In 2023, the average fresh vegetable consumption per person in China amounted to around 109.9 kilograms, increasing from 104.8 kilograms in 2023. In urban households, consumption of fresh vegetables is significantly higher than in rural households.The world’s largest vegetable producer Benefiting from the country’s vast farmland and diverse climate, vegetable growing in China is highly developed. By 20213, China had acreage dedicated to vegetable production of 22.87 million hectares. In that year, China produced more than 600 million metric tons of fresh vegetables, nearly half of all global production.Eating fresh vegetables as a new dietary trend in ChinaThough vegetables have been widely consumed in China over centuries, according to the country’s dietary and nutrition monitoring report, only 15 percent of Chinese meet the daily recommendation amount of fresh vegetable intake. Nevertheless, with the rise of health consciousness, many Chinese consumers are becoming more aware of the importance of vegetables as a source of fiber and vitamins. After the COVID-19 pandemic outbreak in 2020, more than half of Chinese respondents in a survey said they increased the consumption of fruits and vegetables.

Onions and tomatoes have the highest per capita consumption in the United States of any type of fresh vegetable in 2023. That year, the average American consumed around 21.2 pounds of onions and 19.2 pounds of tomatoes. Vegetable production in the United States The overwhelming majority of the vegetables produced in the United States originate from California. In 2020, California produced some 436 million centum weight of fresh and processing marketing vegetables. For perspective, the first and second runner-ups in terms of vegetable production that year were Washington and Arizona, which produced around 39 and 32 million centum weight of vegetables, respectively. Processed vegetables Vegetable processing typically refers to a procedure to make vegetables ready for human consumption and to make the vegetables last longer and prevent spoilage. A few examples include canning, pickling, and freezing. Though fresh vegetables are generally considered more nutritious than canned vegetables, about 60 percent of the per capita utilization of vegetables in the United States is attributed to processed vegetables as opposed to fresh vegetables.

The highest consumption of vegetables per capita in Romania in 2023 was of cabbage, with an annual average consumption of nearly 47 kilograms per person. The least consumed vegetable from the list was the cucumber, only 7.7 kilograms per person.

Global Vegetable Oils Consumption Per Capita by Country, 2024 Discover more data with ReportLinker!

The countries with the highest levels of mixed juices per capita consumption in 2018 were France (7,591 kg per 1000 persons), Germany (6,555 kg per 1000 persons) and the UK (6,188 kg per 1000 persons).

This statistic reflects the annual volume of fresh vegetables consumed per person in Spain between 2011 and 2020. In 2013, more than 63 kilograms of fresh vegetables were consumed per person in Spain, approximately four kilograms more than in 2015. In 2017, the Spaniards consumed the lowest amount of fresh vegetables throughout the whole period of consideration, the per capita consumption fell to 55.4 kilograms. In 2020 the Spaniards´ consumption rate of fresh vegetables reached its highest value at 63.9 kilograms per person.

The Southeast Asia Vegetable Seed Market size was valued at USD 456.7 Million in 2024 and is projected to reach USD 872.3 Million by 2032, growing at a CAGR of 8.5% from 2026 to 2032.

Key Market Drivers
Agricultural Modernization and Technological Advancement: The Southeast Asian region is experiencing a significant transformation in agricultural practices, driven by the urgent need to enhance food security and agricultural productivity. Countries are increasingly investing in advanced seed technologies to improve crop yields and resilience. According to the ADB, agricultural technology investments in Southeast Asia rose by 45% (2020-2023), focusing on high-yield, climate-resistant vegetable seeds. The Philippines' Department of Agriculture reported a 22% productivity boost from modern seed technologies.
Growing Population and Changing Dietary Patterns: The rapid population growth and evolving dietary preferences in Southeast Asia are creating unprecedented demand for diverse and nutritious vegetable crops. Indonesia, the region's largest market, is experiencing a significant shift towards vegetable-rich diets. The United Nations Food and Agriculture Organization (FAO) projects that Southeast Asia's population will reach 720 million by 2030, with an estimated 35% increase in vegetable consumption per capita. Vietnam's agricultural report indicates that urban populations are driving a 28% year-on-year growth in demand for high-quality, diverse vegetable seed varieties.

