During four surveys carried out between January four and December 12, 2024, approximately eight percent of people in the United States aged between 20 and 29 said they were following a vegetarian diet. The share of vegetarians among respondents aged between 50 and 59 was much lower at two percent. Vegetarianism in the U.S. The main two reasons for following a meat-free diet in the U.S. are to be healthier or due to concerns about animal welfare. Overall, approximately six percent of U.S. consumers follow a vegetarian diet. Only India has a share of vegetarians that is considerably higher. According to a survey, the South Asian country has by far the highest share of vegetarians worldwide, with over a third of the population following a vegetarian diet. Meat consumption in the U.S. While many people follow meat-free diets in the U.S., meat remains to be an essential part of the majority of consumers’ diets. In 2023, per capita meat consumption in the U.S. amounted to approximately 225.5 pounds. Broiler chicken was the most consumed meat, followed by beef and pork. Consumption is forecast to slightly grow within the next ten years. The leading U.S. meat and poultry processing companies, based on sales, are Tyson Foods Inc. and JBS USA Holdings Inc. owner of Cargill Meat Solutions.

More and more consumers are adopting vegetarian and vegan diets in the United States. Where only 2.5 percent of Americans over the age of 50 consider themselves vegetarian, 7.5 percent of Millennials and Gen Z have given up meat. The same goes for veganism, where the younger generations have taken on the diet at nearly double the rate of older Americans.

Plant-based diets

A vegetarian diet is one which excludes the consumption of meat and in some cases animal-derived foods such as eggs and milk. A vegan diet is characterized by abstaining from the consumption of all animal products, which can extend to products like honey as well. People who adopt these diets do so for either ethical, dietary, environmental concerns, or a combination of all three. While there are health benefits attributed to these diets, primarily a lower incidence of heart disease, they must be carefully constructed in order to receive the nutrients that are normally ingested from animal products. A recent survey of Millennial American consumers showed that the purported health benefits of a meat-free diet was the main reason for adopting a vegetarian or vegan diet.

Plant-based food sales

Sales of plant-based foods experienced rapid growth in 2018. Compared to the previous year, plant-based meals sales grew by 28 percent and meat alternatives by 24 percent. The sales values of these categories were worth 210 million and 670 million dollars respectively. Milk alternatives are still the highest selling segment of plant-based foods, valued at 1.6 billion dollars in 2018.

Animal welfare topped the list of motivations for vegetarians and vegans of why they follow their diet in the United States. The survey, from early 2024, found that roughly 43 percent of respondents named this as a one of the reasons they currently follow their diet.

Vegan Statistics: As they say, what we eat today decides our personality and future. If we are consuming healthy food, then our life expectancy increases. In the era of the pandemic, it is necessary to follow some kind of diet to keep the body healthy and increase immunity. Around the world, there are various types of vegans. Looking at the current number of vegans, it is expected that The Vegan Food market will increase at CAGR 6.4% by reaching $36.3 billion by 2030. Check out these interesting Vegan Statistics gathered with current insights from around the globe. Editor’s Choice In 2022, around 629,000 people have signed up for Veganuary from around the world. Out of which, 21% of the people participated for personal health reasons. By 2025, it is expected that the global Vegan market is expected to reach more than $22 billion. The year 2022 recorded 3x more growth in plant-based food sales compared to other years. Furthermore, in 2022, around 2 million Americans were completely following a vegan-based lifestyle. As of 2022, Asia Pacific was the largest market for Vegan foods and other products which was followed by Western Europe. Vegan Statistics show that 67% of Vegan diet followers are females while only 33% are males. 3% of the people started following the diet because they were influenced by some film. Studies show that African Americans are 48% more likely to shift to a Vegan lifestyle, whereas it is 46% for Asian Americans. Around the world, 40% of Vegan products were cheaper than regular products in the market. A household with a Vegan lifestyle spends 8% less on groceries compared to non-vegan households. Vegan Statistics state that, if the world decided to go Vegan then global farmland will be reduced by 75%. Vegan items are costlier at supermarkets compared to non-vegan items. The ingredients decide the cost of the total vegan food. Consumable vegan food requires around 300 gallons of water every day for production. According to Vegan Statistics, India ranks top for having the highest number of vegans as of 2022 resulting in 13%. The global dairy alternatives market is expected to grow at a CAGR of 16.7% by 2025. In the United States of America, around 1 million people have become vegan. Eating plant-based food lowers the gender-specific cancer rate by 34% in women. As of June 2022, Vegan Statistics state that in all generations, the number of vegetarians is more than vegans. If everyone converts to vegan, the greenhouse gases would be reduced by 70%, which would save $608 billion in economic value by 2050.

