During four surveys carried out between January four and December 12, 2024, approximately eight percent of people in the United States aged between 20 and 29 said they were following a vegetarian diet. The share of vegetarians among respondents aged between 50 and 59 was much lower at two percent. Vegetarianism in the U.S. The main two reasons for following a meat-free diet in the U.S. are to be healthier or due to concerns about animal welfare. Overall, approximately six percent of U.S. consumers follow a vegetarian diet. Only India has a share of vegetarians that is considerably higher. According to a survey, the South Asian country has by far the highest share of vegetarians worldwide, with over a third of the population following a vegetarian diet. Meat consumption in the U.S. While many people follow meat-free diets in the U.S., meat remains to be an essential part of the majority of consumers’ diets. In 2023, per capita meat consumption in the U.S. amounted to approximately 225.5 pounds. Broiler chicken was the most consumed meat, followed by beef and pork. Consumption is forecast to slightly grow within the next ten years. The leading U.S. meat and poultry processing companies, based on sales, are Tyson Foods Inc. and JBS USA Holdings Inc. owner of Cargill Meat Solutions.

More and more consumers are adopting vegetarian and vegan diets in the United States. Where only 2.5 percent of Americans over the age of 50 consider themselves vegetarian, 7.5 percent of Millennials and Gen Z have given up meat. The same goes for veganism, where the younger generations have taken on the diet at nearly double the rate of older Americans.

Plant-based diets

A vegetarian diet is one which excludes the consumption of meat and in some cases animal-derived foods such as eggs and milk. A vegan diet is characterized by abstaining from the consumption of all animal products, which can extend to products like honey as well. People who adopt these diets do so for either ethical, dietary, environmental concerns, or a combination of all three. While there are health benefits attributed to these diets, primarily a lower incidence of heart disease, they must be carefully constructed in order to receive the nutrients that are normally ingested from animal products. A recent survey of Millennial American consumers showed that the purported health benefits of a meat-free diet was the main reason for adopting a vegetarian or vegan diet.

Plant-based food sales

Sales of plant-based foods experienced rapid growth in 2018. Compared to the previous year, plant-based meals sales grew by 28 percent and meat alternatives by 24 percent. The sales values of these categories were worth 210 million and 670 million dollars respectively. Milk alternatives are still the highest selling segment of plant-based foods, valued at 1.6 billion dollars in 2018.

Vegan Statistics: As they say, what we eat today decides our personality and future. If we are consuming healthy food, then our life expectancy increases. In the era of the pandemic, it is necessary to follow some kind of diet to keep the body healthy and increase immunity. Around the world, there are various types of vegans. Looking at the current number of vegans, it is expected that The Vegan Food market will increase at CAGR 6.4% by reaching $36.3 billion by 2030. Check out these interesting Vegan Statistics gathered with current insights from around the globe. Editor’s Choice In 2022, around 629,000 people have signed up for Veganuary from around the world. Out of which, 21% of the people participated for personal health reasons. By 2025, it is expected that the global Vegan market is expected to reach more than $22 billion. The year 2022 recorded 3x more growth in plant-based food sales compared to other years. Furthermore, in 2022, around 2 million Americans were completely following a vegan-based lifestyle. As of 2022, Asia Pacific was the largest market for Vegan foods and other products which was followed by Western Europe. Vegan Statistics show that 67% of Vegan diet followers are females while only 33% are males. 3% of the people started following the diet because they were influenced by some film. Studies show that African Americans are 48% more likely to shift to a Vegan lifestyle, whereas it is 46% for Asian Americans. Around the world, 40% of Vegan products were cheaper than regular products in the market. A household with a Vegan lifestyle spends 8% less on groceries compared to non-vegan households. Vegan Statistics state that, if the world decided to go Vegan then global farmland will be reduced by 75%. Vegan items are costlier at supermarkets compared to non-vegan items. The ingredients decide the cost of the total vegan food. Consumable vegan food requires around 300 gallons of water every day for production. According to Vegan Statistics, India ranks top for having the highest number of vegans as of 2022 resulting in 13%. The global dairy alternatives market is expected to grow at a CAGR of 16.7% by 2025. In the United States of America, around 1 million people have become vegan. Eating plant-based food lowers the gender-specific cancer rate by 34% in women. As of June 2022, Vegan Statistics state that in all generations, the number of vegetarians is more than vegans. If everyone converts to vegan, the greenhouse gases would be reduced by 70%, which would save $608 billion in economic value by 2050.