The European textured vegetable protein (TVP) market is experiencing robust growth, driven by the increasing adoption of plant-based diets and a rising consumer awareness of health and sustainability. The market, encompassing various distribution channels such as supermarkets, hypermarkets, convenience stores, and online retailers, along with the food service sector (on-trade), shows significant potential for expansion. Factors such as the rising prevalence of vegetarianism and veganism, coupled with growing concerns regarding the environmental impact of meat production, are key drivers. Furthermore, innovation in TVP production, resulting in improved taste and texture, is attracting a broader consumer base. While pricing and consumer perception remain potential restraints, the market is witnessing the development of premium TVP products catering to discerning consumers. Major players like Associated British Foods, Ingredion, and Roquette are actively investing in research and development, aiming to enhance product quality and expand their market share. The UK, Germany, and France represent the largest markets within Europe, exhibiting higher per capita consumption and established distribution networks. The forecast period (2025-2033) is expected to witness a continued upward trajectory, fueled by ongoing consumer trends and technological advancements in the food industry. The projected CAGR, while not explicitly stated, is likely to be in the range of 5-7% based on current industry growth trends for alternative proteins. This growth is anticipated to be driven primarily by the expansion of the retail sector, particularly online channels and the increasing popularity of plant-based meat alternatives within the food service sector. Regional variations exist, with northern European countries displaying a stronger initial adoption rate due to established vegetarian and vegan communities. However, increased consumer education and awareness will likely contribute to market penetration in other regions. The competitive landscape is characterized by both large multinational corporations and smaller, specialized manufacturers, creating a dynamic market with a diverse range of products. Continued innovation, sustainable sourcing, and strategic partnerships will be key to success in this expanding market. Recent developments include: June 2023: Roquette Freres announced the opening of Roquette’s Food Innovation Center to provide formulators with a large range of capabilities, including technical and R&D support, cutting-edge equipment, labs and scale-up testing with an ultimate goal of fostering innovation and to accelerate the go-to-market of new products.March 2023: International Flavors & Fragrances Inc. launched its new plant-based protein SUPRO® TEX which offers endless product design and formulation opportunities with its high-process tolerance, neutral flavor and color. SUPRO® TEX is based on soy protein.January 2023: ICL Group's AgriFood innovation and investment platform, ICL Planet Startup Hub, has invested USD 3 million in Arkeon, GmbH. The investment will support Arkeon’s innovative and sustainable one-step fermentation bioprocess, which creates completely customizable protein ingredients by capturing the greenhouse gas carbon dioxide (CO2) and converting it into the 20 proteinogenic amino acids. The project will also help ICL group to innovate their product portfolio.. Notable trends are: The United Kingdom is dominating the market with an increasing young population that follows flexitarian diets.

The UK currently has the most detailed, directly measured data for food wasted in the home. This includes information on the exact types of food wasted. These data allow calculation of the nutrients within that waste, as well as its environmental impact. The results progress the conversation beyond how much food is wasted or its energy content; it permits the implications for nutrition and sustainability to be assessed in detail. Data for UK household food waste were expressed as an average waste per capita for each type of food. Each food type was matched with an item (or group of items) from the UK Composition of Foods (7th Ed). The level of nutrients wasted was compared to UK Reference Nutrient Intakes (RNIs) for adult women (19–50 years, used as a proxy for general population requirements). The data were normalized into “nutrient days” wasted per capita per year, then into the number of complete diet days (for 21 nutrients plus energy). Results show that approximately 42 daily diets were discarded per capita per year. By individual nutrient, the highest losses were vitamin B12, vitamin C, and thiamin (160, 140, and 130 nutrient days/capita/year, respectively). For protein, dietary energy and carbohydrates, 88, 59, and 53 nutrient days/capita/year, respectively, were lost. Substantial losses were also found for under-consumed nutrients in the UK: calcium, which was mostly lost via bakery (27%) and dairy/eggs (27%). Food folate was mainly lost through fresh vegetables/salads (40%) and bakery (18%), as was dietary fiber (31 and 29%, respectively). Environmental impacts were distributed over the food groups, with wasted meat and fish the single largest contribution. For all environmental impacts studied, the largest contribution came from agricultural production. This paper shows that there are areas where interventions preventing food waste and promoting healthy eating could work together (e.g., encouraging consumption of vegetables or tackling overbuying, especially of unhealthy foods). Food manufacturers and retailers, alongside governments and NGOs, have a key role to minimize waste of environmentally impactful, nutrient-dense foods, for instance, by helping influence people’s behaviors with appropriate formulation of products, packaging, portioning, use of promotions, or public education.