In four surveys carried out between during 2024, approximately five percent of people in the U.S. aged between 18 and 19 said they were following a vegan diet. The share of vegans among respondents aged between 40 and 49 was at three percent. Veganism in the U.S. Consumers who follow a vegan diet do not eat or drink any products derived either wholly or partly from animals. Besides moral concerns about animal welfare, there are many other reasons for only consuming vegan products. The second most common reason for becoming vegan or pursuing a non-meat diet is to have a healthier diet. Meat-substitute products in the United States The main reasons for eating meat-substitutes are that consumers consider them healthier than meat products, or think that they benefit the environment. Nearly 30 percent of surveyed consumers in the U.S. are consuming meat-substitute products once a month or more often. About 19 percent of Americans have increased their consumption of protein by eating more meat substitutes.

This statistic shows the share of consumers who consider themselves to be vegan or vegetarian in the United States as of July 2018, by income. During the survey, four percent of respondents who reported having less than 30,000 dollars annual income said they considered themselves vegan.

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Vegan Food Market Size 2024-2028

The vegan food market size is forecast to increase by USD 29.93 billion at a CAGR of 15.2% between 2023 and 2028.

The market is experiencing significant growth, driven by the increasing number of consumers adopting veganism as a lifestyle choice. According to recent studies, the global vegan population is projected to reach 70 million by 2027, presenting a substantial market opportunity for food companies. This trend is being fueled by various factors, including ethical concerns, health benefits, and environmental sustainability. However, the market is not without challenges. One of the significant hurdles is the lack of standardization guidelines for vegan food products, leading to confusion among consumers and making it difficult for companies to meet consistent quality standards. Additionally, the rapid pace of new product launches in the market is intensifying competition, requiring companies to innovate and differentiate their offerings to stand out. To capitalize on this market opportunity, companies must focus on product development that caters to the evolving consumer preferences while adhering to stringent quality standards. Strategic partnerships, collaborations, and investments in research and development can also help companies navigate these challenges and stay ahead of the competition.

What will be the Size of the Vegan Food Market during the forecast period?

Request Free SampleThe market encompasses a range of plant-based alternatives to animal-derived products, including meat substitutes and alternative dairy products. This market has experienced significant growth due to various factors, including the increasing adoption of vegan and plant-based diets for health, ethical, and environmental reasons. The vegan lifestyle, which eschews all animal products, has gained traction as consumers become more health-conscious and seek to reduce their risk of cardiovascular disease and manage weight. Meat substitutes and plant-based meat, such as burgers, sausages, and chicken, have become increasingly popular as consumers seek to reduce their meat consumption. Similarly, plant-based dairy alternatives, including milk, cheese, and yogurt, have gained popularity among those with lactose intolerance or food intolerance network. The market for vegan food is expanding, with food chains offering more vegan options and the rise of vegan meal sales. The trend towards plant-based eating is expected to continue as consumers seek out ethical, sustainable, and healthier food choices.

How is this Vegan Food Industry segmented?

The vegan food industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. Distribution ChannelOfflineOnlineProductDairy alternativeMeat alternativeOthersGeographyNorth AmericaUSEuropeFranceGermanyAPACChinaJapanSouth AmericaMiddle East and Africa

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.The market encompasses plant-based alternatives to meat substitutes and dairy products, catering to consumers adhering to a vegan or plant-based diet for ethical, health, or environmental reasons. Meat substitutes, such as Quorn Foods' mycoprotein and Cauldron Foods' soy-based products, are gaining popularity due to their nutritional content and ability to mimic the taste and texture of animal-derived meat. Alternative dairy products, including vegan milk from companies like Daiya Foods, Treeline Cheese, and Harvest Gourmet, address lactose intolerance and food intolerance concerns, as well as ethical and environmental considerations. Consumer behavior is influenced by health consciousness, cardiovascular disease prevention, and weight loss goals. Innovative food packaging and delivery services, such as vegan meal deliveries and plant-based food products from food chains, contribute to the market's growth. The flexitarian diet, which includes occasional consumption of plant-based meals, also drives demand for plant-based food products. The market's revenue is significantly contributed by plant-based protein sources, such as soy, pea, and wheat, and dairy alternatives, including vegan cheese and plant-based milk. Ethical consumption, health benefits, and dietary preferences are key factors influencing consumer choices. Online distribution channels, such as grocery platforms and the Internet penetration, are increasingly popular for purchasing vegan food products. Environmental concerns, including animal health, animal cruelty, and greenhouse emissions, are also driving the market's growth.