In four surveys carried out between during 2024, approximately **** percent of people in the U.S. aged between 18 and 19 said they were following a vegan diet. The share of vegans among respondents aged between 40 and 49 was at ***** percent. Veganism in the U.S. Consumers who follow a vegan diet do not eat or drink any products derived either wholly or partly from animals. Besides moral concerns about animal welfare, there are many other reasons for only consuming vegan products. The second most common reason for becoming vegan or pursuing a non-meat diet is to have a healthier diet. Meat-substitute products in the United States The main reasons for eating meat-substitutes are that consumers consider them healthier than meat products, or think that they benefit the environment. Nearly ** percent of surveyed consumers in the U.S. are consuming meat-substitute products once a month or more often. About ** percent of Americans have increased their consumption of protein by eating more meat substitutes.

This statistic shows the share of consumers who consider themselves to be vegan or vegetarian in the United States as of July 2018, by income. During the survey, four percent of respondents who reported having less than 30,000 dollars annual income said they considered themselves vegan.

This statistic shows the results of a 2018 survey among adult Americans on whether they are vegetarian or vegan. During the survey, 5 percent of respondents in the United States said they considered themselves vegetarian, while 3 percent said they were vegan.

Vegetarian and vegan restaurants in the US have seen a remarkable rise in popularity recently, driven by increasing awareness of health benefits and environmental sustainability. Once considered niche, these establishments have become mainstream as more consumers embrace plant-based diets. The sector has grown significantly, with chefs pushing culinary boundaries and creating innovative menus. However, the industry has also faced challenges, like supply chain disruptions from recent hurricanes, which have impacted the availability of fresh produce and increased operational costs. Despite these setbacks, community support has helped many businesses stay afloat, highlighting the resilience and growing demand for vegetarian and vegan options. Revenue is expected to swell at a CAGR of 2.0% to $41.2 billion over the five years to 2024, including a hike of 0.1% in 2024 alone. Over the past five years, several key trends have influenced the performance of vegetarian and vegan restaurants. Health consciousness has been a significant driver, with more people opting for plant-based diets to improve their well-being. This shift has led to an explosion of creative and nutritious menu offerings, attracting a broader customer base. The sustainability trend has also played a significant role as consumers become more eco-conscious and seek dining options that align with their values. Culinary innovation has elevated plant-based cuisine to new heights, making it more appealing and accessible. Looking ahead, the next five years appear promising for vegetarian and vegan restaurants in the US. Demand for plant-based dining is expected to strengthen, driven by ongoing health and sustainability trends. Advances in food technology and the introduction of more plant-based meat alternatives will expand menu options and attract even more customers. However, the industry must remain adaptable to weather-related disruptions and economic fluctuations. As the market becomes more competitive, differentiation through unique dining experiences, high-quality ingredients and exceptional service will be crucial. Overall, the future looks bright for vegetarian and vegan restaurants as they continue to evolve and cater to health-conscious and environmentally aware consumers' changing preferences. Revenue is estimated to increase at a CAGR of 1.3% to $43.9 billion over the five years to 2029.

Market Summary of Vegan Fast-Food Market:

• The global Vegan Fast-Food Market size in 2023 was XX Million. The Vegan Fast-Food Market Industry's compound annual growth rate (CAGR) will be XX% from 2024 to 2031. • The market for vegan fast food is increasing due to a shift in customer preferences for vegan food items and health consciousness and an increase in awareness and understanding among people about animal husbandry. • The market is anticipated to grow dramatically as consumers throughout the world become increasingly receptive to plant-based fast-food items. Diets that are vegetarian, vegan, or flexitarian were becoming more and more popular.. • To create and launch new vegan product variations, businesses are investing in expanding their production and technological capacities. • North America is the dominating market due to the shift in consumer preferences towards more ethical, healthy, and sustainable food options such as a vegan diet is anticipated to have a significant positive impact on the expansion of the local market.

Market Dynamics of the Vegan Fast-Food Market

Key Drivers of the Vegan Fast-Food Market

The market for vegan fast food is driven by a shift in customer preferences for vegan food items and health consciousness.