The global fruit and vegetable crushing equipment market is experiencing robust growth, driven by increasing demand for processed fruits and vegetables in the food and beverage industry. The market's expansion is fueled by several key factors, including the rising global population, changing dietary habits favoring convenience foods, and the growing popularity of processed fruit and vegetable-based products like juices, purees, and sauces. Technological advancements in crushing equipment, leading to increased efficiency, improved yield, and reduced energy consumption, are further contributing to market growth. Significant regional variations exist, with North America and Europe currently holding larger market shares due to established food processing industries and higher per capita consumption of processed foods. However, Asia-Pacific is poised for significant growth, driven by rapid economic development and rising disposable incomes in countries like China and India, leading to increased demand for convenient and processed food options. The market is segmented by application (commercial and industrial) and type (slicer, dicer, beater, and others), each segment exhibiting distinct growth trajectories. Commercial applications currently dominate, but industrial applications are expected to witness faster growth rates due to the expanding scale of food processing facilities. Within equipment types, slicers and dicers are currently the most widely used, but the demand for advanced technologies like beaters and other specialized equipment is gradually increasing. While the market faces restraints such as high initial investment costs and stringent regulatory requirements regarding food safety and hygiene, the overall outlook remains positive, projecting significant expansion over the next decade. The competitive landscape is characterized by a mix of established multinational players and regional manufacturers. Key players are focusing on strategic collaborations, product innovation, and geographical expansion to gain a competitive edge. Furthermore, the increasing focus on sustainability within the food processing industry is creating opportunities for manufacturers offering energy-efficient and environmentally friendly crushing equipment. The market is expected to witness consolidation in the coming years, with larger companies potentially acquiring smaller players to expand their market share and product portfolio. Continued innovation in areas like automation, improved sanitation features, and advanced material handling will be crucial for manufacturers to stay ahead of the curve and cater to the evolving demands of the fruit and vegetable processing industry. Therefore, the future outlook for the fruit and vegetable crushing equipment market appears promising, with sustained growth expected throughout the forecast period. A conservative estimate, considering the given data and market dynamics, would place the 2025 market size at approximately $2.5 Billion, growing at a CAGR of 5% through 2033.

The leading juice producers have been diversifying their product range for some years now and often produce mineral waters and soft drinks in addition to fruit and vegetable juices. Germany is the country with the highest per capita consumption of fruit and vegetable juices in Europe, although this has continued to decline in recent years. Between 2020 and 2025, this trend has contributed to an average annual decline in turnover for juice producers of 2%. As the industry's sales are primarily dependent on consumer behaviour, industry sales have been subject to some fluctuations in recent years. In the current year, rising consumer prices and an increasing decline in demand for fruit and vegetable juices are likely to lead to a 1.5% drop in turnover to 3.4 billion euros. The industry's profit margin is expected to fall by 0.1% in 2025, accounting for 1.9% of industry turnover.One reason for the volatile sales of industry participants over the past five years has been crop failures in raw materials such as oranges. The most important growing region for oranges is Brazil, where there have been some major crop failures in recent years, which have significantly reduced the supply of oranges or orange concentrate and increased their prices. Due to falling per capita consumption in Germany and abroad, the sales volume of fruit and vegetable juice producers is also decreasing. However, this trend has been mitigated by increasing health awareness and the willingness of consumers to spend more money on high-quality products. Due to the growing proportion of the population who are paying attention to their diet and thus to the adequate consumption of vitamins, some consumers are turning to juices instead of soft drinks with added sugar. In the period from 2025 to 2030, IBISWorld expects an average decline in turnover of 0.3% per year and a turnover of 3.4 billion euros in 2030. As per capita consumption of juices is expected to continue to decline in the future, industry sales are also likely to fall slightly over the next five years. As in previous years, the number of companies and businesses in the juice production sector is expected to remain virtually stagnant in the future.

Denmark and Switzerland had the highest per capita consumption of organic food of any country in the world in 2023. That year, the average Swiss and Danish consumer purchased around 468 and 362 euros of organic food, respectively. Luxemburg also ranked highly in terms of organic food consumption in that year. Organic farming What constitutes food as “organic” is a subject of contention. Different organizations and certifiers have differing criteria on what counts as organic, but perhaps the broadest definition of organic food is food that has been grown without artificial fertilizers, pesticides, chemicals, or GMOs. The area of land used for organic farming has increased substantially over the last several years, amounting to over 76 million hectares worldwide in 2021, expanding by about 26 million hectares since 2015. Organic food and U.S. consumers Organic food is readily available in many grocery stores and supermarkets across the United States. . Two of the biggest organic food categories are fresh produce and dairy. In 2021, retail sales of organic fruit and vegetables amounted to 21 billion U.S. dollars, more than any other individual food category.