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The Offline segment was valued at USD 14.71 billion in 2018 and showed a gra

This study aimed to compare the diet quality of different dietary patterns among college students from Latin American countries, including vegetarians, vegans, and omnivores during the COVID-19 pandemic. A cross-sectional, observational, multicenter study was conducted including a non- probabilistic sample of university students from 10 countries. University students were invited to participate in the study through social network platforms. Participants were self-reported to have followed a specific dietary pattern; either the Prudent diet, Western diet, Ovo-dairy-vegetarian diet, Fish-vegetarian diet, Strict vegetarian diet (vegan) or other. The last three patterns (vegetarians and vegans) were grouped as following a plant-based diet. A self-assessment survey was used to evaluate healthy eating habits using a questionnaire with values between 1 (do not consume) and 5 (consume) for a total of 9–45 points (higher values represent better eating habits). Unhealthy habits were assessed with nine questions. A total of 4,809 students filled out the questionnaire, and the majority of them were females (73.7%). A high percentage have been in lockdown for more than 5 months and were in lockdown when the survey was released. 74.3% were self-reported to follow a prudent diet, while 11.4% reported following a western dietary pattern and 8.8% a plant-based diet. When compliance with healthy and unhealthy dietary habits was analyzed, although all groups had low compliance, the plant-based diet group (56.09 ± 6.11) performed better than the Western diet group (48.03 ± 5.99). The total diet quality score was significantly higher for plant-based diet followers, who also tended to better achieve the recommendations than omnivorous students, especially the ones following a western diet. These results present evidence that young adults such as college-aged students have unhealthy dietary habits. However, the ones who follow a plant-based diet such as vegetarians and vegans exhibit better scores and healthier dietary conducts.

Market Summary of Vegan Fast-Food Market:

• The global Vegan Fast-Food Market size in 2023 was XX Million. The Vegan Fast-Food Market Industry's compound annual growth rate (CAGR) will be XX% from 2024 to 2031. • The market for vegan fast food is increasing due to a shift in customer preferences for vegan food items and health consciousness and an increase in awareness and understanding among people about animal husbandry. • The market is anticipated to grow dramatically as consumers throughout the world become increasingly receptive to plant-based fast-food items. Diets that are vegetarian, vegan, or flexitarian were becoming more and more popular.. • To create and launch new vegan product variations, businesses are investing in expanding their production and technological capacities. • North America is the dominating market due to the shift in consumer preferences towards more ethical, healthy, and sustainable food options such as a vegan diet is anticipated to have a significant positive impact on the expansion of the local market.

Market Dynamics of the Vegan Fast-Food Market

Key Drivers of the Vegan Fast-Food Market

The market for vegan fast food is driven by a shift in customer preferences for vegan food items and health consciousness.

The food industry is changing these days since more and more people are choosing plant-based foods and becoming vegans. The practice of becoming a vegan, or avoiding animal products in one's diet, has become more and more well-known in recent years. Globally, the popularity of vegan diets is mostly being driven by rising public awareness of issues related to animal welfare, the environment, and health. For Instance, In 2022, over 700,000 people from nearly every nation in the world signed up for the Veganuary campaign, which encourages people to eat vegan for the entire month of January. This campaign had record-breaking sign-ups. By contrast, the number of participants was 692,000 in 2022, 582,000 in 2021, and 400,000 in 2020. (Source: https://www.vegansociety.com/news/media/statistics/worldwide) This tells us that more and more people are changing their preferences day by day In place of conventional animal-based food, people are searching for more sustainable, ethical, and healthful options. People's preferences for vegan diets have shifted dramatically as a result of growing awareness of the detrimental effects of animal agriculture, such as water use, greenhouse gas emissions, and deforestation. Furthermore, More and more customers are looking for better food options as their concerns about conditions like diabetes, heart disease, and obesity grow. Health-conscious people are drawn to vegan fast food since it is often thought to be healthier than non-vegan options because it doesn’t contain animal ingredients and has fewer saturated fats and cholesterol. Hence, as people want to consume food items that are easily available and easy to eat. Vegan consumers opt for vegan fast food. There is presently a lot variety of plant-based junk food options available on grocery shelves and in burger restaurants, ranging from sausage rolls to chicken nuggets that people want. For instance, McDonald's introduced McPlant which is a plant-based burger. On a toasted sesame seed bun, it's sizzled on a flat iron grill and topped with crisp shredded lettuce, snappy pickles, crisp Roma tomato slices, ketchup, mustard, mayo, and a slice of melty American cheese.(Source: https://www.mcdonalds.com/us/en-us/product/mcplant.html) Hence, as more people are turning vegan, the demand for vegan fast food market is increasing.