The food industry is changing these days since more and more people are choosing plant-based foods and becoming vegans. The practice of becoming a vegan, or avoiding animal products in one's diet, has become more and more well-known in recent years. Globally, the popularity of vegan diets is mostly being driven by rising public awareness of issues related to animal welfare, the environment, and health. For Instance, In 2022, over 700,000 people from nearly every nation in the world signed up for the Veganuary campaign, which encourages people to eat vegan for the entire month of January. This campaign had record-breaking sign-ups. By contrast, the number of participants was 692,000 in 2022, 582,000 in 2021, and 400,000 in 2020. (Source: https://www.vegansociety.com/news/media/statistics/worldwide) This tells us that more and more people are changing their preferences day by day In place of conventional animal-based food, people are searching for more sustainable, ethical, and healthful options. People's preferences for vegan diets have shifted dramatically as a result of growing awareness of the detrimental effects of animal agriculture, such as water use, greenhouse gas emissions, and deforestation. Furthermore, More and more customers are looking for better food options as their concerns about conditions like diabetes, heart disease, and obesity grow. Health-conscious people are drawn to vegan fast food since it is often thought to be healthier than non-vegan options because it doesn’t contain animal ingredients and has fewer saturated fats and cholesterol. Hence, as people want to consume food items that are easily available and easy to eat. Vegan consumers opt for vegan fast food. There is presently a lot variety of plant-based junk food options available on grocery shelves and in burger restaurants, ranging from sausage rolls to chicken nuggets that people want. For instance, McDonald's introduced McPlant which is a plant-based burger. On a toasted sesame seed bun, it's sizzled on a flat iron grill and topped with crisp shredded lettuce, snappy pickles, crisp Roma tomato slices, ketchup, mustard, mayo, and a slice of melty American cheese.(Source: https://www.mcdonalds.com/us/en-us/product/mcplant.html) Hence, as more people are turning vegan, the demand for vegan fast food market is increasing.

An increase in awareness and understanding among people about animal husbandry is driving the growth of the vegan fast-food market.

Deforestation, water pollution, and greenhouse gas emissions are all significantly influenced by animal agriculture. As more people become aware of the catastrophic effects that animal agriculture has on the environment, they are cutting back on or giving up the consumption of animal products. One approach to lessen one's environmental effects and make a positive difference in the world is through veganism. Refusing to purchase animal products lowers the market for them, resulting in fewer animals being bred to suffer and perish on farms. For Instance, There are 205 million chickens counted every day, which is a huge...

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Vegan Food Market Size 2024-2028

The vegan food market size is forecast to increase by USD 29.93 billion at a CAGR of 15.2% between 2023 and 2028.

The market is experiencing significant growth driven by the increasing number of consumers adopting veganism as a lifestyle choice. This trend is being fueled by rising health consciousness, ethical concerns, and environmental sustainability concerns. According to recent studies, the global vegan population is projected to reach 70 million by 2027, presenting a substantial market opportunity for food companies. However, the market is not without challenges. One of the key challenges is the lack of standardization guidelines for vegan food products. This can make it difficult for consumers to trust the authenticity of vegan claims and for companies to ensure consistency in their product offerings. Additionally, the rapid pace of new product launches in the market can make it challenging for companies to differentiate themselves and maintain market share. To capitalize on this market opportunity, companies must focus on transparency, innovation, and consistency in their product offerings while navigating the complex regulatory landscape. By staying abreast of consumer trends and adapting to changing market dynamics, companies can effectively position themselves to meet the growing demand for vegan food options.

What will be the Size of the Vegan Food Market during the forecast period?

Request Free SampleThe market continues to experience growth, fueled by increasing consumer awareness and adoption of plant-based diets for health, ethical, and environmental reasons. According to market research, sales of plant-based meat alternatives, such as meat substitutes and vegan meat, are on the rise, with an estimated value of over USD12 billion in 2021. Plant-based dairy alternatives, including vegan cheese, milk, and other alternative dairy products, are also gaining popularity, driven by lactose intolerance, lactose malabsorption, and cardiovascular disease concerns. The vegan meal sales market is expanding as well, with food chains and delivery services offering more vegan options to cater to the growing demand. The vegan lifestyle, which includes plant-based diets and ethical considerations, is no longer a niche trend but a mainstream choice for many consumers. Additionally, the food intolerance network and weight loss motivations contribute to the market's expansion. Overall, the market is poised for continued growth, with strong demand for innovative and delicious plant-based options.

How is this Vegan Food Industry segmented?