The UK currently has the most detailed, directly measured data for food wasted in the home. This includes information on the exact types of food wasted. These data allow calculation of the nutrients within that waste, as well as its environmental impact. The results progress the conversation beyond how much food is wasted or its energy content; it permits the implications for nutrition and sustainability to be assessed in detail. Data for UK household food waste were expressed as an average waste per capita for each type of food. Each food type was matched with an item (or group of items) from the UK Composition of Foods (7th Ed). The level of nutrients wasted was compared to UK Reference Nutrient Intakes (RNIs) for adult women (19–50 years, used as a proxy for general population requirements). The data were normalized into “nutrient days” wasted per capita per year, then into the number of complete diet days (for 21 nutrients plus energy). Results show that approximately 42 daily diets were discarded per capita per year. By individual nutrient, the highest losses were vitamin B12, vitamin C, and thiamin (160, 140, and 130 nutrient days/capita/year, respectively). For protein, dietary energy and carbohydrates, 88, 59, and 53 nutrient days/capita/year, respectively, were lost. Substantial losses were also found for under-consumed nutrients in the UK: calcium, which was mostly lost via bakery (27%) and dairy/eggs (27%). Food folate was mainly lost through fresh vegetables/salads (40%) and bakery (18%), as was dietary fiber (31 and 29%, respectively). Environmental impacts were distributed over the food groups, with wasted meat and fish the single largest contribution. For all environmental impacts studied, the largest contribution came from agricultural production. This paper shows that there are areas where interventions preventing food waste and promoting healthy eating could work together (e.g., encouraging consumption of vegetables or tackling overbuying, especially of unhealthy foods). Food manufacturers and retailers, alongside governments and NGOs, have a key role to minimize waste of environmentally impactful, nutrient-dense foods, for instance, by helping influence people’s behaviors with appropriate formulation of products, packaging, portioning, use of promotions, or public education.

Market Overview:

The global container Transport Refrigeration Equipment sales market is expected to grow at a CAGR of 7.5% from 2022 to 2030. The growth of the market can be attributed to the increasing demand for perishable goods, especially fruits and vegetables, across the globe. In addition, technological advancements in refrigeration equipment are also propelling the growth of this market.

Product Definition:

Container Transport Refrigeration Equipment Sales is the sale of container transport refrigeration equipment. This type of equipment is used to keep food and other items cold while they are being transported by truck or rail. The importance of this type of equipment is that it helps to ensure that food and other items stay cold during transport, which helps to prevent them from spoiling.

≤30 ft:

The global container transport refrigeration equipment market size was valued at USD 7.0 billion in 2016 and is expected to grow at a CAGR of XX% over the forecast period. The growth can be attributed to rising demand for frozen food, technological advancements, and increasing disposable income levels among consumers across the globe.

> 30 ft:

> 30 ft refers to a container that is more than 30 feet in length.. The growing population coupled with increasing per capita consumption expenditure has led to an increase in demand for goods.

Application Insights:

The application segment includes fruit, vegetables, and marine products. Fruit and vegetable transportation is one of the important processes in the global food industry. The use of cold storage for perishable foods such as fruits and vegetables is a well-established practice across various industries including agriculture, dairy, fish & seafood, and meat & poultry among others. This has led to an increased demand for Refrigerated Transport trucks, especially during peak seasons or when extra volumes are required to be carried out from a plant site. Marine products are another important application segment that comprises frozen meat and fish among other sea-based commodities such as fruits that require cold storage services on board ships at sea before they can be consumed ashore or exported from the port facilities at seaports like Los Angeles/Long Beach in California State U.

Regional Analysis:

North America will be the largest market for Refrigerated Transport Equipment in the region, followed by Europe. The Asia Pacific is expected to grow faster than any other region over the forecast period. This is due to increasing demand from countries such as China and India, which are among the world's top food consumers. The growth in this region will be driven by developing economies such as China and India, which are among the largest consumers of vegetables and fruits globally. Furthermore, increasing demand for seafood in these countries is anticipated to drive regional market growth over the forecast period. Latin America is expected to be the fastest-growing market for refrigerated transport equipment in the region, owing to increasing demand from countries such as Brazil and Mexico. These countries are among the top food producers and consumers in Latin America. Furthermore, growth in this region is anticipated to be driven by the increasing popularity of fresh produce, such as fruits and vegetables, across Latin American countries. The Middle East & Africa is expected to be the slowest-growing market for refrigerated transport equipment in the region over the forecast period. This is due to limited growth opportunities in this region owing to high competition from other regions.