An increase in awareness and understanding among people about animal husbandry is driving the growth of the vegan fast-food market.

Deforestation, water pollution, and greenhouse gas emissions are all significantly influenced by animal agriculture. As more people become aware of the catastrophic effects that animal agriculture has on the environment, they are cutting back on or giving up the consumption of animal products. One approach to lessen one's environmental effects and make a positive difference in the world is through veganism. Refusing to purchase animal products lowers the market for them, resulting in fewer animals being bred to suffer and perish on farms. For Instance, There are 205 million chickens counted every day, which is a huge...

According to Cognitive Market Research, the global Vegan Food market size is USD 17584.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 11.50% from 2024 to 2031.

North America held the major market share for more than 38.60% of the global revenue with a market size of USD 7033.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.7% from 2024 to 2031.
Europe accounted for a market share of over 28.40% of the global revenue with a market size of USD 5275.26 million.
Asia Pacific held a market share of around 25.60% of the global revenue with a market size of USD 4044.37 million in 2024 and will grow at a compound annual growth rate (CAGR) of 13.5% from 2024 to 2031.
Latin America had a market share of more than 5.30% of the global revenue with a market size of USD 879.21 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.9% from 2024 to 2031.
Middle East and Africa had a market share of around 2.00% of the global revenue and was estimated at a market size of USD 351.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.2% from 2024 to 2031.
The Meat Substitute held the highest Vegan Food market revenue share in 2024.

Market Dynamics of Vegan Food Market

Key Drivers for Vegan Food Market

Growing prevalence of lactose intolerance and dairy allergies Increases the demand globally

There is a significant increase in vegan food markets due to the increasing prevalence of lactose intolerance and dairy allergies. Vegan and plant-based foods provide an alternative option for consumers of dairy food owing to their dairy allergies. It provides dairy-free options like soy yogurt, coconut-based cheeses, and almond milk. The growth of the vegan food market is propelled by the increasing number of people learning about health and well-being and hence seeking vegan products to enhance digestive health and general well-being. Additionally, with rising demand for alternative healthy eating opportunities, the food manufacturer expanding their vegan product lines to cater to the demand of the market.

Expansion of vegan product offerings by mainstream food companies to Propel Market Growth

Increasing expansion of vegan products by manufacturers of vegan food companies significantly drives the market growth. Companies like Danone S.A., Kellogg Company, and Conagra, Inc. are starting to pay attention to the rapid growth in the vegan food market by expanding their vegan product offerings. As more people are moving towards veganism, these corporations are venturing more into plant-based foods to cater to the demand of vegetarians. For instance, in July 2022, Danone launched a new Dairy & Plants Blend baby milk substitute that has the healthful benefits of dairy and plant proteins. The preparation is made up of 60% non-GMO soy-based protein and 38.60% casein and also includes lactose, a carbohydrate that is found in breast milk.

Source: (https://www.danone.com/stories/articles-list/danone-launches-new-dairy-plants-blend-baby-formula.html)

Restraint Factor for the Vegan Food Market

Higher cost of vegan products compared to non-vegan alternatives hindered the market growth

The growth of the vegan food market has been slowed down by the greater expense of vegan goods in contrast to non-vegan ones. Plant-based products, containing meat substitutes or milk alternatives, tend to cost more than ordinary ones according to a great number of consumers. The higher prices of vegan food are also due to the higher costs of raw materials, smaller production scales, and specialized manufacturing processes which restrain the growth of the market.

Impact of Covid-19 on the Vegan Food Market

The COVID-19 pandemic has had various effects on the Vegan Food marketplace. Initially, disruptions in worldwide delivery chains and production tactics triggered delays in product availability. However, the pandemic highlighted the need for vegan food owing to the importance of health and sustainability. During the pandemic, e-commerce and online retail grew appreciably, growing the call for plant-based foods to boost immunity. Furthermore, rigorous fitness and safety rules encouraged companies to look into vegan food to increase consumer preference towards clean and sustainable eating. Despite boundaries, the pandemic has hastened the adoption of vegan foods, getting ready the marketplace for lengt...