The vegan food industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. Distribution ChannelOfflineOnlineProductDairy alternativeMeat alternativeOthersGeographyNorth AmericaUSEuropeFranceGermanyAPACChinaJapanSouth AmericaMiddle East and Africa

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.The market encompasses the sales of plant-based sources, such as plant-based milk, meat substitutes, and cheese, among others. Consumer preferences for sustainable diets, ethical consumption, and health concerns, including lactose intolerance and obesity rates, have fueled the demand for vegan food products. According to the Food Intolerance Network, lactose malabsorption affects approximately 65% of the global population, driving the growth of dairy alternatives. Manufacturers of vegan food offer their products through various channels, including grocery platforms, vegan restaurants, and online distribution channels. While the offline distribution channel, which includes sales through hypermarkets, supermarkets, and independent retailers, generates significant revenue, its market share has been declining due to the increasing trend of online shopping. Retailers are adapting to this shift by introducing new strategies, such as better pricing and wider assortments, to remain competitive. Vegan meal sales have also seen a rise, with an increasing number of consumers adopting a flexitarian diet, which involves reducing meat consumption but not eliminating it entirely. Product innovation, including sustainable packaging and alternative proteins, is a key driver in the market. Companies such as Daiya Foods, Treeline Cheese, and Harvest Gourmet offer a range of plant-based food products with nutritious content and health benefits. Environmental concerns and animal health are also significant factors influencing consumer behavior towards vegan food. The market for vegan food products is expected to continue growing as consumers become more health-conscious and aware of the health implications of their food choices. The market also caters to variou

This statistic shows the share of consumers who have close friends or family who consider themselves to be vegan or vegetarian in the United States as of June 2016. During the survey, 10 percent of respondents said they had some friends or family who consider themselves to be vegan or vegetarian.

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Vegan Fast Foods Market Size 2024-2028

The vegan fast foods market size is forecast to increase by USD 18.91 million, at a CAGR of 11.64% between 2024 and 2028. The vegan consumer base is expanding rapidly, driven by increasing awareness of the health benefits associated with vegan diets. This trend is further propelled by continuous new product launches catering to vegan preferences. These products not only meet dietary preferences but also emphasize the nutritional advantages of plant-based eating. As more individuals opt for vegan lifestyles, the market responds with innovative offerings that promote overall health and wellness. New product introductions play a pivotal role in satisfying the diverse needs of vegan consumers, highlighting the versatility and appeal of vegan foods in modern diets. This growth reflects a broader shift towards sustainable and health-conscious choices, positioning veganism as a significant dietary trend in the contemporary food landscape.

What will be the Size of the Market During the Forecast Period?

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Market Dynamic

Health-conscious individuals are increasingly opting for burgers, wraps, pizzas, and other vegan options that not only cater to their nutritional content needs but also offer substantial protein content without relying on animal-derived products like dairy and eggs. This shift is embraced by flexitarian individuals seeking plant-based alternatives in sandwiches, salads, desserts, and beverages to address both health consciousness and ethical concerns surrounding meat consumption. This trend aligns with global food trends promoted by celebrities and social media influencers in urban centers, emphasizing the role of plant-based diets in reducing the risk of chronic diseases associated with saturated fats. The evolution of vegan options also caters to diverse tastes, including the Indian palate, reflecting a broader cultural acceptance of sustainable and health-oriented dietary choices.

Key Vegan Fast Foods Market Driver

The growing number of vegan consumers is one of the key drivers supporting the vegan fast foods market growth. People are adopting the vegan lifestyle, particularly for its health benefits and ethical reasons. Over the last decade, the number of people adopting veganism and opting for vegan diets has increased by about 300%. Food service outlets are also adding vegan recipes to their menus to attract vegan consumers. Dairy-free cheese, vegetarian burgers, and vegetarian beverages are some food offerings available at various eateries. For instance, as of January 2021, the total number of vegans globally was nearly 79 million, which was 3% higher than the total vegan population worldwide in 2020. Such factors will drive the growth of the market during the forecast period.

Key Vegan Fast Foods Market Trend

The rise of private label brands is one of the key vegan fast foods market trends contributing to the market growth. Consumer demand for private-label fast foods has increased as retailers have introduced delicious vegan food offerings with high-quality ingredients and complex flavor profiles, such as mock meat. The sales of private-label brands will increase as retailers roll out more vegan product formulations. Retailers are expanding their vegan product lines by introducing RTC vegan delicacies and other plant-based milk products to cater to the demands of consumers. Such initiatives from retailers will increase the sales of private-label vegan fast food products during the forecast period.

