B2B spending on marketing technology in the United States 2020-2024
- statista.com
Updated Jul 3, 2025
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EmailClick to copy linkLink copiedCiteStatista (2025). B2B spending on marketing technology in the United States 2020-2024 [Dataset]. https://www.statista.com/statistics/1373309/b2b-martech-spend-united-states/Dataset updatedJul 3, 2025Area coveredUnited StatesDescriptionThe source forecast that, in 2023, the business-to-business (B2B) spending on marketing technology in the United States will surpass *** billion U.S. dollars, up from about *** billion dollars a year earlier – an annual growth rate of an estimated **** percent. Additionally, the source projected that the value will increase by nearly ** percent to over *** billion dollars in 2024.
B2B marketing data spending and annual growth in the U.S. 2020-2025
- statista.com
Updated Jun 23, 2025ShareFacebookTwitterEmailClick to copy linkLink copiedCiteStatista (2025). B2B marketing data spending and annual growth in the U.S. 2020-2025 [Dataset]. https://www.statista.com/statistics/1369850/b2b-marketing-data-spending-growth-us/Dataset updatedJun 23, 2025Area coveredUnited StatesDescriptionThe source forecast that, in 2024, business-to-business (B2B) marketing data spending in the United States will grow by *** percent to over *** billion U.S. dollars. The value was projected to increase by nearly **** percent in the following year and reach about **** billion dollars.
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FacebookTwitterEmailThe source forecast that, in 2023, the business-to-business (B2B) spending on marketing technology in the United States will surpass *** billion U.S. dollars, up from about *** billion dollars a year earlier – an annual growth rate of an estimated **** percent. Additionally, the source projected that the value will increase by nearly ** percent to over *** billion dollars in 2024.