This statistic presents the share of people who define themselves as vegetarians, flexitarians or vegans in Latin America as of March 2016. On a survey, ten percent of Latin American respondents claimed to be flexitarians, whereas only four percent said they were vegans. In Mexico, the share of vegetarians stood at nearly 20 percent.

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Packaged Vegan Foods Market Size 2024-2028

The packaged vegan foods market size is forecast to increase by USD 39.06 billion at a CAGR of 18.52% between 2023 and 2028.

The market is witnessing significant growth due to the increasing number of vegan consumers and the health benefits associated with a vegan diet. Vegan food companies are attracting venture capital and private equity investments, with strategic investments in dairy alternatives, texturized vegetable protein, Seiten, Quorn, Almond, Oats, and Wheat-based products. Tofu, a long-standing staple of vegan cuisine, continues to be a popular choice for those seeking plant-based alternatives to animal products. These plant-based substitutes cater to the growing demand for sustainable and ethical food options. Moreover, the adoption of bio-based plastics and bioplastics in packaging further enhances the market's appeal, addressing concerns related to animal cruelty and environmental sustainability. However, distribution challenges persist, as these products often require specialized handling and storage. To remain competitive, companies must focus on improving product availability and accessibility to meet the increasing consumer demand.

What will the size of the market be during the forecast period?

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The vegan food market has witnessed significant growth in recent years, fueled by the increasing adoption of vegan and vegetarian diets for various reasons. These reasons include health concerns, animal welfare, and environmental sustainability. According to market research, the number of vegetarians has been steadily increasing, with an estimated 8.3% of the population identifying as vegetarian in 2021. This trend is expected to continue, as more individuals seek plant-based alternatives to meet their nutritional needs and align with their ethical and environmental values.
The vegan diet, a stricter form of vegetarianism that excludes all animal products, has also gained popularity. The health benefits of a vegan diet are well-documented, with research linking it to a reduced risk of chronic illnesses such as heart disease, diabetes, and obesity. Furthermore, the environmental impact of animal agriculture is a significant concern for many consumers, leading them to seek out plant-based alternatives. Animal welfare is another driving factor in the growth of the vegan food market. Many consumers are increasingly conscious of the ethical implications of their food choices and are choosing to support businesses that align with their values.

Vegan fairs, festivals, and other events provide a platform for these consumers to connect with each other and discover new plant-based options. The influence of celebrities and social media influencers has also played a role in the growth of the vegan food industry. Many high-profile individuals have publicly endorsed plant-based diets, raising awareness and inspiring others to make the switch. Influencer culture has also facilitated the spread of veganism, with social media platforms providing a space for individuals to share their experiences and recommendations. Food technology has also contributed to the growth of the packaged vegan food market.


Advances in plant-based meat alternatives, vegan cheese, and other processed food products have made it easier for consumers to access a wide range of options that closely mimic the taste and texture of animal-derived foods. The vegan bakery and confectionery sectors have also seen significant growth, with many businesses offering vegan versions of traditional treats. The packaged vegan food market is expected to continue growing as more consumers seek out convenient, affordable, and delicious plant-based options. Vegan food labelling is becoming increasingly important, with clear and accurate labeling helping consumers make informed choices. As the demand for plant-based alternatives continues to rise, the vegan food industry is poised for continued success.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Vegan milk
  Vegan meat
  Others


Geography

  Europe

    Germany
    UK


  North America

    Canada
    US


  APAC



  Middle East and Africa



  South America

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The vegan foods market has witnessed significant growth due to the increasing adoption of veganism and vegetarianism. Vegan fairs and festivals have become popular platforms for promoting plant-based alternatives to meat, dairy, and other animal-der

India has the highest share of vegetarians in the country compared to other select countries in 2024, according to the Statista Consumer Insight survey. Over a third of Indian respondents reported following a vegetarian diet, compared to only eight percent in the United Kingdom. Meat substitutes market in Europe The United Kingdom and Germany hold second and third place respectively for the highest share of vegetarians in the country. Both countries have also increased their production of vegetarian and vegan meat substitutes in recent years. Germany’s meat substitute production increased by over 60 percent between 2019 and 2021 and amounted to 104,300 metric tons. Consumption in the UK is forecast to exceed 130,000 metric tons by 2028. Health and wellness food trends Cutting out meat and animal byproducts is one of many health and wellness trends adopted by consumers to lead a healthier lifestyle. Other wellness trends include reducing sugar intake, using supplements such as vitamins or probiotics, and purchasing organic products. Globally, the functional and natural health food market is expected to reach 27.44 billion U.S. dollars by 2026, and it is likely this trend will only continue to grow.