Significant Vegan Fast Foods Market Challenge

The lack of product standardization guidelines is one of the factors hampering the vegan fast foods market growth. The vegan food industry lacks internationally uniform regulatory policies. This lacuna results in inappropriate labeling, handling, and manufacturing processes for products, putting into doubt the claims of probiotic drinks being beneficial for health. Global players in the market face a considerable challenge because it creates confusion among consumers. Countries have different legislation and regulations for the packaging process for vegan fast food. Such rules are generally introduced keeping in mind the safety and effectiveness of the products, but the inconsistency of these regulations stands as a formidable challenge for the products' prospects in the market. Such challenges may hamper the market growth during the forecast period.

Customer Landscape

The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

Customer Landscape

Key Compan

Differences between the basic human values of vegetarians and non-vegetarians were examined in three studies of samples of adults drawn from general populations, one in the US and two in Poland. Vegetarians were oversampled in the US study (514 vegetarians, 540 non-vegetarians) and in one study in Poland (301 vegetarians, 335 non-vegetarians). In the other Polish study, there 68 vegetarians and 1943 non-vegetarians. Values were measured using Schwartz’s Portrait Value Questionnaire. Across all three studies, Benevolence, Security, and Conformity values were significantly less important for vegetarians than they were for non-vegetarians, although the difference for Conformity was marginally significant (p 

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Vegan Eggs Market Size 2024-2028

The vegan eggs market size is forecast to increase by USD 1.13 billion, at a CAGR of 9.34% between 2023 and 2028.

What will be the Size of the Vegan Eggs Market During the Forecast Period?

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Vegan Eggs Market Segmentation

The vegan eggs market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.

Distribution Channel Outlook 

  Offline
  Online





Type Outlook 

  Liquid
  Powder
  Egg shaped





Region Outlook 

  North America

    The U.S.
    Canada





  Europe

    U.K.
    Germany
    France
    Rest of Europe





  APAC

    China
    India


  South America

    Chile
    Argentina
    Brazil





  Middle East & Africa

    Saudi Arabia
    South Africa
    Rest of the Middle East & Africa

By Distribution Channel

The market is characterized by a diverse range of factors driving its growth and development. Consumers are increasingly turning to plant-based alternatives such as mung beans, chickpeas, lentils, and soybeans to replace regular chicken eggs in their diets. These alternatives come in various forms like powdered, liquid, and even flavored varieties, providing a wide product range to cater to different tastes and preferences.The rise of plant-based diets and animal sympathy among consumers has fueled the demand for vegan egg substitutes. This trend is further supported by nutritionists and dieticians who highlight the obesity risks associated with traditional eggs, leading individuals to make lifestyle choices that prioritize health and environmental concerns.

The market share growth by the offline segment will be significant during the forecast period. The offline distribution channel of the global market had a higher share in 2022. This is mostly explained by the fact that brick-and-mortar grocery stores use more product placement than Internet retailers. To improve consumer propensity and broaden the target audience, products are frequently positioned nearer to the traditional products in stores.

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The offline segment was valued at USD 914.70 million in 2018 and continued to grow until 2022. Offline sales channels such as supermarkets, convenience stores, and local grocery stores are easily accessible and convenient for people to buy food products. Consumers trust physical stores more than online stores, as they can see the products and inspect them before purchasing. This trend aligns with the rising number of individuals embracing veganism and plant-based water, contributing significantly to market growth. This can lead to higher sales and popularity of vegan eggs in offline channels. Offline sales channels often offer various promotions and discounts, which can attract customers and increase the popularity of certain food products. companies in the market also focus to collaborate with retailers to increase product presence. All these will surge the demand for vegan eggs through offline channels, which, in turn, will boost the global market during the forecast period.

Regional Analysis

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North America is estimated to contribute 42% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. North America dominated the global market with the largest share in 2022. The demand for vegan food products has been growing steadily in North America over the past few years. Some of the factors driving this growth include concerns about animal welfare, the environmental impact of animal agriculture, and the health benefits of plant-based diets.

The US, Canada, and Mexico are some of the leading countries for vegan products in North America. The expanding vegan population base and increasing awareness of the benefits of following a vegan diet are driving the growth of the market in the region. High disposable incomes and high personal consumption expenditure of people are likely to drive the growth of the market in the region during the forecast period.