Growth Factors:

• Increasing demand for perishable goods and food items due to changing lifestyles and growing population.
• The proliferation of supermarkets, hypermarkets, and retail stores across the globe.
• Technological advancements in refrigeration equipment improve the energy efficiency and performance of containers.
• Stringent government regulations on food safety and hygiene standards across different countries worldwide.

Report Scope

This statistic highlights the per capita consumption of fresh fruit in the United States in 2022, by single fruit type. Bananas and apples were the leading fruit types in the U.S. in 2022, based on per capita consumption. The per capita consumption of fresh apples amounted to approximately 15.77 pounds that year. Americans consumed cherries the least out of these selected fruits in 2022.

Water is a key resource for the production of food and meals. This study evaluated the water footprint (WF) of menus consisting of cereal, legumes, meat, garnish, salad and dessert at a public university in the city of Porto Alegre / RS. Data collection took place between September 2 and 13, 2013. The biweekly menu was assessed to verify the amount of food used for making 1800 meals (lunch and dinner). The size of the food's water footprint was estimated based upon the scientific literature. The data were calculated in absolute frequencies, in percentages and averages. It was found that vegetable products (cereals, legumes, vegetables, and fruits) represented 65.5% of the total raw material in kilograms, but were responsible for only 22.1% of the total WF. Animal products (eggs, meat and chicken) were responsible for 77.9% of the WF. This assessment of the WF of menus identified a daily average per capita of 2099.1 litres per meal, and meat was the largest contributor to this result. Evaluating the water footprint of foods used in menu planning fosters the sustainability of the planet's natural resources and encourages new habits and methods of sustainable food consumption.

During the decade separating the year 2000 and 2019, the annual consumption of fresh tomatoes fluctuated between 11.20 and 14 kilograms per inhabitant. In 2004-2005 and 2006-2007, French people ate the highest amount of fresh tomatoes (14 kilograms per capita). The lowest consumption volume per capita (11.20 kilograms) of fresh tomatoes was reached in 2018-2019.

In 2022, Norway consumed the most avocados per capita compared to other European countries at approximately 2.78 kilograms per person. France had the next highest per capita consumption, at about 2.4 kilograms per person.

In 2022/23, an average of around 1.9 kilograms of mushrooms were consumed per capita in Germany. The consumption per person has remained almost constant at two kilograms a year, within this timeframe. Mushroom picking is a popular pastime and there are many regions in the country that are well-known among fans, for example around Hamburg and Berlin, as well as Bavaria and Thuringia. Vegetable consumption In terms of vegetables consumed in Germany, mushrooms were somewhere in the middle on the list, while the top three were tomatoes (which are technically not a 100 percent vegetable, but they are called Fruchtgemüse in German – literal translation being “fruit vegetable”), carrots or beetroots and onions. In total, mushroom consumption in Germany has remained stable, with 157 thousand tons consumed in 2021/2022. Poland top mushroom exporter Germany is not, however, the leading mushroom exporter worldwide. That title belongs to Poland, followed by Canada and the Netherlands. Globally, total production of mushrooms and truffles amounted to around 44.2 million metric tons.

This graph shows the global vegetable production in 2023, broken down by type. In that year, approximately 192.32 million metric tons of tomatoes were produced worldwide. Vegetable production The term vegetable refers to an edible part of a plant which can be consumed raw or cooked. Eating vegetables is beneficial to one’s health—they are the main sources of nutrients such as vitamins A and C, potassium, folic acid and dietary fiber. Dietary fiber from vegetables aids in reducing cholesterol levels, lowers the risk of heart disease and is also essential for digestion. People who consume more fruit and vegetables as part of a healthy and balanced diet are more likely to reduce the risk of several chronic diseases.In 2020, Asia accounted for more than three-fourths of the world vegetable production. In that year, China was the leading producer of fresh vegetables worldwide, with a production volume exceeding 594 million metric tons. Coming in third place, the United States had a fresh vegetable production amounting to some 33 million metric tons in 2020. In the United States, California was the largest producer of fresh market vegetables in 2020. That year, onions and tomatoes were the most consumed vegetables on average by Americans, with per capita consumption of onions and tomatoes reaching 21 pounds and 19 pounds, respectively.