The size and share of the market is categorized based on Type (Plant Protein, Dairy Alternatives, Meat Substitutes) and Application (Vegans, Non-vegans) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

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Vegan Fast Foods Market Size 2024-2028

The vegan fast foods market size is forecast to increase by USD 18.91 million, at a CAGR of 11.64% between 2024 and 2028. The vegan consumer base is expanding rapidly, driven by increasing awareness of the health benefits associated with vegan diets. This trend is further propelled by continuous new product launches catering to vegan preferences. These products not only meet dietary preferences but also emphasize the nutritional advantages of plant-based eating. As more individuals opt for vegan lifestyles, the market responds with innovative offerings that promote overall health and wellness. New product introductions play a pivotal role in satisfying the diverse needs of vegan consumers, highlighting the versatility and appeal of vegan foods in modern diets. This growth reflects a broader shift towards sustainable and health-conscious choices, positioning veganism as a significant dietary trend in the contemporary food landscape.

What will be the Size of the Market During the Forecast Period?

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Market Dynamic

Health-conscious individuals are increasingly opting for burgers, wraps, pizzas, and other vegan options that not only cater to their nutritional content needs but also offer substantial protein content without relying on animal-derived products like dairy and eggs. This shift is embraced by flexitarian individuals seeking plant-based alternatives in sandwiches, salads, desserts, and beverages to address both health consciousness and ethical concerns surrounding meat consumption. This trend aligns with global food trends promoted by celebrities and social media influencers in urban centers, emphasizing the role of plant-based diets in reducing the risk of chronic diseases associated with saturated fats. The evolution of vegan options also caters to diverse tastes, including the Indian palate, reflecting a broader cultural acceptance of sustainable and health-oriented dietary choices.

Key Vegan Fast Foods Market Driver

The growing number of vegan consumers is one of the key drivers supporting the vegan fast foods market growth. People are adopting the vegan lifestyle, particularly for its health benefits and ethical reasons. Over the last decade, the number of people adopting veganism and opting for vegan diets has increased by about 300%. Food service outlets are also adding vegan recipes to their menus to attract vegan consumers. Dairy-free cheese, vegetarian burgers, and vegetarian beverages are some food offerings available at various eateries. For instance, as of January 2021, the total number of vegans globally was nearly 79 million, which was 3% higher than the total vegan population worldwide in 2020. Such factors will drive the growth of the market during the forecast period.

Key Vegan Fast Foods Market Trend

The rise of private label brands is one of the key vegan fast foods market trends contributing to the market growth. Consumer demand for private-label fast foods has increased as retailers have introduced delicious vegan food offerings with high-quality ingredients and complex flavor profiles, such as mock meat. The sales of private-label brands will increase as retailers roll out more vegan product formulations. Retailers are expanding their vegan product lines by introducing RTC vegan delicacies and other plant-based milk products to cater to the demands of consumers. Such initiatives from retailers will increase the sales of private-label vegan fast food products during the forecast period.

Significant Vegan Fast Foods Market Challenge

The lack of product standardization guidelines is one of the factors hampering the vegan fast foods market growth. The vegan food industry lacks internationally uniform regulatory policies. This lacuna results in inappropriate labeling, handling, and manufacturing processes for products, putting into doubt the claims of probiotic drinks being beneficial for health. Global players in the market face a considerable challenge because it creates confusion among consumers. Countries have different legislation and regulations for the packaging process for vegan fast food. Such rules are generally introduced keeping in mind the safety and effectiveness of the products, but the inconsistency of these regulations stands as a formidable challenge for the products' prospects in the market. Such challenges may hamper the market growth during the forecast period.

Customer Landscape

The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

Customer Landscape

Key Compan

The global vegan protein bars market is expected to reach a market valuation of US$ 757.5 million by the year 2023, rising at a CAGR of 18% from 2023 to 2033 to reach a valuation of US$ 3,965.7 million. Increasing vegan consumption has led to an increase in the availability and variety of vegan protein bars.

Scope of the Report

The North America Nutritional Supplements for Vegetarians report provides a detailed analysis of emerging investment pockets, highlighting current and future market trends. It offers strategic insights into capital flows and market shifts, guiding investors toward growth opportunities in key industry segments and regions.