Vegan Eggs Market Dynamics

Consumers opting for vegan eggs prioritize animal sympathy and embrace plant-based diets due to health concerns like the obesity risk associated with regular chicken eggs. Challenges include addressing misconceptions about antibiotics and hormones in farm animals, highlighting the greenhouse effect, and fostering climate awareness. Expert and demand analysis guide market strategies, emphasizing the importance of product innovation and catering to div

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Vegan Supplements Market Size 2024-2028

The vegan supplements market size is forecast to increase by USD 3.64 billion at a CAGR of 8.51% between 2023 and 2028.

The market is experiencing significant growth, driven by expanding global vegan population bases and increasing health consciousness among consumers. With the growing prominence of online shopping, the market is witnessing a growth in sales as consumers seek convenience and accessibility. However, the availability of counterfeit dietary supplements poses a challenge, as it undermines consumer trust and safety. To mitigate this issue, industry players are focusing on implementing stringent quality control measures and collaborating with regulatory bodies to ensure product authenticity and transparency. Major players offer vegan supplements in various forms such as capsules and tablets. The market is expected to continue its upward trajectory, fueled by these trends and the increasing demand for plant-based alternatives to traditional supplements.

What will be the Size of the Vegan Supplements Market During the Forecast Period?

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The market is witnessing significant growth due to the increasing popularity of plant-based diets. The Vegan Society reports that over 600,000 people In the UK alone follow a vegan diet, and this number is continuously rising. Cymbiotika, Elderberry, Vital Nutrients, and other brands are catering to this niche market by offering vegan supplements made from algae, fruits, and other plant-based sources. Government support and regulations are also driving the growth of the market. For instance, the European Food Safety Authority (EFSA) has approved several plant-based sources as valid sources of essential nutrients. VegNews, Veganuary Campaign, Vegetarian Times Magazine, and other media outlets are emphasizing the importance of vegan supplements to ensure adequate nutrient intake.
The market is expected to grow further as more people adopt plant-based diets, including flexitarian diets, which allow for the consumption of some animal products. The market is projected to reach a value of over USD 12 billion by 2031. The market is expected to be driven by the increasing demand for plant-based alternatives to dairy and meat.

How is this Vegan Supplements Industry segmented and which is the largest segment?

The vegan supplements industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


Geography

  Europe

    Germany
    UK


  North America

    US


  APAC

    China
    Japan


  South America



  Middle East and Africa

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period. The market caters to individuals following plant-based diets, a segment that continues to expand with the growing influence of the Vegan Society and campaigns like Veganuary. Cymbiotika, Elderberry, Vital Nutrients, Algae, Nestlé Health Science, Orgain, and other brands offer a wide range of vegan supplements In the form of capsules and tablets. The food and beverage sector, including beverage and food service channels, is a significant contributor to the market's growth. Government support and regulations play a crucial role In the market's development, ensuring the production and distribution of safe and high-quality vegan supplements.

Retail outlets, such as supermarkets, hypermarkets, departmental stores, pharmacies, and other stores, form the offline segment of the market. These retailers attract a high footfall due to the availability of sales representatives who guide buyers in selecting the right products for their needs. Despite higher operating costs, offline retailers have the advantage of providing buyers with assured product quality, reducing the risk of purchasing counterfeit products online. Companies further promote the market by increasing consumer awareness and introducing innovative products with unique flavors. Startup companies are also entering the market, offering D2C (direct-to-consumer) options and expanding the consumer base for vegan supplements. The flexitarian diet trend, which involves reducing meat and dairy consumption, further fuels the demand for plant-based alternatives In the market. Online shopping and social media platforms also provide convenient access to a vast array of vegan supplements, making it easier for consumers to make informed choices.

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The Offline segment was valued at USD 3.25 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

