, a global campaign to get people to only eat vegan food during January, led by a British non-profit organization. By comparison, the figure was ***** in 2016. According to a survey, India has the largest share of vegans worldwide, as about ** percent of the population follows a vegan diet. India is followed by China and the United States (U.S.), where the share of vegans is approximately * and * percent, respectively. Veganism in the UK Wales, Scotland, and London are the regions where more consumers than in the rest of the country want to participate in Veganuary. In Wales, the share of survey respondents that said it wanted to try to follow a vegan diet was ***** percent. In the other two regions it was *** percent. The south of England showed the least interest overall. The interest in Veganuary is especially high among the youngest consumers, as ** percent of 18 to 24-year-olds have decided to take part in the challenge and live a vegan lifestyle for the entire month. The share of vegans in the United Kingdom (UK) varies among regions. The largest share of vegans in the UK can be found in London, at **** percent. The share of vegans in Scotland is approximately * percent. As with interest in Veganuary, the South brings up the rear.

The vegan vitamin and supplements market will see unparalleled growth between 2025 and 2035 owing to rising concern for health, ethical, and sustainability values. With more consumers turning to plant-based diets, the nutritional products market among vegans has seen a boom. The supplements are given to individuals who do not want to consume animal-based nutrients with any wrong combination of nutrient vitamins B12, vitamin D, iron, and of the omega-3 type fatty acids.

Country-Wise Outlook

Segmentation Outlook

Competitive Outlook

This statistic shows the share of vegan product introductions worldwide in 2016, by country. According to the report, 18% of vegan product introductions in 2016 occurred in Germany, closely followed by the U.S. with 17% of vegan launches.

Data: SOEP v37, 2020, doi:10.5684/soep.core.v37eu

Abstract of the referenced publication: Using data from the German Socio-Economic Panel, this article examines (1) the prevalence of vegetarians in Germany, (2) their social profile, and (3) dynamic features and short-term effects on subjective health of a vegetarian diet. As in many other Western countries, the prevalence of vegetarians and vegans in Germany is on an upward trend. In the period 2016-2020, about 7 percent of the Germans declared themselves as vegetarians (including vegans). The probability of being a vegetarian is higher among women, younger people, the better educated, those living in single households, residents of urban areas, and those who support the green political party. We observe considerable temporal stability of individual dietary patterns – mainly due to a dominant group of continuous non-vegetarians (almost 90 percent). We also test a special variant of the health-benefit hypothesis of a vegetarian diet. We find no support of this hypothesis when looking at short-term effects on individuals’ overall assessment of their personal health.

Vegan Food Market size to grow from US$ 38.3 billion in 2025 to US$ 107.9 billion by 2035 at a 12.6% CAGR. Get detailed market insights, trends, and forecasts.

According to an online survey as of March 2020, the majority of the population who identified as vegetarian, vegan or supporter in the state of Rio de Janeiro were from the city of Rio de Janeiro, with over nearly two thousand people. The second largest population was found in Niterói, with 263 respondents. As of that year, Rio de Janeiro was the second city in the country with the highest amount of self-identified vegetarians, vegans and supporters.

The India vegan food market size reached USD 1,468.3 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 3,822.3 Million by 2033, exhibiting a growth rate (CAGR) of 10% during 2025-2033. The increasing awareness about the health benefits of plant-based diets, the increasing vegan population in the country, and the availability and accessibility of vegan food products are some of the major factors propelling the market.

IMARC Group provides an analysis of the key trends in each segment of the India vegan food market report, along with forecasts at the country and regional levels from 2025-2033. Our report has categorized the market based on product, source and distribution channel.

The North American vegan supplement market, valued at approximately $2.5 billion in 2025, is experiencing robust growth, projected to reach $4.5 billion by 2033, exhibiting a compound annual growth rate (CAGR) of 6.5%. This expansion is driven by several key factors. The increasing prevalence of veganism and vegetarian diets across North America fuels demand for nutritional supplements that bridge potential dietary gaps. Growing awareness of the health benefits associated with plant-based lifestyles, including reduced risk of chronic diseases, further supports market growth. The rising popularity of functional foods and beverages, often incorporating vegan supplements, contributes to market expansion. Furthermore, the increasing accessibility of vegan supplements through diverse distribution channels, such as online retailers, pharmacies, supermarkets, and specialty stores, broadens market reach and consumer convenience. The market is segmented by supplement type (protein, vitamins, omega-3s, other vegan supplements), with protein and vitamin supplements currently dominating market share. Competition within the North American vegan supplement market is intensifying, with established players like Nestlé S.A. and NOW Health Group Inc. competing alongside emerging brands focused on specialized vegan formulations. The market is characterized by a strong focus on product innovation, with companies constantly introducing new products with enhanced bioavailability, targeted health benefits, and appealing formats. However, challenges remain. Regulatory hurdles related to supplement labeling and standardization could impact market growth. Concerns regarding the quality and efficacy of certain vegan supplements represent a potential restraint. Furthermore, price sensitivity amongst consumers could influence purchasing decisions, especially in competitive price segments. Future growth hinges on maintaining consumer trust through stringent quality control and transparent labeling practices, coupled with continuous innovation in supplement formulations and delivery systems to cater to evolving consumer preferences. Recent developments include: August 2022: BrainMD Health, a leader in premium-quality, science-based nutraceuticals, launched an EPA/DHA vegan omega-3 supplement. The product was made using sustainable and certified marine algae., April 2022: Blueroot Health brand Vital Nutrients launched Ultra Pure Vegan Omega SPM+, a vegan supplement made from algae. The company claims that this supplement can be a good alternative to fish oil omega-3 supplements., September 2021: Life Extension launched a new plant-based multivitamin. The company claims that the multivitamin is derived from sustainable sources and is equivalent to three servings of vegetables and two servings of fruits.. Notable trends are: Rising Demand for Veganism in the Region.

This study aimed to compare the diet quality of different dietary patterns among college students from Latin American countries, including vegetarians, vegans, and omnivores during the COVID-19 pandemic. A cross-sectional, observational, multicenter study was conducted including a non- probabilistic sample of university students from 10 countries. University students were invited to participate in the study through social network platforms. Participants were self-reported to have followed a specific dietary pattern; either the Prudent diet, Western diet, Ovo-dairy-vegetarian diet, Fish-vegetarian diet, Strict vegetarian diet (vegan) or other. The last three patterns (vegetarians and vegans) were grouped as following a plant-based diet. A self-assessment survey was used to evaluate healthy eating habits using a questionnaire with values between 1 (do not consume) and 5 (consume) for a total of 9–45 points (higher values represent better eating habits). Unhealthy habits were assessed with nine questions. A total of 4,809 students filled out the questionnaire, and the majority of them were females (73.7%). A high percentage have been in lockdown for more than 5 months and were in lockdown when the survey was released. 74.3% were self-reported to follow a prudent diet, while 11.4% reported following a western dietary pattern and 8.8% a plant-based diet. When compliance with healthy and unhealthy dietary habits was analyzed, although all groups had low compliance, the plant-based diet group (56.09 ± 6.11) performed better than the Western diet group (48.03 ± 5.99). The total diet quality score was significantly higher for plant-based diet followers, who also tended to better achieve the recommendations than omnivorous students, especially the ones following a western diet. These results present evidence that young adults such as college-aged students have unhealthy dietary habits. However, the ones who follow a plant-based diet such as vegetarians and vegans exhibit better scores and healthier dietary conducts.