Europe is estimated to contribute 44% to the grow

In 2023, about four percent of responding 20 to 29-year-olds in the United Kingdom stated that they followed a vegan diet. Respondents under fifty were more likely to be vegans than those over. With small shares of the population, it is often difficult to track the number of actual vegans, as an error of only one percent in a survey can significantly change the size of the expected vegan population. Veganism worldwide Global interest in veganism has increased during the last decades. In January 2022, Just under 630 thousand people participated in Veganuary, a global campaign to get people to only eat vegan food during January, led by a British non-profit organization. By comparison, the figure was 2,300 in 2016. According to a survey, India has the largest share of vegans worldwide, as about 13 percent of the population follows a vegan diet. India is followed by China and the United States (U.S.), where the share of vegans is approximately six and four percent, respectively. Veganism in the UK Wales, Scotland, and London are the regions where more consumers than in the rest of the country want to participate in Veganuary. In Wales, the share of survey respondents that said it wanted to try to follow a vegan diet was seven percent. In the other two regions it was six percent. The south of England showed the least interest overall. The interest in Veganuary is especially high among the youngest consumers, as twelve percent of 18 to 24-year-olds have decided to take part in the challenge and live a vegan lifestyle for the entire month. The share of vegans in the United Kingdom (UK) varies among regions. The largest share of vegans in the UK can be found in London, at 3.67 percent. The share of vegans in Scotland is approximately 3 percent. As with interest in Veganuary, the South brings up the rear.

Animal welfare topped the list of motivations for vegetarians and vegans of why they follow their diet in the United States. The survey, from early 2024, found that roughly 43 percent of respondents named this as a one of the reasons they currently follow their diet.

In 2022, the average price difference per pound between beef and plant-based alternatives in the food service segment in the United States amounted to 1.69 U.S. dollars. Plant-based beef alternatives costed more and were priced at around 6.7 U.S. dollars per pound, compared to the cost of beef which was around five U.S. dollars per pound. This disparity showed across the board, with plant-based alternatives costing more than animal-based meat in all categories.
How many people follow a vegetarian or vegan diet in the United States? The dietary preferences of consumers in the United States varied across age groups. It was recorded that approximately seven percent of individuals aged between 18 and 19 followed a vegan diet. Similarly, seven percent of respondents within the same age group reported following a vegetarian diet. However, as the age of respondents increased to above 40 years old, the prevalence of vegan and vegetarian diets declined. How big is the plant-based meat industry in the United States? In 2022, the sales of plant-based meat alternatives in the U.S. were predominantly based in the retail segment, followed by sales in the food service segment channels. The majority of meat alternative sales in the food service sector in the U.S. were made through restaurants, making up nearly 60 percent of the total. This was followed by educational facilities which also accounted for a notable portion of meat substitute sales.

The North American meat substitutes market is experiencing robust growth, driven by increasing consumer awareness of health benefits, environmental concerns surrounding traditional meat production, and the rising popularity of plant-based diets. The market, encompassing products like tempeh, textured vegetable protein (TVP), tofu, and other meat alternatives, is witnessing a significant shift in consumer preferences, particularly among millennials and Gen Z who are more inclined towards sustainable and ethical food choices. This trend is further fueled by the continuous innovation in product development, with manufacturers focusing on improving the taste, texture, and nutritional value of meat substitutes to better mimic traditional meat products. Key distribution channels include supermarkets and hypermarkets, followed by convenience stores and a rapidly expanding online presence. Major players like Beyond Meat, Impossible Foods, and established food companies such as Nestle and Kellogg are heavily investing in research and development, expanding their product portfolios, and strategically acquiring smaller companies to consolidate their market share. While pricing remains a factor, the increasing availability and accessibility of meat substitutes in various retail outlets are contributing to the market's expansion. The forecast period (2025-2033) projects continued expansion, driven by several factors including the growing vegan and vegetarian population, increasing government support for sustainable agriculture, and advancements in food technology leading to more realistic meat alternatives. However, challenges persist. Maintaining consistent product quality and addressing consumer perceptions about taste and texture remain critical for sustained growth. Furthermore, competition from established meat producers is intensifying, necessitating continued innovation and strategic marketing to maintain a competitive edge. The market is segmented by product type (tempeh, TVP, tofu, other meat substitutes) and distribution channel (off-trade and on-trade), allowing for a granular understanding of growth opportunities across various segments. While precise market size figures are not provided, a logical estimation based on industry reports and trends suggests a significant upward trajectory for the North American meat substitute market over the coming decade. Recent developments include: April 2023: Beyond Meat, a leader in plant-based meat, announced the launch of Beyond Pepperoni and Beyond Chicken Fillet, building on their recent rollout of Beyond Steak.February 2023: Impossible foods launched plant based spicy chicken nuggets, spicy chicken patties, and chicken tenders.November 2022: Nestlé has launched a powdered shelf-stable plant-based protein blend to complement egg dishes in a nutritious, and affordable way in Latin America.. Notable trends are: OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.